Food Theory: Coke is Making BAD Drinks on Purpose?!

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Theorists, do you remember Crystal Pepsi? It was the clear soda no one really asked for and then it was brutally taken down by Coke. We all know about the epic, unending battle between Coca-Cola and Pepsi and this is but a chapter in that saga. Get ready for the story of how Coke killed Crystal Pepsi.
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Credits:
Writers: Matthew Patrick and Justin Kuiper
Editors: Danial "BanditRants" Keristoufi and Alex "Sedge" Sedgwick
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Editor: Yosi Berman
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#Coke #Pepsi #Soda #CrystalPepsi #DietCoke #TasteTest #CokevsPepsi #TabClear #FoodTheory #MatPat #GameTheory #FilmTheory

[@Tea4tea]

My mom definitely fell for the “clear drinks are healthy” when I was a kid. The only soda I was allowed for a long time was sprite because it was “healthier” than my preferred orange Fanta soda

[@yetrz]

My mom always let me drink orange Fanta bc she thinks it's just like orange juice and thinks it's the healthiest till this day

[@sebyfloristean9514]

@@trollrat2828 sprite is weak af I haven't drinked sprite since like 2018 Also i haven't drinked any soda for 2 months now

[@VenomousCosmo]

@@sebyfloristean9514 lol

[@Intr0vertical]

@@trollrat2828 coke sucks sprite and Fanta are the best

[@GlaciusTS]

@@benito23453 Thanks, random Russian propagandist!

[@TheRealGuywithoutaMustache]

Sprite is one of the few "clear soft drinks" in existence as of today at least

[@RocketShipSquid]

Ramune? Sparkling Water?

[@sapphirethegrrem]

@@RocketShipSquid They said one of the few, meaning that there are others, and they just brought up Sprite because it's probably the only one they remember :/

[@lschoenrank]

7-Up as well.

[@blck.tentation6574]

*Here we go again* . . . . I didn’t saw u in a while! Haha 🫠

[@adenmitchell7633]

Bot

[@KromeDrone]

I work for PepsiCo. The reason why Pepsi cut Crystal back in the 90s was due BOTH a lack of sales and an overarching number of products and the company trying to scale back on that to save $$$. Crystal Pepsi didn't hit the required volume for a permanent product to stick around. Thats why it's considered a novelty drink to us now, much like Pepsi Blue. It'll come back from time to time, but it'll never be permanent.

[@NoSirNotTodayOrTomorrow]

I like Pepsi Crystal, great while it was around. We will see in Pepsi brings it back.

[@thedarkvampress3833]

To be fair, Fruitopia may not be available in the USA anymore, which this video makes be think is the case, but it's still very much available and popular in Canada. Sold at all grocery store outlets and most fast food places. I love the blue one with Watermelon and Blueberry myself lol

[@bellaknightR597]

I just bought 2 cartons of Fruitopia today

[@cantgetright742]

I drank that all the time in high school. Fruitopia and a pretzel was my usual lunch.

[@z.stone2827]

Matpat’s soda knowledge and passion is unparalleled

[@dontreadprofilephoto1728]

Don't read my name!

[@benito23453]

MatPat is a brain burner!(Правдивое видео): kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@MagikusMasalus]

Ah,the classic bots.

[@clockhanded]

I have no pride in admitting it, but soda might be my favorite food. Yes, I drink plenty of water and love water. But that doesn't mean I don't love soda too. A frosty tall cup of soda fountain sprite on ice is exhilarating. There is no other food or drink that captures that physical "crispness" or level of refreshment. Sometimes water can't hit the spot like soda can.

[@obelius_]

These bots r getting out of hand now

[@DoctorBright]

Hey Matt. I got covid a while back, so I was eating a lot of chicken noodle soup, and it got me thinking: why do eat chicken noodle soup when we have a cold (or something similar) does it actually help with the symptoms? Boost our immune system? Or is it just placebo? Better yet, deliberate marketing. This felt very much like something I would see food theory, so i would be super interested if you’d make a video around the subject

[@Shark-pj8in]

Me wanting to search it up.. But yea good idea.

[@Slugger1990]

I wouldn't mind seeing this is a video. That's one of those things I always wondered about but never actively looked up. I will admit tho, my go-to for a cold is Campbell's Chicken Noodle and Oyster Crackers.

