How great leaders inspire action | Simon Sinek | TED

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Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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[@irfanpopz2667]

Anyone from 2024😂

[@KriselleAnnTimuat]

🎉

[@vision9412]

Yeah 😂😊

[@muhammednavas6021]

Here😂

[@fatimasamet3050]

Yes😂

[@bishalghale9768]

present 😅

[@Ashish_Yadav_30]

"People don't buy what you do, They buy why you do it." True line

[@tandybare]

basis of a strong value proposition. great quote!!!

[@doron.dsilva]

I came here because of a tiktok video said he repeats it 7 times

[@haynz309]

hahaha actually it is not why you do it. But people buy if you don't do it for your own self interest, which is the reason they want to know why and compels buys unconciously.

[@postblitz]

No they don't. They buy for many reasons including vanity or shame or group socialization or they just need a good tool for a particular goal.

[@kenw8875]

“people dont believe what you believe, they believe why you believe it” - simon s

[@nilak.s617]

This talk is more than 10 years but it's the first one to make me realize just how important trust is and how hard it is to earn it.

[@startupstoryteller]

true

[@startupstoryteller]

this changed my life and career forever..

[@startupstoryteller]

itsm may not the that hard if we can communicate it simple and clear...dnt u think

[@richtofen4888]

@@startupstorytellerYes, fully agree.

[@arconville]

Trust is the center of life.

[@davidbabooram1603]

"People buy things that prove what they believe"... that was mind blowing. Even though it explains how to attract consumers, it also reveals answers to human behavior in other aspects of life . E.g. what a person believes about themselves and how they "buy" into ideals to "prove" their stance on it

[@clarity7830]

every time I hear one of this guys talks I feel like I learn more from his short talks then I do in 2-4 years of college.

[@t83xyz20]

Absolutely. I feel like Ted Talks are always worth of spending times listening to them.

[@victorutu3324]

Why? IBelive in Commitment !

[@everythinginteresting3604]

kzbin.info/www/bejne/hHrZlYSPqdWlgas

[@neilhebbert4755]

I just bought and listened to his 1st two books on Audible. I've become obsessed with The Golden Circle and finding my personal "Why." I'll admit, I now go full "fanboy" over Somon's stuff.

[@odunayo1198]

Hahaha true

[@DebisDesignDiary]

I just spent a few hours writing down "why" I do what I do... it takes some effort but it'd worth it. this video is excellent, thank you!

[@YourComputerExpert]

Are you still reaping the benefits off of this, or was it just a phase?

[@plyrni3]

I'd like to know too

[@shoubydoo]

If ask why 5 times to get to the core of why you do what you do it helps a ton. It's the basis for everything I do now. For my, my core why is to maximize the well-being of humanity, which is the ultimate basis of meaning.

[@danielcroft7653]

I refuse to do this. It would just make me sad.

[@abianastaekrr5714]

Coach Alex Fischer

[@entoptik]

At 10:24 you can hear a plane roar by at the exact time he announces the Wright brothers success on taking flight for the first time. -Synchronicity

[@daddywarbucs]

Amazing really, there are no coincidences

[@artstudio928]

I read your comment at that exact moment!! Awesome!

[@chickenpotpie4045]

I mean, it IS a presentation, and that sounded like a prop plane, why would a prop plane be flying over a convention center in Washington? It's probably just a sound effect to reinforce his point, and it was clearly VERY effective.

[@vojtechvackar7028]

I was thinking the same, but then I heared another plane by the end of the speech@@chickenpotpie4045

[@ljavwa3459]

​@@daddywarbucsThat is the *definition* of a coincidence.

[@teeaniewoods9787]

This is one of the best Ted talks I’ve had yet to see. I enjoyed the way he spoke throughout the entirety of the video; to get each message across. And the fact that it’s over 10 years old. Incredible.

[@GregCheekSpeaks]

I had the honor of presenting in the same seminar in Germany with Simon. Simon is extremely modest and the most genuine person I've ever met.

