FAKE WAITLISTS at Rolex AD’s! Dealer reveals how the watch industry must CHANGE in 2024

[@russcornfield4241]

Was in a AD last week treated like Royalty, Couldn’t do enough for us. Times are changing for the better.🎉🎉

[@leeharding8306]

I can see a perfect storm brewing in the luxury watch market. People who are well off are putting their luxury watches away or selling them because they just don’t feel safe wearing them anymore. People who aren’t so well off who used to save their money and buy luxury watches are getting priced out of their hobby and they also don’t feel safe wearing so much of their money on their wrist anymore. Also one of the biggest players who creates an illusion of exclusivity is ramping up production while demand drops off massively. It feels like the elastic is about to snap in a big way.

[@masterwatch]

good point made here.

[@RootBeerGMT]

I wear mine everyday. Zero issues

[@oscarlopez-gc1pv]

I agree to a certain extent. It’s going from no Rolex watches whatsoever, only for display to now there’s a lot of models available for sale right there and then usually the solid gold submariner or other solid gold very expensive models but there are some models that will never be available without a purchase history like the stainless steel Panda Daytona I would have zero regrets paying double the Msrp for it, a person would have to have a very extensive purchase history in order to get it that at double Msrp would be a better deal and also I would add the stainless steel blue dial or green dial Sky-Dweller and not to mention the Rainbow Daytona those would be impossible to get from any authorized dealer without a very extensive purchase history from tens of thousands of dollars to hundreds of thousands of dollars and for the Rainbow Daytona a person would probably need a purchase history in the millions of dollars after all the Rainbow Daytona trades for around 300k USD or more above Msrp!!!! Don’t have a good day HAVE A GREAT DAY!!!!!

[@parkyourthoughts5741]

Great video, the fake wait list is a killer. It remind me of a really hot club that makes people wait outside while the inside is empty to generate hype then the club goes out of business because lt’s really not that great anymore. Rolex is running the risk of losing huge amounts of revenue and may have to sell bundle packages to resellers to sell unwanted items. No stock on any datejust, gold watches, ladies models are not going to fly off the shelves once they display it for over a year. Unless Rolex stop making watches however I believe Rolex is in the business of selling watches. But that’s just my opinion. Thanks and happy holidays

[@RootBeerGMT]

They aren’t “hot clubs” unless they are “twat clubs”

[@dmaul5190]

Vinny does it again, straight talking, makes sense, no bullshit! 👍🏻

[@vinnyfrancis]

Haha you know it! happy new year

[@richard0807]

This is so on point. Excellent analysis, Vinny. Happy New Year, by the way.

[@vinnyfrancis]

Happy new year to you and your family, appreciate your comment!

[@rickjason215]

Never give a watch to a Grey Market dealer on consignment. If they can’t pay for your watch, don’t sell it to them. Rolex is doubling their capacity and the watch market is going down. If you want a Rolex, go to several AD’s and have a little patience. At least you will get a real watch. The dealers know what’s happening and they will want you as a resource. I don’t take bs from ad’s and surprisingly I get the call all the time. I just turned down a watch for my wife from the AD. They got her in a room and kept telling her what she needed, instead of what she wanted. When I found out a 36 DJ was well over 20 grand she was startled. We turned it down.

[@singaporewatchcollector6262]

Who says Rolex is doubling in production ? Their extra factories doesn’t equate to double production if you do simple math.

[@andrewmapp6058]

Only buy what you can afford

[@rickjason215]

@@singaporewatchcollector6262 kzbin.info/www/bejne/r4DLZmCodr-Cb6c

[@danny77670000]

Finally Rolex AD have to demonstrate salesmanship instead of being a postman, obviously they r not up to scratch as u guys walked away 🤣

[@vishnupersaud986]

That wouldn’t be graymarket than numb nuts, gray market only buys directly from authorized dealers. That’s the definition of gray market.

