Find Your WHY | Simon Sinek

Our WHY is the thing we give to the world, and we must look inside ourselves to discover it. Our closest friends can help us identify our WHY as they reflect on the space we fill in their lives.
Ready to find your WHY? Check out our on-demand self-paced course at simonsinek.com/
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/inspireU
Podcast: apple.co/simonsinek
Instagram: / simonsinek
Linkedin: / simonsinek
Twitter: / simonsinek
Facebook: / simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/product/the-in...
Start With Why: simonsinek.com/product/start-...
Find Your Why: simonsinek.com/product/find-y...
Leaders Eat Last: simonsinek.com/product/leader...
Together is Better: simonsinek.com/product/togeth...
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#SimonSinek

[@NathalieLazo]

Hey YOU, beautiful person reading this...The truth is you are confident and good enough already with who you are, where you are at and what you have right now to have the success you want in life. Don't let others define what “success” is for you. Get up, learn that skill and go after it! I believe in you so much! Have an awesome day! - Love, Nat ❤️

[@shaneturner7165]

Thank you Nat for your kind and inspirational words. I really felt you were talking to me personally, i had goose bumps, i welled up a little and I felt moved. It was exactly what I needed to hear today. You have a beautiful soul thank you. x

[@meetathompson6512]

Nat, wow, your words are so very much needed for me to hear right now! Thank you for sharing your love, support and belief in me. You brought a lump in my throat (not gonna cry), and I am so grateful to you. As they say "a stranger is a friend you haven't met yet". Thank you, my friend. Thank you🙏🏽❤️

[@maine909]

Thank you for those words of inspiration

[@geotyr3868]

aw thanks. all the best to you dear sweet nat. nice put into words.

[@NathalieLazo]

@@shaneturner7165 This is beautiful! Thank you for sharing your experience as reading this. You’re awesome :) Hope you’re doing well!

[@DrRebeccaHeiss]

"Your why is the thing you give to the world." Inspiring as always, Simon!

[@krystinacarpenter9222]

Thank you for being you... love and respect

[@vynaltheworld4092]

i have been looking for my why my whole life thankyou for so much ill deffinly pay it forward

[@suwan1986]

My friend came to me and said I feel realiable and safe when I am with you. That's when I found my why: to inspire others to become the best leader they can be so that together we can create safe and secured world.. thank you Simon

[@SalWare686]

It’s the spark that makes your idea bright. The same spark that lights the dark so that you can know your left from your right ❤

[@MiracleAkpan-wp8jg]

You say exactly the same thing as the first time I watched you answer this questions in a different video. I love your consistency

[@cookielady1111]

Never undervalue the goosebumps! 💜

[@MorePlease5555]

Why are we friends? Because with you, I am a better person. Because you see that better me even when no one does. And, both of those are invaluable to me. 💟🌼🌼🌼

[@NFNPuppies]

What an amazing video Simon, I have learnt so much from your insights and it''s fascinating to know that our why is unique to us and is the authentic self before the world told us who we should be.

[@DemetriPanici]

I wakeup every day at 5 AM because I've found my why and I absolutely love it

[@Brightnessize]

Question: is your why directly linked with waking up at 5 AM?! If yes, can you explain how!?

[@raymondtendau2749]

@@Brightnessize Why should he explain How and When??

[@zinaj9437]

Why has no time or time zone.

[@Brightnessize]

@@raymondtendau2749 When you state you wake up daily at 5AM because you found your why, there must be a connection - and a reason why. I’m really curious about them. Is there something wrong?!

[@Brightnessize]

@@zinaj9437 I happen to believe the same, that’s why I want to know more...

[@lifewithkalina7305]

My Manager had the Team listen to this video.. Love it!!!!

[@abhirai6124]

I love this WHY . I love the work and contribution of Simon

[@MskashmirB]

Thanks Simon. Love this

[@miriamnwachi4730]

I'm inspired. Many thanks, Simon.

[@jasonwong1358]

my why is to inspire others to become the best leader they can be so that we can create a safe and secured world

[@AhmetKaan]

*To all the dreamers out there, don't ever let the world's negativity disenchant you or your spirit. If you surround yourself with love and right people, ANYTHING is possible.* 🙏🖤

[@meetathompson6512]

thank you for saying these words - your timing is impeccable.

[@maine909]

That’s kinda hard to do bro

[@j.c.3726]

Yes! Wonderful words.

[@MHW-ey5do]

Awesome 👌....very informative and motivated video...thanks...anyone here University specially student of English literature and language

[@DemetriPanici]

*"Courage is not simply one of the virtues, but the form of every virtue at the testing point." - C.S Lewis*

[@AdamMellor1]

I wanted to thank you for your books Finding Your Why” and “Starting with Why,” I never would have discovered that my life’s purpose was “to enact positive change so that there is less uncertainty and insecurity in the world.” Thank you.

