Follow the Frog

[@numenaut]

This commercial is a work of art.

[@minervainjuly8167]

It's a tiny movie, isn't it? :D

[@Nomadonthego]

its made by Max Joseph, the guy behind Catfish, check him out!

[@Mintyseden]

God damn max Joseph, get back to work making movies!. This is 7 years old, and still some of the best on KZbin.

[@rainforestalliance]

We won! Follow the Frog was named the Best Nonprofit Video of 2012 in the DoGooder Nonprofit Video Awards. We couldn't have done it without you. Thanks so much for your support.

[@furascolombia]

How can we share in Instagram? Is there already on your site

[@chloeaziz]

so well deserved this was an amazing video

[@mikeeustaquio3316]

Awesome 😊

[@casey]

incredible video. max joseph is the woody allen of youtube

[@devin_leary]

Which you took a lot of inspiration by or at least Dan Mace did. This was phenomenal!

[@DokiPipo_]

I didn't realise this was 8 years ago. It was soo good that it felt like it was just made a few month ago

[@rainforestalliance]

Thanks Doki! Has it really been 8 years??? Yikes. This was made by our friend Max Joseph back in [checks notes] wow, yep, 2012-guess he and his team were ahead of the times!

[@fabianheer]

@@rainforestalliance yes, now 12 years (!) in it just feel so timeless - I'm still using this video as a great example for my trainings. Great piece of work!

[@chrisarnold3553]

10 years on and still the best ethical TV ad of all time.

[@FedsWorld]

One of my favourite commercials EVER! I wish it were my work! I'll get there! :-)

[@theendingnote]

So to save the rainforest, I buy Nestlé products?.... Hmmm

[@meme_locity]

No you don't help anyone. Bill Gates is the owner so imagine what the person who want us vaccinated would do

[@HolgerJakobs]

Very well made. But when I see which companies' products are "certified" with the frog, I have doubts about the whole thing.

[@krowa1010]

yeah, Chiquita is a terrible company

[@thirdwaycomms]

Oh no, I did not know that. Dodgy companies?

[@leafbranch1872]

Is nestle on the list.

[@carmengarciaperez5829]

@@leafbranch1872 dicen que contienen insectos...

[@RaheemD]

I was expecting a "Coming to cinemas this Easter" at the end. It felt like a trailer!

[@dougxc83]

This is one of the most brilliant pieces of advertising I've ever seen. The content is face-paced, engaging, funny, and AUTHENTIC! There's empathy here people!

[@LauraTryUK]

here because of Colin & Samir, & Dan Mace. WOW!

[@sirdeakia]

I will totally buy products because of their labels. Oh, that's so going to help! The simple fact that you've made an advert on the thing, instead of actually showing the work done speaks for itself.

[@johnbush5325]

Yeah, don't take any direct action, just buy our products.

[@skeecats]

Its an interesting satire, funny story and good attempt, but I have no belief that the system can save itself, even if we do follow the frog. I am not naive. Nevertheless doing a little bit can help, the world can only be changed through a revolution, of mind and a complete restructuring of how we do things.

[@skeecats]

Unfortunately we are the cause. These same follow the frog companies, telling us to buy their products because they put a sticker with a frog on it! How does that change anything? I have lived over 30 years on this earth and I have yet to see any company bother with anything besides profit. I have seen the same companies ship jobs to other countries because those countries minimum wage is lower than the US, same companies helping clear out forests to grow coffee, they wont mind if child labor is used and will pay off the press to keep things quiet. Same companies which did this: playingintheworldgame.files.wordpress.com/2012/09/20679physiciansl.jpg

[@merncat75]

@@skeecats 100%

[@JayceBroda]

This is brilliant! Watch and learn marketers ... watch and learn.

[@gabrielekebir86]

Please tell me how this is brilliant ? I saw nothing that buying these products would save the rainforest! There was no point to this propaganda !

[@JayceBroda]

Just because something is a commercial is does mean it's propaganda. This was a superbly told story, that made a somewhat profound point about not just the rain-forest, but our response to it. It took enormous skill to bring this about and I respect that a lot.