[@flogtwo]

I love Rolex trying to create artificial scarcity, all while price gouging on a quarterly basis

[@vinnyfrancis]

too true! It will catch up with them this year im sure

[@jonathansmith283]

HAPPY 2024 Vin - sounds like good common sense , you have a very good handle on the community. ~ JDS/CT

[@vinnyfrancis]

You too mate, thanks for watching

[@1snipey]

Top video mate. The KZbinrs you mention have realised the other thing you mention ...people have wised up to the watch drama and hyperbole. What do they do to get clicks? They create drama and the likes of P.T in particular create more and more drivel to feed the others. He then comes back all defensive when they question him and still believes he is the man of the people. Mean while the Ukrainian bloke in America is classed as a proper journalist? Meanwhile, he and others create marathon livestreams and have any randoms on to keep it going to get money. It is no wonder the likes of Adrian and Gringa seem to have disappeared from others live streams. I hope this channel grows for you. Keep up the good work Vinny - totally no nonsense stuff you create and in this world of KZbinr watch drivel you are a breath of fresh air.

[@mortgagemartin3987]

I still see this KZbin or Instagram watch channel heaving over lrice their watches, some of these guys are posting the rootbeer valued at £16,750 and with even a basic 2 minutes of checking you can pick them up for 15,500 easily

[@BAF605]

One of the best watch KZbinrs. Only posts when he has something real to say. I couldn't click on this quick enough. Amongst other things I've been shilled mattresses and education courses recently on watch channels??? That's not to mention obvious over egging of puddings on paid reviews. All the agencies you mentioned need a look in the mirror, "influencers" are top of my list!! The changes you suggest re Rolex ordering sound like Utopia. Happy New Year!!

[@vinnyfrancis]

wow a very kind comment, thanks very much and happy new year to you! and mattresses really?😂😂😂

[@santorini8423]

happy new year mate, you hit the nail on the head yet again Vinny, i think these watch youtubers have forgotten about the most important thing...the watches. The content coming out from the likes of Archieluxury, Tim Write, 4P et al..., is bloody embarrassing and childlike, not to mention the copy and paste content.

[@vinnyfrancis]

Thanks a lot for watching mate, yes there is a lot of negativity and vitriol going around which is a shame

[@MTbone7]

Most second hand watch dealers are like building contractors. They have no idea what’s coming in and going out and just spend from the same bank account. They constantly need money coming in to survive, then when it doesn’t they are done

[@vinnyfrancis]

simple budgeting monthly and cash flow forecasting solves this problem it’s a couple of hours extra work every month that can save businesses

[@davidbrown9947]

Good work again, absoloutely spot on. Good work

[@vinnyfrancis]

Thank you! Cheers!

[@Marco-cd7jb]

Money, or more accurately credit, has been artificially cheap for decades. We've entered a paradigm shift that will change the structure of not only Grey-Market Dealers, but property and anything leveraged - most of the World then! Great topic Vinny and pleased to see you're applying logic; knowledge begats knowledge!

[@RootBeerGMT]

I suspect 2024 could be brutal.

[@vinnyfrancis]

thanks for watching, though i’m more conservatively minded when it’s comes to 2024 outlook on the market, i think it’s likely to be quite boring, more decline in the first half of the year but i don’t see another 2023 happening again

[@markpiper6249]

Happy new year Vinny and once again, an awesome post. Thank you for your insight and professionalism. 🖐

[@vinnyfrancis]

thanks Mark, all the best to you and your family for the new year

[@Odat]

Good video. What people don’t understand is that Rolex is probably one of the best run companies in the world and for sure the best run company in Switzerland. They didn’t become as coveted as they are by chance!. Last year they outsold the second place(Omega) 4 to 1!. Thinking Rolex will flood the market is foolish. Again, some of the smartest people on this planet work for Rolex and they know what they are doing. They will always keep a balance in the market by adjusting supply as to keep the value of their watches high. Do I see a dip in the market?. Sure I do but to expect Rolex to crash is nonsense. If they do, the rest of the watch industry is done!.

[@mrgee007]

People say Rolex is one of the best run companies in the world, but a lot of that is because they hide behind the BS of being a charitable not for profit organisation, has no shareholder or investors to please and pays a lot less tax and 0% corporation tax. Because of this status, they don't disclose/publish any accounts. You simply can't compare them to another watch brand. They have been questioned numerous times over the years about how much actually goes to charities.

[@Odat]

@@mrgee007 yet they outsold their closest competitor by 4 to 1. No one comes close!. They must be doing something right!. They are run by some very smart people. Can’t argue with numbers.

[@GM-ii8gs]

My ex works for Bucherer, she deals with senior folks at Rolex, well they're not about to over supply the market, from some of the stories she's told me, they're not as smart as you think they are, they're pretty much like any other large international organization, basically the right-hand doesn't know what the left-hand's doing, with a large dose of internal politics on top.

