🚨 FLASH: NHL Adds Utah Team, Puts Coyotes On Hold

[@icethetics]

A couple more trademark applications have been reported by Clark Rasmussen, including *Utah Yetis* and *Utah Outlaws* so add that to Blizzard, Venom, Fury and H.C. They’re obviously in the process of doing a lot of brand planning work right now. I maintain that I’ll be surprised if they don’t have a name and logo ready by October. And here’s the link to Clark’s story: www.detroithockey.net/2024/04/20/another-utah-trademark-update-utah-outlaws/

[@Redmagolor2]

Venom sounds awesome

[@chevelle1]

Yetis is a beer league team name.

[@chubydukskruber7969]

Outlaws is by far the best

[@Gabriel_Rojas_Arena]

I think no one noticed that I think there might be a hidden letter p on the Penguins logo. The hockey stick merge with the lower body of the Penguin. If you rotate the logo counterclockwise a bit then the P might appear

[@Gabriel_Rojas_Arena]

This is called the "Cleveland Browns Situation" If the Coyotes return, then Salt Lake and the Coyotes are an instant rivalry

[@HutchIsOnYT]

Utah not retaining Arizona’s franchise history is absurdly stupid. They arent an expansion franchise and are retaining the Coyotes roster, draft picks, etc.

[@ryananderson5202]

​@@HutchIsOnYT You don't want that history. If this opens the door for Winnipeg to get their history back I am all for that as a winnipegger. Watching Atlanta moved to Winnipeg was exciting. Winnipeg did not announce a team name until the team Made their first draft pick and it was pretty awesome.

[@Gabriel_Rojas_Arena]

@@HutchIsOnYT I know that, that's why it's called the "Cleveland Browns Situation"

[@mikemayhem39]

Arizona is never getting a hockey team again they just said that to shut everyone up

[@circledback]

@@mikemayhem39lmao not really. owner has explicitly stated he still plans to bid on land in june. if he doesn’t win that though, probably over

[@theblueoctopus4494]

Not having a nickname for their inaugural season is beyond stupid. They have the rest of April, all of May, June, July, and August to come up with an identity for crying out loud.

[@CasuallyFilthy.]

It's not just naming, it's logos, colors, branding, and themes. Then they have to produce products. They have weeks to get a name if they want to put out a completed product by October. It's not like they can easily just go "Just kidding" and rebrand the team down the road very easily either. Do it the PWHL way and put out a proper identity for the team for the 25-26 season

[@DevilFish69]

I agree. 4 plus months is more than enough time to get a name, logo, colors, and merchandise out. Didn't the Atlanta Thrashers move to Winnipeg get approved like in June of 2011? And they were able to get the logo and jerseys and colors and whatnot out before the Fall.

[@supercalo2000]

I think they already have everything but have to be nameless for 2 reasons. 1. Fanatics can't get the jerseys ready in time and/or 2. They are to be named Grizzlies but legal mumbo jumbo is delaying that.

[@JD200_]

@@DevilFish69have to remember we’re dealing with the transition to fanatics. Also considering the history, the jets branding was a layup

[@RUmlas]

You know jerseys have to be finalized by the team and then sent out to the manufacturer to produce a year or so in advance. It also doesn't help that there is a new company overseeing the production of the on ice jerseys. Also isn't easy just creating a logo and colors, jersey without having it being registered and trademarked. There is a process that takes steps. Not easily done in 4-5 months.

[@TrikYodz]

I was literally only a yotes fan because of those little keychain hockey guys. I got him in a coin-turn capsule machine, and fell in love with the design as a kid. ever since I always rooted for the desert underdogs. It was heartbreaking to see, you're absolutely right.

[@elbowache]

I could see them taking inspiration from the newly redesigned Utah flag, which at its center has a hexagon containing a beehive in two very nice hues of gold and navy blue. Frankly, that center emblem could be a jersey crest on its own. An apiary theme could be really cool. Utah Buzz, Utah Stingers, Utah Swarm. The stadium is nicknamed the hive. The crowd makes buzzing sounds. Regardless of team name, I could easily see a light golden yellow (like honey), contrasted with a grayish sky blue. Like Moab in the morning light.

[@patonpodcast1439]

Buddy got 23.8k views in 3 minutes. Good work!!