[@NipunTj]

hmm nice on but Everything is Marketing

[@berilkn]

Jayce Broda is damn right!

[@thirdwaycomms]

This is still one of the best adverts/videos ever. And so impactful, ten years later someone mentioned the Rainforest Alliance, and I immediately said, "Follow the Frog". Just brilliant.

[@anaschoukri5455]

Me too ,pretty

[@samuelmclean2390]

Greatest advert ever created.

[@samuelmclean2390]

Period.

[@ShatteredButterfly8]

I like how it tells us that we "shouldn't be doing any of those things anyway." Thanks for telling me what to do, then telling me what to buy.

[@Pelpina]

Definitely one of the best videos I've seen in a while. Made me laugh AND got the message across. I'll be following the frog!

[@airikadollner5686]

Except for if you actually researched those corporations parent companies, which the mindless masses never actually for, and marketing depends on that.... you'd learn that nearly all of those companies were built by GMO, chemical laden monoculture agriculture that destroys the land.... ON TOP of being responsible for Palm Oil plantations: UNILEVER. Corrupt as hell.

[@macewindu9100]

Airika Dollner There is no scientific evidence that GMO is bad for the environment. Stop pushing forth your lies.

[@zaraki888]

Mace Windu Show me the source and than let's see who lies ;)

[@genetichell]

Mace Windu GMO per se is not bad for the environment. However, the way it's being used today sure as hell is. Monocultures and artificial pesticide resistence are a pain in the ass for nature and biodiversity. Those are the things about GMO people should be fighting, not GMO itself as it has lots of good uses as well.

[@ethanschoales6563]

Some of those companies must follow the frog

[@narwhalbacon5062]

I spend my days educating KZbin plebs on such matters. I'm doing my part, are you?

[@KS-ie7hm]

This is great. Back in my day when we tried to save the rainforest we did it the old fashioned way. We went out and bought the companies that were tearing down the rainforest. Then we'd fire everybody, shut down the company and laugh and laugh and laugh. I tell you those were the days.

[@eugeniaedits]

Came here after @colinandsamir interview with @danmace. Fucking brilliant. And 11 years old.

[@alexanderwalch7090]

I saw the frog on my drink today and remembered the video back in the days (8 years wow) and how good it was. rewatched it today...even better then in my memory....totally ahead of its time. this is sooo wayyyyyy underrated, compared to other complete shi. which has 100 millions views today....

[@rainforestalliance]

Thank you Alexander for supporting our mission and we are glad you enjoyed the Follow the Frog video!

[@yellowbearable]

Honestly best commercial I've ever seen! H. Max joseph you are truly talented! I also will follow the frog from now on!

[@swoozie]

I laughed way more than I expected to on this. Great editing guys!

[@5warag]

Green Editing guys! heheh

[@victoryia2808]

That's awesome commercial! If everyone will follow the frog our life will be much better! We make the world around us, no one else.

[@tsindberg78]

I can imagine lots of people loving this video, because it helps them sustain the illusion, that they are not wasting their lives on boring jobs, and that those who go out there and try to make a difference are just silly treehuggers. That they can just continue their meaningless lives with good conscience, as long as they buy these products.

[@BjornIn1979]

I think you totally missed the message of the video. It's not encouraging people to keep their boring jobs and consume shitty products while feeling good about themselves .. It's basically saying if you give two shits about the rainforest, at least buy a product that isn't involved in the deforestation and destruction of the Rianforest. I don't think it matters if your job is an international spy or a mail sorter in a basement of small town accounting office.

[@azuwandiwandi2580]

I don't have to think about forests and nature. There is more destruction out there caused by war. which every day causes global warming. Have you ever thought about that??

[@castanedamarketingservices8335]

Cool and entertaining commercial for a good cause. The best part for me is the baby giggling when the mum puches him 🤣😂

[@VivekTiwari00]

The funniest was - you have been replaced by a guy named "TZ" :-)

[@helenk.631]

One of the best PSAs ever!! Very practical call to action, love it! #Savetheplanet

[@oisikB]

Creativity is all that always hooks you up to crave for the next scene of a video,and what you have made is a classic add. Awesomely presented and definitely Follow the Frog!