[@ulyssesvazquez387]

You are 1000%, correct transparency is a must..

[@stevecotterill7981]

Happy New Year Vinny... I always love your content. I see that the new UK Rolex price list increase has dropped today. Keep up the great work. 😊

[@vinnyfrancis]

Happy new year mate! Yes as to be expected though i don’t believe such increase is worldwide which just goes to show how badly our UK economy is grappling with inflationary pressures thanks to a stale 13-year incumbent government

[@cookingwithwatches]

Happy new year my friend. Just so you know the minimum wage in California has gone up to $20 per hour. Israel made an announcement that they will continue their mission throughout the 2024. When it comes to Russia and Ukraine there is no light at the end of the tunnel. I think the prices wont stabilize or go down anytime soon. They will continue to rise not just for the watches, but across all the sectors. My guess is that 2024 and 2025 are going to be very rocky for all the industries. The only thing we as consumers can do is to lay low and hope for better times.

[@vinnyfrancis]

yes very unpredictable times ahead for sure! happy new year mate

[@nizarmurar]

Many thanks for great professional, honest episode. Just subscribed to your chanel Nizar

[@vinnyfrancis]

Thanks Nizar, welcome aboard

[@tondo6912]

Great video Amazing you do not have a larger following Just proves that people prefer to listen to hype rather then reality Some of the Grey Market dealers have looked like shady used car dealers !!

[@vinnyfrancis]

Thanks, I appreciate that! And yes the shadiness in the industry is endemic.

[@diddygreen5077]

People r not seeing the price of Rolex watches go up each month anymore so they r not putting their money in to them anymore and that as stated the downfall in price and so many people have lost money on over paying for them they will never go up again to the full hype price for a very long time it's called getting your fingers burnt . Top video 👍

[@Sebastian-z1h]

It’s not a queue at the ADs it’s based totally on spend history. That’s why keeping inventory hard-to-get also benefits the ADs.

[@vinnyfrancis]

This is a good point! ‘hard to get’ is an allusion they won’t be able to sustain for much longer

[@gaffs82]

Why would consignment be an issue for liquidity? I didn’t think the dealers had to pay in advance for consignment, therefore wouldn’t impact their cash flow.

[@7979dennis]

Well said Vinny, Happy New Year! 🍾🥂

[@vinnyfrancis]

Thanks for watching, all the best to you and your family

[@kaalalong8967]

Just bought a Cartier, don’t need the indignity of having to grovel to spend money at a Rolex store.

[@John-wf5if]

As you guys know, there is no waitlist. I've spent $100,000's with one of my AD's and I hardly wait at all for models. They look after those that look after them. Simple. I regularly jump "lists".

[@MyVideosWillCalmU]

He back! I know I am going to enjoy this. Happy New Year Vinny!🥳

[@vinnyfrancis]

Happy new year!! hope you enjoyed it!

[@MyVideosWillCalmU]

@@vinnyfrancis certainly did👊🏾

[@Akj6zmdteuxze]

A pretentious brand is no difference from a pretentious human. People find them disgusting after a while regardless of how beautiful they may be . Fact

[@jh-il5sb]

great video. i agree with all of the points you addressed but one, the AD waiting list. for the rolex/AD business model to work pretend wait lists where the best cliets get the most desired models is a must. why else would an AD jump all the hurdles that rolex imposes on their ADs if anybody could get a panda daytona without ever buying anything from the AD. as a businessman you always take care of your best clients

[@vinnyfrancis]

sure! thanks for watching

[@BobbyTable]

Having a transparent waitlist would be a terrible idea, for any company in any industry really because it disincentivises spending money. As a business in a capitalist system you have to take care of the people who take care of you. Those who spend more deserve to get offered the product, in this case the watch, sooner and treated better than the rest. People need to accept that.

[@1bobola]

Great post, I pretty much agree with every point you made! 👍

[@vinnyfrancis]

Thanks! All the best for the new year

[@sineset2688]

Can‘t confirm what you‘re saying. I got offered last week a few sports watches. Yellow and white Gold Submariner immediately available.

[@GM-ii8gs]

The Smurf and the Bluesy have been available in most markets for at least six months now from most ADs, I got offer 2 Smurfs and 3 Bluesys in 2023 from 3 ADs with no purchase history, if anything they're trying to dump them because the flippers aren't buying them, but ask your AD about a steel sub and see if you get one of those immediately.

