Five Below - Why They're Successful

Five Below is one of the fastest growing retail stores in the United States. This video takes a look at the company while attempting to explain the reasons behind their success.
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Company Declines:
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ESPN: • The Decline of ESPN......
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Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
Hostess: • The Decline of Hostess...
Redbox: • The Decline of Redbox....
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Pier 1 Imports: • The Decline of Pier 1 ...
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Long John Silver's: • The Decline of Long Jo...
Chuck E. Cheese's: • The Decline of Chuck E...
GNC: • The Decline of GNC...W...
Hertz: • The Decline of Hertz.....
Steak 'n Shake: • The Decline of Steak '...
CiCi's Pizza: • The Decline of CiCi's ...
Boston Market: • The Decline of Boston ...
Yahoo: • The Decline of Yahoo!....
Montgomery Ward: • The Decline of Montgom...
Fry's Electronics: • The Decline of Fry's E...
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Intro Made By - / @jombo1

[@BangBang-hk4rg]

In my town, Five Below is right beside the movie theater. Everybody goes there to load up on candy before heading to the movies.

[@JoeDirt.WD-40]

@@GeorgeVCohea-dw7ou and you shop at your local small business where things are a bit priceir instead of the big stores and amazon where things are cheaper..right!

[@ashleyschmidt2413]

Same!

[@sd-fz3wn]

@@GeorgeVCohea-dw7ou sorry I can't afford to pay 4 bucks of a pack of m&ms

[@J0SHUAKANE]

@@GeorgeVCohea-dw7ou !THEATER OWNER SPOTTED!

[@Narutojaden]

That’s so funny because that reminds me of the dollar store next to the supermarket isnt allowed to sell food because the supermarket sells food and when I was told that by one of the employees immediately was like “that is an unusual monopoly“.. I can imagine the reason being is that the strip mall is owned by the person that owns the supermarket and that is just a rule that they have to go by In order to keep their lease in the strip mall

[@RyanK-100]

Five Below is probably the cleanest store I have seen. You can eat off the floors. And for being filled with kids, nothing is out of place. The store I go to is over 10 years old and when you walk in it still feels brand new.

[@migloz2898]

I never noticed that until you wrote this.

[@rueh1747]

I went in there about a year ago shocked to find they installed self checkout registers and managed to make their already new looking store even nicer! And it was surrounded by much older looking buildings which definitely made it stand out

[@ryshow9118]

You are absolutely correct. They definitely make it a point to keep the stores pretty near perfect.

[@Lightwing]

It's so true! I love shopping there because it always looks and smells so clean! Their workout section is awesome if I'm in a bind too

[@iwanttosurvive3992]

They do keep the store neat and inviting. Messiness and clutter is one of the biggest reasons I wont shop at a store. That's why I wont step foot in a Dollar General. Every DG I've ever been in is messy and cluttered as heck!

[@arjund.4817]

Five below is such a fun store that's not crushingly depressive like the dollar stores are. I feel bad exiting a dollar store. I feel great after a 5 below

[@somerandomidioticnerd9769]

Yeah dollar stores always feel so...run down, it's weird that it's just kinda like, their aesthetic since it's been that way for as long as i remember

[@XxLUIGIxX56]

I remember when Dollar Tree first opened in my town when I was a kid. I thought it was great and expansive. Being next to a movie theater to get cheap snacks from was a nice plus too. Now as an adult, there are a lot of things wrong and it feels depressing when I leave whether I buy anything or not.

[@KysEcstacy]

U right, we used to have this marketplace in our town that had vendors and i would go to buy phantom menace figures. When i was younger i abdolutley loved the place, despite most vendors selling bootleg indian toys. But i came back 4 years ago, nothing had changed but it felt so sad, like its somehow incomplete. So weird

[@lygophilia4127]

I only need to go to Dollar Tree a few times per year, but mine are well-maintained, not "depressive." I buy greeting cards, batteries, and dog toys mainly and whatever else catches my eye.

[@user-ejxomyq]

I remember going to a Dollar general and it was all messy, junk all over the floor. But when I go to five below it's more organized and happy looking.

[@turtleville288]

Another reason online shopping doesn’t threaten Five Below is the teenage focus. Teens like to go out with their friends to spend their money, not just shop online. Great videos!

[@celbau9241]

And teens mostly likely don't have credit cards yet

[@Unknown-pi6wi]

@@celbau9241 or debit

[@pinkrose9749]

As a teen who found out about Five Below through a friend, I think you’re on to something!

[@rararasputin8608]

"Ayyy bro, let's buy some shit." "Five Below?" "Swing by the park or your place after?" "You're onto something."

[@aristokatsifis9353]

@@celbau9241 BINGO! that's the big one

[@nessisasquid]

The Five Below stores that exist right next to movie theaters are genius.

[@alyssa_arlert9842]

Mine is across from a theater, it’s a pretty good strategy

[@shellbmgo1310]

what are movie theaters the thing in the history book

[@kirby584]

@@shellbmgo1310 Ur joking

[@minarai313]

LUCKY! D: Ours is 20 minutes away

[@leslycruz5991]

My local five below is in a huge shopping district next to Costco

[@EUSA1776]

Five Below might be one of the greatest store concepts of all time . Affordable yet not dollar store depressing. Just enough life to make you wanna stay and shop.

