Full Branding Case Study: Textile Brand

Rachel is breaking down the process of a recent client project where she helps with brand strategy and brand identity design. 💥 FREE Brand Design Workshop - Enroll here 👉 cutt.ly/0Ft6md9
00:28 - About the project
03:15 - Strategy Deliverables
05:10 - Looking for Inspiration
09:30 - Stylescapes
14:10 - Sketching
15:00 - Logo design
19:20 - The Presentation
22:00 - Revisited version
24:00 - Files Setup
26:00 - Style Guides
31:17 - Web Design
If you'd like to learn more about branding, check out our website as we have a full branding course coming up in February: www.flux-academy.com/our-courses
-
📱 Find us on SOCIAL MEDIA
Flux Academy's Instagram 👉 / flux.academy
Rachel's Instagram 👉 / moka_brand_studio
-
Gear & Book Recommendations: bit.ly/2ohFOuj
#webdesign #freelancer #branding
Thanks for watching the video Full Branding Case Study: Textile Brand

[@JeremyMuradesign]

Rachel is solid she has a great design process, good stuff.

[@pegxelmedia1661]

Hi Jeremy, you are My Idol

[@rachelhurry3449]

Thanks Jeremy! 💜

[@JeremyMuradesign]

@@rachelhurry3449 :)

[@haggiesm]

What I love about this case, is that it shows the importance of empathy towards the client and their brand. You really delved into the business, their needs, wants and how they think. Great stuff!

[@theincrediblemr.b413]

Rachel is BRILLIANT!!

[@eli.alcaraz]

This was so insightful! Love seeing the processes and behind the scenes work. I particularly appreciate you walking us through the initial version, what the client thought about it, and how you worked with them to bring the design to its final version. Good stuff.

[@wulantsabita9843]

I'm beyond curious about how you walked the client through the process of establishing the brands voice, values, customer profiles! What are the questions to be asked? What are the prompts? I want to know all about that! 😆

[@boping]

You should check Stylescapes by The Futur for an in-depth look on that

[@mohammedhamdi8329]

Yeah, me too. I would love to know more about the strategy part of the project.

[@logosdad1259]

Watching from Ghana.🙏

[@dummybear6772]

You´re definitely one of my two favorite designers here on Flux. I LOVE listening to you while I work.

[@GamerSolitO]

I love the idea of doing multiple mood boards early in the stage that way they chose the best feel for them. However I also agree that showing them 2-3 design concepts is also a great idea. I think it depends on the time: budget you have available.

[@abdullahsunasra1297]

This lady Right here is a Genius!! I love watching you videos! They are super valuable

[@FluxAcademy]

Glad to hear!

[@princedjangmah]

I'm more of a digital marketing person than branding, but this really taught that there's more to it than just marketing

[@jaywalker.]

Your process is super-inspiring. All of the ideation and the way you approach the process so calmly. This is amazing.

[@carlosgil697]

Inspiration is over the moon right now. I love your thought process!

[@eugenetapang]

Thank you Rachel, your brand process saved me this early morning and yanked me out of "my own spiraling rabbit hole" when designing my own brand. Sincerely. Keep up your wonderful work, great rote insight and absolutely fundamental designer pov. Cheers!!!

[@rachelhurry3449]

Happy to hear it helped!! Sending you creative vibes 💙

[@ubamannanov7753]

She shows actual design processes, well done 👍🏻

[@mandylion8422]

Awesome video! Please do more of these brand identity videos.

[@FluxAcademy]

Will do!

[@roxcastaneda]

Yes, make more. It was very inspiring. I especially liked how you were so honest about yourself and your process. Thanks.

[@jerryamuka5574]

This is quite eye-opening. Made me realize some aspects I have been overlooking so far. Thank you

[@andreamoorcroft6127]

Loved this! It was so helpful to see the whole process laid out like that and how you interacted with the clients.

[@royalemartin-navidad4840]

Please do! I loved this video! Woke up and saw it on my recommendations. Watched it on the wayyyy to work. Learned a lot and got super inspired. I’m a fellow designer myself and to see someone walk people through the branding steps is vital. There were areas as a Graphic Designer who does a lot of branding, that I didn’t know.

[@ariannahorton]

I loved seeing your process, thank you for providing such a thorough service to your clients, I feel that you helped them immensely!

[@digimat77]

It's like everytime I'm working on a project you post a video that's exactly the type of insight I need. lol Amazing work with the Brand as well.

[@alexjosephstudio4427]

This was incredibly helpful with structuring my first full branding proposal for a potential new client this week. I'll be joining the new branding mastery course shortly!

[@RahsaanBoone]

10 years ago I would present 4-5 logo concepts. Now I just present 1. lol saves everybody time

[@austinandriese]

Killer case study Rachel! I’ve been knocking out a few branding projects and seeing your process helped me see where I can improve. We could even make a style guide a subdomain of their website so they can access and update it as they grow. Super sweet logo btw 🤘🏼

[@gr8bskt]

That's a brilliant idea!