[@PatrickHawthorne]

Yea Casa, know what you mean. I might add that I had been in contact with AD within those years but this was mainly emails - and recently this year I did purchased a gold ring from the shop. A pittance I know, but pardon me for being stupid and green - but nobody told me I had to grovel and lift my shirt to purchase an expensive well named watch. My reply hides how hopping mad I really am at my predicament having waited with anticipation for this long only to find there are literally scores of my watches on the grey market unworn with papers at 3-4 grand higher than MRP probably purchased from an AD knowing one of them could have been mine that was sold to them.

[@ryanedwards8549]

Nice video Vinny. Did you see Rolex have put up their prices today?

[@kuanseow7407]

You are Super...............Happy New Year

[@vinnyfrancis]

Happy new year! very kind

[@james12359]

😂😂 don't hold back Vinny, qwalitee

[@vinnyfrancis]

cheers thanks for watching!

[@rogerparis]

Well said.

[@vinnyfrancis]

Cheers Roger, happy new year

[@masterwatch]

good points being made here.

[@vinnyfrancis]

cheers thanks a lot for watching !

[@martinboulden4388]

Brilliant Video.

[@vinnyfrancis]

Thanks mate, Happy new year

[@Saints-Forever]

Happy New Year mate. Rolex will never make the waitlist que online because Rolex don’t own and control most of their ADs.

[@vinnyfrancis]

Thanks you too mate and hmmm, not yet they dont…

[@JLim3111]

Great video Vinny!

[@vinnyfrancis]

Glad you enjoyed it thanks!

[@h.l6344]

Great video as usual 👌 👍

[@vinnyfrancis]

Thanks for the visit!

[@DarylMT]

Ironically I got offered a rose gold skydweller at an AD last week. I jokingly asked if there was anything available and he said he had one for sale today.

[@vinnyfrancis]

Haha that’s hilarious, can get a better deal on grey market

[@DarylMT]

@@vinnyfrancis I basically told him that if he had one to sell to me there and then I would basically be paying too much as I could buy it cheaper on the grey. His face told me he knew it as well! I think AD's are starting to get a sense the boot is on the the other foot after the way they have treated genuine watch enthusiasts over the last few years

[@PatrickHawthorne]

Happy new year Vinny nice video again as always. This fake waiting list you mention that needs modification - will this still apply to me who went into an AD 2 years ago to order a Submariner Starbuck? I was told 2 years ago it would take about 2 years? No phone call as yet though???

[@vinnyfrancis]

Happy new year! Yes i think you need to chase them up and make more efforts to visit them and build that relationship or perhaps find another AD

[@Casa1000]

@patrick, sorry to say but you’re probably further down the ‘list’ than when you started, if you’ve not been in touch/shown your face/spent a few grand in the shop. Think how many people in the last 2 years would have gone in to register for the same watch who have spent money in the meantime and been a familiar face.

[@markkosmider2144]

On point! HNY Vinny 🎉

[@vinnyfrancis]

Thanks for watching mate, all the best to you and your family for the new year

[@tickpics21gritchcat]

What's with the CW plug?

[@vinnyfrancis]

added the c63 celest to my collection as a xmas gift to myself, its a great watch and its my channel so why not?

[@coolgabe64]

Great Video. Happy New Year.

[@vinnyfrancis]

thanks for watching! all the best to you and your family for the new year too

[@IridiumZero]

6:12 - I'd love to believe that clients have wised up to these slippery salesmen, but a browse of the popular UK watch company youtube channel comments sections suggests otherwise 😂

[@vinnyfrancis]

maybe, but question how many of those comments are from real people…

[@samuelburton5576]

If Rolex does a que on their watches, their brand prestige will diminish. Period. People want what they can't have. That's why the Daytona is so coveted.

[@vinnyfrancis]

yes this is a good point but the price point of a rolex alone is prohibitive for the masses so for most they still can’t have one

[@yakupdinler]

Is this video sponsored by CW? If yes it should have been mentioned in the beginning of the video. Why using footages of CW when talking about Rolex?

[@vinnyfrancis]

Nope, that’s my own personal new purchase of the C63 Celest, an awesome watch. The Lange Saxonia with aventurine dial has always been a grail of mine so as soon as i saw this released i had to pull the trigger, footage of the watch is all my own