[@mr-beast8851]

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[@TEAforMIND]

Thanks for sharing. I believe that when we can find our WHY, why we do what we do, we find inner strength to survive even toughest days. "Finding your WHY" is the best self-motivation. “Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” ~ Carl Jung

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[@smasher0o8]

Hey Simon, thanks for doing this :) appreciate all your post and vids a lot. keep it up! such a great leader !

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[@raymondtendau2749]

Life is not primarily a quest for pleasure,as Freud Believed,or a quest for power as Alfred Adler taught,but a quest for meaning.The greatest task for any person is to find a meaning in his or her life.Frankl saw three possible sources for meaning :in work(Doing something significant),in love(Caring for another person),and in courage during difficult times.Suffering in and of itself is meaningless.We give our suffering meaning by the way in which we respond to it. ‐Victor E.Frankl Man's search for Meaning.

[@Brightnessize]

True. Then your why is not just your aim but also what others see as your aim from outside of your inner self. It’s the goal of your pursuit, professionally and personally. But not everybody has a big relevant why. Some people’s why is simpler. And smaller. Because their ambitions grew small. And that’s it...

[@raymondtendau2749]

@@Brightnessize Small why,big why.A why is a why.😄😁🙏🏾

[@MHS-uo8mh]

❤️ I tried this 😊

[@saraendestad4945]

wow. just wow

[@philippemartinez2855]

Thank you! Also John Hamm should play you in your biopic.

[@PinkYellowGreen2023]

Yup...why is important.

[@rajabhattacharjee3526]

SS you are not only an awesome speaker , also a great human being,

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[@Gu4rdiaanAngel]

Unfortunately living in a generation of people where Friendships get discarded at the slightest sight of trouble or are just "blocked" away by ghosting it is very difficult to find anyone I would trust in such a manner. I would only trust the members of my family and my spouse. So in that case, defining my why falls to me on my own - and I have failed to articulate that since I have started watching Simon. I have read the books multiple times, I have watched all the talks Simon has given (also an unhealthy amount of times) and I could not figure it out. I have given up on finding it and just letting life decide if it will eventually show me or not. But I still appreciate all your ideas and tips and trick Simon, they have been nothing short of outstanding as my role in leadership increased over time. Keep it up!

[@zzeegermantube]

I share this criticism. In his videos and interviews he always gives this example and hints at there being more methods in his book etc. But since you have read his books and haven't been able to find your "why", it sounds to me like there aren't really any other methods in his books. The problem is that this not only requires friends, which many of us will have, but it requires good friends that will be there for you no matter what. "What specifically is it about me, that I know you'll be there for me, no matter what?" Assumes that person will be there for you. Requires you being able to assume that they will be there for you. Plus he fails to define what he means by being there for someone. Just listening or more? It's extremely frustrating that he beats about the bush so much.

[@the_floating_kiwi]

I've just finished his "Start with Why" and moving to the newer "Leaders Eat Last". I thought his "Start with why" was full of examples and I agrees, its really hard to figure out how to find your own WHY from it, but one part of the book stood out. Simon found his own why, and it states in his book, that to find it, he needed look back at his life, to figure out what was always the emotion in everything he did (in his case to inspire), in all his scenarios. Im curious, as this comment is a year old, if you ever found your Why, or at least, how its all progressed for you since?

[@derJessie]

I am curious if you found your why

[@Growth_Mindset99]

Thank you sooo muchhh🌼🌼🌼🤍🤍🤍🤍

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[@Growth_Mindset99]

@@mr-beast8851 why I chat you ? I don't understand some words couse I start learn english langouch 🙂 write again please !🕊️🌼

[@kimopaul224]

It's really helpful to find your why and get your drive through it.

[@priyashetty1056]

Sir i am thanking you for all the support you provided. Please help me in contributing the society.

[@toinspirando7591]

Perfect! :) Gratidão por compartilhar conosco. :)

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[@user_Simonkhokhar]

Hi Simon❤

[@falkschwiefert1103]

Love your content. :) Disagree with the fact that a why doesn't change. Our why is our purpose and we pick it, not the other way around. Even using your words: The why is the sum total of who we are. If the why can't change, then that means we can't change and this is something I personally disagree with and flies in the face of any growth mindset.

[@mietonen]

"Equality creates friendship." - Plato -

[@DariusTan]

When you find your WHY, you don't hit snooze no more! You find a way to make it happen! - Eric Thomas 💯

[@Brightnessize]

That is not true.

[@zinaj9437]

Although he describes a friend you'd call at 3am, don't ask this at 3am...not if you want to keep them as a friend.

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[@ErikLieHassum]

I see myself in my 15 year old son - so desperate to find out who you are and why you exist. I am quite sure this is common for most young people. How would you meet these questions? The same way you meet older folks, or do you have to adjust the message according to their maturity?