[@hakimmaghnem6288]

The best series out There

[@dags170291]

This was awesome would be nice if you showed more of what was inside your folders or even shared a folder organization structure. Overall very helpful and insightful.

[@ALL_R0UNDER]

I am a student 1 who learning Branding by itself, and this video is very helpful for me. because no one tells and shows what happens in the real branding projects. and in this video, I see a lot of useful things and tips. seems she is an expert. so Thanks a Lot. ✌😃❤

[@chrisrosch4731]

Hell yeah another video from you Rachel!!

[@FluxAcademy]

You know it!

[@jennyhuang380]

Thank you for sharing with your experience !

[@angelachulkova6826]

Wow! That was amazing! Thank you for keeping it real and going into all these details about your process, very refreshing to see a different take on things. Definitely would be interested in seeing more content like this. 👍🏻👍🏻

[@Anjuliiii]

This is SO helpful. great! Would love to see more about the hole folders and actual data you give to your client. What formats and how you pack it together etc.

[@toozigooti]

I loved every bit of this video. Thanks, Rachel!

[@RahsaanBoone]

Rachel's the best

[@Atseo]

This is so useful, love this we need more videos like this very specific and explained.

[@v1d300]

Amazing! Very insightful! I am very new to branding and design, so its good to know at all levels the chaos in the design process exists. I learned a lot from this video and Rachel does an amazing job explaining the process she herself goes through. And please do make the video of explaining the idea of presenting more mood boards and less logos. I often find it difficult to present themes to clients and not confuse them. How does one present moodboards that will certainly reflect in the final brand assets later? The mismatch later often makes me go back and repeat the previous step. Thank you.

[@erikcruz5354]

This is a great high level overview. Love what you did with the letter R in the typeface. If anyone was curious, the typeface is called "TAN-KINDRED". You can find it in Creative Market.

[@uriahocean6968]

Would love to see more videos on this topic. Very well presented and organized.

[@FluxAcademy]

More to come!

[@urbansolo]

@@FluxAcademy Please! very informative !

[@smileyface1918]

Love it! Thank you so much guys ❤️

[@jonmichaelhalvorson]

This content is incredible! Thank you for the detail and full display of your creative process! I'd love to know more about the prompts you give clients/workshopping techniques!

[@arthurf.machado8829]

That's so similar to my brand creation process, that when someone ask me for it now, I'll just link this video 😂

[@CeanHerzfield]

Hello from South Africa. 😊

[@somghosh5]

This was really helpful. Thanks for explaining the creative process.

[@printatlasng]

@ 18:50 I think it really still is a structured process. There were a lot of steps that led to this point and by the time you'd decided what direction to go, that instinctive part of you can kick in and guide you to that "Eureka" moment. But your instinctive decisions were generally driven by an already structured set of processes.

[@velvetpetalsvp]

Wow! Thorough and impressive! Well done.

[@dodefy]

Nicely said and done. I am in the process of doing a full brand, which was perfect topic for review, inspiration and using alternative methods. Thank you.

[@juststuff01]

It has been such a long time since I worked on a branding project and your videos are so helpful - I'm watching all and subscribing. Thank you! :)

[@tjveach]

Extremely well done!!

[@kevkimamira8894]

Very inspiring, thank you for sharing 😊

[@gr8bskt]

Wonderful value and so much insight here. Thank you!

[@stylesg7818]

Vey interesting indeed. Thank you. I would be up for more like this.

[@bonyadibrand9521]

AMAZING AND VERY USEFULLY FOR ME . THANKS

[@cr8tivemo]

Thanks Rachel, really useful video and some very helpful tips! Looking forward to more!

[@FluxAcademy]

Glad it was helpful!

[@b0njourzara]

really informative thank you Rachel! i'm on the way to securing my first client, currently drafing a proposal but this video has given me so much inspo for the next stages

[@usmankamboh4273]

I'm from Pakistan. I love this video.

[@b.b.4969]

I'm just starting out and I've learned alot from this!

[@wildcats8889]

Love learning about the whole process. Can you do a video on how you go from sketching on paper/tablet to bringing it into AI and making them into vector form?

[@rachelhurry3449]

Great idea!

[@BreeonaNechole]

This video was awesome! Thank you so much for this breakdown 🥰☺️❤️

[@vasileiospanagopoulos]

How AWESOME is that?!

[@rahanme7906]

I'm soo impressed with your design skills

[@julianTrichardson]

i thoroughly enjoyed this. Thank you

[@mangazico]

This was Lovely informative, insightful Thank you very much indeed :) Thanks!!!!!

[@dotsona07]

Wow this is awesome!! Thanks for sharing

[@basmalahgfx4852]

Thank you so much! Want more brand building vedio.

[@nathong3229]

Fantastic video, really great information in here - Thank you

[@arunmenon5082]

Thank you.

[@coffeecoder9458]

Wow!!!! This is incredibly helpful!!!!

[@rajibbiswass]

This was awesome would be nice if you showed more of what was inside your folders or even shared a folder organization ... Love From Bangladesh Dear...

