Brand Case Study: Pura Vida

[@cosmindaniloae8969]

This is a goldmine for everybody that's starting or who want to step up their game. Thank you so much! Gonna rewatch it 3-4 more times like the client to stick to my brain 😆

[@rachelhurry3449]

Glad you like it Cosmin! Thanks for watching ☺️

[@JeremyMuradesign]

Rachel is a boss at brand identity, 10/10.

[@rachelhurry3449]

Thank you Jeremyyyy! 🙌✨💃

[@Ladefuss]

What a professional piece of work. Respect. Thank you Rachel. Really enjoyed this and it will inspire my own work.

[@rachelhurry3449]

Thank you Henrik! Appreciate the kind words!

[@soumyadeepgoswami4730]

@@rachelhurry3449 i have a query regarding font selection in branding ... can i ask you here ?

[@yxlim8981]

This is my favourite series on Flux! Love how you walk us through the whole process, thanks Rachel!

[@rachelhurry3449]

So happy you enjoy it!

[@niravparmar7856]

The best video I have seen on branding in web design so far. Thank you ma'am.

[@rachelhurry3449]

Thanks Nirav! Happy you liked it 😁✨

[@cr8tivemo]

Goldmine of information that I've stumbled across at the right time!! Thanks

[@maciejdoczyk8196]

I love your design and the process Rachel. I believe that the right structure is the important aspect of the designer work. Without a right foundation it’s almost impossible to create a quality design. Great job!

[@alexam225]

I love watching Rachel go over her brand projects step-by-step! Hope to see her more!

[@SaltLake180]

I am blown away by this detailed break up of branding for a start up. It is an invaluable lesson. My only question is how much time went into it all. Also I am glad that she included the rejected mood board just like it happens in the real world. Thanks

[@GilangD21]

More of this please!! Its very interesting to hear every detail of thinking behind every aspect in the work.

[@livingeastofeden]

I'm needing a brand identity for my business which i started in April this year. I was so disappointed to find out that you're no longer taking on clients. I'm really enjoying your videos, thank you

[@DanieldePedrosa]

Thank you for your sharing, it was delightful and made me think about my process and how to be more organized. Really inspires me. I will save it for later!

[@iLitTheSun]

I appreciate the journey so much in this. Showing your iterations and how you tried many solutions before landing on the final output is super relatable and reassuring to me as a design student because my process (and Artboards!) are very similar so far.

[@danieladebajo7974]

As a beginner, the amount of knowledge I gained from this is immense. I am truly grateful. Looking forward to more of this.

[@minesioantonio2066]

I loved how it was developed. Minesio here from Mozambique

[@WijdaneAZMZM-qd2kd]

That's really helpful , you can't find content like this everywhere . Thank you for sharing your creativity with us . Sending love to all of the academy members

[@reemab3403]

This is absolutely great. i'm so grateful for the amount of detail you went into your process. 39 minutes packed with invaluable insight. thank you so much!

[@fannizsozso]

Soooo impressed...just checked the website...wish i had the chance to travel and try out this company in person

[@soufianeloukili1858]

What a brilliant branding we really need to explore Rachel's magnificent portfolio

[@TheAfnan00]

Thank you for sharing this invaluable video. There are tons of lessons and takeaways from this. I can already feel like I am better designer now by watching this. This sure is gonna help me improve my work. The way you explained everything, the whole process that is pure gold. Thank you so much.

[@HaychCe]

Thank you so much for showing your process. I find these kinds of videos so useful but I know how much effort it takes to make it so I appreciate it

[@rachelhurry3449]

Thanks for watching Alice ☺️

[@santiagorivas1570]

Amazing. KZbin chapters to navigate the 40 minute video would be AWESOME, keep it going!

[@FluxAcademy]

Noted!

[@CreativeCraze59]

Your talent is a true inspiration to others.

[@mickeylu2001]

love the branding process

[@haggiesm]

beautiful work. Love that you included the negative initial feedback. That's how it is and so many designers lose heart when it happens.

[@thekofiannan]

The strategy of identifying the norm first before making a decision helps a lit with achieving a unique outcome

[@fullcircledesignire]

This is a brilliant presentation Rachel, great work! I was actually thinking of including a video presentation for my own portfolio. Rather than sending a long presentation that a lot of clients don't have time to read, include a video similar to this where they can get a sense of how I work and the benefits of working with me.

[@FluxAcademy]

Go for it!

[@michelsoriano7289]

Nice work. I hope your client understands that this project isn't a cheap one. You put a lot of effort in the whole process. 💪😇

[@nicosmat]

This is amazingly helpful, thank you so much Rachel, you rock! The content you have been releasing here recently as well as your work on the course has just been incredible. I'm just closed my first brand design project and this content is really helping me through this. So grateful, please keep it up!

[@rachelhurry]

SO happy to hear that Nico! Congrats on your first client!

[@aliounet7009]

Thank you! It's precious to see the whole process :)

[@FluxAcademy]

Glad you enjoyed it!