[@peternguyen2022]

Thanks Simon. I wonder if my WHY is the same as my customers' WHY (i.e. why they buy my products and services). As a copywriter, I would assume that their WHY is the benefits they get out of my products. But the two WHYs probably overlap. Comments, anyone? :)

[@justarman7879]

The problem is about not having a friend that we could count on in order to find our why, is there a way we would find it ourself?

[@gn2650]

That was an inspiring video?! I wonder: Can a person can have multiple why's?

[@aishwaryar1998]

I have read his book " Finding your why" he mentioned there is just only one why for each of us.

[@klaasmcfalls2659]

How do I find my why if I don't have any friends?

[@michaelnurse9089]

Spiritual teachers have always known that 'your why' is really who you are - your personality and body are just temporary constructs for 'your why' to live a single life. You can improve 'your why' over a lifetime if you work hard at it - but often a life is just wasted and you must wait for the next one. Rather than calling it 'your why' the often call it the 'i am'. or the 'you are'.

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[@sevcan4038]

It would be great if you add Turkish subtitles

[@shakeelahmed4046]

Is it!how to find your why

[@rrandreicrisan]

Simon, I get it, but at the same time people could have more friends that they drove inspiration from, how do you find that somethings that is uniqur enough? I feel like you could have said: I suppose you feel inspired by more people in your close friend circle and that might have been true, right?😊

[@inyekakampekobokota6241]

Is there an age that finding the why is late?

[@Tribu_Solo]

Can a WHY change? I think it can. Once a person started to dig deeper into his own self-discovery, he will start to change and discard part of his personalities that no longer serves or works for him. That is why we will tend to lose people in the process because as we change, we will no longer fill up the same space we once occupy in their lives.

[@DanielePagnin]

Which of your books would you council to read first? I'm curious to learn how you council to find your why and put it at the service of others. "Start with why" is precedent to "Find your why". Which one should I start with?

[@Jackal433]

I don't believe I have a friendship as described that I could try this on

[@tarasierralee]

I love this for ME. I have great friends who have done this for myself with great results. . Unfortunately, it's a somewhat privileged exercise. I work with people with serious mental illness. The problem is - if they saw this video, they would just feel MORE ALONE... most of them don't feel they have anyone to reach out, nobody that really has their backs. What do you suggest for them?

[@lawsofhumannature2049]

As a combat vet with multiple disabilities, I’m in this position unfortunately. I have an idea but I cannot practice this exercise in its entirety.

[@yogaqueenb]

Exactly. I feel broken sometimes bc my why is just nonexistent or solely bc of life’s impending responsibilities, or just bc I have my dogs to care for. Otherwise… I mean people have often told me they feel oddly uncomfortable hanging out with me/ easy to talk to etc Anyway ….maybe I’m just not thinking about this question the right way.

[@imenabbasi8772]

I don't have friends, how can I find my why? I am trying to figure it out myself how can I be valuable to this world

[@RohitMishraBrand]

Oh😮😊

[@bochica3562]

I don't know what I have to give to the world. I don't even feel like I have a place in it. I will ask a friend for my why. Any other ideas where to look for it?

[@williamsmith8041]

How can I find my why on my own

[@christianmeuwly1583]

Love by definition escape to rationnal, non need to explain love, live has is own reason that we ignor... if you really need to put a why on friendship love, thats probably mean that your friendship gettin low

[@TheeYellowDart]

I'm definitely going to try this; I have a few close friends that are my brother's from the military. Love your work. I gotta ask though, where did you get that hat?!

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[@petemaunderhoops]

Until the last few videos, I didn't know that Simon owned t-shirts!

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[@joeldiaz141]

Oh my look at the comments section getting all wise and what not. Cool video :)

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[@wyattpeterson6399]

0:21 Ready to exit the video as I cannot find my Why now

[@SILAHISABUNGAN_i]

Trust

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[@racaciaruth4460]

Why do I follow you ❤️?!?

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[@theduke9150]

What if you don’t really have any true best friends?

[@brightphoebus]

Can you help me find my Why? I lost it. I don't understand why anything I've ever done has any reason or purpose any more. When I die it all is for nothing. So why do anything?

[@phoenixoliviacopy2727]

Whoa. Mic drop.

[@kellyjonesaverett7835]

I’ve read “Finding Your Why” and I’m so frustrated that there’s no description anywhere of how to do this without inconveniencing another person. I’ve read and watched so much of this work, I truly admire his take on most things, but assuming everyone has the courage, availability, and access to take up another person’s time and energy and do an entire therapy exercise with them (which is how the book tells you to do it) is excluding a large portion of the population, especially post-Covid. I’m willing to do the work, but as soon as another person is involved I lose focus and can’t be as honest. Please please please Simon, how do I do this on my own?