[@allnomasour4025]

Gotta get this BIG BOOK hope i can keep up varirey

[@GregCheekSpeaks]

Thanks Allno

[@shamarjack1690]

​@@allnomasour4025 0

[@thealiceindreamworld]

Wow that’s amazing

[@steffpeeters]

Hidden brag not so well hidden

[@thuyt2205]

"We believe what they believe and thats why they sacrifice their sweat tear and blood, not for you, but for what they believe." So true.

[@LMyers-cf9qd]

Thuy Tran I

[@Karens4741]

One of the most profound talks I've ever listened to, thank you Simon!!

[@MartinBradbury]

In the marketing world this is such an iconic presentation - this will still be relevant in decades to come

[@TrippAtkinson]

This continues to be a great reminder, "Those who start with WHY have ability to inspire others." Thanks Simon!

[@NazriB]

Lies again? Sheng Siong

[@PauloCesar-nk7jf]

@@NazriB what you mean ?

[@manmenng7284]

google

[@staytax8823]

good

[@keithhathaway7286]

This is such a great video with a powerful message: “people don’t buy WHAT you do, they buy WHY you do it”!

[@eddiejean2618]

HI MR KEITH HATHAWAY. I LIKE THAT OPTION !THANKS

[@burtan2000]

Agreed, BUT.... it's all results. He says 'this person tried making pkanes to get rich, but that was a result, not the WHY. The wright bro's wanted to change the WORLD" ... that's just a different result bro. WHY did that one guy try to invent flying machine? WHY? lots of reasons why. Why did the wright bro's do it? For other reasons.

[@ze_meme]

This guy is doing a great cause for the world, by such wisdom. Thank you Simon ❤️

[@nipun.m96]

It was a good speech, I loved the way he explained the importance of golden rule "starting with why" with wonderful examples. thank you

[@pushkarapte3646]

Found my "WHY" a few months back and boy there's no turning back ever since that day !!

[@Xrayhighs]

THEN TELL ME! I am very curious, and everyone who found his or her or their why, has to be heard!

[@pushkarapte3646]

Learning the keys to financial freedom -> Applying -> Sharing it with others to help them build their fortune If I build people; people will build my business they will choose me for my “WHY” not for my “WHAT”

[@godask1466]

And how is that working out for you? Hope to hear good news :)

[@MainulWasTaken]

Can you give us an update

[@THE_UPSC_GIRL369]

0:15 -Apple 0:53-Martin luther king 1:00- Wright brothers 1:43 -How leaders think ... golden circle 🤔 3:00 - those leaders think outside to inside 5:55 - biology 🤔 8:15 - Samuel pierpont langley 9:43 - Oliver n Wilbur 11:00 - law of diffusion of innovation 12:24 - innovators are driven by gut decisions 13:00 TiVo - commercial failure 15:26 bad orator but still made it 17:08 -Politicians 🤔

[@josantiago3652]

Thanks. I was watching this for homework.

[@THE_UPSC_GIRL369]

@@josantiago3652 😊👍

[@kasirajm457]

Well articulated timelines. Great work! Thanks! 👍🏽

[@THE_UPSC_GIRL369]

@@kasirajm457 😊👍

[@bananafone234]

You are a real one....

[@onelifekush]

I have watched this video a multiple times before today, but today is the first time i have really understood what simon is really trying to communicate. Thankk you for this 💕

[@notagain3732]

I decided its time to rewatch this in 2022 . I get to enjoy this explanation at home while many dont have access to this . Realising this makes me feel lucky and blessed and i express gratitude

[@antonelagega4141]

Any 2019 pal? This video will never age and honestly he repeated peopledontbuywhatyoudotheybuywhyyoudoit so many times that it’s in my mind forever

[@thealignmentor]

Watching again and again

[@sanxi34]

The message is so simple and yet so many people miss the point... I'm gonna print out that sentence in big and put it in some higher-ups' doors haha

[@yustinushalim1146]

I am here. This is timeless.

[@jwshohan]

I guess he wanted to save that line inside viewers brain.

