Facebook vs. Instagram | which is best for Musicians?

[@caylabrooke]

I'm on both - but Facebook is what works for me. Who has time to take pictures constantly? :-)

[@isaachaze6321]

You are officially my new favorite KZbinr. Great information in your videos and you’re all around a real person. Keep up the work

[@musicmarketing]

Thanks, Isaac!

[@RandomOrder]

Agreed @MetalGuitarMax subscription confirmed.

[@BettiFulan]

I am in a declutter and detox from social media (except KZbin) I noticed this. Instagram is completely draining I prefer Facebook more.

[@grahammackinnon7872]

Crazy how much all this makes sense, no better time to start than now.

[@MISTIKAVibz]

Thank you so much for the info!!! my ads convert better on FB than IG - kids are just clicking on my IG promo but it is very hard to get their attention. At least I can gain followers on my Spotify with FB. KZbin ads is a beast too.

[@KevinMacCash]

what an honest and direct video thanks

[@musicmarketing]

absolutely!

[@djnaydee]

Love the personality and charisma

[@musicmarketing]

Thanks so much man! Glad you're digging it =)

[@jessadams5693]

I'm so glad that FB is upping it's IG AD game!

[@Thealexhuard]

They both serve their purpose. Just need to figure out how to utilize them best!

[@reset_rt]

There are benefits of both!

[@ThomasERouch]

Full stack telling it how it is!

[@maxed_well]

I can't stand Instagram, to be honest. I use it because everyone these days does but I feel like it has so much empty interaction. Full of bots too 😩

[@iamsantossilva]

“It’s easy, I can see things” 😂

[@musicmarketing]

kids these days

[@afrikenny]

Great video!

[@JacksonSnapp]

Great info Circa, sounds like you've done your homework! Much appreciated.

[@SongwriterReacts]

Great vid guys!

[@littlespiral]

Exactly!

[@bowlerbears7936]

Great advice, well delivered. Looking forward to learning more and building that fan-base.

[@amandaduncanmusic]

People may find that they feel more "joy" via Instagram, but time and time again stats show Facebook reigns supreme when it comes to the reach of ads.

[@musicmarketing]

Tis the silent king amongst trying fools

[@therockinkrolik]

I like Instagram visually...still can't wrap my head around getting meaningful marketing results from Instagram though!

[@musicmarketing]

Its pretty difficult, but as they open up more IG features in the ad platform, it's getting easier every day!

[@NJGoldenleaf]

I do know a lot of younger kids (college freshmen/highschool) who are not on Facebook but are on instagram. But I guess the numbers don't lie.

[@ViaCJ]

Makes so much sense

[@kevincorcoran3096]

Very good

[@ColbyJeffers]

Awesome and informative video! Thank you Circa for your infectious passion to help out indies and creatives, you are a God send!!

[@MrRyanVanSlooten]

Great info, very interesting to hear the numbers.

[@tetramusic4408]

Good info 🙌

[@ZRJCovers]

Good stuff!

[@blakelystudio1843]

To increase your SEO, it may be good to put "(Year)" at the end of your titles.

[@theauntiewarhol]

Excellent information as always

[@jamesk102]

Very good content

[@DAVIDDAMIENR]

Nice !!!

[@thechimneycleaner]

real informative!

[@rommeldesouza1800]

Good info... bro.. thanks

[@lgdashapt6756]

Okay

[@JEllisJames]

Loving it!!

[@badbar12345]

Awesome vid as usual Circa!

[@IsabelleGarsonIncredibelle]

This video brings me peace of mind.

[@denissepena2424]

Love the title "Tiny Tutes" Clever

[@bxly94]

Great insight man 👍

[@cckza]

Nice

[@johnredmond6085]

Cool

[@zaicliff3010]

I'm about to launch my first marketing campaign and was stuck between the 2, just gonna go both now

[@etilec]

Good content, as always

[@datemonthyear]

Thanks Circa.

[@thesuncollective1475]

Excellent news...great!

[@nicolecattanach]

Really liking your videos and I'm running through them now. Just wondering though if you put music in the background of your videos? I'm hearing music and finding it distracting from what you are saying.

[@hunchbackwhale]

Love it!

[@locustface]

You guys rule.

[@Nofrnzclub]

Great Information! I'm shocked more people still use Facebook, most people I know use Instagram.

[@musicmarketing]

A lotta people still use it - and, of those who "don't use it", a majority of them still have it

[@MarcoMelloMusic]

Good stuff Circa. Would also be interested in hearing your views on TikTok, since it seems to be the hot new kid on the block!

[@hamishcrocker805]

Vibes

[@isaelliott4531]

Both man!!

[@ajnovamusic]

Facebook still has a ton of mileage!

[@shaelangford3353]

Thanks for bringing clarity to this debate guys! "Staying in the shallow end of the pool because someone peed in the deep end." 😂 Hilarious yet effective metaphor.

[@waywardtransmissions8095]

Beauts!

[@TarceaRenee]

This is dope. Glad I didn't throw it out yet Lol

[@oncearoundsaturn2511]

Can a fan finder campaign be adapted for Instagram? Obviously with clips needing to be shorter, I’d assume the information/ analytics gathered less valuable? Ie. how many watched 75%, 95% etc. So would it be a smart allocation of budget?

[@musicmarketing]

Yes, yes, and not definitely but could be!

[@DylanGalvinMusic]

Yeah, instagram has gained me about a dozen fans over years and years and FB has resulted in customers and hundreds and hundreds of fans. Insta fans tend to be younger and they tend to spend less. 😳

[@DylanGalvinMusic]

which shows me....MY audience tends to like Facebook. 👍🏻

[@ChrisBessy]

yes but young people listen a lot music on spotify .... and often ask "whats the ID of this song ?" .... but I prefer Facebook too. I dont like always take pictures of my home studio or other things ... I prefer show on my fan page the cover of my new track with the link ....

[@truability]

Perfect topic! 🙏

[@denatalejp]

FB is only 10x more popular than IG worldwide... but, you know, nobody uses it anymore

[@videoy]

Facebook!

[@spatialsoul6207]

I've also read that a lot fewer purchases are made from instagram than facebook, any thoughts on that?

[@musicmarketing]

We've definitely noticed that - ROI or ROAS (return on ad spend) is pretty much always higher w/ Facebook. Still, generating top-of-funnel awareness on Instagram can be cost effective!

[@jpricethereason]

What about Twitter ads? I’ve gotten offers from twitter business about ads and thought about it to build my audience. I just never see anyone promote advertising on twitter.

[@ReggySmoove]

Facebook gold

[@billycaldwell9403]

Are there any platforms where organic reach is still viable for a indie musician with 0 advertising dollars to spend

[@willfromdse5748]

Noice

[@christieEhartman]

Noice.

[@RandomOrder]

Thanks for promoting non binary ;) aaaand srsly tho I love that fbook n insta ads are now integrated...

[@krby7274]

Hahah it’s easy and I can see things

[@musicmarketing]

lol we love kenny!

[@itsrelativ3967]

Twitter works best for me. I do not like IG or FB to network and promote. It's all fake to me.

[@leopreston1]

I guess you got well paid for this gratuitous endorsement.

[@musicmarketing]

nnnnope Facebook doesnt pay people to endorse its ad platform. Instead, it just spent that money on building the world's greatest ad platform

[@eamonotuathail1969]

Nice