Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

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TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action
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[@stevesaunders9521]

I have a dream, not I have a plan! Awesome!!!

[@hardcoredoom5892]

Steve Saunders: I like the way you succinctly summarized this presentation.

[@descapitao]

@@hardcoredoom5892 I learned a new word thank you chief

[@pmeventplanning3923]

smh......

[@dinoerceg7327]

@@hardcoredoom5892 ujjxkjx jixxn x 1³q32o1p1i3nk.vv brllluzoq qqqq

[@arshie26]

@@hardcoredoom5892 I didn't connect the dots in this way until you did. Thank you very much!

[@sarangbrahme]

Even after so many years, this talk by Simon will always be relevant and inspiring.

[@111amy1111]

Agree. Just watched it for the first time.

[@ahmedal-akrafi5328]

I've attended a session and they referenced this talk. It is also my first time.

[@takeiteasy...9044]

So true.. Its in my list called "Don't Forget to watch it Again"

[@FiresEmber]

This is very true, however the same cannot be said for office max.

[@dmhplays]

We read the book for college this year, and my mind was blown. I have already begun applying this to my life. It is more relevant now than ever.

[@mrnabeel9409]

This video is a great reminder that we all have a power to make our dream come true , keep pushing yourself no matter how hard it may seems. Learning! I wanted to make a genuine connection with like great minded people , I wanted to to be held accountable , I wanted to make difference. "People don't buy ,what you do , they buy why you do it''

[@TheHolosim]

I love how, at 10:26, Simon mentions how in "1903 the Wright Brothers took flight"... just as the sound of a plane flying by can be heard in the background.

[@vanessamontijo6020]

Magical ✨🙌🏽

[@vanhertenouterwear]

I knew someone had to have commented on this.... It's perfect

[@eadiecamp2179]

Did anyone else notice that at 10:27 when Simon says (haha!), "The Wright Brothers took flight," that a small engine plane could be heard at that exact moment??

[@adrianmuscat3794]

OMG that's freaky!!

[@devonsuggs2256]

Eadie Camp that was fucking nuts! Synchronistic to the max! WoW

[@breadday]

good observation!

[@DJMD32]

This guy had a direct link to collective consciousness.

[@nclsrfn]

I thought it was inserted in post-processing :) but then another one is heard, later on.

[@JoadLopez]

September 2022 it is... and it still blows me away how good he drives his point home. Amazing!

[@anonymousguy7837]

Just found this video in October and I can say the same!

[@relaxtothesound7929]

A very good talk indeed

[@calebmcintosh353]

How are you not Offended by how he Diminished Martin Luther King Jr?

[@hyfy-tr2jy]

got to love that when Simon says "and the Wright Brothers took flight" 10:26 you hear the sound of an airplane fly over...like the spirit of the brothers is in the room

[@iiAbdullah635]

This speech is beyond me. I'll definitely re-watch it many times. I'll keep re-watching it until it truly sinks in.

[@v.demonaco3718]

Tesla showed me this as part of their training program. They absolutely nailed this method

[@youtubemusic3251]

Viktor Perez Wow, I really love Tesla

[@mikepawlikguitar]

Well yeah Elon and Simon are probably good friends

[@Amadeus-ms9lt]

Tesla are overrated cocksuckers.

[@khaledharoun6645]

@@Amadeus-ms9lt that was absolutely unnecessary

[@Amadeus-ms9lt]

@@khaledharoun6645 No.

[@jasonpersonal8517]

he's got a gifted voice. also brilliant speech.

[@kristenz2483]

I loooove his voice. It's so soothing

[@joaofrazao2088]

he's hot

[@kienlelife]

Roger Love coached him so we can't resist the love for his voice

[@climberbob1]

