It’s Price Before Product. Period.

Pricing pro Madhavan Ramanujam uncovers a powerful idea: Determine price before you design your product. Here, he details the ways companies trip up when they try to monetize and explains how to do it right.

[@tobiaslange3788]

Very interesting insights on finding the price. Do you think this applies to B2B pricing as well? In that context customers usually want to hide their willingness to pay. So asking for the price directly will often not produce any answer at all because the customer will assume you according to what he says.

[@guillempuche]

If you read the book Tobias, you can fine many examples for B2B companies, like Michelin. 😉

[@jayjayjay-p9j]

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