Introducing Reith - the New Face of the BBC

The BBC asked us to tell the story of the creation of the corporation’s bespoke typeface, its first ever typographic refresh since it was founded in 1922. We made this short film.

[@milestailsprower4555]

My favourite fonts from BBC News Countdowns are: Reith Serif

[@jacksugden8190]

Okay, so you have different fonts in other weights bold to thin, the only issue her was the three white blocks with the BBC letters, those were designed in 1997, and now looked outdated with the new font, something the BBC should take into consideration regards its current brand Idenity.

[@ayer2763]

Hah, yeah. Now, according to BBC's political agenda, there should be three black blocks with the thin white letters in. :D In fact, they tried it in one or two of their continuity blocks on iPlayer this year.

[@elijahrosado3816]

@@ayer2763 They said that they wanted to keep the BBC Blocks logo the same because they wanted to keep Eric Gill's story alive.

[@glassowlie]

UPDATE: Since February, The BBC has used a new logo using the Reith Sans font as a test for www.bbcselect.com and planned to be fully rolled out during Autumn.

[@jacksugden8190]

@@glassowlie Nice Select link, design looked grand, Reith fonts looked the same as a number of other fonts around, those 1997 BBC blocks have to go, as outdated, and did not live up to Reith.

[@glassowlie]

@@jacksugden8190 Really!? I thought the Select font and colours were ugly.