I don't understand why it's "gifted", or the speech is brilliant. His voice is UNOFFENSIVE, but it doesn't make me swoon. IF you can keep your audience from falling asleep, you've accomplished something! Vin Skully had a soothing voice.I'm also not so sold on his hypothesis either. But everyone here seems to be swooning over him. The examples he chose fit his hypothesis, but my Senior year Economics Professor started out the quarter with "you've all studied the laws of supply and demand, plotted charts and determined the optimum price points, studied macro and micro economics, but the truth is that none of that data exists out in the real world. What you've been taught is how firms behave - as IF that is what they were doing. The equivalent would be if you went to college to be a pool player, you'd be taking courses in physics and geometry, but that's not what the professionals did. If you wanted to get a degree in auto racing, you'd be taking courses in physics, solving simultaneous equations, and so on, but they don't. They drive. And the truth is that it's the risk takers - the ones with a little different approach, that are the ones that are successful. And the majority of new firms fail. Risk takers even moreso. SO the number of very successful businesses - is a very small number. Many more fail than succeed. But if you happen to be that fortunate one that hit the right combination, you might be the next Apple or Tesla. Lastly, I was directed to this talk by a friend at work after I was telling him about how important it was for me as a kid to know "why" with regards to rules we were given, and that I always explained that to my kids, and never had to repeat a single rule that I'd explained so they understood why. But I'm not buying it here. In fact, management in my aerospace doesn't want to know why. They just want the answer they asked for. Or they just want my question, they don't care why I'm asking it. I'd like to disagree, but there's an expression: "He who has the gold, makes the rules." The examples he gives of "why" I'm not guying. The Wright Brothers didn't build a plane because of "Why". They had an idea, an invention, a CREATION. They simply WANTED to do it. Unless the "why" was so they could fly. lol.

[@malcomx8806]

It’s ok nothing different.

[@scottmechura5084]

"People don't buy WHAT you do, they buy WHY you do it." He knows the power of this sentence because he deliberately repeats it.

[@naman-_-]

Came to this today! and my oh my, gold mine. Can't believe this was 13 years ago. Every single word makes sense. A thanks will never be enough for a resource as great as this.

[@timrichardson518]

I've watched this video 10 times - I learn something every time I watch it.

[@adityajhunjhunwala2471]

Just read the book

[@thestartupfounder8855]

Bro, watch once carefully 😂

[@jegerslvjegers5380]

@@thestartupfounder8855 Changed perspective = different on rewatch.

[@user-pl9sg2gm8g]

It's crucial.

[@onestopfunstop317]

No you don't... You didn't learn anything. He literally says Nothing... People don't buy MP3 players anymore because they're obsolete. Your phone has It built in. But the bigger reason is Streaming... It has nothing to do with Apple or Dell being the better Company who cares more about MP3 Players..

[@ahurein1641]

I've never felt the need to listen, learn, rewind till I absorb every single word. This is just a goldmine, easily the best TedTalk on business and human psychology I've ever seen. Thank you Simon

[@NilsDecker]

watch again -> *biology 😂

[@HenkjanDeKaasboer]

Golden Circle Goldmining has a nice ring to it.

[@larkme1]

@@NilsDecker psychology is the study of human behavior AND psychology has a biological approach focusing on the brain, among other things. So yes, psychology.

[@hanvour]

“He who has a why to live can bear almost any how.”-Nietzsche

[@ingridacosta911]

Good point!

[@Mark_James_Hill]

yet Nietzsche suffered from depression and dementia and maybe schizophrenia so there is that.

[@777Kiq]

@@Mark_James_Hill It is not true. He suffered alienation long after creating awesome work and ideas. You should not condenm Jordan Peterson for his depression the same way.

[@briankelsch9833]

Also I think it was Victor Frankl in “Man’s Search For Meaning.” But I could be wrong

[@AniketSingh-ll5bs]

@@briankelsch9833 yeah you are right. Not sure about Nietzsche

[@aqua-mina]

“We follow those who lead, not for them but for ourselves”

[@calebmcintosh353]

For Both

[@speezer22]

Insane synchronicity of an airplane flying overhead outside at 10:29, "...the Wright Bros. took flight..."

[@AlessandroTimmi]

yeah I noticed that too and for a second I thought it was made on purpose, like a sound effect!

[@newsgirl132]

+Steve Allbritton I noticed that too - CRAZY

[@gustavopereyra7863]

lmao, I didn't notice it... good catch, Steve..

[@WhoWouldWantThisName]

I scrolled down here to make the same comment. It was really beautiful and sort of poetic for me.

[@MariusIhlar]

Oh, I thought he showed something on the screen at the same time.

