Facebook Lead Form Ads: How to Optimize for Results

Want more quality leads from Facebook? Are your Facebook lead forms set up properly?
Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns.
You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads.
You’ll also discover the most important aspect of lead forms many businesses overlook.
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00:00 Intro
00:41 Accessing the Publishing Tools Lead Ads Forms Library
01:11 Creating a New Lead Form
02:30 Choosing a Lead Form Type
03:39 Building Your Lead Form
05:00 Adding Questions to Your Lead Form
07:07 Completing Your Lead Form With a Call to Action
09:32 Choosing Restricted or Open Lead From Settings
10:11 Publishing and Using Your Lead Form
10:43 Setting Up Lead Form Notifications
#SocialMediaMarketing #FacebookLeadAds #FacebookAds

[@SocialMediaExaminer]

To master more Facebook ad tactics, watch our entire video series here: kzbin.info/aero/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2

[@marcusjfarmer]

This was THE BEST social media video I've watched online in A LONG TIME!! Awesome!! I'm watching the entire series because of this one!

[@RobTCase]

Having been in the field for 20 years, I am bombarded with friends and family asking me for tips. It is refreshing to find a channel that delivers the information in simple and accurate ways. I can refer those people to this channel with confidence. Greatly appreciate your efforts Allie.

[@AllieBloyd]

Thank you so much! That really is awesome to know!

[@joshieb33]

She is very good. So many of the people who do facebook videos talk so fast you can't even understand them. She goes at a normal conversational pace. Thank you for the great information!

[@SocialMediaExaminer]

Glad to hear you got value from this video! Thanks for commenting. -Jason

[@ZorzStudios]

Wow... this is more than I expected to learn! Stellar job. Thank you, Allie, for not only offering standard steps but also giving valuable tips on doing things right and wrong way! Hope to have my first lead ad running today, integrated with CRM and notifications!

[@jlmf6274]

You have very clear communication! Awesome tutorial

[@fr3347]

Your video is the reason to enter in ads marketing as a career. Thanks 😊

[@kasunasiri]

Social media examiner ... i have no words .... super amaizing video... Love you all..

[@ryanwang8745]

Clear message, clear structure, easy to understand, thank you

[@nickpapps103]

GREAT vid. Very helpful! Thanks!

[@HELLOADMA-kh3px]

This was a great help!

[@thekaramjitsingh13]

Thank you so much it helped me as i was stuck with it from last 2 hrs

[@brandysmyth6159]

So helpful! I learned so much. Thank you, thank you!

[@juanlujano4895]

Love the delivery

[@theinquirer5740]

idk if I've already commented, but this was a phenomenal video; thanks for all the pro tips

[@chanakasamankumara5711]

Great tutorial. Thank you

[@umarlodhi2658]

You are a queen ❤ I was exactly looking for this.

[@glaxygalal4550]

Excellent Video Thank you very much👏

[@raviprakashsharma8775]

You explained all beautifully as you are. Thanks

[@AllieBloyd]

Thank you so much!

[@Planetgreenzen]

Great, video, thank you.

[@orlandolaserliposervices9870]

great video thank you!!

[@ambreennouman1421]

thank you this was incredible

[@buyannemekhchimeddorj]

Oh thank you, exremely useful! That's where I was stuck. And you've explained so nicely!

[@AllieBloyd]

Good to hear, thank you!!

[@aqibjaved6560]

@@AllieBloyd is this your channel??

[@ricardotco]

This was extremely helpful. Thanks u

[@otmanalami6621]

very structured

[@master_kalbei]

this is very detailed tutorial. thank you so much for sharing :)

[@ellismbeh719]

This is GOLD!!!

[@AllieBloyd]

Thank you!!!

[@isettyna]

amazing content! thank you so much for that precious informations

[@andreazampelli8098]

Amazing channel, amazing content

[@Gavchick]

Great, precise, accurate :)

[@10000suraj]

Great explanation

[@ilokefrancischukwuka3199]

Thanks for this

[@percivalfallas8056]

Thanks very useful.

[@paintpartysocialclub]

This is a fantastic mini tutorial. Thank you so much 😊. I just learnt something I wanted to know for a long time 😊.

[@SocialMediaExaminer]

I'm so glad! Thanks for watching, Mariella! We have another video about Lead Ads that you might find helpful too: kzbin.info/www/bejne/sKClf4OniclsZpI -Mitch

[@paintpartysocialclub]

@@SocialMediaExaminer yeah I watched this one as well. You are amazing guys. Thank you!

[@MoniJohnson]

Awesome info! Thank you.

[@AllieBloyd]

You are so welcome!