[@rainforestalliance]

Thanks Oisik! Glad you liked it!

[@KoreanInTheUK]

This is my favourite!!! One of the best ad ever!! :)

[@jchavez789]

Wow this is a GREAT ad!. Awesome branding too.

[@slowdown7276]

Such a piece of art. Lot of hardwork for a 3 min piece.

[@rainforestalliance]

Thanks! It definitely was a lot of work, but we think it all paid off!

[@sunsetrunner]

Alternative hedonism as an environmental appeal. Be a well-behaved environmentalist and follow the corporates!

[@dorisjean1000]

I given my backyard over to the frogs and they are propagating very well. My Grandchildren have the joy of watching them as they change from tadpole to frog. They will understand the relationship between nature and our world.

[@TheRiisingSun]

I still can't get my head around the fact that a football field of rainforest "disappears" every 78 seconds. Is that a true fact or just a number to scare people? It just seems like A LOT every 78 seconds. Like too much.

[@johncaudill9782]

They said it was 32 million/year which could be broken down into a football field every 78 seconds.

[@TheRiisingSun]

John Caudill I'm not saying I think they have machines that take down areas like that ;) might've made it sound like that by mistake :/

[@danimo17]

Remember that's a cumulative number across the rainforests of the world.

[@NeroVuk]

***** It is 25 million acres per year according to wiki answers. I dont know which information to trust, let alone whether to trust the frog. The information age seems to be the age of information manipulation. But we can be sure we are losing too much rainforest. There is no doubt about that. Also, check out my fb page: facebook.com/DnurkDiray

[@Jaethewoo]

Possibly the best ad

[@Pixelfrog]

Very creative, instructional video. Just learned something good today! Thanks!

[@sacromontesfilms]

cant believe this hasn't gone viral... i think it might be the best commercial 've seen, so clever and funny

[@jordigascon4030]

Ridiculing social activism to sell Chiquita and Nestle. Very social, very ecological ...

[@harlowhaley1677]

Hi. Since I went on a trip and got to visit Rainforest Alliance certified farms, I thought that I should reply to your post. Rainforest Alliance does certify small farmers - I saw it for myself. It really helps the small farmers because the certification not only helps them practice sustainable farming measures, but it also opens up new markets for them to sell their products.

[@gr8light]

fantastically creative good message

[@elpatriotaLX]

This BRILLIANT... Well written, funny, witty, lit, filmed. Loved it!

[@FilipFifth]

The video is funny, this particular certificate is a green-washing though.

[@arcangelopetretta6402]

I can't imagine how long it took to shoot all of this. This is one of the greatest ads I've seen in a long time.

[@wildcard5]

I wonder how much natural resources (e.g. petrol for travelling) were used to make this video

[@ema_colombo]

This is possibly the best commercial I have ever seen in all of my life!

[@monkeetime]

Fantastic video!

[@SavannahHieronymus]

This is an excellent advertisement. Well done!

[@tamirofer]

So you are saying all of this products do not contain palm oil?

[@video4rainydays]

kudos for the publicity agency team that came up with this script. very good job. loved it.

[@emuwithrabies]

I'm doing my part to save the rainforest by helping to eradicate religion. For every fundie that's cured, I plant a seed in my backyard. As you can guess, I almost have a forest of my own lol.

[@nintendoultra6416]

what the actual fuck how does this not have gold? you call yourself Redditors?? fucking fundies

[@--3509]

This is a great marketing strategy. Great job "Rainforest Alliance," you and I both know this is a PR attempt to push products with your label.

[@Desert2GardenLV]

I was totally down until the missing toes thing.

[@nealrodriguez]

My sentiments exactly. That would be the only turn off for me too. Principles have limits.