[@introvertguy8214]

he talk that so fast 😂

[@PoliticalCompassMemes]

The flow of his oration just makes this whole message that much more powerful.

[@mazharulhasan]

Every year I watch this video and learn new things. What a amazing talk Simon Sinek presents...

[@bronsondiamond2025]

Discovered this guy as a teen and forgot about him. Started an e-commerce that I shut down due to bad timing (high inflation, supply chain issues, pandemic) and seeing this dude speak decades later is like a fire started beneath my seat. Great speaker, Bout to consume a lot of vids on the guy.

[@bobbobby2092]

Is that a sound effect or a miraculous coincidence that the sound of air plane can be heard at 10:26 when he said "took flight"?

[@rbjr208]

I think it was a coincidence, 'cause I heard it again a few minutes later.

[@wutttheheckler2094]

I was about to write that same thing but then I saw your comment and gave it a "👍Like" instead.😁

[@kristynburke]

@@wutttheheckler2094 lol me too

[@pocketfishingrod6595]

pretty sure that was part of his speech, he told them to play the plane noise at that exact moment

[@amonglongchar7687]

really... twice

[@shaunlott9833]

One of the most comprehensive explanations of breaking down a vision! An excellent illustration of reverse engineering the components of a vision in order to drive commitment throughout an organization. Well done!

[@Gana0408]

Excellent session Simon as always has this skill to make people glued to his talk. Found this one a awesome takeaway to implement my own

[@mohithpsa]

One of the very best Ted talks 👏. Excellent message and very well delivered indeed 👌

[@fernandariveraceron1691]

It´s interesting to see how the impact of the message changes when you know where to start. Here it's shown that emotionality is important in the speech, finally achieving a connection with the audience is the key to success.

[@alyssabilton2747]

When Simon Sinek made the statement, "Great leaders think, act, and communicate the same way and it is completely backwards from everyone else," he did a fantastic job at both setting up the stage for his platform as well as genuinely grabbing my attention because from that point forward I was invested in his explanation to that statement. The Golden Circle model he created in regards to What, How, and Why is an excellent visual tool that simplified his explanation of how these inspired leaders think from the inside out versus how everyone else thinks from the outside in. I particularly liked how he linked his model to the layers in the human brain and how the outside part of the brain deals with language and the ability to understand figures and facts but the real accomplishment is speaking to the inside part of the brain that drives behavior and where decision-making originates. That is the part of the brain that the inspired leaders talk to and get you to believe in what they believe and create a sense of trust and loyalty as opposed to throwing facts and numbers at you.

[@pumdu]

I came here to watch this amazing video again in 2023, which still motivates me.

[@haman7227]

I realized I bring joy to people’s life, not just sell products, I don’t have customers, I have clients

[@randomgrill969]

This guy. Is a GENIUS!! Thank you for your inspiring Ted Talk!

[@LydiaKelso123]

This is really true. When I am interviewing job candidates I barely look at the CV and transcript. I want to know what they believe and what they're passionate about.

[@mayattv4986]

Lydia K How I wish all HRs think like you do

[@Hollyweed1]

You look super sweet. Can I have your IG or info?!

[@kandalaaiswarya3099]

l really inspire this video it's very good passionate

[@SethuSelvam]

Sadly, many don't even know why they want the job!

[@purplespark8]

Well.. why exactly do you do HR work? Everyone (I'd say 85% ppl) wants a job cos of money in the end. By not checking their CV you're saying their whole life has been useless up till now.

[@08_datnguyenduong75]

one word to this speech: Wonderful ! I totally focused on this and actually it helps me a lots. And I came there not because I have to but I want to. Thank you so much for this, sir.

[@centneriss]

One of the best talks I've ever had the privilege of listening to. Thank you Simon.

[@moritzschroder]

i loved his book "start with why"! it's what got me to quit my dreaded day-job, start my own business and become more active on youtube. thank you, simon!

[@protoolsbrazil7684]

Wolkify hey what's the name of his book?

[@moritzschroder]

as i said, "start with why" 😉

[@rkr894able]

@@moritzschroder that's awesome!!