[@jimeagle1155]

FIVE BELOW- The official store of "somehow I spent $36.82 and can't remember a single thing I purchased"

[@royisdabest]

@@jimeagle1155 late stage capitalism or something lol

[@rararasputin8608]

Dollar Store, but it's in on the trends.

[@sleepful1917]

nothing more depressing than a dollar store, absolutely horrible lol

[@TheNewgreatlife]

Growing up, Dollar Tree use to be that "fun dollar store" especially back when they were in malls during the 90s and early 2000s. It seems since about 2010 or so, the stores all have this somewhat dirty, monolithic look. I don't know why Dollar Tree lost their fun vibe. Five Below is now that on steroids.

[@SHADOSTRYKR]

They’re basically the “impulse buy section” but a entire store of that type of item

[@SilverScarletSpider]

Five Below does not feel like a dollar store; it feels like a budget Target, a modern K-mart, or a fun-oriented TJ Maxx/Marshall’s. 👍 The amount of usable tech and $5 goodies is amazing. Got my best $5 GameCube controller there.

[@parker4544]

That's what I thought

[@MasterMalrubius]

Sounds like they managed to find that niche just between the two.

[@archer1949]

People who have actually been there seem to remark on the cleanliness of the stores. That’s one big difference with any dollar store I’ve been to.

[@truthful_liar13]

Or a hip k-mart

[@8luvbug]

It's like a combo of the dollar store and target

[@starsINSPACE]

Nowadays five below is the closest thing that gives me the type of feelings I got as a kid when walking into a dedicated toy store like ToysRus. I am not the age for it, but still makes me nostalgic.

[@user-so9cy7ec8z]

Their target demographic is 5-19. And then there's me who's bought some things from there a couple timeslol

[@brianwestberry9117]

first 5 Below I Ever saw was the Spot that a K-B toys was in for years. I always associate them together for that reason alone even though they have nothing to do with each other.

[@LancGuy13]

The first Five Below in my area opened in an old Zany Brainy location. It's cool to learn that they were started by the same guy

[@ashleyshim2078]

same lol

[@madmanmike1980]

I just got a Five Below in my area a little over a year ago. It's on the site of the former Sears which was demolished shortly after closing down. I'm well above their demographic (about to turn 41), but they do have cool electronics and battery-operated lights.

[@XxbussinxX]

when you hit the next mile stone the video should be “company man why they’re successful”

[@justaspectator9762]

Wait I only just realized he hit 1 million I remember when he had like 100k that's so cool

[@XxbussinxX]

@@justaspectator9762 same

[@ashleyshim2078]

@@justaspectator9762 me too, man time sure flys hahaha

[@justarandomgamer6309]

woah OMG!! I didn't realize how big he has gotten I'm so proud to have apart of his channel before it grew this big like finding a diamond in the rough and slowly watching it become sparkly shiny. :D

[@Gam3rcat02]

THEY SHOULD DO KZbinRS!!!! 😱😱😱

[@lordz19]

I honestly didn’t know Five Below advertised to teenagers. My grandmother goes there, so I thought it was just a dollar store but better. That’s good marketing to get all those age groups in.

[@nunyabiznez6381]

I'm 61 and visited the one just opened near me today. I found that while there were many things that appeal to me and I bought about $20 in merchandise, most of what they have would appeal to the younger crowd. I think that perhaps two thirds of their target demographic is 12-25 based on product mix. They have a ton of candy, low price jewelry and accessories, toys, art supplies and electronics. I was by far the oldest person in the store. there were about 25 customers there and two thirds were too young to buy alcohol. In fact most of the adults who were there had their kids with them. if you have not been and you are in the above demographic I'd say you will find it a fun store to visit. I did not see anything priced over $10. So this place appeals to kids and grandparents. If you like Dollar Tree and Walmart you probably will like this place as it fills the gap in between with tons of youth oriented items.

[@Spingerex]

@@nunyabiznez6381 Sounds great

[@r3alityrjectna452]

I can definitely tell you from working at that one that we honestly get nearly as many of the older generations here as the teenagers, especially during the holidays (maybe a little exaggeration, but just the other day I had an 80-something year old lady tell me that she loved this store and it made me really happy, especially considering the overall “focus” of it). When I told my mom about this, she made a good point: I get the feeling that a lot of the older generation like it for themselves, too, as it’s very similar to something like an old “five-and-dime” store, just dressed up in a very trendy new-wave outfit.

[@CHEFPKR]

It seems like they took notes from Hot Topic in the "staying relevant" part of their business

[@Fleebus]

Y e s

[@ladsbargain]

Jes

[@paisleepunk]

@@Fleebus Both versions of your comment makes sense.

[@ap70621]

No joke, for years before I've ever been in a Five Below I thought it was one of those fancy ice cream places like Coldstone.

[@7yearache]

there was a store similar to this back in the 80s/90s called Solo Serve and my pops and I thought they opened it next to the Baskin Robbins as a competitor

[@BangBang-hk4rg]

I used to think it was a clothing store for teen girls. I really don’t know why I thought that.

[@sirBrouwer]

@@BangBang-hk4rg well that is a part of there aimed target. So if your location showed the clothing in the window that might give you that impression.

[@noemirios7902]

I thought I was the only one, the name kind of gives me freezer vibes

[@bradley_humble]

I use to think it was a snowboard shop... I live in Texas so I always thought it was out of place but found myself visiting one to waste some time and was very surprised to see no snow gear.