[@kellyjonesaverett7835]

Also in case this is about to be your answer, I don’t have the $250 it costs to do your workshop.

[@khanyatinti23]

Well at school they’re literally forcing us to find our why ‘s😭😭 Also Simon what happens when you don’t have friends? How do you find your why’s ?? There has to be another way mate !

[@niceprincesslucky]

So if we don’t have any friends does that mean we don’t have a why? 🧐

[@deesw266]

I would like to find my why, but I don't have a friend. What should I do?

[@justarman7879]

Same problem

[@MichaelRoberts9000]

What do you do if you don’t have friends?

[@richardclark2495]

What if you don't really have any friends?

[@williamsmith8041]

I can't find my why that way,my friends won't entertain the conversation that long

[@Breakthebinarybby]

Is it possible that a starting point is to consider those around you? Friends vs acquaintances vs those we fill our time with. These are not the same and each will be able to give you different answers to how you impact their lives.

[@BeginnersTech314]

So what if you dont have close friends. what if you are just a drifter?

[@user-hd1bw3dw2w]

I don't understand. :( I want to find a job where I'm adding value and don't dread going to every morning... but my reason why is because I don't want to hate existing. ... That doesn't sound like an inspiring why. Am I doing it wrong?

[@andrewnoble9969]

What if I don't have close friends?

[@lucaslikes]

What if you don't have any friends?

[@mrskelseydw]

Here’s the issue, I don’t have a best friend, there is no one who would answer my call at 3am. My mom and my sister are my best friends.

[@kath6585]

This sucks because I don’t have friends others then my spouse. So im unable to finish Simon’s why test i paid for.

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[@eduardom800]

Can your why develope into something else/more?

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[@thebakermaker1500]

Okay, now how do you find friends?

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[@davidvidal9033]

🍊

[@vincentpoole7588]

S/S. A friend is someone who turns up to a funeral ? Acquaintance is someone who doesn't know you've already died ! V

[@missjones8123]

What if you dont have any close friends tho?

[@monikam.9953]

Then maybe you don’t have a WHY either, because nothing really inspires you and your life has little meaning. And that’s why you don’t have any friends 😂 the sad logic of Simon…

[@Mimi_113]

@@monikam.9953 true. I have no friends. Maybe I’m just destined to help online frenz 🙂🙃

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[@samuelmanjul7092]

Please sir can you help me find my "why"? Please sir 😢😢

[@timothywalter8566]

Just realized I don't have any friends to ask this to.

[@aravsingh24]

Don't agree - first off, what's your WHY in what context? Context is key - if you're talking about our Why to exist (i.e. purpose) - that can definitely change and if you're conflating your why with ones value - that's still vague and can change -when we change how we value ourselves, our Why then would change, since our perception changes, and therefore the impact we have on people changes. As for our Why and reason for existing - life is inherently meaningful - so on that level- the WHY is built in and if you're talking about a personal Why or Purpose in life that can come from what we find valuable and how we come to convey that value is what people reflect back to us as our value - that too can change.

[@hardipsandhu_777]

Whatif we don't have a friend we can call in the middle of the night and ask them this question?

[@hardipsandhu_777]

Unfortunately, not everyone is blessed to have a genuine friend that will have their backs. The only thing one can do is be a good friend and hope one day someone will value your friendship. But that still doesn’t ensure they will pick up your phone at 3 am and not have their cell in “night mode - silent”.

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[@BWVidventures]

how to ask in simple words the question "what specifically about me that i know ull be there no matter what?? my friend didnt understand it

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[@jamesm.9285]

What when you know your why but have no clue what your how is?

[@marlucevieira8168]

Maybe because I am from a different culture, but the question/ approach sounded a bit narcissistic. Anyone?

[@yanchunchew9970]

what if I don't have that kind of friend? friend that will pick up my call at 3am in the morning

[@aaron3089]

lol... what if you don't have close friends?

[@kirkwhen]

Should you share your why?

[@unicorpsolutionspvtltd7112]

Hey Simon, Just love your ways, want to talk to you plz, anytime anytime pls , online tho even if you would not like it

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[@bastianrivero]

You people have friends?

[@jellyc4164]

My ex used this video as an excuse as to why they were being a shitty person to me.

[@MysticaAriYena]

question... your speeches are always very swooping and exciting. But you always make these big assumptions which need to be in place in order for your methods to work. Everyone has family they're close to. Everyone has friends who know them really well and are always ready for them. Everyone has... *fill in at will*. Are you aware that this only covers a fraction of everyone? What's the message to the rest of them? That they're screwed? Sucks to be them? It's their own fault if they don't fall in to the category that's most convenient for your systems/methods/etc. ? Is this another one of those 'blame the victim' things?

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[@kapitanbonk4221]

🍌💀

[@rainynight02]

I don't have friends so this is fucking worthless. All the videos I'm finding only say this thing.