[@md.tanvirahmedsaimon768]

The way you present is on another level..learnt soo much from this video.. just loved it. as a brand designer this is like a guide video for me ..

[@najiasiddiqui3626]

There's so much to learn here, thanks for sharing the processes.

[@ShaddeyNNM]

Love this! This is the second video I'm watching by Rachel and I love her process. This type of videos are helpful because I'm starting a business myself and have basic graphic design principles from my time in architecture school. This video was especially exciting because I'm from Costa Rica

[@drewehrman]

Great video, thanks so much for going through your process! Makes me feel like I'm not crazy since I design like this too!

[@FluxAcademy]

Thanks for watching! 😀

[@terrynicholls1991]

I don't usually like detailed logos but you did really well with this

[@JaninaBoehm-r4k]

Thank you so much for all the insights and value! I am currently working in a Rescue Center in Costa Rica and I am afraid to say, the Toucan you've created is not native to Costa Rica. 😶

[@pauljohn3898]

This is an absolutely amazing video showing the whole process of brand design from scratch. Hope to see more of your work!, keep going!

[@fisshermangaming7420]

This is a really amazing video. Tons of knowledge here! Thank you Rachel. Looking forward for more videos like this.

[@PatrickChisanga-pt1pb]

Thank you so much for the teaching, I'm learning a lot.

[@MDATIK-id5uk]

Thank you so much Rachel. I really enjoy this full video. Very professional your work

[@rachelhurry3449]

Thanks for watching!

[@yashkalra6518]

She explained all the process so easily. Loved the video 😍

[@rachelhurry3449]

Thanks for stopping by ☺️

[@evgenyi_bond]

Excellent work! As always! Thank you so much for sharing!

[@Fostit]

Thank you for this video, I enjoyed how you came up with the style scape, beautiful work.

[@rachelhurry3449]

Thanks! 😁

[@Kiki-mt7iz]

I love your video. It’s so informative insightful educative in fact it’s a gem thank you ❤

[@FluxAcademy]

Glad it was helpful!

[@christianelisha]

This is an awesome work. Thank you for this case study, beautifully done. I love the way you shared your thought process, it is so helpful. I am learning brand identity design and this is actually one of the videos that has helped me the most. I would like more of this.

[@rebecahazelnut2102]

I ABSOLUTELY LOVE THIS. Not only the work, but the way you go through the process, it is really inspiring. I wonder how long did that take for you, in terms of hours or days. It is stunning!!! 😍🥰

[@blablablablab]

Great video! Thank you for sharing branding process

[@lprado1979]

Beautiful work, so inspirating

[@FrancisMejia]

Absolutely beautiful insight into your process. Amazing video.

[@davemorgang]

Wow, this is so valuable! Thanks for sharing part of your process, Rachel. 🙌

[@haggiesm]

When you delve down so deep into a project, going through iteration after iteration, how do you keep your mind fresh and open to discovery? I find that I often need a break from a project, so that I can actually what and judge what I'm doing.

[@coopersamp6002]

Beautiful work, Rachel! I find it awesome how detailed you communicate your thinking behind the design, your process, and also the client’s feedback as well. Looking forward to see this live! Out of curiosity, how long does this process typically take from start to finish?

[@rachelhurry3449]

Thanks Coooer! This particular project took us over a year to complete due to Covid and other challenges but we got there! Typically though a project like this with branding and a website would be a 3-4 month long process atleast.

[@davidkorankye3378]

very very nice to have this insight. thank you very you helped me a lot.

[@yelowme.design]

Excellent work Rachel! Thanks for sharing your process, it's a great source of inspiration!

[@veronicablancocoto831]

This was great! I love this series I can have a lot of value content as a designer, AND I really love to see how other people represent my country. this was super cool

[@rafalpotasz]

This video pushed me over the top guys, I'll be buying the branding course 😩😁. Thanks for the extremely insightful content. I wish there was more content like this as it REALLY stimulates my own thought process. Question: What level of drawing skills do you think is required to be effective throughout this sort of process? And I realise that drawing 100% helps as a lot of ideas seem to appear on the page. I just suck at drawing but nevertheless I am working on improving it so I'm curious how paramount it is. Thanks 😅

[@SaltLake180]

Drawing is just not that important for graphic design; coming up with good ideas is. These days you have so many resources available. You can definitely tweak things in illustrator or any other vector art software.

[@rafalpotasz]

@@SaltLake180 Agreed. It would be beneficial but it is not necessary. In my experience, so far, anyway.

[@ademmerarchi5112]

i htink the title is should be " brand soul" thenx so much for the value

[@igwehphilip6898]

Wow....this was very helpful. Thank you Rachel

[@emj1129]

Incredible work! Absolutely loved this video and all your others.

[@literallyshane4306]

Thanks for this Rachel, amazing work

[@rachelhurry3449]

Thank you!