[@onebackzach]

I like Five Below, even though I wouldn't say I'm a frequent customer, because it offers a lot of the fun of browsing at a dollar store, but it doesn't have the dingy, depressing atmosphere and the items are mostly fun and interesting.

[@joshdeveaux6936]

That describes it perfectly

[@Menaceblue3]

@@joshdeveaux6936 Slightly better items above a dollar store, but less than fashionable like a Walmart

[@hope-cat4894]

Their lines also aren't all the way down the aisles with one person at the register like Dollar Tree.

[@EleventyTwo]

After working there, the environment to me seems Patronizing like a Gen X using words, slang, and colloquialisms like "cringe" and "drip". It also gives me vibes of a girl calling herself "quirky" without actually being quirky.

[@Watch-0w1]

Yeah dollar tree seem so depressing and kind ashame to be a dollar store

[@malinbarnes]

Can we also talk about the shopping baskets they offer? Walking around with the little basket rolling behind you is so satisfying.

[@pinwheel2745]

yes basket good we give basket

[@britny589]

as an employee, i love the place, we get a lot of freedom and the company treats us well

[@nunyabiznez6381]

This is good to know. I was in one for the first time ever today and found a lot of items I wanted at a lower price than I have ever seen them.

[@larslan1975]

Do you still work there and is it the same feeling? Just wondering cause I was thinking of applying there.

[@CamCrouch04VA]

@@larslan1975 I actually work there and the job doesn’t make me dead inside so it’s a cool job

[@daughterofsekhmet81]

Dude I freaking LOVE Five Below. The stores are always clean, they're always adding new stuff, and the employees leave you the hell alone. The stuff is cheap, but not crap and there's so many different categories of stuff. Whenever I buy a new phone I stop at Five Below for a cheap screen protector & case to tide me over till I find a slightly better one. My bedroom is decorated in fake plants I got there and I got my comforter there too. They sell my favorite nag champa incense so I don't have to go to the hippie store in the mall to buy it. All my storage baskets are from Five Below.

[@sunsetwolf1553]

Nice!

[@VinegarPotato]

Being small definitely means they can be cleaner. I didn’t think of that but that is a very good aspect especially during this pandemic

[@yourfailures]

I got a small yet very amazing drawing kit for 2.50 a while ago, andi uually geta big bag of candy there to

[@Hookiedookie123]

Bro them employees not bothering me every 5 damn seconds asking if I need help is the greatest thing about the store

[@mariaysuflor]

I got a metal water bottle there and it's been great! I use it almost every day and it has yet to dent! They also sell my favorite brand of chips so that's another win!

[@UmmYeahOk]

I think it’s a brilliant concept. There’s not many places anymore where a kid can blow their weeks allowance. I know it’s tough learning how to save, especially an entire month for some cheap toy that’s just going to break the next day. With traditional toy stores gone, and a desire not to shop an entire Target store, including groceries with their mom, it’s good for them to have a store of their own.

[@hope-cat4894]

I like to think that stores like these motivate kids to saving up to get those toys in the first place.

[@donaldpaluga]

I get my niece a Five Below gift card every Christmas because it's her favorite store

[@temporaryyname8368]

This is so off topic but I started a Chococat fan page and you happen to have him in your profile pic, my instagram is @chococatfanpage lol please fallow me friend 🥺

[@Moonlitwatersofaqua]

I suppose that might be part of the charm. Kids can go into the store and have fun. And due to the fact the store isn't big, parents aren't as apprehensive about going in the store.

[@ddsjgvk]

Online will kill in-store shopping.

[@johncrandall5782]

I’m a teacher, and I love this store because I can get items I can use for educational purposes. I also get cheap charging cords for my phone

[@nunyabiznez6381]

I'm 61 and I gave up art school because I could not afford the ludicrously expensive art supplies and that was 40 years ago. Today I walked into the Five Below store that opened near me last week and I walked out with an arm full of art supplies for $20 that would have cost me over $100 at the art supply store (major chain) in the same shopping center. The best deal were the 16" x 20" cotton stretched canvases for $5 for a pair. But they also had drawing sets, acrylic paints and drawing pads also for that same price range. I wish this place existed when I was trying to go to art school 40 years ago. I found tons of school supplies some at better prices than dollar tree. An example was dollar tree had a package of pencils for $1 for five pencils but Five Below had a package of fifty pencils for $5. So that is half what Dollar Tree wanted. I didn't look at every single item but there are tons of stuff there that was the cheapest price I've ever seen. In fact those same canvases I saw for $2.5 per canvas would have cost me $4 when I was in art school all those years ago.

[@tacobella99]

@@nunyabiznez6381 damn that’s good to know. I have an Etsy store where I sell my calligraphy and painting and supplies gets super expensive.

[@nunyabiznez6381]

@@tacobella99 I also have found some nifty art supplies at dollar tree. Yesterday I got some larger tubes of black and white which we all use far more than most of the other colors. They were a dollar each for larger tubes. Are they the same quality as major brands? No of course not but in the right hands any acrylic paint can look good. I also use cheap acrylic paints instead of watercolor. The biggest complaint my artist friends have about cheap acrylics is the flat or matte texture. The biggest reason for not using acrylics instead of watercolor paint is the shiny texture. So they make fairly decent watercolor paints and it wasn't half bad getting 24 different colors. Yes small tubes but I mostly use them for water color though I am going to do a couple of acrylic paintings of my deceased parents. I'm still not over the ludicrously cheap canvas prices. 2 16" x 20" for $5 and not canvas board but actual stretched canvases and I forget the size but single canvases for $5 that are nearly twice that size. I got my white plastic palettes at Dollar Tree. I use the deviled eggs trays instead of artist's palettes because they have 24 little bowls (egg size) and a middle well perfect for either water to clean the brush or for mixing larger amounts of paint. A friend of mine paints in oils and he goes to home depot and buys 4' x 8' sheets of Masonite and cuts them into various sizes and uses that instead of canvas. He is an established artist and swears that after covering it with gesso it is safe to paint on and has a very smooth texture perfect for painting in oils. I know lumber has gone up in price but even at $30 a sheet he can still get six panels at 24" x 32" and that works out to $5 each and they are more durable than canvas.