[@vigneshsirangevelu9454]

hahahaha

[@w6records672]

All my businesses have been inspired by Simon Sinek. @_moodstudio @w6Studio

[@klebersonqueiroz3142]

Sensacional, As pessoas se conectam através dos propósitos e os propósitos traz sentido a qualquer ação.

[@jonahtitus872]

This was eye opening. For the longest time I saw what other people do and saw what I waned to to do first and chased that with no avail. Looking back I have realized that I should come up with my own ‘why’ and do the things that fulfill that. Come up with a clear why than make a plan to achieve that propose.

[@SuperMrmahendra]

This speech will revolutionise how people or businesses will think and behave..it deals with the exact core. Thanks a lot Simon

[@stormrobotics3326]

Really liked the “why” subject, how he talked about what is everyone’s “why” in life. We must take an initiative in our lives to become great leaders. Without having a “why” we will struggle becoming great leaders

[@TheJoshuaAHayes]

I agree. I recently found my "Why" and ever since then I've had more opportunities and most importantly clarity.

[@afrazkhan8238]

wow, my teacher recommended this video, cz our FYP group was having difficulties with our project but this man really helped a lot.

[@mohamedashrf1453]

Cool

[@rpcalhoun7]

I learned this principle from a manager in the fitness industry. We called it the X factor- the “why” behind the “what” you want to accomplish. Been working well in my life.

[@mishelleilieva9657]

This is among the best TED talks I've ever watched. Bravo!

[@LorryHill]

Who’s here in 2020 with their “Why” ?

[@mis-ab8340]

2020- 6-15

[@breinerrivera6004]

my mother

[@keanonfell4855]

22/06/2020 :)

[@britneyvance8955]

Cuz i have to wach it for colorguard

[@rohshark]

That is working in 2020 still and in future I believe, how about you?

[@shalenadiva]

I have to keep watching this to catch all of the gems!!! This INSPIRED me!!! WOW!!!

[@andreford3666]

I am so enjoying this journey thus far and I really see Bixby see and understand how to use the mind to think differently this is such a plus thank you so much God-bless you Continue to keep educating and and sharing your gift your gift of knowledge thanks again my prayers are with you and your family.

[@tunglamngo4835]

I'm pretty sure this is among the most inspiring speeches I've ever heard. Thanks for this beautiful sharing

[@fromJaneMMason]

My all-time favorite video. I loved the book, too. I re-watch this video a couple times a year. The concepts are simple, but being human, it is so easy to forget how important the "why" is. Thank you Simon!

[@selimyldz2455]

A hypnotic speech. He knows when he should stop, wait and talk again. Words are so clear you can even count. Voice tone is up and down to emphasize the words. That should be the way how a person gives a speech.

[@user-vw4hn4yo6h]

his power of thinking,,, just outstanding!!!❤️

[@RC-fi4ix]

I loved this talk!!! Thank you, Simon!❤

[@noorierao7431]

I’m admiring your unique thinking more and more, with every video, Simon!

[@AdilParray]

The speech was awesome because he explained with simple examples and the enthusiasm and expressions of authenticity won me over.

[@handle_sb]

I truly love this video. Thank you, Simon, Thank you so much!

[@AnupKumar-qx7zg]

Whenever i watched i get new perspective for my business and life. Thanks Simon Sinek for incredible video.

[@TheCornbeefsoup]

10:27 "The Wright Brothers took flight" *sound of airplane passing over*

[@agbook2007]

Good catch! I'm glad I wasn't the only one to notice it.

[@milanpalermo02]

So I’m not hallucinating thanks god

[@becomewhatyoumean6716]

A propeller drive plane at that.

[@BlackBloodPoem]

Yeah! I was wondering if that was made with purpose or it's just coincidence?

[@sharduldeshpande97]

what if ted always puts such easter eggs in all videos?