[@lindsaygilliss9644]

Sodium and the various nurtients needed to fight colds are in soups. A cool look is into why chicken.

[@necromancer147]

we need this theory

[@hansleyalonzo2805]

That’s pretty cool

[@usmanahmed8581]

This entire episode was like a detective movie, and I loved it.

[@DarkQueenMarceline]

Alright Matpat, I'll rewatch these specific vids to enterain whatever game you're playing.

[@Void_Suzerain]

Wondering if an ARG is hidden in here. Let me know if you find anything

[@melamoris6728]

I wonder if it has something to do with the chapters. I don't think that they have those usually in these episodes and they're auto generated.

[@Void_Suzerain]

@melamoris6728 I thought so too, but two of the videos don't have chapters at all. Let me know if you come up with anything else

[@zahirlara8068]

​@@melamoris6728I'm assuming it's just an analytic thing of "what do people do when they open a channel page? Do they go to videos first or the about page?" That kind of experiment I don't know if the link was able to track that but that's where my brain went

[@fauxclaws]

what are you guys talking about@@zahirlara8068

[@Lucky_9705]

I miss Crystal Pepsi. I got a ton of it when they revived it temporarily in 2016. I hope they bring it back permanently some day, because I think it was awesome.

[@phoenixlights1543]

Never tried it nor never seen it in my life😭

[@byngus8696]

I’d buy it

[@haventpickedanameyet2527]

I love crystal pepsi

[@undermanx2578]

Was the Crystal Pepsi THAT good @Lucky ?

[@GlitchedOctoMedia]

Ah yes, bots.

[@jake14482]

Dear Matpat: I regret to inform you that when you said "fruitopia was off the shelves less than a decade later," my local walmart & safeway in Canada still sells fruitopia rather well on their shelves. Sincerely, a canadian

[@RoosterMontgomery]

Are you referring to those orange juice style containers or plastic bottles? Fruitopia is indeed still out there but not how it used to be here in the USA.

[@auliamate]

Fruitopia is usually at most fast food places in my province. So I guess Canadians liked it so much it became ours after the Americans didn't like it.

[@reubenoakley8967]

This is how a Canadian would tell someone they're wrong, an apologetic letter

[@MamaWheelz]

@@auliamate we have it in certain restaurants in the mid southern US as well

[@thedarkvampress3833]

Oh hey! I found another Canadian!

[@dannyd7426]

6:49 - The best animation I’ve seen in a LONG time! 😂

[@megandawn277]

A few years ago the dollar general near my town started selling crystal pepsi (ig they started production on it again or smth) and my mom was on the clear soda kick (for me, she was still allowed pepsi and coke) and ngl I loved it. I honestly miss it. It was only around for a few months but it was my preferred drink at the time and if it were still around it would probably still be.

[@Zikar]

It's interesting that New Coke ALSO has a "actually a genius marketing move to make people miss the taste of old coke" conspiracy theory surrounding it. Makes me think that marketing dude's just been on damage control for the last few decades.

[@sion8]

Duh, probably…

[@LovroPlaninsek]

As far as I know, these are the facts: Right before the release of new coke, Coca-Cola was at its lowest in sales (a few decades prior coke was at 60% of the soda industry and before the release of new coke it shrunk to around 20%). They didn't really change at all for nearly a century and people slowly got more interested in other brands such as Pepsi. So then this guy comes in, and things change for the first time in a long while. At first the reaction to new coke was meh, but over time people started to really dislike it, despite the difference being quite small. After returning the old coke, with the "classic" and "original taste" branding, it quickly grew back to the leading soda brand, where it has remained to this day.

[@sion8]

@@LovroPlaninsek While all true, there's evidence that Coca-Cola made effort to research an alternative flavor and people in blind test preferred Pepsi to the flavor of Coke, but not necessarily the whole time, only sips of it, this is something that later independent researchers noticed that Coca-Cola didn't as they used their research to just try to copy Pepsi's taste which was sweeter than Coke (at least at the time). Also, New Coke wasn't discontinued in all markets at the same time world wide, in Japan and a few other places they still have/had for decades after the disaster in the United States and North America in general.