[@OurKindofEntertainment]

Their website has a pretty solid selection as well! Going in the store is THE best experience to find a lot of great product, but their online options are pretty good too. $5.95 shipping on matter how big or small the order is pretty darn good!

[@MilwaukeeWoman]

That's very nice to know. Thank you.

[@jacobmorris6052]

Five Below is a pretty neat store

[@SauserYT]

Your the first comment

[@BigManBrad678]

woah early much?

[@peekodan]

23 hours ago??????

[@alexismejia6870]

My boi is first

[@Nashtoon_]

indeed

[@principalmcvicker6530]

I'm from Seattle. Yes Company Man, you are the first to inform me of this store

[@KyurekiHana]

Hello fellow Seattleite!

[@honda4566]

Im from Seattle and moved to Florida and its wonderful!

[@GeorgeVCohea-dw7ou]

@@honda4566 It is a good place to buy inexpensive Disney souvenir stuff without the _shady_ & _gimmicky_ *_”gift shops“_* everywhere else right out of the gate.

[@nslouka90]

I use to live in Washington and people in the PNW would love this! You probably already know how popular BIg Lots is.

[@alphasia91]

I was just going to comment this! I’ve never even heard of this store.

[@GothVampiress]

the fact that i used to go to zany brainy as an activity as a child and the fact that i did the same thing at five below as a teenager makes so much sense now

[@gyannunez]

My favorite fun fact about Five Below is that they have an underground store on 5th Avenue in NYC.

[@StefJTay]

I bet it’s next to the subways, huh?.

[@JK-gm6kk]

Company Man, you and Defunctland could make magic together, I think.

[@mirzaahmed6589]

Or Bright Sun Films

[@BangBang-hk4rg]

Heck yeah!

[@thetechdude1]

Who’s that on your profile picture?

[@JK-gm6kk]

@@thetechdude1 me? Lt Dan

[@JK-gm6kk]

@@mirzaahmed6589 somehow I haven't been subbed to BSF till this very moment. Was wondering what I was gonna do with my day today. Thanks for giving me my answer

[@linguini_No1]

This dude can make a 15 minute video out of anything and i would watch it

[@leebach3993]

True dat

[@honeybadgersquad2680]

Facts

[@Raskolnikov70]

"The Rise and Fall of Pocket Lint" - and he would find a way to make it fascinating.

[@LikaLaruku]

The rise & fall of the hot dog industry. Scented candles: Why they're successful. Bazooka Joe: The man behind the gum. The decline of press-on nails: What happened? Alien lizard overlords: Bigger than you know. The sun: The rise & fall, & rise again. Sani-Hut vs Porta Potty. The slap-on bracelet fad: Looking Back. Chapstick: How did they get so big? Twitch: Switching industries from gaming to pr0n. The mismatched socks scandal.

[@riderstorm101]

@@LikaLaruku omg these are hilarious🤣

[@General_Kenobi_]

I actually work at Five Below and I can speak from experience that the "leadership" part of the list is also very true in store. All of my managers honestly has the best personalities and have taught me a lot about what I can do by putting me outside my comfort zone slowly which has made a big difference outside my work life.

[@nicholasgutierrez9940]

I pet some of my employees or just annoy them when I am bored

[@kyleeconrad]

I've never even heard of them until I saw a sign by my work two weeks ago that said '5 below coming soon' I'm 39 years old.

[@francisgabagat2291]

When 5below 1st opened up near me, I ended up buying Christmas gifts for the whole family there. Saved me tons!

[@Markimark151]

Five Below is one of few stores that opened in our mall in the past few years! They took over empty space from Limited Too and Anthropologie, now our mall has more traffic for essential merchandise!

[@Get_yotted]

I remember as a teen going out with my parents on Sunday’s after church to the buffet in our local strip mall, and then we would go to Five Below. They had something for all of us, my mom loved the home decoration stuff, my Dad liked the sports stuff, my little siblings like the candy and toys, and I like the tech. Their locations are great, in a trip mall where families and teens already go out to eat, afterwards they go out to look around at local stores and Five Below is perfect because everything is cheap.

[@hashtagKELSEXY]

Who remembers the aisle dedicated to prank stuff like whoopi cushions, zapping gum, fart spray, fake fly in a fake ice cube ... this was my favorite part of the store besides the candy

[@therealbomb_com8774]

Man bought so much of the candy that made you fart, and used to hand them out to classmate. 😂😂😂

[@Gregn604]

Five Below has a more family-friendly 'spencers' vibe and while aimed at teenagers has some nostalgia for the adults too. And with things like a $5 volleyball for practicing, it's hard to say no to some of the items.