[@mguerra79]

Very nice work. I use CORE too, I'm a graphic designer, but I want to move away from «painting pixels»... I'm tired of it, I just want to do strategy and help clients with that... Anyway, keep up the great work! All of you there, at least the ones that come in front of a camera, ahahaha!

[@FluxAcademy]

Go for it!

[@mguerra79]

@@FluxAcademy Thanks!

[@lauranurse1580]

What a useful video! Thank you

[@vivianarrais]

Beautiful work, thank you so much for sharing!

[@oddhouseproduction]

What about showing mobile version of the website design side by side with the 36:30 ? Would be nice to see the process how you modify for desktop > ipad > mobile....

[@rachelhurry3449]

Great idea! Will look at this for another video soon 🙌

[@nataliabernal5437]

I loved it! thanks for sharing Rachel

[@rachelhurry3449]

Thanks for watching Natalia!

[@jross7277]

This is so good. Thank you.

[@FranFuMuss]

Thank you for sharing! I would be interesting for me to know how long did it take to develop each of the stages of the project?

[@VivedVRGtag]

Amazing work!! Rachel is giving you a run for your money Ran! Thank you as always for creating valuable content like this. Producing a brand identity such as this, about how much would you charge a client?

[@jonmichaelhalvorson]

Wonderful. Thank you for your insight! 💙

[@rachelhurry3449]

Thank you Jon!

[@ThuHuyenHoang-br4bs]

nice work, i respect that a lot. Thank you so much for sharing it publicly. How long does it take you to do this project?

[@simoadjar]

Great work ! well done. keep it up

[@lukesvuniivi8290]

WOW, thank you, Rachel! really enjoyed it right to the end. Very inspiring and motivating. Would love to surf through the live website you created. Thanks.

[@EffnCrisp]

Absolutely loved it Rachel... Really helpful content

[@rachelhurry3449]

Thanks for watching! Glad you enjoyed it✨

[@_pausinh]

Hi! Amazing content. Thank you very much! I would love to know how much does it cost a project like this?

[@alexpascu9639]

Thank you for sharing! Great artwork

[@marwam6778]

Very useful and honest ❤❤❤❤

[@stephanorstephan]

This is gold!

[@AhmedAlKhater]

This is very useful thank you

[@carriealways90]

Thanks so much for sharing your process! Love to learn about your thinking too! :) Just curious, how long does it take for you to design a brand identity like this?

[@WhiskeyThieves]

If we were to use this process as a template for building a portfolio of several projects across different industries. Would it look dull if the projects followed the exact same pattern of layout?

[@danieldelapena972]

Hi Rachel, is there any way i can buy the brand guideline that you're using in this video?

[@jorgeponce1391]

Great video!

[@M.H-d5o]

it's fantastic, is there any possible to get that pdf?

[@redkem80]

Brilliant work

[@liepmath8953]

The ammount of brazilian reference makes me flattered

[@muhammadfaizan8704]

Would be great if you could let us know how much you charged for it.🌟 Anyways love it loooovee it looooveeee it. Really enjoyed the process. ❤️ It was a great piece of #Art Thanks Rachel

[@mubeensurti]

Would you mind if I ask you, How much time it took you to create this whole brand identity including the website?

[@kimcruz3889]

This was so helpful

[@GavinKohAquascaping]

Can anyone tell me what kind of art board Rachel is using? I do enjoy creating my own brand and would love to play around with ideas as Rachel did. Cheers!

[@faizankazmi2000]

How do you guys get free Mockups and free designs I'm a newbie and everything seems to be out of reach for me. So to make a portfolio or branding I need mockups. Or do help me how to make these style boards to show my brand design...? Any guidance is appreciated!!!

[@dn3462]

What program have you used in presentation?

[@ArsPraestigium]

Very nice!

[@eliudochieng7975]

Hey Rachel, you are a goddess in brand identity👌👌 how much did you charge for the logo?

[@xmaxyne]

love this!

[@TheSanatv]

Amazing ......

[@SigmarSommer]

How many hours did it take you to design the brand identity from the beginning till the end?

[@rachelhurry3449]

I would estimate anywhere between 100 and 350 hours :)

[@zubaerabir4652]

Hello, I really admire your Branding and design videos. But I needed to know in depth of Customer profile or Audience type that you showed in this video. Really important when for customer driven designing. Let me know if anyone can help me understand this issue.

[@laravaz9640]

what kind of research you do to come up with the personas?

[@rachelhurry3449]

It’s usually a combination of reaching out to the existing audience with a few questions as well as educated assumptions based on experience with these types of audiences :)

[@dlowe876]

Awesome video, as usual! What do you use to build your client's websites ?

[@WhiskeyThieves]

She used Webflow for development. I'm unsure if Rachel developed the backend of the site herself or had a developer do it.

[@safiaameen4248]

I don’t know how you call this super smart work “chaotic” !🤦🏻‍♀️😂 You need to see mine😂💔

[@rachelhurry3449]

Maybe it’s just chaotic in my brain 🤣