[@icethetics]

Haha I would love that! But you’re looking at subscriber count there. 😅

[@midnightman5139]

I got my French friend into hockey after seeing a coyotes game. He bought a jersey to take it back home where his friends and family loved the kachina logo for being unique compared to other nhl logos which they found some as corny. My friend was sad to hear about the relocation because it got him to follow hockey and become his second favorite sport. While the coyotes don’t regularly entice non-hockey non-native people with their on-ice performance, it’s their jerseys that gets people’s attention.

[@KkevrockK]

Other Logos are cheesy but the Cochina isn’t? Lmao I expect French to be backwards but this is over the top ridiculous.

[@tintinsimon]

I am so sorry and sad for Coyotes Fans. You deserved and deserve so much better than what management and the NHL as the whole have provided you. Being from Europe, the concept of relocation has always struck me absurd. Now i realise just how brutal it can be. I wish Coyotes fans much joy in the future, and for Hockey to find its way back to them

[@SGTTastyWheat]

The Utah Raptors, like the dinosaur discovered in the state just feels like a slam dunk name

[@Soundtracks92]

Utah Raptors is the best choice by far

[@JonDoe-ln6nl]

Yes! The NBA Toronto team can become the “ Barneys “😂

[@icewyre]

I know they won't do it because of the NBA team, but I agree that Utah Raptors would be the best name for them.

[@KevinQ25]

I would love for them to use the purple of the retro Jazz uniforms. Utah Yeti could be dope. If anything I hope they bring out a unique colour like Seattle and Vegas did. It sucks for AZ fans, but I think the NHL gave that 5 year window knowing full well Meruelo won’t be able to build an arena. If it comes back, it will be with someone else since he’s a huge reason for them leaving.

[@seven_curses]

Those purple ones with the mountains would've been great for a Yeti Or Blizzard team.

[@KevinQ25]

@@seven_curses that would be dope

[@realjamesbowned]

I can see a future where arizona and atlanta get a team back before Quebec does.

[@danielkane5962]

Unfortunately

[@cowboyd5673]

Two things, 1 I hope that the NHL holds the rights and history to the Coyotes but has given Meruelo the right to use them if the team comes in for 5 years. And if he can’t I hope that if someone else wants to do it they could use those logos. Also now is a good time as any to return the Jet’s part of the history back to Winnipeg. It’s a win win for everyone.

[@danielkane5962]

Totally agree with you about returning the Jets' history!

[@AlphaZaius67]

@@danielkane5962how would that work for Atlanta’s History? It goes to Utah? Not like the Jets were an expansion team.

[@cowboyd5673]

@@AlphaZaius67 no, Winnipeg Jets history (only the years it was in Winnipeg go to Winnipeg). Since the franchises are the same name.

[@BravePip]

There was the Washington Football Team while they were in transition from the Redskins to the Commanders, so there is recent precedent in North American pro sports for a team not having a team name for a season

[@KevynKing]

Utah Raptor(s) is my pick, mostly cause I love dinosaurs almost as much as I love hockey and since the Utahraptor is actually a thing, it'd be perfect. I'd also love if they used purple since there's a severe lack of that in the league - but I don't know if the Smiths would want to own a team that uses purple and the name Raptors, since they own an NBA team too.

[@KevynKing]

@@cliffordjordan9577 That would also work, honestly - give me anything dinosaur related.

[@jacobwagner8984]

Utah Rattlers - Forest green, gold and black. Green and gold pays homage to the Golden Eagles of old. A rattlesnake logo would be cool, and they are very prominent snakes in the state. Plus imagine selling little rattles for the crowd to shake in big moments. When the other team gets a penalty, have 17000 people hiss at them on cue from the video board. You get buy in for doing gimmicks like that

[@HALberdier17]

Utah Elk Elk is the state mammal of Utah. Also Elk is the same word whether it is plural or singular so it would be the fifth team that doesn't end in an s.

[@chickenalaking1319]

Elks > Elk

[@JaredtheRabbit]

I wish this was how the Jets were treated when they moved to Phoenix in 1996.

[@DanynFineFutureConsiderations]

Hockey never was going to work in Atlanta they tried twice and a 3rd would be pointless

[@JaredtheRabbit]

@@DanynFineFutureConsiderationsUmm… where in that comment did I say I wanted a 3rd Atlanta team?

[@bl8782]

You can add the Nordiques to the Jets in the way they were treated when moving. They were moved and not a single bit of sympathy from anyone.