[@kolonarulez5222]

When my friend worked at Best Buy he'd bristle at name Five Below bc all his customers would just go across the street for their phone cases and screen protectors. Haha!

[@bgb_ca]

Well, seeing that last week I was in a Best Buy here in Canada looking for a short ethernet cable to reprogram a wifi extender that should have cost lest then 5 dollars for and they wanted $30 for it, I don't blame those customers.

[@OtakuUnitedStudio]

Considering the screen protectors are the same brand and a quarter of the price, no big surprise.

[@TechGorilla1987]

Their tempered glass screen protectors are absolutely TOPS. I got a two pack when my phone was new and still have the second one. Their vent-mount magnetic phone holders are the best!

[@sketchur]

I prefer to get my electronic stuff at Five Below because it's like a fifth of the price of Best Buy, Target, Microcenter, Amazon Prime, etc. Edit: oh yeah, and it's the same quality.

[@brycmtthw]

I go there to get $5 phone cases, until I can go on Amazon and get the same phone case that Best Buy is selling, for half the price. 😂😂🤣 fuck Best Buy.

[@thetreasurechest6728]

For me, five below is like the dollar store but better and higher quality, i enjoy going there and it feels much more worth my money compared to other discount stores. Edit: I just fully watched the video and he basically said the same thing as me, still not deleting the comment tho

[@austingill391]

You should talk about Publix. It’s part of Southeastern grocery stories and it’s chain is growing so much that there is now a store in Virginia. Which is a big deal because it happened in 2018 and it made history for the franchise.

[@StiglerPanther]

Company man is one of the main reasons why I order take out every Wednesday, it’s my first day off and I like to watch his videos while I eat. I truly truly enjoy watching this channel!

[@darktoylord]

Didn't realize this place was teenage focused. I love the store but now I feel old :D

[@MilwaukeeWoman]

Our money is just as green there so I think the store is for whoever likes it.

[@MasterMalrubius]

I feel old every morning when I get up out of bed. ;-)

[@wokk9543]

im 13 lol

[@notsojoerogan]

I was there last weekend. I saw a blanket they had for $10. I've never felt so violated in my life

[@adammyers7383]

Wow. I’d love to see a “Disney-Why They’re Hated” from you. As a former Disney lover turned Disney cynic-like many-I’d love to see your thorough deconstruction of how they got to the reputation they have now.

[@sonofloki-wn3vj]

Still not sure how i end up spending $80 + whenever I go there.

[@chrisgonzales5597]

me just going there for a coloring book last week

[@irbose9895]

thats like taking 2 hours to watch 60 minutes

[@DreamsInBlue]

Same. I easily spend at least $50 there every time. The locations where I live is a "10 below" now. Inflation 😪

[@califaern3sto]

Witchery

[@CheesyNoodlez]

I spent almost 100 there last time. It’s dangerous!

[@cranklabexplosion-labcentr8245]

Zany brainey being uttered was a serious nostalgic bruh moment.

[@ajvark]

I feel that. Always wondered what happened to them and Noodle Kidoodle. Felt like I was a sleeper agent that just woke up.

[@nipponhakkyou]

SAME! There used to be a really big one at my mall that I loved :(

[@LifeAsKathrina]

it tulu@@ajvark t

[@b.m.933]

Please do these video ideas: The Decline of Circuit City The Decline of Tower Records The Rise, Fall, and Rise Again of Walgreens The Rise, Fall, and Rise Again of Mattress Firm The Rise, Fall, and Rise Again of Delta Airlines Walmart: Why They’re Successful Nintendo: Why They’re Hated

[@sycophantic0]

nintendo is hated?

[@b.m.933]

Yes, recently

[@AxeIRad]

@@b.m.933 they ain’t hated

[@b.m.933]

@@AxeIRad uh yeah, they are. Have you SEEN the amount of videos angry at them for copyright striking SuperMarioLogan and for deleting all Mario Games on March 31, 2021.

[@therockwizard.9687]

@@b.m.933 that’s a group of people that isn’t the majority, we need a company that is hated by almost everyone, not like 15% of people.

[@coltonmetzler7999]

I loved Zany Brainy as a kid, it’s so cool to see that there is a connection between Five Below and a store that made a real impact on me as a kid

[@emilieking5830]

"Zainy Brainy buys Noodle Kidoodle" LOL Idk why I find this so funny, but I can't stop laughing! 😂

[@ueno1]

What will Hackey McSackey say? Lol

[@adamrindler5629]

I think its because it is such an official statement, but the names makes it almost seem like 2 kids in a trench coat making a deal.

[@emilieking5830]

@@adamrindler5629 Lol So true!

[@franklinbrooksstoppedcomme3267]

It really does sound like a headline out of a Dr. Suess book. XD

[@emilieking5830]

@@franklinbrooksstoppedcomme3267 OMG! I didn't think of that!!! It does!

[@xavierterrones8754]

I always thought Five Below was a winter sports store which is why I always thought it was weird to see them all over Arizona

[@hannahschaaf8018]

Sameee 😭

[@jzbreezio]

I live in california and literally watched 4 Five Below stores from being built to grand opening just this past 8 months.

[@sleepful1917]

i recently started noticing them popping up around here too, in socal at least

[@ducknorris233]

$5 vs $1 reminds me a bit of how Little Caesar’s was advertising that for another couple dollars they could sell you a really good pizza. Really tells you how bar bones they go on the cheapest pizza.