[@LovroPlaninsek]

@@sion8 Well they'd obviously want as much sugar inside it as possible, sugar is actually addictive, in some country I forgot the name of they are pushing for it to be treated similar to nicotine in the sense of a health warning on the packaging and a higher tax (I think?). I didn't know that new coke still available anywhere, huh. I don't actually know it well, the only time we drink sodas is at parties, when we usually get a completely different one (not sold in the US I believe), but honestly no soda is "best", they're all just a slightly different poison.

[@reputablehype]

If you can't market yourself what's the chances of someone hiring you to market a product? lol

[@antoine3375]

I never knew fruitopia was taken off the shelves in the US. Here in Canada it sells reasonably well and even McDonald’s have them in their soft drink machines

[@isabelramsey5103]

I was just about to comment that I literally have Fruitopia in my fridge rn

[@mcrachel5586]

I know right fruitopia is pretty common here. My brain short circuited when he mentioned it as a failure.

[@thedarkvampress3833]

i found all my Canadians!

[@violentbutterfly8144]

What. I don't even know what fruitopia is-

[@TarenNauxen]

Do you still have the same wide variety of flavors available? Last time I saw Fruitopia was 2007 in a McDonald's, but it was fruit punch only. I loved the pink lemonade and grape flavors.

[@lotgc]

I hope they bring crystal Pepsi back. It was me and my dad's favorite 😭😭😭

[@nepherius]

They've done it twice now. It'll be back again soon!

[@Aequitas_RJ]

It was a milder "cola" taste that was similar to what I can only describe as "non-spicy liquid pepper." But, that aftertaste was so much better than regular cola. I was on Cloud 9 when they brought it back for awhile a few years ago.

[@TheRealGuywithoutaMustache]

11:58 "It would've been nice if I'd made sure the product tasted good" my guy missed the most important part

[@blck.tentation6574]

Get off YTB lmaoo 🤭 go outside mah guy.

[@MAX-xd4uz]

when did u change ur pfp?

[@Aarav.B]

@@MAX-xd4uz He changed it a long time ago

[@karuki5791]

dude, two comments, now I'm seeing you in every comment on the comment section.

[@NemesisFromResidentEvil]

@@karuki5791 It's a comment bot

[@callmecei9246]

Fruitopia was actually never taken off shelves up here in Canada and actually sells reasonably well if my experience in retail has any validity, it actually exceeds minute-maid in a few places.

[@jessezslayers]

Yeah, I came here to the comments to see if anyone was saying anything about it. I still drink it on occasion, definitely still a thing up here

[@brandongeltink]

yea i was surprised to hear him say it was a failure, i have some in my fridge right now lol

[@onecanadiandude9108]

I was so confused because I head to a store and can pick some up. It's pretty good ngl and sells pretty well

[@verzwefeltgaming4780]

They even have it in the soft drink fountains at McDonald's!! Its very popular here

[@zerokombatant6629]

I briefly thought I was suffering with an extreme case of the Mandella effect because I just had Fruitopia the other day and it's a pretty common choice when I'm out and dont want something carbonated.

[@44HUSKINS]

You ain't old bro I'm 31 and I'm here loving the nostalgia with you and I really like the education

[@Nova_Bovine]

Totally not the only one remembering the 90s. Crippled geeky mom who ADORES your channel

[@MrShadw-vi9wx]

Can we please give the editing team the love they deserve? I literally can't be only hearing those vids, I have to watch em, because the edits are just too funny

[@matfanikao.o47]

yeah editing team is even more amazing these days, like theory films were always high quality but you can see this change recently that it became eeeeeveeen better!

[@MrShadw-vi9wx]

@@vreikezen8268 didn't know that, thanks!

[@coshuloser]

exactly, I love just listening to the theory channel videos but I feel like half the experience is gone, matpat is an amazing commentator but man without the edits it's a half empty cup of content

[@matfanikao.o47]

@@coshuloser honestly, I think it's the combination of everything that hits 'cus edits ARE amazing, but your brain can't as easily latch onto them without some sort of story, like you can have a beautiful movie that isn't watchable only because the story is so boring/dumb and you can have a film that has the most amazing plot ever but you can't get through it due to graphics or the way the cuts are made EDIT: of course there's also music, scripting, ideas, storytelling graphic design etc.