[@JaredtheRabbit]

By that, I meant the Jets 2.0 should have been treated as a continuation of the Jets 1.0.

[@robserrano8971]

​@danynfine5668 by if Atlanta gets a team... QUEBEC NORIQUES, HAMILTON TIGERS orHAMMERS and HALIFAX LIONS can be some possibilities. CANADA should have a dozen teams. 6 teams in each Conference.

[@andrewyablonski6604]

I'm very excited about this. If you ever find time to update the daily concept blog, I'm sure you could do a whole month of speculation on it.

[@Terinije]

I saw Utah Bighorns bandied as a suggested name, and love it. But not seeing it actually mentioned in semi-official circles. Hope they just pick a name and don't pull a lame Utah Hockey Club despite the trademark. The idea that branding takes so much considerable time is nonsensical to me.

[@DavidHee]

Thank you for making this video and adding clarification. Too bad they can’t have Utah Grizzlies or Salt Lake City Golden Eagles.

[@rynbvrs]

Smith has been wanting this for quite a while. He won't rush it, but there's no way they haven't had a number of things kind of sitting and waiting. I just hope the color scheme is unique. Stay away from red and blue at all costs.

[@dang7716]

Nhl needs more purple green and orange

[@RickFarmer_WPG]

Not sure it's been mentioned but an aspect that helped expediate the move from Atlanta to Winnipeg was the fact that True North already had a staff (Moose) in place to help in that move.

[@stokervu]

Great video as always. Hopefully the concept section of the website can focus on some Utah designs. Also, your retrospective of the Coyotes brand could highlight some of the great work features artists have contributed to icethetics over the years.

[@icethetics]

Agreed!!

[@natestrong4512]

Lots of ideas...Utah Zion (after the national park), Utah Swarm (beehive state), Utah Raptors (prolly too on the nose), Utah Golden Spikes (golden rivalry with Vegas), Utah Cutthroats (state fish), Utah Prairie Dogs (western most subspecies), Utah Roadrunners (native bird species, and loosely ties into the coyotes), Utah Monsters (gila monsters are native and is the state reptile), Utah Hikers (meh)...

[@TheoriginalQward]

Utah Fossils. Tan and sky blue uniforms. Thats my call.

[@mbergstrommedia]

Utah Raptors or we riot🔥🦖

[@stadiumarena5891.]

We want a Reebok Edge design on fanatics like Before

[@maize09blue]

I prefer the Utah Blizzard. A natural disaster themed rivalry between the Avalanche and Blizzard sounds amazing. Not to mention when the Hurricanes play the Blizzard. Just intimidating concepts. My second pick would be the Utah Hives. The Hive vs Blue Jackets match up sounds like a civil war 😂

[@kirkdooley8190]

Ladies and gentlemen, the Utah Pioneers!!!

[@BrendleBear]

Utah roadrunners to start the rivalry with the coyotes when they eventually return. Or something like the Utah Bighorn

[@HALberdier17]

I don't think they can use the name Roadrunners. That is the name of the AHL team.

[@supercalo2000]

Great idea ! I actually like the name Bighorn.

[@kj6446]

With all due respect to Mr. Smith...how the heck do you publicly lobby for an NHL team and not have anything (eg 5 concepts) ready? Yes this is extremely short time frame, but the Jets 2.0 had a jersey ready for the start of the following season, so the notion they will be the "Utah Hockey Club" is amateur hour. Indeed with all the amazing artists seen on this channel over the years, Smith could literally put out an open call for submissions (any name any jersey design) with a promised cash prize and have dozens of outstanding concepts within 2 weeks. Meanwhile don't tell me Fanatics wouldn't be happy to put all their efforts into producing the first brand new full time jersey the NHL has seen in 7 years.

[@jimturnbull2343]

I’ve been through the desert on a horse with NO NAME it felt good to be out of the rain! The new version I went to a city with a team with no name it felt good to arrive with love and no more pain!

[@LodestarLogado]

I still think Utah Outlaws with a Honey Badger/Cowboy motif would be fun, brings in the Honey Bee state insect stuff and they can dabble with the frontier vibes. I think a red-orange and steel-blue palette could be unique and interesting, moreso than Utah Yeti or Utah Blizzard. Plus they’re scrappy and tough like hockey players so I think that’s a good fit.

[@natestrong4512]

Utah Cutthroats, it's the state fish, plus it could lean into the outlaw bit too.