[@JesamyPorter]

Company Man: Low prices makes them so successful. Me: First time in a Five Below I spent $350.

[@iwanttoseemrshow]

did you buy the whole wheelbarrow?

[@malinbarnes]

Seriously, that shit adds up

[@MrBoomBlops]

We go get stocking stuffers for our kids and this happens evertime lol

[@MasterMalrubius]

LMAO

[@Squeam9750]

Always a pleasure when Company Man uploads

[@chocobunbun]

They actually have some good sh*t in the store Especially if you need a quick bday present or Christmas present for the kids

[@Addie1638]

Agreed it's affordable, and it has amazing products

[@BLACKAAROW]

ditto, last year my office was doing a secret santa so i went to five below and bought a really cool dart board and one for my self, lol

[@welijahclark3552]

I'm in my late 20s and will occasionally hop into a Five Below. I can say I've hopped in there and gotten a shovel that I use for gardening for $1 after scoffing at seeing Target charging $17 for a gardening trowel. I can also say that $5 t-shirts that are designed so they don't *look* like they come from a dollar store is extremely convenient if I just want a basic shirt that I can throw on but also casually go out in. Overall...they're cheap, but the stuff in there looks like it could belong in a Target!

[@Nashtoon_]

I love 5 below, going in them is like walking back into 2013.

[@Nashtoon_]

@Cyberstar Virginia The one I go to always plays music from 2010-2013 and looks alot like something from that time, and sells stuff that reminds me of back then.

[@Apex_Yonko]

Better times

[@franklinbrooksstoppedcomme3267]

Complete with music by Bruno Mars and Swedish House Mafia playing there?

[@acupuncturekid]

One thing you failed to mention is that the stores are starting to sell things that in the $6 $7 and $8 range. I personally think that is the start of their possible fall

[@jettrooper101]

Perhaps thats only in high cost of living areas?

[@shaywashington5755]

We have Five Below stores that offer $10 items.

[@Apex_Yonko]

Five above

[@Marinealver]

Which is why it can't move to NW. Sales tax is a thing.

[@FlintIronstag23]

At 1:42 there is a sign that shows $1-$5-$10 items. Dollar General is not a true dollar store anymore, like it's name would suggest. Inflation is a relentless beast. I can't imagine Dollar Tree is going to keep it's "Everything $1" model past this decade either.

[@Cordovan]

What I love about Company Man videos is how they are equally brainy as well as zany ❤️

[@MoonFairy929]

We used to do gift wrapping at Zainy Brainy. It was always such a fun part of the Christmas season for our school group.

[@David.Marquez]

Retail? Growing? Now those are two words I don't hear together often.

[@mirzaahmed6589]

Walmart and Target are certainly growing.

[@matthewdustin7353]

@@marcuschan3066 Quite a big market opening once Toys R Us went under.

[@scottnotpilgrim]

They're definitely growing and during a tough time

[@scottbergman8662]

I was introduced to Five Below, when visiting one of my kids at their college (not one where I live). When I found that I needed some basics that I forgot bring with me, I was suggested to visit them. Nice concept and execution of a “Budget store”.

[@j-ran3911]

Me finding out that Five Below was a regional company and everyone didn’t know about them

[@degmsp9529]

that thing about how with the candy - you cant find some stuff anywhere else, its so true!!! its literally the only reason i go to five below. they get some neat pocky flavors that even world market doesn't have

[@candycemonroe7345]

OoO I order pocky on amazon. I will definitely go there.

[@FlynnApollo]

Went to Five Below with my brother and his girlfriend and I was blown away with how much stuff they had. I really liked the atmosphere and honestly even the people they hired acted like they were happy to be there and help. The BIGGEST part for me was the discovery factor. “What can I find this time?” “I wonder if they’ll have ____” “I haven’t checked that section before, I wonder what it is” That makes it an adventure and a good place to shop for me

[@pinwheel2745]

as a worker i personally LOVE being there to help and just be there. its close to my house walking distance and im a frequent shopper so being there makes me happy

[@AC-ih7jc]

Im an old lady and I enjoy an occasional visit to FiveBelow (I like the fridgie magnets and keychains). It's a lot like how 5&10 stores (like Newberry's and Kresge) used to be when I was a kid/teen. Nobody has ever said, "Oh sh!t, I have to go to FiveBelow!" It's a fun, no-stress store that reminds me of my carefree, mall-rat youth.

[@pariscloud2907]

5:03 I loved Zany Brainy as a kid! The one in my city shut down when I was young. I miss it :(

[@ladystardust9707]

I'm 36, and my friends and I happen to LOVE Five Below. I also remember Zany Brainy. Never knew the Five Below guy was behind that.

[@gabrielaaaaa76]

Five Below feels like a mini mall 🤣 it’s cute

[@Napsteraspx]

True! I like that it's smaller. Boxbox stores are kinda getting too darn big lol

[@MilwaukeeWoman]

There's lots of stuff there for people of all ages. Decor, holiday stuff, organizing stuff, things for my dogs, etc. I'm 44 and love the store.