[@MuseumOfGeology]

Really amazing and informative video thanks 😊

[@JayDuSold]

Fantastic, Allie! A few questions . . . 1) Can you recommend a resource for accessing a generic privacy policy that includes messaging which can be used on a website? 2) What is the video editing software you use to draw the boxes around screen sections? Much thanks!!

[@blackrose-du2qw]

very informative, thanks for the insight

[@AllieBloyd]

Glad you liked it!

[@pedrosoares1039]

Loved the video and all of those video editing touches you've added. Such as circling what you're talking about. May I ask you which video editing software you've used to do it ?

[@kushkanti]

Informative Thanks for the guidance Keep it up

[@AllieBloyd]

I'm glad it helped!

[@baselinecarpetcare784]

Love this

[@vantagepointshiftyourlife3974]

Super useful

[@jacquelinesamuda6547]

This was my missing link in my bid to understanding Facebook Ads. I do not have a website as yet, but a Calendly link for a call I think will work.

[@AriseRayamangalam]

Simple to the point, Thanks. How connect the lead form with ad?

[@usefultips5179]

Thanks so much

[@RandyBridgesRealtor]

OUTSTANDING! I learned about Social Media Examiner years ago. Just stumbled across this tonight. Hope someone responds. Email address are the #1 issue more that phone. I didn't know that. Also, they "Confirm Answering their phone." Is this still the case? Your video was published Oct 2020, that why I asked. Thank you.

[@adilsami4227]

You are the best

[@juancarlospadilla4526]

Hi Allie , fantastic job. But I'm stock on the description part after the headline, my form won't have it on . Any ideas why?

[@christianorsos]

Hi Allie, you said "Higher intent" Maybe would produce lower quality leads. Have you split tested a same ad/same creative/same copy with Higher intent VS More Volume?

[@astorymedia]

Great video - can you do a follow up video with the immediate notification tool ?

[@trackzilla.studio]

thanks

[@amitkumar-yd5wk]

Great video

[@67TraceyMac]

Love your info. and the pace. Brilliant! Thank you :)

[@AllieBloyd]

I appreciate it!!

[@BrockDouglas]

You said this was the last lead form video to ever watch but you didn’t site how to connect a Crm so now I need to watch another video

[@aqibjaved6560]

I would like to see how lead form looks like in Facebook??

[@landyyeap3771]

Thanks for the informational tutorial! I wonder if this form actually capture which FB social account? Or capture only email address , name & phone number when people fill up the form?

[@realcorkdan]

could you cover the lead follow up using a crm like zapier or aweber ?

[@vanit7712]

informative, thanks for your suggestion to get quality leads, can you please tell me how to edit existing lead form and how to remove existing lead form form facebook ads.

[@jennifertiano4492]

Great Video, Are you able to copy a lead ad with social proof/engagement to use in another lead ad campaign? (when I try it; it does not copy over the social proof) Let me know Thanks

[@patrickilfrey4543]

Great video - can you share the software you used to make this video ?

[@robertarevalo8299]

Hi, I love your video. As I was following to place my ad, I don't have that option to add my CRM on my business FB page. I have looked everywhere. It just doesn't give me that option. Can you help?

[@methodbrandingagency]

thank youuuuuuuuuuuuuuuuuu

[@shirleydawe9727]

Does anyone know if lead ads are recommended for a charity campaign sign up?

[@Marcoulloa123]

So where can I get a link for the privacy to collect customer information?

[@RobloxDanny]

Hey, from a cost perspective - What cost per lead do you think a campaign should average around? I understand there are many different elements but what do you look for?

[@SocialMediaExaminer]

There are many factors that impact your cost, so we have two budget videos for you: kzbin.info/www/bejne/qV7WeopmettrmKc and kzbin.info/www/bejne/rZSkfnmqm6anpLM should help you. -Mitch

[@BrittneyMcCunney]

Thanks for your video, its very informative. I've been attempted to create a lead form for insurance leads for the past 2 days. I'm requesting Name, beneficiary info, city, zip code & phone # ; the last page just informs them that someone will be reaching out shortly - but it keeps getting declined (with very little feedback, just lead form) & I cant figure out what I'm doing wrong. Is there any advice you could give as to what might be wrong with that info? TIA!

[@sg8345]

Where do we find the lead forms in meta business suite? Having a hard time finding it.

[@omarkoreafx1859]

Can I ran lead gen campaigns without a website?

[@janethomas757]

Can I add hyperlinks into the text of my form?

[@ibayphotographyelopetonola1044]

Thank you! So now that I've created the form, where to you add this form to the lead gen ad thats created or will this form automatically be attached to every lead gen ad?