[@dcvvfdcss4795]

I am the one who knocks

[@matthewweitzner8956]

New Coke wasn't a failure, it was a conspiracy that you should cover. Everyone was so happy to have the old Coke back that they didn't notice a critical difference: it was made with cheap corn syrup, not sugar.

[@ashtongaskill3980]

Was going to say the same thing. Weird to call out New Coke here when it being a conspiracy is way more popular of a theory than clear Tab being one.

[@gem4036]

Yup, came to this comment section looking for this. and knowing this conspiracy actually makes me trust Zymans statements more. and believe it was Tab that killed Crystal Pepsi

[@hiker699]

How was that not a failure? Are you implying that New Coke was released to fail on purpose to hide the fact that the Coke ingredients would no longer incorporate cane sugar? If so that’s not true and another example of revisionist history.

[@metaforth1271]

It was not a conspiracy They just decided to make it cheaper to produce when it came back because coke is a big company and big companies like making money. Coke wouldn't tank it's market share and nearly ruin it's brand reputation to make a minor change that most people wouldn't care about anyways, especially because by that point they'd already changed the recipe several times without anyone caring Edit: I guess they could have taken the opportunity to change it at that moment but it was almost certainly not the plan to use new Coke to make a minor change to the coke recipe

[@desteny21]

if u want content abt new coke watch the EmpLemon video

[@elfiefromangelcity6142]

I actually liked Crystal Clear Pepsi when I was a kid. What killed it as I remember was that there was an article in the News that someone found hypodermic needles is a can of the soda. And nobody wanted to buy it after that.

[@davidclough3951]

Never tried crystal Pepsi when it first came out, but when it was rereleased one summer a few years back I liked it. Wish it was widely available today.

[@Andlekin]

"If only we made sure it tasted good." Seems like something a drink company should be better at checking...

[@PokeX14]

What did I say

[@ShayTheValiant]

1. I had no idea Fruitopia was a Coca-Cola product. 2. I had no idea Fruitopia failed in the US. We still have it here in Canada, both on store shelves and in McDonald's drink fountains.

[@masicbemester]

same I was very surprised to see that it failed there

[@thestonergamer420]

@@masicbemester its the us anything fruit related wouldnt go well there, unless it was deepfried fruit

[@malexthegreat]

@@thestonergamer420 lmao

[@CassandraCarter]

I need to go to Canada. Fruitopia was pretty good, I miss it.

[@toxicnukem]

yeah!

[@matfanikao.o47]

I have no idea who's responsible for soundtrack but the song tha starts around minute 11 is freaking awesome!!! Btw amazing episode, like every over on this chanel.

[@mypantsareheavy]

7:44 that looks so creepy...

[@shadowdragon3521]

This just goes to show how easily history can be manipulated and distorted. Makes you wonder how much of what's in our history books is really an accurate and honest depiction of what actually happened.

[@arandombard1197]

99% of history is people just re-contextualising the past to fit their narrative.

[@landroverrangeroversporths2569]

Isaac newton being a pedophile is now a possibility lmfao

[@maxpowers9129]

Most history we are taught, is probably misleading in some way. It's always streamlined with some sort of an agenda as far as I can tell. You would probably need to do a lot of independent study to understand the real history of nearly any topic.

[@Yami1Hitomi]

They say "History is told by the victors" for a reason. Probably all sorts of horrible things get buried either forever or at least until every last person involved has died.

[@ppphhhoooeee]

@@Yami1Hitomi yeah

[@ThunderBird1333]

Important note: I believe Fruitopia was only discontinued in the Unites States. I know here in Canada, you can still buy it in grocery stores, and a large amount of Mc.Donald's restaurants still have Fruitopia available from their Soda Fountains

[@GDkitty]

I second this. Fruitopia is alive and well in Canada.

[@hrebs]

yeah its still here in Eastern Ontario Canada

[@Missingno0479]

@@GDkitty what does it taste like?

[@billya3319]

@@Missingno0479 good very very good

[@zacheryteall427]

I love fruitopia

[@brandondeplanche8274]

It takes this quote literally "I'm going down you're going down with me" famous last words

[@iamme50]

My aunt is a retired marketing higher-up at Coke. This is true. She's really good at ruining reputations so ruining a competitor's reputation is definitely her strong suit.