[@chrisreimer9]

Is the Icethetics website not posting jersey concepts anymore?

[@icethetics]

I’m trying to get back to it. I just don’t have the time I used to have. But it’ll be back. Probably sooner than later now that there’s a new team motivated people to design!

[@leafsking]

I think the Utah monsters would be a sick name

[@natestrong4512]

With Gila monsters being the state reptile, I could dig it. Moab orange, with silver and grey accents would be cool.

[@RysloFC]

Utah Phoenix or bust!

[@ExaltedSeahawksFan]

No.

[@MosesKenobi]

If any city/franchise has the 'right' to the moniker "Phoenix", it's Atlanta.

[@TheRyanflanagan]

Haha this is a great idea

[@jermhanson13]

Utah Arches? They’ll sell more jerseys if they go with HC and announce the name a year or two later.

[@wstroyt]

You do not get to relocate a team and not have a team name and branding ready by the upcoming season. That’s insane.

[@bl8782]

100%

[@JUVI9596]

I remember when Brutus Beefcake wrestled in WCW as “the man with no name” It didn’t go down well

[@njt226]

Important to note that "Yetis" has now been copyrighted too.

[@Kastrenzo74]

a deactivated franchise is an alien, but interesting idea. Coyotes were my 3rd team, one I followed very occasionally when number 1 and 2 stunk. gives me hope that they return, but one thing is for sure, AM doesnt deserve the team.

[@aaronmadden4546]

I agree I would love it to be the Utah Blizzard

[@brettpatterson404]

I just hope they give the Winnipeg Jets the original Jets history and records, along with the Thrashers( like how the Charlotte Hornets have both The first Hornets history and the bobcats history). Arizona keeps the Coyotes only records and Utah is like the Baltimore Ravens.

[@gunternine1130]

What in the hells? Moving the team from a desert region, to another desert region? This team should have been in Hamilton, Ontario, Canada decades ago. You know, where there's ice, snow, and everything that encompasses the game of hockey.

[@deserttrailscout]

Utah Blizzard will give it a lot of opportunities to make some cool collaborations with the Utah Jazz. Blizzard Bees? As they have the whole beehive mentality going down there? Even have a beehive on their new state flag

[@VictorDiGiovanni]

What's a color scheme Utah could claim that is relatively unique for the NHL? 17 teams use blue That said, I'm not hating the Tan and Sky Blue suggestion from earlier. I saw a blog post mentioning that "Bees" and "Swarm" were other contending names. Bees seems too mild, but Swarm or Hive seem too 90s. If they REALLY wanted synergy with the Jazz's double Zs, they could be the Utah Buzz. I also like synergy, but using a team name that has nothing to do with the region, like the Utah Mochaccino.

[@natestrong4512]

Salt Lake Bees are a minor league team, so there would be rights issues there potentially.

[@MuttzyDogg]

Ice Bandits would be a good name

[@tedecker3792]

Utah Raptors, named after the dinosaur of the same name. Found near Moab.

[@ChrisFraterrigo]

If you have colors in mind, then I have to believe they have a mascot/nickname in mind. If you were to do it right, wouldn't release colors and then try to figure out a good brand that also fits the colors. This makes me think they have one. However with lead time to produce merch and jerseys taking for-ev-er these days, and fanatics taking over, I think that is the true reason it wouldn't happen for next season

[@isaacwest276]

As a Utahn I am obsessed with the name Utah Raptors. Rolls off the tongue great and is named after the Utahraptor, one of it not the tallest raptor in known history. And no, Toronto can't stop them unless Utah has the same logo and branding style. We've seen multiple different franchises use Bears, Lions, Oilers and Kings for example. That said I am very sad for my Coyotes friends, and I did love the Coyotes so it's not all good feelings and excitement for me. It's weird, how I have feelings of death and birth of something I love in one swing.

[@seen48]

I was not going to watch this, with so many out there now. They I saw it was icethetics I clicked right away. I agree, don’t rush it but make it right. A year with Utah on the chest, with some cool colours would be awesome to not be called Utah Snakeskins.

[@georgehand]

If Utah doesn’t get a name for Year 1 I could see them doing what we have in the PWHL and we call them NHL Utah which I don’t have a problem with as I’d rather be PWHL Minnesota than have a crap name

[@dandylion188]

1) Mastodons 2) Rattlers 3) Wolverines

[@GCBlues45]

Its there own fault that they leaving Arizona. Losing the Gila Arena & then voters in Tempe voted down tax prop for a new arena for the team, then playing in a 5000 seat college arena. It was start of saying good bye Arizona. When team moved from Winnipeg in 96 cause they could not get new arena now it it happened again. This time when they lost lease to Gila River Arena it was just matter of time of final days are coming.