[@jamie1602]

I have former co-workers who left our sinking ship of a job to work for Five Below. They were promoted quickly and treated well. Five Below isn't just clean, but they also have some decent products to keep the adults bringing their teenagers there. Can't help but really enjoy the place when I have to go there. And yeah, if you look up some of the products, alternatives online are more expensive. I bought a USB salt lamp (the pink glow is very cool) for $5 and the ones online were huge and unwieldy as well as very, very expensive and heavy. My favorite ramen is only available at Five Below and it's a dollar. When they were stocked for a short time at our other grocery stores it was $3 for a cardboard bowl and then they just faded from existence. If I order them on Amazon it's a similar mark up, maybe about $2.50. So Five Below is very interesting. The nostalgia type decorations for the holidays are also pretty great because they're cheap but they're also going to be able to be reused for a few years. It's not every day I buy a $5 box of window clings and I can use them for five years. Not every day I can get this stuff I can show to my nieces and go "hey I had this in the 90s!" and then they make fun of me for being old. But it's still a high class dollar store so you'll always find crappy items here and there. Just know what you want.

[@MrJakethegreat]

“Five Below is Lit” Said Me and *EVERYONE* else ever

[@Singeyy]

unless you work there lol

[@davidd5682]

As a teen, I really enjoy going because they have such fascinating stuff. I go in there without an idea of what to buy, but just look around and see if I want it. The best part is that all of its cheap so if I really want to buy something, it’s not a big constraint

[@Atomhaz]

Honestly this is a pretty good endorsement and now I wanna go check one out

[@epn9394]

A new Five Below is being built in a local shopping center near me, I thought that would be the only one in Utah. Just looked up on google and there are 7 locations opening in Utah. That’s crazy, I didn’t know this company was this popular.

[@nick2s]

A while ago I used to think it was a winter coat store. When I went into it after learning from a Scott the Woz video, I go there every time i am in an area that has one. Just fun stuff to get. I work at a math center and I often get random stuff for my students.

[@solgerWhyIsThereAnAtItLooksBad]

Dollar general had also been expanding. Recently, one was built right next to my neighbor that’s kind of in the middle of nowhere, so it’s been a godsend not having to travel 30 minutes for a gallon of milk. They also recently closed one next to my grandparent’s and built a larger on right next to it

[@BangBang-hk4rg]

No doubt. DG stores have been popping up like weeds all over the place down here in Georgia.

[@brycmtthw]

DG treats their employees like garbage. 1-2 people in the store, TOPS. They stock, run registers, inventory and clean. That’s why the stores look like tornados hit them, and they’re filthy.

[@mageyeah7763]

@@brycmtthw something about dollar general always with eyeshot of a trailer park.... I’m in a mobile, and closest store is a dollar general.

[@deander7653]

@@brycmtthw mines are not actually so clean but then again dollar tree owns dollar general so maybe that’s why for you.

[@GrumpyRook]

I always enjoy eating my Wednesday lunch watching the new Company Man video.

[@willtubes73]

same!

[@ueno1]

Nom nom! Lol

[@Apex_Yonko]

I also watch this channel while eating

[@lk0657]

I literally started working at Five Below because I enjoyed the store so much lol

[@CosmicFox808]

Another great video! I've shopped at Five Below, but I didn't realize how successful they were or how talented their leadership is. I think you hit the nail on the head with your 5 points. And that headline about the toy stores was hilarious 😂😂😂 Thank you for including that!

[@nosredna4389]

The brand “Zany Brainy” reminded me of the now long gone “Marbles: The Brain Store”. That store was always a lot of fun

[@thatkidz9165]

5 below also has a huge old person market imo, my gram loved going to 5 below

[@vickys6705]

The way I GASPED when you said Zany Brainy!! I was OBSESSED with that store omg! I bought my first razor scooter from there, it had green wheels. It was the only store that continued to carry Amelia’s Notebook series after it left Barnes and Noble. The Zainy Brainy I lived by was situated in this 3-4 store strip mall that was across the parking lot from a dead mall that people used to go walk through. I specifically remember it being by a Burlington Coat Factory. Zany Brainy stayed packed at all hours! There were always kids running around screaming with excitement, moms gossiping, workers who seemed really energetic at all times, and...me who was also screaming in excitement. I was suuuuper hurt when the store just one day was gone. An Old Navy moved in and a while later it just vanished. It was abrupt! It one of the main stores I think about to this day....I’ve seen a ton of Five Belows around, they are beginning to rival Starbucks at this point. The store has never caught my interest...maybe I will visit now after seeing this video. Many blessings mate, I needed that trip down memory lane AND I now want to visit the store. Heroes don’t always wear capes, they make videos. Right on bro.

[@r3alityrjectna452]

I actually started working at my local Five Below before the holiday season (needed to get out of my first, outdoor job as the weather here gets pretty abhorrent in the winter), and so far, I’ve really enjoyed it (I have a manager who is probably one of the most upbeat people on the planet)! Thanks for this video helping shine some light on the popularity of it and insight as to why!

[@jamesslick4790]

I'm an old man, Yet, I love Five Below. 👍😎👍

[@jamesslick4790]

It's funny that Five Below is like a "dollar store for teenagers". I'm damn new 60 years old, and Five Below is my absolute "go to" for what I call "consumable tech". I can't even IMAGINE where else to get phone chargers and USB cables and the like. LOL (I'm also a PA native, So there's that..)

[@EthanNeal]

Can confirm on the charging cables. As long as Five Below still exists, I'm not buying charging cables anywhere else. It's just not worth it otherwise.

[@Moonlitwatersofaqua]

I'm from ohio and I can confirm, its the best place to go for phone chargers and usb cables and other stuff like that. Tons of other stores over price the chargers or sell defective products.

[@nopers2223322]

They are the most reasonably priced place for chargers and cables by far. Almost Amazon good.