[@monroerobbins7551]

I think one topic that would be interesting to chew on would be the whole “starve a cold, feed a fever” thing. I dunno, it’s antiquated, but I think it would be an interesting topic, since it’s been around as “common knowledge” for a fair stretch of time.

[@Bigjar420]

Starve a cold feed a fever is talking about blankets and how hot u should be

[@CatLover-lk9gz]

Me, see's 68 likes. Also me, likes it. "nIcE"

[@the_once-and-future_king.]

It's entirely disingenuous. Fluids are the most important thing. Eat if you feel like it, but only small, light meals such as soup or sandwiches. Ignoring that fact that a 'cold' can make you suffer a fever, eating stimulates your metabolism, kicking your liver into action. The liver can produce quite a lot of body heat (hence why they mention 'liver temp' in shows like CSI). If you're already suffering from an increased body temperature, boosting it further is NOT a good idea.

[@AmyraCarter]

It's absolute bollocks. Simple fact is, when one is sick/injured, they need these things three: 1) Lots of rest. 2) Good food. 3) As little stress as possible.

[@monroerobbins7551]

Here’s a heads up: A) I didn’t know it was about blankets, my apologies, my Abuela has always associated it with food, so pardon me, and B) I know it’s not true, or in the very least, isn’t as simple as it seems, I’m just more curious about why it’s been a thing for so long. I’ve done some research (IE, googling, but Google Scholar, so I can see some of the sources they’re citing), and I haven’t been able to find many sources that agree with each other.

[@SebastianRivera-mv8hg]

I love how Matt said “bottoms up” instead of “bon appetit” since this was a drink related episode… clever

[@Intrinseque52]

He could have said "santé".

[@BeulahKuku]

But it still ended with a bite sound effect

[@thejumpman6178]

🤓🤓🤓

[@S0NAL_]

@@BeulahKuku duh he ate the can

[@sangeetathammadi9060]

0:30 Love the nugget cave background chosen for this edit part

[@davidrucker11387]

You should check out the coke vs Pepsi billboards in Chattanooga TN. Quick search should pop them up. I work in Chattanooga and get a chuckle every time I drive by!

[@jakebrang]

I wasn't alive during the og crystal Pepsi release, but when it was re-released in 2016 I fell in LOVE with it. I normally hate Pepsi but the crystal version tasted just different enough for me to love it, and I really wish they would bring it back permanently

[@ICECAPPEDSKY]

I keep a sealed bottle of Crystal Pepsi in my collection

[@hoodie1355]

Same, i can’t tell if they just changed it to actually taste good or if nostalgia fully took over but it just tasted honestly better than normal Pepsi to me, I even distinctly remembered it having a lemony hint to it, even if they don’t give it a full permanent release I wish they gave it to a sole restaurant like how Burger King has surge and Taco Bell has Baja blast mtn dew, it would just be good business all around for both companies, the fast food chain gets more customers for their exclusive soda and the soda company gets to take a fast food chain away from coca cola’s clutches

[@rars0n]

@@hoodie1355 I drank Crystal Pepsi quite a bit when it was first released, and I can tell you without a doubt that any "lemony hint" to the flavor was entirely the product of your brain being confused by the clear soda. I used to trick myself into thinking I was drinking Sprite by looking at the clear soda in my glass. But other than that it never tasted any different than regular Pepsi to me (at least, when I closed my eyes and thought about drinking dark-colored Pepsi). The brain confusion thing REALLY messed with the taste for anyone familiar with drinking regular Pepsi. They may have changed the formula for the re-release. In fact I would assume they did just because it's been 30 years. I haven't tried the new stuff so I have no idea how it tastes. On a side note, Burger King has Surge? I did not know that. I wonder if it's the original formula or if it's the later version that Coca Cola messed with.