[@havokan45]

Can't wait to hear the new name like everyone else with the my question is will the Jersey design change when the team gets a name and logo .

[@icethetics]

Well there’s no existing jersey design to change. They would need something new. Remember the Coyotes branding is staying in Arizona. That includes their jerseys. This is not a true relocation. Only the player and staff contracts are being transferred.

[@Robasaibot]

The Utah Celestials, Utah Surgeons, Utah Californians, Utah Casseroles, Utah Inversion are all obvious bangers for an NHL team name

[@natestrong4512]

The Inversion 😂 that is the one thing I hated living there.

[@davidneraas750]

The Utah mormons;)).

[@Robasaibot]

@@davidneraas750 You mean the Stormin’ Mormons, don’t ya?

[@michaelpetroski3945]

“You see I played in the desert on a team with no name it felt good to be out of the rain”

[@darkbreaker9767]

Honestly, Utah Venom sounds awesome and not as '90s as you made it out to be.

[@icethetics]

you’re assuming the ’90s weren’t awesome 😅

[@JMackin88]

This should not be a franchise relocation nor should this allow the NHL to return to Phoenix. Simply put hockey in the desert has only produced players, not die hard fans, and as such there are better cities with more hockey tradition that deserves franchises. I’m not even gonna talk about Quebec, but Kansas City is way more now than ever before for the return of the NHL, especially with their envision revitalized downtown

[@iml1945]

The Atlanta FLAMES was a reference to the burning of Atlanta during the Civil War. So, I don't understand what Calgary owners were thinking when they adopted the name. How does "Flames" represent Calgary as a suitable name? They missed an opportunity for some local color!

[@jordanberndt4157]

By the 1960s, Red and White had been established as Calgary's official colours (like Black and Yellow in Pittsburgh). The Atlanta Flames already had the right colour scheme, so I guess they thought "why change it?" Red & White already WAS a Calgary flavour.

[@sinister___black_toys]

Utah Venom would slap tbh

[@Bends95]

Fascinating video

[@TippiGordon]

How is Utah Buzz not getting more love? Good synergy with the Jazz, and a nod to Utah being the Beehive State.

[@TippiGordon]

Logo: a bee as a goalie, with two blockers and two catchers to account for the extra legs, and honeycomb mesh in the goalie mask cage.

[@McComzee]

Utah Soakers, only accepted team name

[@HellScream107]

Soaking is the official pastime of Utah /s

[@wrathchildamerica2104]

Granted it’s an ECHL franchise but I wouldn’t mind trying to get the rights/logo to called them the Utah Grizzlies if it was possible

[@AlphaZaius67]

I also agree with potential laziness on the owner. He put in work to get a team… so he should have some good concepts lined up. He should have people working around the clock to get this done. Then again, he’s a billionaire and I’m not. So I dunno. 🤷🏻‍♂️

[@silverbeach85]

UTAH COYOTES and SAME LOGO, thanks!!!

[@chazboner7041]

Go back to sleep

[@bl8782]

Not having the main logo / name before the season start is a joke. A respectable league should not accept that. If we all thought that the Coyotes were a joke of a franchise, a full season with “Utah” as logo is a poor start for the “new” Coyotes…

[@marchmaps]

HC and Hockey Club are certainly placeholders, which is fine for what it is. Long term, it'd be terrible. I hope they have other ideas besides these ones.

[@2099Oz]

The Coyotes branding definitely was the best part of their franchise. Harsh but, it seems things were never going to get better there.

[@landocalrizzzian]

As a kraken fan, please no more mass noun names.

[@marchmaps]

they're the worst!... though I admit I like Kraken

[@chickenalaking1319]

I just hope it's a plural name.

[@southernpacific7200]

Utah Hockey Club with the colous of black, purple, green, and gold

[@traci635]

I think they end up being called the Utah Yetis, but Blizzard would be cool

[@dukeford8893]

The Yetis? Good God I hope not.