[@awildelife]

I never thought I'd see an Auburn field in a rainforest ad :)

[@AleBrur]

The campaign is great but the rainforrest alliance isnt subject to extern evaluation. It is basically a brand created by companies to have a cheap trade of for looking good. They have very few demands on the production of goods. For example they have an extensive use of pesticides which most other enviroment-brands doesn't approve of. It's important to choose enviromental friendly products but this isnt the brand that you are looking for! Look for fairtrade, en.wikipedia.org/wiki/Rainforest_Alliance

[@ethanschoales6563]

Who's better than them?

[@josefinabadano5986]

Excelente! Cuesta mucho elaborar piezas comunicativas relativas a una causa social, sin caer en lo agresivo. Valoro la creatividad 💛

[@Thyalwaysseek]

All advertisements should have to be this fucking funneeeee!! 2:04 LMFAO!!

[@NickHope]

This is perfect. Great work by Max Joseph.

[@lefenec]

this is so cool, the video is so cool, here in a lot of Europe countries we got the Max Havelaar label (but it's more like 'fairtrade' kind of)

[@tubelev]

ehrlich gesagt hab ich davon noch nie gehört, aber solange das in der schweiz für den ausreichenden schutz sorgt, bleib dabei.

[@JNRBALA]

The fact that my geography teacher emailed me this was quite amazing love from uk

[@JoseSuazoVillar]

Amazing video!

[@maxxmaulion]

had to post...i watched this thing, thinking it was something other then what it was. Very good advertisement. Super impressed.

[@DeivisonPedroza]

Muito bom!

[@SrFloppy5]

Very original!

[@rainforestalliance]

Thanks Ricardo! Glad you like it.

[@omerhecht9729]

How to save the rain forest and make the world a better place? Buy more! The American truth in a nutshell. Ain't capitalism great?

[@wasabibestboi3086]

only buy more when you need it and follow the frog when you do so

[@rainforestalliance]

@@wasabibestboi3086 You get it.

[@Thesunglassfix]

Thanks for making such an entertaining yet moving piece for us all to think about! Love it :)

[@JCrtD]

But I want to lead a battle to save humanity!

[@Za3rour]

This seriously need more views! it was awesome.

[@masidawoud]

Just follow the frog, stop thinking critically and buy more stuff from brands that not only sell you products for which your planet is messed up, but also a sticker that makes you feel good about it.

[@2DJK]

Very well done in making the message enjoyable and memorable!

[@lior1222]

ALL HAIL THE GLORIOUS HYPNOTOAD!

[@mrtampham]

This is a great ad.. Nicely done :)

[@xmobilisx]

Well, you might not be able to change your whole life but we will never be able to consume our way out of the problems. We need political solutions that companies behind the Rainforest Alliance would oppose. This whole story is an add for a bunch of companies that thought it was an good idea to make up a good looking logo and name it Rainforest Alliance to gaing goodwill and sales. The same companies are causing all the problems you just saw in the video.

[@CesarIdles]

I love how she decks the guy and the baby treats it like the funniest stuff ever

[@kemmarin]

He has good intention but has gone too far. Love this ads and will follow the frog surely.

[@michellaboureau5030]

excellent petit film a vocation ecologique ! i loved it much ! bravo ! a +

[@RafaelLimaLucena]

I'M GONNA SAVE YOOOOOOOOOOOOOOOOOOOOOOOOU!

[@linjozica]

Group certification does exist to reduce individual costs. Such initiatives might not be perfect, but they are certainly better then no alternative at all. I'd be happy to hear suggestions rather than pure critic. An average person living in a city does not have the opportunity to know the farmer who produce his eggs.

[@LeonShaner]

How not to save the planet... Or is it? Awesome and oh so funny!

[@SammiP]

That was funny!

[@asnowbot]

no joke I have done some of this and I am a little hesitant following the frog a second time lol!

[@angiemsereno]

genius.

[@amoghlakkanagavi10]

Angelina Samadhi exactly!!

[@RhiannonHastings87]

This was AMAZING! Perfect for getting people to pay attention, but also know how to do their part without traveling to the rainforest like the guy in the video lol gotta love that part!