[@stevenichlson6085]

I love crystal pepsi

[@hoodie1355]

@@rars0n I never drank the original so I’ll definitely take your word for it just being normal Pepsi. Also yep, I’m not entirely sure if it’s every Burger King but if they have the Coca Cola freestyle machine chances are they’ll have surge. I think they first had it in 2019 and just a month or two ago I saw it while ordering a whopper melt, sadly no longer available at Burger King

[@twobats]

When Matpat mentioned the whole "clear pop is healthier" myth I _immediately_ looked over at my open can of Sprite

[@RainIncorporated]

Sprites do pure it’s acidic

[@justarandomalt255]

It's got that lemon/lime taste and most of the time it's carbonated and fresh And it doesn't delete some of your drink out of existence I'm looking at you coca cola Why do you turn into bubbles when I pour you

[@testerwulf3357]

Whilst a soda simply being clear doesn't make it healthy some of the healthiest sodas out there ARE clear! Sprite is one of the healthiest sodas, though, top spot goes to similar called "Sierra Mist" (it's made with natural ingredients and flavors with no coloring added I think and no caffeine).

[@ericqin594]

New shorts format is awesome, I only wish I could see more of the performers on my screen

[@iManual]

Suggestion: Please do a video about movie theater drinks and snacks, and if they make you go to the bathroom faster than other drinks?

[@OSUTINDIIN]

oh wow, as a Canadian that still has Fruitopia available on store shelves, hearing in this video that it had been discontinued was so weird. good to know I'm not going insane, it was discontinued in the US

[@annemariekennis3122]

Right!? I work in the Dairy department in my grocery store. I put up Fruitopia almost every week because of how popular it is.

[@krystelbeaulieu-thibault3621]

Yeah i thought i was going insane too

[@alstonjacobs4934]

Came down to the comments to say this

[@girldartsgaming9033]

I was so lost and was searching comments for this (since it's 2am) thank you fellow Canadians!

[@Demonsta]

I was thinking the same about tab! I swear I saw it at the grocery store all the time, but Google says it was discontinued in 2020 so now I'm wondering if my brain is just blurring my pandemic memories lmao. Fruitopia is still popular though, including info about Japan and stuff made it seem like he was talking about worldwide sales but I guess this was just us focused afterall.

[@Fun_With_Google_Translate]

When it came out, we used to get about 3 bottles a week. Usually we'd have tacos on Friday and the 3 bottles would last all weekend. For a while there, it was the only carbonated beverage we'd keep in the refrigerator. Not because we thought it was healthy, we just liked the flavor. I don't remember ever seeing Tab Clear in the supermarket.

[@getonthecrossanddontlookba5004]

Repent to Jesus Christ “The heavens declare the glory of God; the skies proclaim the work of his hands.” ‭‭Psalms‬ ‭19:1‬ ‭NIV‬‬ K

[@Dutchyuri]

@@getonthecrossanddontlookba5004 why does this matter

[@aaronlycan6595]

@@getonthecrossanddontlookba5004 no

[@flamebreaker7318]

@@getonthecrossanddontlookba5004 hail satan

[@Cpu_crusher]

4:20 he made a unintentional pun here

[@bobbyonkazoo3512]

My great uncle loved crystal pepsi, so much so that years later long after it’s discontinuation he found a bottle and drank it, he obviously got sick but he claims it was worth it

[@PittCougar]

The thing I remember about Crystal Pepsi was that it was way over carbonated to a point it would feel like it was burning my sinuses. My friend and I would have contests to see who could stand the "burn" the longest while guzzling it.

[@lisalarsen2384]

So wholesome I miss being a kid 😂

[@jolllyrunz7567]

And even this won’t stop Matpat’s love for Coke

[@benito23453]

MatPat is a brain burner!(Правдивое видео): kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@ProdByAngus]

You sir, have been botted

[@nookscrossing7293]

@@ProdByAngus yeah the entire reply section its bots 🙄

[@nookscrossing7293]

@@ProdByAngus I reported them all

[@GamerGodOfficiaI]

@@benito23453 This guy is a brain burner [True video] kzbin.infotxkJqbaxSVI

[@mikel7867]

I had no idea why crystal Pepsi was made but I loved it! Wish they would bring it back

[@nikushim6665]

I remember trying crystal pepsi as kid, it was awful. No one wanted to touch the stuff after trying it in the initial release, stores couldn't sell it so they stopped stocking it and it just vanished within a year. Though I was in GA, where pepsi was generally disliked from the get-go.