[@NavesNiche]

Thank you for this

[@samreynolds8378]

thank you for this - it was so interesting. My question is as a fellow designer, how do you factor in all the iterations when you originally quote a client. What if they decide to go in a totally different direction halfway through the process or change the original brief?

[@efraiin_92]

this was beautiful, thank you 🙌🏽

[@user-wh1kj9wu9x]

Such an informative content! Thank you a lot! It`s quite difficult to grasp the knowledge when speaker is so cute and attractive! :)

[@georgepf4435]

Awesome, tremendous

[@abdul_wahab0]

i appreciate your efforts for us ❤ i have humble request for Rachel can you make a video on Full brand guidelines / how to make it looks cool, I will appreciate it too much

[@JustBrenton]

Really awesome work, great job.

[@FluxAcademy]

Thanks a lot!

[@evadesignagency]

I love all of Rachel's videos, more of Rachel please! Is there a Rachel playlist?

[@dochi7074]

Thank you so much for that video it is helpful and enjoying to listen to thought processes :) One thing that could be better with that long video is to separate sections of the video and name them.

[@saroyy]

This was so helpful. Thank you!

[@ashakora]

Amazing! Thank you so much for sharing, it was extremely useful! Would love to see more similar content

[@md.rahimuddin5057]

thank you sir

[@EddyVinck]

This should be good. Will watch this later! Thanks

[@riddles5701]

Great video!!

[@ybenhostel1246]

Well done :)

[@temitopeajayi7613]

This is a really great Project, Rachal you did embedded a lot of values in this. I'd love to know if we'd the granted the access to the resource files for deeper and more comprehensive study, I'd really appreciate that. Thanks Flux!

[@thedreamtell]

Awesome

[@luciasvobodova5534]

thank you. was wery helpfull! ❤❤❤

[@PatrickChisanga-pt1pb]

Great stuff help me design as well

[@joshualekan8178]

This was really insightful. I find that my process is quite similar to yours as well - the chaos. How long did this project take in total?

[@rachelhurry3449]

It was about 6 weeks in total ☺️

[@EmirManrique]

@@rachelhurry3449 It doesn't price the process, but imprudent question, how much is the estimate for this wonderful work?

[@AndresGutierrez-sz2oc]

Wow great design process, Fantanstic video!

[@jgproductdesign]

really great 👍

[@mitchell9060]

great video!

[@jonathangonza]

I think the approach you have on stylescapes vs mood boards is opposite of what I do. However my stylescapes tend to be ore in depth and is 2 to 3 in separate artboards. I'll give your way a try.

[@RSchefman]

This is amazing! Those mockups look great, could you give any insights on where we could find those?

[@rachelhurry3449]

You can check out Creative Market, Moyo Studio and Envato Elements ☺️

[@rkirk182]

Fantanstic video! A point of feedback, be mindful of tapping on the desk as this causes bangs in the audio.

[@lekeKar]

Brilliant work! Similar to SA. In Nigeria we also suffer from payment gateways which limits the type of work I would love to do on Webflow. We have paystack over here which was aquaried by Stipe a while ago but nothings come of it so far.

[@IgorBobyrev]

Yes, old Logo a little bit looks created in 70th, but I catch it after your description only

[@themorganite3532]

Great video make some more video on this. What question we should ask from client when it says i want to design a website on this please guide for this

[@sudiptoojha777]

Great stuff.... please also make a video on multiple logo concept... 🙏🙏🙏

[@FluxAcademy]

Noted

[@marvgran]

This is a wonderful presentation, I learned a lot about the creative process for creating branding. As we embark into an apparel line, as we are seeking ideas. Very well done. The only thing I kind of didn’t like, not related to the content, was the pink light off of Rachel’s face, it’s kind of a little strong not an accent, which would have to be a complement and not distracting. I just wanted to share my thoughts for what is worth it. Other than that, the content it’s very well. Cheers!

[@gitanjali3112]

Hi while it's a very in-depth case study on the visual brand and business decisions. I'd really love to know the budget allocated and how you used it to pay yourself and your collaborator. Thank you for all the lovely work !

[@rachelhurry3449]

I worked on this project entirely independently - they hired a photographer in their own capacity after our work was complete ☺️ so the full project fee was technically mine (after expenses etc)

[@bb_4488]

Great stuff, Rachel! Love seeing other designers processes. Any chance you guys may post this style guide template? I would love an .INDD file that auto populates page numbers etc like it seems like you've done in the table of contents. More content on branding, please!

[@banbury.cheese]

Why don't you check out The Futur's style guide template kit? I use it a lot as a reference point for my clients.

[@bb_4488]

@@banbury.cheese I have considered purchasing it

[@davdfranzen]

This would be awesome, if you're willing to share it Rachel 🤞🏻

[@temitopeajayi7613]

@@banbury.cheese Could you please give a reference link? I'd love to check that out. Thanks

[@banbury.cheese]

​@@temitopeajayi7613 Here you go: The link to the style guide kit: thefutur.com/course/brand-style-guide-kit The video: kzbin.info/www/bejne/l5-ckHisrLSAhMU