[@Robreehl1]

I just watched this ... again ... for the "I don't know how many times" and it still rings true. may be more relevant in today's world than when it was first created in 2009! It is truly inspiring and motivating. Simon Sinek is a genius!

[@thecompanydna2022]

"maybe more relevant in todays world" 100% with you on this Rosemary!

[@MultiBadger32]

I just watched this after a programme on the discovery of superconductors. Quite a contrast - awe-inspiring insights into the nature of matter on the one hand; on the other hand, a guy drawing a chart with three question words that every three year old knows!

[@coach714]

Timeless. It's 2021 here and this speech (and ideas) are still relevant today. Although the mention of Gateway making flat panel TV's or Dell manufacturing PDA's and MP3 players was very nostalgic.

[@domf7705]

this man literally changed the advertising industry

[@renukavaradarajan6092]

@@domf7705 ⁰

[@nahumrb]

10 years later, this TEDx Talk still remains valid and in use!!!

[@genecysalas3995]

This man's passion on the subject makes me more excited to hear what he is saying. Thank you

[@CatherineandtheHills]

i could listen to this guy all day

[@newchap7670]

Why?

[@CatherineandtheHills]

New Chap because i find his voice pleasant and i like the way he uses words

[@md.farukkhankhan8525]

+Notta Gonnatellya हींदी

[@johnwolper6978]

Absolutely

[@malcomx8806]

Psychic not me!

[@superrrbaek]

start with why라는 책을 작년에 구매해서 읽었어요. 그런데 머릿속에 그 개념이 떠나질 않고 계속 맴돌고 있네요. simon 처럼 다른사람에게 그 개념을 소개할 수 있을만큼 이해하기 위해 이 영상을 찾아보게 되었습니다.

[@yeahornah1961]

"Find your why and you'll find your way!" - John C Maxwell

[@shepherdfield]

There is only ONE way, and it ain't yours - John should know this, claiming to be a Christian. I started reading these PMA authors when I was 8 and I'm now 8 times that old. ALL of their material "comes from" the Bible, however, they do "wrest (twist) the scriptures" somewhat. They all copy each other and come up with a "new" mix of the same things. It is good for folks who must be EXTERNALLY motivated, a large market. The "faith healers" do the same, saying you did not get your healing because you did not have enough faith. "It is God that giveth thee faith". Therefore, they do blaspheme much. Listen to Godly men who prove their faith by their works (James) and read good books by dead preachers (Spurgeon etc.) and some who are still alive and have been studying and preaching/teaching for at least 40 years.

[@Scotford_Maconochie]

When i landed on my first jobs in sales they made me watch this when hiring on.

[@unclejunebug7178]

@@bowtiedreynard9167😂😂😂

This is just as cool a talk today (July 26, 2021) and still spot on as it was when I was there at the TEDx Talk in 2009.

[@andrewbrooke1]

An absolutely astonishing presentation. Rarely have I heard so much wisdom covering so many areas. I love his repeat of the mantra that "people don't buy what you do, they buy why you do it". He makes the point so clearly and so dramatically, it's astounding to think that it's not common knowledge. This video is essential viewing for anyone wanting to run a successful enterprise.

[@prayagparashar5303]

This is One Inspiring Speech that is going to be Relevant FOREVER regardless of the generation.

[@alessandro_dias]

We SHOULD have the opportunity to hear the deserved applause he got. What a amazing speech, can't believe I have heard this video amazing almost 8 years after it was published here. Thanks for the open information! Thank you Simon Sinek for that.

[@giannizamora7247]

This Ted talk has literally changed my life

[@arnaudbrubacher]

how?

[@dustinbeach9910]

@@arnaudbrubacher you're supposed to start with "why?"

[@conquerfears8215]

This is such an inspiring video. Everything what he said makes sense and I am going to use this way of thinking in my life. Thanks Simon!

[@annmariebowring3897]

Wonderful to remember why I am doing what I am doing, inspirational and appears so simple.Many thanks​ Simon

[@CliffordRainwater]

I believe knowing your core values and working from the inside out makes life meaningful.