[@MasterMalrubius]

Thanks for that. Cables have become consumable products.

[@genemiller3070]

5 below is starting to creep up over this price threshold and dip into $8-10+ items. They need to stick towards the lower end of the specturm.

[@brett84c]

Inflation sucks. At some point they're gonna have to change their name or just stick with it and hope people don't complain or get turned away because of it.

[@phelony3973]

Thiss

[@Mintpuppy17]

I picked something up that looked cool at my local Five Below last week that was $18 and I was very, very confused.

[@brett84c]

@@Mintpuppy17 I guess it was technically 5 below... 5 below 23 dollars lol

[@spddiesel]

I'm from Illinois, with family in PA, and travel back and forth across the country regularly, and have never heard of this place until today.

[@jeffreyhughes9162]

In my region, these stores are usually adjacent to or between other stores adults might shop at like Target or DSW. I think a trip to Five Below is an easy incentive for kids to behave.

[@Richie016]

from BookStore owners to educational toys and finally retail stores, 🤔 interesting business journey for Five Below.

[@mygiddyjaunt]

The location to every store is always in an active area. That alone makes the trip worth it. Great video!

[@aligallyarts]

Working at Five Below, especially as a manager, this gives me good insight to seeing what people like. I'll keep this is mind!

[@docsnake]

I live in the Bay Area in California and have never heard of this store. Sounds pretty cool.

[@Vivalarosa45]

There's one all the way out in Sacramento. I order online since I don't want to travel way out there for 5 dollar stuff.

[@docsnake]

@@Vivalarosa45 didn't know you could order online, thanks🙂

[@bigmclargehuge8219]

Can confirm, you're the first place I've ever heard of them!

[@CanteLizzie]

I live in Utah and a sign popped up about "five below" coming soon right next to the movie theater. I was wondering what it was! Will totally check it out when it opens

[@KirbyonYouTube]

Five Below was one of my mom and I's favorite stores to go to. It's small, but sweet and has a variety of products that can easily attract any demographic, I'm especially a fan of the toys, cosmetics, snacks and art supplies they sell there.

[@AStarryEyedLife]

I loved five below when I was a teenager. Glad to see them expanding!

[@originallyik]

Five Below is really cool. You can get the bang for your buck there sometimes! Great videos, man! Love your stuff.

[@codybrandoncargle3129]

Omg Companyman you finally did a video of my favorite store that hasn’t gone out of business finally, I have been a Five Below customer since 2012, the very first location in Metro Atlanta opened up in my hometown area of Georgia in Hiram, Georgia next to what is now Old Navy and Kirklands, Marshall’s, Sams Club, and Michael’s, but the Douglasville Georgia Five Below location is not a very clean location because it used to be a very old Rack Room Shoes near Petsmart, Target, Party City, Michael’s, and other smaller shops, so after my first visit to that location never again always went to the one in Hiram Georgia and then in 2015 moved to Panama City Beach Florida and the first Five Below location unfortunately didn’t open until roughly 2018 at Pier Park North, I was devastated until my new area did get one, it’s next to Dick’s Sporting Goods, World Market, Bed Bath and Beyond and other smaller shops, but as of 2020 my area now has two locations one just opened last summer on 23rd Street in Panama City Florida in Bay City Point Shopping Center located to next to a brand new Hobby Lobby that relocated the same year from its existing location that was off of 23rd Street, a brand new Burlington location also opened last fall, Sketchers store, and Ulta also opened brand new locations right near it, now I hardly ever shop at Five Below unless I need something the 23rd Street location even has self checkout which is interesting since some Dollar Generals and CVS Pharmacies just started installing them as well. 🤔 But either way I definitely think Five Below being successful is something you hit the nail on the head on! 😁

[@DerekMcDouglas]

I've discovered Five Below when I was in Murfreesboro, TN when I was 22. 4 years later, we got a Five Below near us in Daphne but I still want one here in Mobile.

[@taxman3749]

Back when there was movie theaters, me and my friends, would load up on snacks at five below, rather than pay theater prices for the same thing.

[@ueno1]

Wear loose clothing with lots of pockets!

[@phreakout93]

Have you or anyone else ever hear of a store called Tuesday morning? I would love your breakdown

[@brycmtthw]

Tuesday Morning is SHIT. Completely garbage.

[@bmd5061]

I was a long time manager for Five Below. I live near Philly and ran several of the oldest stores, including locally to the mentioned Tom Vellios and had a friendly relationship with him and his family. David Schlessinger left the company a few years ago. Five Below was a great place to work for a long time, and it was fun seeing the company grow. I will say they don’t pay well, so that was a negative. Also, of late, field leadership (regional managers and district managers) isn’t great. The VP of Stores George Hill has scared off some good people. Payroll is extremely tight, and they continually try to cut it more and more. Store management doesn’t have much of a work-life balance; salaried store managers are expected to make up the gaps in payroll by working as many hours as necessary. Joel is a great CEO, and they have a lot of intelligent and talented people at the corporate level; I know many of them, but there is a disconnect at times between stores and corporate. Overall, I enjoyed working here for the first 8-9 years of my tenure there; the last year or 2 were a struggle.

[@hirobray7142]

Love them for their candy. There’s a 5 Below right near my job, and I love stopping in to get some candy and a drink for $2. It’s a big pick me up for long shifts. (You gotta love 10 laughy taffy for $1)