The Art of Pricing: What should you charge?

  Рет қаралды 42,656

MaRS Startup Toolkit

MaRS Startup Toolkit

Күн бұрын

Kevin Smith from The Story Architect explains the process of identifying and validating a pricing model. His recommendation? Learn how the most popular pricing models work, then design simple tests to structure the right pricing strategy for your company. | Part 2 of 3

Пікірлер: 18
@williamfitch1408
@williamfitch1408 4 жыл бұрын
Yep. I'm starting out with a small business, and one of the obstacles I came across was my sneering contempt for pricing strategies. I could see through them all - to an extent. But now the boot is on the other foot, and I want to apply pricing strategies, I'm lapping this up. It makes total sense.
@codelucky
@codelucky Жыл бұрын
How did it go? Wanna share some past experiences?
@winonadaphne6445
@winonadaphne6445 4 жыл бұрын
This is actually helpful, this guy understands humans. None of that "sell it at double how much it cost to make it" bullshit.
@evancampbell7138
@evancampbell7138 Жыл бұрын
Great video! 😄 Many thanks all the way from Tasmania, Australia 🇦🇺
@AlbertHohealthchanger
@AlbertHohealthchanger 7 жыл бұрын
Very interesting video about pricing!
@PaladarMundanoBlog
@PaladarMundanoBlog 4 жыл бұрын
A lot of great information. Thanks.
@prepareforproject405
@prepareforproject405 3 жыл бұрын
Great video!
@vernonmartin9638
@vernonmartin9638 4 жыл бұрын
BRILLIANT!
@TedCruz-dn4nf
@TedCruz-dn4nf Жыл бұрын
Thank You for the info.
@docthebilly
@docthebilly 5 жыл бұрын
Helpful..
@APheonixPretense8
@APheonixPretense8 3 жыл бұрын
Starts out wanting to tell a story but really just wanted to bring up the fact they were working with a government agency
@alanwann9318
@alanwann9318 4 жыл бұрын
I didn't know Neil Sedaka did sales
@ahmedbamatraf7651
@ahmedbamatraf7651 2 жыл бұрын
Jim Carrey eyes !
@santopaolo
@santopaolo 6 жыл бұрын
Too philosophical
@NASAistheway
@NASAistheway 2 жыл бұрын
Too philosophical which requires more brain power. Good presentation.
@steveliti6152
@steveliti6152 Жыл бұрын
Ted Cruz. A Pitbull politician we can trust.
@TedCruz-dn4nf
@TedCruz-dn4nf Жыл бұрын
Ted Cruz. A pitbull politician we can trust.
@markpfeltz4345
@markpfeltz4345 3 жыл бұрын
thank you for wasting ninteen min of my life with marketing basics and at the end of the video saying you just have to do the research yourself and than determine pricing.
It’s Price Before Product. Period.
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