[@amani745]

💯 agree

[@Krishnan172]

Its the best TED video I have ever seen....it was worth watching & has changed the way I think & do work. Thank you Simon!!

[@kbeetles]

How inspiring! How very reassuring. The 2 "inner circles" of the brain are also get informed by the whole of the body especially the gut and the heart (vagus nerve)....so the whole system is behind the "why"..... Thank you.

[@joshuamandela5593]

Krishnan

[@valeriemacdonald4023]

Paw patrol

[@merisamcdowall1466]

Me, too.

[@DuayneHoward]

Oh my God, right?

[@coquiro]

I´ll call "The three golden rings". Excelent presentation.

[@WorldvsEducation]

Who is watching 2024 & WHY.... 😃

[@thetainspire]

🥳🥳🥳 To inspire other people from the heart!

[@pewdiepieDL3]

Me

[@WorldvsEducation]

@@pewdiepieDL3 why.......

[@lampyrisnoctiluca9904]

😅 I am here to remind myself of the thing or two. Prioritisation and the courage are the important things in life. That is why it is important for me to always be brave and to know what is important to me. Or in other words, I am here to gain courage to work on the things that are important to me, while instead of getting support from others they are trying to persuade me to go the other way. Hey, this made me think. Maybe I should just find a better way of describing my why to them. They just "don't get it" now. How about you?

[@WorldvsEducation]

@@lampyrisnoctiluca9904 Hii, you should read GITA. Trust me GITA change your life.I am a Indian student. What are you doing now.... & you are from which country......

[@user-qo9sn9zx8z]

A classic lesson for generations to come. Thanks for sharing!

[@Tutterzoid]

Wish there was a gradient button to click to rate this video 10/10 instead of just a "Like" button. I believe this video is worth 10/10. What do you believe it is worth?

[@michOLjack69]

It's more than 10/10, it's Simon Sinek/10 :D

[@brendafoster3775]

Priceless

[@Martinit0]

11/10

[@patriciavassiliades1305]

Simplesmente , sensacional!!🥰🥰

[@shawnachambers8322]

Timeless message. I may have heard it years ago, but it still illuminated my surroundings when a trainer showed it to our group last week. Great analysis!

[@ftutranvanthao]

Such an inspiring and transformative talk about "Start with Why".

[@mcinmaigh0]

Definitely changed the way I think, love this talk. Thank you!

[@amirlee2215]

No matter how many times I watch this, everything I see it, I get goose bumps and inspired. Thank you Simon!!

[@RyanMayer]

This is still, in 2022, an epic talk. Love it on so many levels.

[@landspide]

Amazing synchronicity at 10:28

[@joyfulsavage9905]

Great talk. This talk is hitting me on a new level every time I watch. Have been journaling into the why I my life story a lot and every time I come back to this, the understanding grows deeper.

[@andresaedozapata7549]

Magnífico, magistral charla!!! Que gran comprensión acerca del liderazgo y los fundamentos de las acciones que emprendemos

[@greglauer]

This is probably the 20th time I've watched this and I'm STILL learning. Thank you Simon Sinek!

[@andrewj10]

This has really struck a chord with me. Thanks for sharing it.

[@monikatuttle6748]

Thank you for this incredible presentation. It really inspired me, to re-evaluate my thinking.

[@juliechipo257]

Powerful message and closing words. I’m sure I’ll be watching this again!

[@thecesarj_]

What Simon is teaching here is more than just rewording. Is more than just reversing our logic. It’s about making true change in how we navigate the world, and being able to make the tough calls to stick to our beliefs. Anyone can rewrite a mission statement, but only few can lead by example.

[@laurapaige4140]

This was one of the most interesting and inspiring talks I’ve ever heard!!! I was so glad I stumbled across it.. Thank you so much for your insight. I hope you continue to bring us this kind of powerful information!,🙏🏽🙏🏽

[@sareensidhu6807]

I'm watching this in 2018, 9 years after and I think I've watched this video over 100 times. I use his golden circle theory for all my business presentations, elections speeches, award ceremonies, everything. So happy I found this.

[@kamilabozi]

This speech is gold. I love it. Thank you for making this happen and putting it up here.