[@tipulsar85]

One of the other things that crystal pepsi had going for it was since the caramel coloring wasn't here, you could actually notice the lemon flavoring in it a touch more. It's amazingly clear what a lick of color can do. Also I remember the original sample I got in 1991-2 so have a sit down with your clear brick GB Matpat and just enjoy expanding your wisdom tree.

[@benito23453]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@PhantomGato-v-]

It’s so sad… I actually have a clear brick GB (I’m a Zoomer) but I could never get my hands on games

[@Shad0w-One]

Matthew: *explains in detail the whole truth without any doubt" Also Matthew: BUT HEY, THAT'S JUST A THEORY

[@zaidalhuneidi31]

There’s also a theory running around that New Coke was just a play to get people missing “old Coke” and buy time to perfect the HFCS without losing much in cost on marketing a whole new thing. Swap out budgets, perfect the different formula, reintro “old Coke” with the new formulation and cost saving, look good to consumers that you went “Yo my bad there, here’s what you want back” So maybe the head of Marketing was just there for damage control. Could be that Tab was created to try to capitalize on the trend but once Pepsi released Crystal it was about tanking the product with an already failed product. It wasn’t what they set out to do, but was what it ended up being to make sure that if Coke couldn’t get into this game there was no game to get into AT ALL. Edit: last paragraph added

[@HexagonThatReallyLikesVinegar]

I once found this thing in my country by F&N called "Ice Cream Soda" that was also clear, and hey, it tasted good. Also I'm pretty sure Coke eventually made a clear Coke drink.

[@dsxa918]

"Maybe it's Canada" but I have definitely seen Fruitopia and Tab in stores lately... I don't know about much 'clear' drinks that aren't 'soda water' or stuff, I don't drink much POP but I do feel like I've seen a few, in recent memory

[@Earth-Ninja]

Something you should definity cover is Outback’s wings. When my family was trying to decide the level of heat we should get on them, the waitress told us (in her words) “an Outback Secret”, which is that “the wings are the same, the sauce-thing they put on the wings is also the same. The spicier you want it, the more sauce they add.

[@tajah645]

Wait this is crazy lol

[@coopisawesome189]

Nice job of keeping a secret.

[@FelipeASaito]

Wait, that's not how it has always been?

[@toxicjay8562]

Well I can understand that LOL I cook with hot peppers and even if I used the same kind of pepper the more pepper I put into a dish the spicier it's going to be especially if that pepper is something like a habanero or ghost. There's a massive difference between putting a pinch of ghost pepper on something and adding two or three whole peppers

[@Lrizu]

Isn't that common sense?

[@Turbojake252]

I feel like we've entered a New Age of MatPat, the Passive Aggressive age where Mat absolutely DUNKS on his haters and detractors by proving beyond a shadow of a doubt he does his research But that's just a THEORY! Also whoever was in charge of the Tab Clear killing Crystal Pepsi graphics REALLY had a field day with this one

[@May-rz6xz]

i feel like they brought it back at some point since i remember seeing it at the store with my mom and having it and really liking it but i could be mistaken for a different product.

[@kevincronk7981]

As an econ major, I feel obligated to point out this is why duopolies, and oligopolies in general, are terrible. The fact that this is believable is because they would do this. Their actions aren't based on making good products, they're based on beating the enemy

[@TheRealDeal_81]

Ahh Crystal Pepsi. I remember 10 year old me being absolutely in love with the stuff, despite constant ridicule from my friends. I can't quite remember exactly how it tasted all these years later, but I will say it definitely was NOT as bad as most people make it out to be. Sure, it doesn't taste like regular cola, and it might "mess with people's brains", but that was kind of the point. Doesn't mean it was an inherently bad product :)

[@sylasthefox4844]

I’m my experience during the 2016 revival it has a slightly lighter flavor. When my stomach wasn’t quite feeling up to regular Pepsi, crystal pepsi hit the spot without tasting quite as rich

[@MuroKhan]

In before any of my Canadian brethren point this out: They don't have Fruitopia in America apparently, and that's why MatPat considered it a failure. To our American friends, yeah Fruitopia is still alive and well in Canada, in fact there's a whole shelf of it at the 7/11 beside my place with at least 4 different flavours. So, not necessarily a failure on that guys part, just didn't hit the right market, or flavour pallets .