[@AllieBloyd]

You have to choose the "lead generation" objective when creating your campaign, then you'll select the form at the ad level. You'll want to connect lead forms to a CRM to get the leads instantly and put them info a follow up sequence!

[@digital_social_1nasakasa541]

Thank you for the video. Does the lead form auto-populate even the phone number and email as well? We are facing issues with the leads that the phone numbers are not correct. Also, the ads are now in the "Learning Limited" phase. After studying a couple of videos and articles it recommends not touching the ads now. What do you suggest?

[@AllieBloyd]

Yes it will autopopulate. Because emails can often be wrong, we rely on phone numbers and sms marketing as primary form of communication. Duplicate the ad set and keep the original intact in case you want to use it again!

[@gabrieldantas9990]

Muito bom!

[@SocialMediaExaminer]

Obrigado! -Mitch

[@alexanderpinto1546]

Hi! great video, but i have the new version of facebook and is not layedout the same, is there anyone that know how can i switch to the old version? thanks

[@primetorontohomes]

Unfortunately the two videos I've watched on this channel about using Facebook Lead ads are outdated. The new FB dashboard doesn't have 'Publishing Tools'.

[@desmondozurumba3776]

pls is it applicable to all facebook?

[@shivakrishnasridharala8511]

I recently did a lead gen activity and seems most of the email ids are wrong and phone numbers are not answering. So I switched to work email id and work phone number but not many of them are filling these, how to make these as mandatory fields?

[@kevindruckenbrod]

This was extremely helpful. Thanks for posting. I do not have a CRM, so It suggests to download the CSV file. With that being said, I can still use Lead Forms?

[@excelohunt]

Yes

[@AllieBloyd]

Yes, you sure can!

[@AllieBloyd]

You should check out Highlevel for your CRM, it's what I use! You can get a 2 week free trial here: www.gohighlevel.com/main-page?fp_ref=allie-bloyd-media47

[@themastersofficial]

Once form is created. It can not be edited. Am I right?

[@zulbhan23]

Good video... wondering using this lead can specify the target audience at specific location ?

[@AllieBloyd]

You'd do this in the audience selection under the ad set level!

[@steveo14]

I think the layout has changed now because I can't see 'Add Category' or 'Custom Field' to add a phone number. All I can see on mine are 'Add Question' and 'Prefill Questions'. Is this the same for you... now? How do I get to add a phone number field and also if you don't have a website yet, is there any way you can customize a link for a Privacy Policy, or do you need to have a website? Can you please help? Many thanks.

[@BoyAttitudes]

Can I make form on my mobile

[@francisvasquez6790]

can i make a lead ad without a website?

[@arashhoseini]

I created new form but my leads still goes to previous form. what should I do?

[@frankisawesomee]

Does Facebook do a customer per action basis on Facebook leads ? So basically I want to tell Facebook I can only afford so and so per lead (and Facebook does the rest)?

[@mahmoudalsharie8262]

If I added the pixel through the Facebook WordPress plugin, Can I delete the Facebook plugin, and add it manually through the plugin shown in the video? Adding an event is not working please provide a detailed process, or just confirm that I can just delete the Facebook Plugin and re-add the code through the plugin shown in the video ?!!

[@zahwaniyacine4620]

Great heigh value. I have one question my pixel is limited for 28 day. He don't show old data. Showing just last 28 day data Its normal???.pls help

[@AllieBloyd]

You should be able to see data from the time the pixel was installed, but It depends on where you're looking and what settings you have for me to know for sure what the issue is!

[@karthik-qj4bw]

what if my website doesn't have a privacy policy page and just a landing page??

[@vimalraj9377]

Hi Allie, what if I don’t have a website to link my policy?

[@AllieBloyd]

Create one! I give my students a privacy policy to put up and it takes about 3 minutes, plus it's recommended anyway. You should be able to find templates online!

[@austinryder4089]

Does Convertkit+Zapier CRM integration not work for anyone else?

[@AllieBloyd]

I don't use convertkit but I"ve used a million other things. Highlevel is what we use and I highly recommend it!

[@MrGhalle386]

Is it okay that the link of your page will paste or use to privacy policy?

[@longshuboninstagram4694]

The name above should be able to help you out with that

[@devaux_nl]

Interesting ideas, but why aren't the audiences excluded with one another? Now you won't get a representative image of performance as the LAL audiences will potentially target the same users as the interest based audiences.

[@shnukoomz]

who edits your videos? 👀

[@SocialMediaExaminer]

studiolilum.com/

[@1Martyn1]

Sounds good till you get all them scammers filling put yout forms. It's best to keep your forms off of social media.

[@1Martyn1]

I'm building a lead form app for on the go communications