[@ThePadillaFilms]

Fury? Venom? I'd rather they call it "Jazz Hockey" just to never see those names again

[@rerooar]

Utah Magic Underpants... you heard it here first

[@boisvert45]

So if the 5 years pass with no arena does the coyotes/OG jets history and yotes branding transfer back to utah?

[@icethetics]

Utah is a newly established franchise so there’s nothing to transfer “back.” It was never theirs. They’re acquiring player and exec contracts and that’s it. Coyotes will be back eventually even if it takes more than five years.

[@jusducks07]

Doing a Browns is really so silly, the Ravens are the old Browns no matter how much the current Browns don't want them to be. You can retain a name and a logo, but what happened happened, a team is the players and staff.

[@boisvert45]

@@icethetics oh that's my bad, i thought i read somewhere that they only had 5 years to come back

[@icethetics]

@boisvert45 Basically, Meruelo has a 5-year exclusivity window. If he’s not ready by 2029, someone else could conceivably come along to restart the team.

[@icethetics]

@jusducks07 If a team was only the players and staff, the 1996 Coyotes are a completely different franchise from the 2023 Coyotes. It’s a lot more complex than that, of course. A team is the brand-not to say that it can’t change, but players and staff are a lot more likely to come and go over time. Transferring the temporary contracts of an inactive team makes a lot more sense than holding an expansion draft in this situation.

[@fredurbasek5653]

I put forward the name for new Utah NHL team (Mormons)

[@tylerfortin3239]

Utah Pheonix: nice homage and firebirds, something the NHL doesn't have. This whole unnamed team thing is an embarrassment to sports. It's not acceptable. The PWHL, The "Football team" "hockey team" etc are ridiculous.

[@joshlaw7801]

Utah Yetis were also filed

[@shawnthompson2303]

My picks would be Utah Eagles Utah Raptors Utah Yeti Utah Blizzard

[@canada87699]

We can all blame Glendale for this right

[@jamesturner44]

@Steveghvff no they have fans, they do not have ownership that can put them in a building for fans to show up. The local politicians have some responsibility in this as well. I abhor the narrative that when a team moves, it's the fans fault.

[@MachoManMaury]

Utah Stingers, Badgers, Wolverines, or Mountaineers.

[@bowdenproductions]

I think the Salt Lake City Sting will be the name they settle on. I hope they don’t go off the Utah state colors, they’re kind of boring. Just sounds a little minor hockey to me.

[@K-DUBYA]

Didn’t Fanatics a year ago asked teams not to do any rebranding etc for their first season?? And that’s for established teams so I’m not expecting anything amazing from them jersey wise. I mean I don’t anyway because Fanatics are just a garbage company already but to put out new well done uniforms in a short time frame is a near zero probable event from them 😂

[@jumbolarge108]

How about the Utah Nordiques

[@truenorthben]

Utah Lakers or Salt Lake City Sting should be used.

[@someloser2847]

If a man who has been trying to get this team for years doesn’t even have a name ready, that’s kind of laughable

[@StephenFraser-n6m]

Here is a great name. The Utah skinwalkers

[@chubydukskruber7969]

UTAH OUTLAWS

[@johnlinn]

Call them The Travelers since this will be the third city for them.

[@Filip-xu5vb]

hi chris

[@DANZIG138]

Winnipeg needs to go retro full time, the rushed logo sucks ass

[@ivangajduko8890]

So adidas got a new team for their first season and Fanatics gets a new team for their first season

[@icethetics]

Haha weird how that worked out!

[@silenthunder52]

Utah Outlaws or Renegades taking after Butch Cassidy who came from Utah

[@davidneraas750]

The Name is easy to come up with " the Utah mormons;)).

[@HawklordLI]

The Utah Golden Plates?

[@Buckshot99]

The Mormaniacs.

[@TGerreGT]

Please don't do the HC/Hockey Club thing. That's the most underwhelming option of all, and pretty much the sole reason why most european organizations can't create such an engagement with the fans like how it goes in America. I can see how the Washington Football Team could've come off as somewhat "refreshing" to some people, being an exception, but on the long run, with a name like this, they would've miss out on a lot. The "Utah Yeti" could be extremely fun, probably the only downside of it is that it resembles a little too much to the Kraken as a concept [mythic creature, singular form, etc...], but it's still a lucky one, if that's the biggest concern. If that's not it, I think they still should go with some animal, that has a face, a personality, something easy to get attached to.

[@johnathanrice4207]

ATLANTA THRASHERS BACK IN THE NHL