[@DrAmanKapoor]

This video has had a profound impact on me since the time I first saw it in 2012. It has been a part of change in my approach towards the way I present things , the way I train people , the way I look at things. I have been revisiting this video over and over again and every time it sinks in more deeply. Inspiring to the core. It all begins with Why.. Thank you Simon for bringing out this to us. Would love to really connect with you in person

[@elanmarketing8463]

Exactly how it got me. I knew all of this, but how Simon explains it makes it simple and tangible.

[@parnamsaini4751]

Really?..mind blowing you mean?

[@thomasdewolfhound6458]

Very intelligent thing to do to revisit because to become good at anything or adapt a different mindset you need to use repitition

[@yuraamirov7893]

Incredible how much its possible to learn from Simon

[@dranilmauryabusinessandlif5902]

Anyone to April 2024🎉❤🎉❤😊

[@afnn_thegreat.1404]

May

[@tannerlee5762]

I love how a plane flies overhead when he's talking about the Wright brothers.

[@2474hemanth]

+Tanner Lee I thought it was a background music (as part of presentation)

[@ivanruiz4948]

hahahaha yes

[@RobRoy316]

Not the first time he talks about the Wright Brothers, the second time... around 10:30... there is a plane that flies over, you can hear it very distinctly. Good catch man! lol

[@RishiNigamMusic]

Haha! I thought that the sound is coming in from my window, from a real airplane. And I thought, nice timing. Until I read your comment. :D

[@hanifmirzada1785]

mapiker satan farsi

[@shelbihicks2152]

Simon is an amazing speaker. I enjoyed how he correlated the major components of the brain with the inside-out approach of the "golden circle." The traditional approach that works from the outside does not drive behavior. To inspire people to adopt a new idea, you must talk about what you believe and why. When people believe what you believe, they will support your cause.

[@ronlevy2583]

Excellent talk. I changed our business' Mission Statement before it was done. Most amazing part was at 10:25 when he mentions how "eventually the Wright Brothers took flight...", and at that moment, you can hear a plane super close and loud fly over the building...

[@musicaexperienciaseopinioes]

obrigada por compartilhar! esse video tem mais de 1 década, mas é extremamente atual, aprendi muito mais nesses 18 minutos do que em anos de treinamentos e congressos de vendas e atendimento

[@hansfrance7243]

Simply AWESOME! And soooo simple! Exactly what I need today. -- Simon, Thank You for sharing and inspiring millions

[@globalcom150]

I wish I was there to listen to him. Gave me strength to go to another level in my business.

[@nadirmd2]

2:42 Simply AMAZED.. Not at the concept (its not the first time I am seeing it) but at the fact that he just FLEW over the most important point "Profit is just a result". Results vs The Why is such a huge chasm of difference that some folks (a miniscule minority get). @ted if you are listening.. Please have this expanded on....

[@MrGWAMPO]

Wow, 2024 hearing this for the first time.. mind blowing

[@JackDanielsGrandIllusionist]

2020 and still one of the best talks ever!

[@heshamgaafar8944]

Watching this in almost 2021 and it's still inspiring. Well done Mr.Simon

[@nfetc1307]

A timeless value

[@rajuchaudhary741]

I can hear this person talk for days and still would want for more.

[@PeterGMcDermott]

The perfectly timed flyover at 10:24 is incredibly underrated.

[@thejmeister]

I can see why this talk has changed so many lives. I'm going to be looking for opportunities to put this into practice in my life.

[@lolasodunke3967]

This was excellent. Cant believe that I am just finding this now. So inspiring and I was taking lots of notes

[@prasanthm2535]

Who's here in 2021 with their "Why"?

[@jellisonmediaarts]

Hi Simon, Thank you for the information. I learned a lot about leadership through this short video tutorial.

[@waytoprogramming]

What a great TED Talk. I really enjoyed listening to him. And the advice he gives is spot on.

[@jojodelacroix]

I love that when he says flight around 10:27 you can hear a plane in the background. It is perfect and sells it on a higher, albeit unintended, level. Or maybe it wasn't unintended and he is just that good?

[@ladydelaguilamatos9122]

I'm so inspire for this speech. It's time to believe in my idea and inspire to others.