[@purrminator123]

Though this ad was hilarious (I quite enjoyed it until the rainforest nonsense) you will not save the rainforest by buying those products. If anything, consume less.

[@robertjameswhittington9801]

i Love it RainForest ALLiance a Great iDea !!

[@Forssa1]

They did not bother to explain what actually will be done for "following the frog", so I'll pass on this KONY 12 scam.

[@mwelliccia]

A really creative video,and it brings the message out impressively!

[@Phaileen001]

Funny video, but I don't trust it.

[@davidk9940]

You're right; I feel like it's better than nothing, but the video suggests that as long as you're buying certified, all of the problems disappear. The reality is much more complex than just buying Fair Trade or Rainforest Certified. We really have no idea how much money goes to farmers or the final impact. The idea that's always struck me is paying those who make their living clearing the rain forest (ranchers, etc) to instead conserve it. Sustainable products from the rainforest [and income] will be available for the locals, the world will have a carbon sink and biodiversity; seems like a win-win.

[@badenclosson8195]

@@davidk9940 to me what their saying is actually the opposite, they said what you CAN do. You can't fix everything, everybody knows that but you can help to fix something

[@celiacorbin]

This is the best! VERY FRESH TAKE ON AWARENESS!! I LOVE IT!!!!

[@gabrielekebir86]

So how is this a good thing, the follow the frog thing! Did I miss something ?

[@catcampion]

I sorry, but if people are breeding when we are way past carrying capacity, they can hardly call themselves environmentalists, can they?

[@GoTo_Connect]

This is pure genius!

[@JuanPabloGil73]

Hilarious satiric video about activism, I loved it. But horrible final message... Lipton (Monsanto) saving the world again?

[@BonesRodriguez]

Excellent video. It calls to its audience, it's entertaining, gets its point across, and a strong call to action that is DO ABLE. Fantastic work.

[@ronimeir8270]

cowspiracy?

[@keithhide]

580 people do not like this.... really??? My god. All 580 of you should be utterly ashamed of yourselves. This is an brilliant film for an amazing cause. I've shared it with everyone I know.

[@ryukishisama]

All I see is "get out of the way and buy like a sheep while we destroy the planet, otherwise you'll ruin your life and become a loser. Trust me I'm a businessman".

[@Strainj1]

It's funny (and sad) 'cause it's true!

[@ryukishisama]

Yes and no, we would get faster to the point by boycotting, banning or sanctioning industries rather than promoting certified products. Bringing us to our pockets to stop environmental disasters is non-sens.

[@Strainj1]

agreed

[@astromesmo]

When you see so many people having such a collective humour & understanding failure over something so simple, it's really easy to see how wars start. I think it was the yoga jibe that got everyone stressing... Just tooooooo close to home.

[@littlebrokenhead8674]

Of course consumerism is the answer. In order to stop *consuming* the rain forest, you need to be a *consumer* of our products that costs twice as much as they should. And the only way to lower the cost of products is to continue to be a *consumer* to keep money circulating and boost the economy. So what they're really saying is "BUY STUFF! IT'S YOUR MORAL OBLIGATION! IT'S YOUR DUTY TO YOUR COUNTRY AND YOUR PLANET!" Also, it's nice how this commercial plays the race card like "You're not going to be the white savior dork" when if anything, you could be using your white privilege to influence the government that is bulldozing right the fuck over indigenous people. Seriously? This is the best you got? Just buy more stuff I don't need? That's all I have to do and then sit on my ass and enjoy a nice hot cup of overpriced coffee harvested by the exploited people who live in the same region my dollars are supposed to save? So by contributing to a capitalistic economy that exploits indigenous crop workers by keeping them on the bottom so they can support the bloated luxurious lifestyle that America has (compared to their lifestyle) I will somehow be saving indigenous crop workers who have their villages displaced and bulldozed? Amazing!

[@amirkahinpour547]

That was amazziinnggggg - how come you only have 137K subs Max? I feel so much like Casey, you can do betteerrrrrr