[@ayeshanoor7672]

Such an inspiring speech. Such a motivation for all sorts of leaders. He actually has well elaborated how to stay in lane towards our goals

[@tomleung0117]

every once in a while I watch this video again, always inspires me

[@alenamcabee1895]

Wow. This is like taking a fresh breath of air. Totally inspiring, with class and intellect. I admire Simon sinek a lot.

[@philipdns]

Here for my annual viewing of this video. Still rings true and still is so inspiring after all these years.

[@kaitlynpierce3404]

I really liked how Simon broke down how the "what, how why" into examples with Apple to really drive his point home. Simon got his point across with the having a purpose in why you do things. Making sure you believe in the things you do will make you go farther in life. I definitely think everyone should hear this. It is great for explaining how to market and draw people into what you are selling or believe in. You have to be that 2% "the innovators" to be first.

[@dbiswas]

This is the best Ted Talk video of all. I am thinking of implementing this thinking process in my work now. Thanks Simon !!!

[@albertponce748]

DB

[@johnwolper6978]

Fully Agree!!!!!!!!!!!

[@iamachrafsbai]

This is the most eye opening speech I ever heard !! Thank you Simon

[@bantinggamer4962]

Every time I'm stuck i come back and watch this! thanks again for turning my project going into the right direction. :P

[@johnwolper6978]

Brilliant man, love all he has to say and its fresh and spot on!

[@dwijenshah8193]

I BELIEVE in the power of this video, I am going to apply it in my day-to-day life by focusing on personal and professional relationships!

[@rutendochabururuka4405]

This guy is eloquent, loaded with information and delivers it well.

[@calebmcintosh353]

Were you not offended by how he talked about Martin Luther King Jr? Diminishing his Importance of that Day?

[@isakfalk-eliasson1675]

Fantastic combination of Apple commercial and evangelical church worship. Just outstanding.

[@lingqinhan6412]

“People do not buy what you fo, but but why you do it “amazing . Thank you

[@KaranBavandi]

By asking the Why question you are in essence including the audience in your vision. Its the difference between story and poetry! Great talk, never gets old.

[@ppppppp9265]

This video is a great reminder that we all have the power to make our dreams come true! Keep pushing yourself, no matter how hard it may seem!

[@kjlambein2996]

I love this Simon Sinek talk. I watch it when I need to be inspired again.

[@aceofheartsacademy4364]

This was so eye opening even though it is not the first time I have heard it. The way he explained it was so clear it just clicked finally . Thank you.

[@chaninhamilton9766]

Great video, I love when he talked about the wright brothers, and how persistent they were in achieving their dream. Most things in life that are worth anything will be hard to achieve, and we see how important airplanes are in today's society

[@scarysugarhigh]

Still one of the best TED Talks out there. His message and way of communicating that message is absolutely amazing

[@vikramgaddam784]

How did i miss this inspiring video all these years. Hoping my way of thinking and doing things, communicating people would change.

[@sana_saurus]

who’s here in 2022 and watching this video again (even though the camera quality isn’t even the best) because this ted talk is just that valuable?

[@bkameron46]

I like how he mentioned that great leaders are inspirational to those around them. I also like how he mentioned that “people don’t buy what you do, they buy why you do it.” Very well spoken!

[@cassieaungst4153]

This TED talk was truly inspiring. I am entering a season of my life filled with uncertainty and doubt looking for what I am going to do post graduation, who I am going to work for, and ultimately the type of person I want to be. Along with that I am saying goodbye to an organization that has been a leading cause for why I have been so happy here at CSU my sorority of 70 women Alpha Delta Pi. As I enter my senior year in the sorority I want to bring in girls that will continue to set a good example on the campus, who will work to better those around them, and who ultimately want to make a difference on the campus and in the world inspiring others. As recruitment is approaching I feel I can take a lot of lessons from this short 18 minute long video. "Why" do I do it, well thats easy because I wanted to be apart of something bigger then myself, I wanted to make genuine connections with like minded people, I wanted to be held accountable, I wanted to make a difference. Now how did I do it, I not only joined the sorority but I became an officer holding a leadership role, and got involved as much as I can. What do we do, well we have philanthropy events, weekly meeting, a set of rules and standards that govern us, and a lot of fun events as well. When you switch from that standpoint it really makes a difference. The comment that stuck with me the most was “if you hire people just because they can do a job, they’ll work for your money, but if you hire someone who believes what you believe they work for you with blood sweat and tears” As I go out in to the real world I want to work for someone who inspires me, and I want to recruit girls who will inspire me and others.

