How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom?
Facebook advertising expert Allie Bloyd walks you through the steps to determine the Facebook ads budget for your specific business.
You’ll learn what percentage of your advertising budget to dedicate to Facebook ads based on your revenue goal, and how to distribute your monthly ad spend across campaigns to meet that goal.
Finally, you’ll discover four mistakes to avoid in order to make sure the money you spend on Facebook ads is profitable.
🔔 Subscribe for More Social Media Marketing Tactics
-- www.socialmediaexaminer.com/sub
🚀 Visit Allie’s Channel for More Facebook Marketing Tips
-- / @alliebloyd
🎧 Subscribe to The Social Media Marketing Podcast
-- www.socialmediaexaminer.com/s...
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: www.socialmediaexaminer.com/zsyx
00:00 Intro
00:41 Identifying Your Advertising Budget and Goals
01:57 Determining Cost Per Lead, Cost Per Core Event, Cost Per Customer Acquisition, and Conversion Rate
04:07 Distributing Your Budget
05:32 Mistakes to Avoid
#SocialMediaMarketing #FacebookMarketing #FacebookAds

[@snwcombat8716]

Damn I've just watched couple of videos. Cant believe the amount of value you are adding going in-depth rather than Generic marketing video. Thanks a lot.

[@BexMarie]

Very helpful - so much good info in such a quick video! great job

[@SocialMediaExaminer]

To master more Facebook advertising tactics, watch our entire video series here: kzbin.info/aero/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2

[@mohayminasif]

I have watched many videos but found this one exceptionally informative and the animation is very intuitive and helpful! Thanks!

[@rashedrwaished5681]

Thank you for the video, can I please ask, what do you mean by audience building for the 20% of budget? So would it be something like a video campaign with 20% of budget - Target 10 second video views with an offer, with 60% of budget - then retarget website visitors?

[@dan_deray]

Hi. Thanks for the insights. Quick question : Is facebook forecast conversion numbers in the adset building really trustworthy ?

[@webnation212]

Informative and well done, nice job Allie Boyd. Not only that but it wasn't an advertisement packaged as a tutorial. Best compliment, I'm going to watch more of these videos.

[@AllieBloyd]

Awesome, glad to hear that!!

[@enzogarciasilvasantos7308]

this content should be paid! so freaking good, thank you for that!

[@MrMrsGoldsYoutubeChannel]

Thank you💕

[@macar8011]

a KZbin vid done THE RIGHT WAY! thanks

[@jocelynegoudron63]

Very clear and relevant information! Thank you so much! 🔥.

[@SocialMediaExaminer]

Glad it was helpful!

[@AllieBloyd]

I'm so glad you liked it!

[@StumblethroughProductions]

can we talk about how value-packed these videos are? I wish I could hit "like" about 10 more times. Really appreciate the series!

[@SocialMediaExaminer]

Thank you, Scott! We are glad you appreciate the videos 😊. Are there any videos or topics that have been particularly helpful? We are always looking for more content ideas. -Mitch

[@RaviAbuvala]

This was very helpful thanks!

[@AllieBloyd]

I'm so glad to hear that!

[@coolerinsights4527]

Thanks for sharing these invaluable gems! They're just right in time for what me and my clients need. 6 months to see results and not spending enough! Yes, those takeaways are worth their weight in gold.

[@AllieBloyd]

I''m so glad it helped!

[@phalakstrangerstory]

Wonderful. She deserves more likes on her video.

[@nerf2752]

I wish there was a video of people actually showing how calculate this properly industry data > client goals > reverse engineering > estimating worst and best outcome and plus reporting

[@ahmadfouad3786]

What is the difference between cost per lead, and cost per core event ? thank you for the great videos

[@gladiatorbonga]

When you say "audience building", what do you mean by that? Do we have to do an awareness campaign to build an audience or is it the type of ad that differs from the promotion ad in the same camapign?

[@user-ij6zc2gk4x]

Thank u for the insigts

[@AllieBloyd]

You are welcome!!

[@zahwaniyacine4620]

Great heigh value. I have one question my pixel is limited for 28 day. He don't show old data. Showing just last 28 day data Its normal???.pls help

[@zaidstrategist]

Amazing video

[@princefajardo6694]

Solid information. Thanks a lot!

[@SocialMediaExaminer]

Thanks! You are welcome! -Mitch

[@AllieBloyd]

You're so welcome!

[@TonyDoesAds]

I love how concise this is! *Great work Allie!*

[@SocialMediaExaminer]

Thanks, Tony! -Mitch

[@AllieBloyd]

I’m so glad you liked it!

[@DezmondAbrams]

What would you do if you have $1,000 monthly ad spend. Would you spend that entire 1k within a few weeks to get max results or spread that 1k amongst 30 days each month? Thnx

[@salehabanushaikh9325]

Video was good pls share a good template for bugeting and forecasting. Both google ads and fb marketing.

[@SocialMediaExaminer]

Thank you for watching, Saleha.

[@NikNik-px2jz]

I have a question! Let's say we have a $30/day budget. I want to run an ABO campaign We need to create 3 adsets with 3 different ads in each adset so that’ll be 9 ads in a campaign. How should I add the budget? Should I add $10 to each adset? (In adset level), so that’ll be $30/ three adsets right? or Should I add the Whole $30/adset & duplicate it in 3 adsets? That will be $90/three adsets, right? & if I do this does it spend $90/day? My budget is only $30/day Please I need an answer!

[@MrBen-yw2tn]

NEW SUBSCRIBER HERE! 🥰🥰🥰

[@rohitdubey2555]

What if my remarketing campaigns are giving us good leads??? Do we still do the 20%, 60%, and 20% ???

[@jamescooper9537]

IM new at this . Im staring a CLINIC and I need advertising. FB is where its at.....but advertising.....a tad confused. Thats for a lot of clarifications. Would love you sitting over me.....in direction. Do you have classes?

[@sergeychernov2357]

спасибо, очень интересно! thank you, very interesting

[@AllieBloyd]

I'm glad you enjoyed it!

[@runapparel6928]

I have a new business but my ads are not working. How can I get in touch with you ?

[@jnpilot]

What is a core event example?

[@SocialMediaExaminer]

A core event will be different for each business, but common core events are booking an appointment, downloading an opt-in, scheduling a call, etc. Good Luck! -Mitch

[@jnpilot]

@@SocialMediaExaminer thank you! That's helpful!

[@charbelsalloum77]

How can i target NGOs?

[@poulomimajumder953]

give examples of products...like if a product costs xyz then what should be the cost of ad one should spend....basics to be more clear pls

[@icononlinetvuglivestream4967]

Atlist 50,000/- pet month