[@purpletulip6499]

Love listening to simon. Like my daily learning. Thanks very much.. make more videos and meaningful lessons to make us better.. thanks

[@WahajAhmad]

In these 18 minutes Simon has Summarized his book called "Start With Why ".

[@m_squre]

I've just completed book and come directly here.

[@NardoGreyRam]

@@m_squre and do you recommend buying it or it is really summarized in this TED talk?

[@m_squre]

@@NardoGreyRam the core points is summarised hear, but you like to read with details and example you should definitely buy it.

[@kawaiime4714]

@@NardoGreyRam I read a lot of review before starting the book. Almost everyone said, go with KZbin video rather than reading. So here I am.

[@jonadol]

Here because all the reviews are saying "just go to the author's TED talk" lol

[@tushar8090]

thank you to giving me motivation to reconsider my life

[@AmplyMind]

Amazing and inspiring. We need to work to inspire others to believe in what is better for humanity.

[@joshuaraison]

10 Years later (14/03/2021) ......... It was a nice talk. I like the way he speaks. 👏👏

[@Jason-vn5xj]

This remains one of the all-time most inspirational and important talks I have ever heard. I've listened to this about once or twice a year every year since 2012. Simon has so many exceptional talks; he's really quite a guy.

[@adamkamienski7322]

Can't remember any better than this one tbh, very important and enlightening speech.

[@karimsubeli8013]

This is so helpful. the first time i listened to it,it changed the way i do my business and how we sold our products.so powerful.thanks Simon

[@vigneshswaroopa3705]

Hey.. Just curious to know what business you are doing?

[@bharatavarsha10k]

Mad respect to Simon ji, He delivered knowledge which gave a headstart to me in my career .!

[@JacinthBok-zw4wb]

I was surprised to rediscover this TED Talk from over a decade ago, which perfectly aligns with my startup's vision under the guidance of our two founders: building a company with a clear 'why,' attract like-minded individuals who share the same beliefs, driven by a greater cause, purpose, and unwavering belief.

[@laheil3373]

I’m about to start a new job and I was nervous but I feel armed with great insight now that I know the WHY. The company’s why, my why, and finding my customer’s why. So inspiring. Thank you!

[@Penthox]

His charisma is extrodinary!

[@anandpatel1074]

I think he sounds kinda corny. Like he's trying too hard to be "inspiring"

[@steflondon88]

Anand, as opposed to not inspiring?

[@Carolina3788]

@@anandpatel1074 I think you misinterpreted it for his confidence to be honest

[@j-dey1678]

@@Carolina3788 those who are threatned by confidence perceive it as arrogance.

[@space935]

You’re way cornier

[@SK-wo2qg]

I feel like I can listen to him speak all day, mind blowing talk!

[@rahool1335]

Using this for a work presentation. Key principle and great place to start

[@inspirenetworktechnologyso2679]

Opened my eyes the way I look at my business... Thank you soo much...

[@AeonX7]

i will watch this once a year

[@ChrisSalvato]

I watch it 1x/quarter. Highly recommend.

[@tacodar]

you definetely came here after Tony Robbins TED speach, so everything seems slower compared to that :)

[@AeonX7]

i havent watched any of tony robbins' ted. mind posting a link ? thanks

[@RaghavaIndra]

I guess I will watch it everyday...

[@kahsa1076]

It's been a year, where are you?

[@douglascarvajalcalderin5251]

tremendous speech! The quality is remarkable, the patterns are wonderful, thanks!

[@jasontong217]

the best ted talk ever, both the technique and the content

[@sohafontaine136]

Beautifully said. Thank you for a great talk. Lots of food for thoughts. It is all about the why.

[@vjstylo123]

He plays with words very well and builds up an lovely ambience

[@kpopfans1094]

Here I come here in this video to watch it after 15 years... it's just awesome and to the point

[@jeffreeroof939]

An inspiring discovery, the "Why" . Now used by many inspirational speakers. Getting to the core of our being. So no I can't explain it because it come from a part of our consciousness where there is no language, no words.