[@ryanwilliams6478]

Cassie Aungst Awesome and inspiring ideals. Well done. As far as graduating and what you’ll do after, first, congrats! Second, I’ve found prayer helps a ton. I’ve been post-grad life for two years now and I’ve found God gives just enough light for the step I’m on as long as I’m connected to Him via church, Bible, prayer, etc. Don’t know if you’ve ever tried it but I wouldn’t have survived had I not had that same community of the Church to fall back on like you’re telling me you have with your sorority. Hope that helps and God bless! Great place to start is looking up Sandals Church, they’re amazing at plugging people into groups and having that new family like feel that you do with your sisters. They have multiple locations so maybe you can find one! Or just watch online 😊

[@lindahahneeramountainmanre6140]

Brilliant! He drills down to the layers under 'selling' and goes right to leading people to the 'why'.

[@frankzaccari]

One of the best and more enlightening talks I have ever heard.

[@BEAdventurePartners]

Absolutely brilliant! Super eye-opening! This is the THIRD time we've seen this and each time we see it differently! THIS TIME we FELT it! The evolution has helped us to see the WHY :) Amazing!

[@teamruther7470]

18 minutes well worth watching. thank you so much! :)

[@nanmarshall669]

Exactly what I needed and absolutely life changing!

[@dev_jobboo_donggu]

My favourite TED ever and I literally repeat it everyday

[@shittyshittybangy]

his style, voice and mannerisms remind me me so much of Ted Mosby from how I met your mother

[@mmazz414]

A true Ted Talk...

[@taneyasingh1112]

Reminds me of Meryl Streep

[@taylorbarnes7772]

If today's politicians operated on the "I have a dream" mentality rather than "I have a plan," I believe the world of politics would be transformed. Ambition, vision, and drive are so much more appealing than self-glorification, pride, and unrealistic promises. This is something I can get on board with, thank you Simon!

[@pryorifyable]

I come back to this so often. He was so far ahead of his time!

[@amirfadhly6608]

Brilliant class, Simon. This is what we need. Brilliant.

[@sarrahsakarwala8536]

Thank u Simon. ..I'm from India and this speech was awesome. So inspiring!! So true. I'm a dental surgeon and I'm going to implement what you said from NOW THANKS

[@tiniciayoung]

This is one of the most beautiful speeches I have ever heard. Wow. So true

[@calroach1]

One of my favorite TEDx Talks.

[@JonBlockCreations]

This is such a classic TEDx talk. A great case study on public speaking done well, specifically with how to present a central concept then weaving in real-life examples throughout.

[@melodyli8]

This is SO powerful. I can't believe I have been missing out for 7 year!

[@cloviscenterville]

since you've known this for 2 years now, how has it benefited you

[@jacobandrews2663]

@@cloviscenterville I wonder the same thing

[@dielaughing73]

I feel I probably wasn't ready for this until now. I have a direct need for these ideas right now, so the timing is probably perfect for me

[@doreenmazakpwe-ssemujju5186]

Wow!!!! What an amazing TED talk. I love the concepts shared here. It resonates with my beliefs. Meanwhile it is now 2022 and this is still relevant. Thank you Simon!

[@Myjikeey]

Very appreciating your share!! I am happy i can listen to this speech when this new year just starts!

[@CafeForesthills]

I listen to this again and again. "WHY" leads to something miracle, indeed.

[@armella.h]

Amazing.. the best TED talk I've even seen so far. The speech was so well made, but his voice helped too!

[@PaperCastles]

I am speechless... amazing information.

[@lighttheoryllc4337]

Simon Sinek Deserves the Nobel Peace Price of Tedx Talks

[@kylelanglois1249]

Still the greatest video I've ever watched

[@ari3lofficial]

First time in a long time that I just stare at my screen, thinking and wondering about what Simon just said. Still inspiring of this day, after so many years.