Flywheel case study film

Moving Brands partnered with Flywheel to rebrand their taxi-hailing smartphone app, formerly known as Cabulous. The new and vastly improved app was successfully launched despite the concurrent explosion of alternative transportation start-ups in the Bay Area, themselves a reaction to negative consumer sentiments about the perceived lack of available taxis. In reality, taxis were available but running inefficiently because of an inability to "see" potential riders, and taxi fleets were burdened with expensive, ineffective and non-consumer-friendly enterprise systems. Moving Brands positioned Flywheel as a smart solution for both taxi riders and taxi fleets and helped to successfully launch the new brand with a superior service in an increased number of cars.

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So cool!