[@VictiniTheGreat]

Just made a comment on this lol. Australians still have it too apparently

[@BA-qn7xj]

Omg okay thank you for pointing this out. I thought I was going crazy because everyone I know drinks strawberry fruittopia!

[@redditdevilsadvocate.5134]

@@VictiniTheGreat we definitely do lol.

[@Golden12500]

I live in Nova Scotia, and it’s enormous here too. Walmart and Atlantic Superstore sell them in huge stocks and McDonald's even has it in their fountain machines, and it’s really darn good I might add. If you ask me America deserves another chance for once, and this is it

[@skykibz]

All the fruitopia flavours bussin, and I DEMAND a apology from Matpat for dissing this awesome beverage.

[@techykittygirl]

I really enjoy this video! Really interesting

[@13thravenpurple94]

Great work 🥳🥳🥳 Thank youuuu 💜💜💜

[@WhiteTenpenny]

I was working at a grocery store when they temporarily brought back Crystal Pepsi a few years ago and I bought like 10 bottles and still got like 4 to this day. All on a collector’s shelf.

[@vincentr.6109]

I seldom drink soda, so when the brought it into my job I was excited to see it and a bought a lot myself.

[@daweedking1]

8:20 Fruitopia is not as popular as it was when it first came out with it's big budget marketing campaign, it's still available in just as many places and is also a staple in most fountain drink machines here in Canada.

[@AiluridaeAureus]

Yeah, I was thinking that too when he mentioned that. Frutopia? A failure? That stuff is fucking everywhere up here.

[@thecommoner6854]

Searched the comments for this.

[@Mason_Malakai_Leroux]

Yep it's all over in Canada 🇨🇦

[@karinawatermelon332]

It tastes amazing though

[@kaldo8907]

In Canada yeah. I haven't seen it in the US since the early 2000s.

[@Darkmattermonkey77]

They had this (crystal Pepsi) in vending machines at my high school. They couldn’t keep it stacked for more than 2 days before it was sold out for another week or two.

[@davidturcotte831]

In Canada, a lot of clear colas failed because the government made them illegal for containing caffeine. Until sometime in the 2000s, and I think it was around 2013, Mountain Dew had to change to a decaf version in order to sell in Canada. The law came in right around the time Crystal Pepsi went down. No clear caffeinated sodas were allowable. They all had to be caramel coloured.

[@toddkoonce5224]

So, as someone who actually drank Crystal Pepsi when it first came out, I thought it tasted like Pepsi exactly then, but I tried it later and it had some weird orange flavor I didn’t remember before that. Like they tried to change the formula to distinguish it from regular Pepsi more and made it taste worse

[@SoMitchellaneous]

Yeah, they added "citrus" flavor (It was called Crystal From Pepsi, I believe) and tried to revive it a little while after the original was discontinued. It was so nasty.

[@ToyKeeper]

I recall liking Crystal Pepsi when it was new... just not as much as the regular version. Even without seeing it, it seemed like it was missing something. And the flavor seemed to get worse over time, but I assumed that was just my perception.

[@kaduluvsjiung]

Matthew's insane need and passion for the knowledge of all things soda related is amazing and I admire it!

[@user-jm6qe6sz2p]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@Dr_Steal_Computer]

soda

[@noobwithagun9672]

@@Dr_Steal_Computer so true

[@ferozemohammed5339]

Im the 191st like.

[@noobwithagun9672]

@@ferozemohammed5339 im the 196th like

[@That_random_weird_chick]

I actually remember getting clear Pepsi at a store when I was like ten, and that was only like five years ago. Haven’t seen it anywhere since.

[@vectorwolf]

I don't know if they changed it for the re-release, but I really liked the last batch of crystal Pepsi. I don't remember the 80s version aside from that it existed. I was sad to see it go the second time, though. I even wrote the company asking them not to retire it after the promotion, but sadly, no dice.

[@Ze_Austin]

12:49 Hold up. Coca-Cola GARLIC?!

[@eadaoin2823]

Yep it’s real search it up

[@scarletletter4900]

Coke Inc: supposedly self-sabotages clear soda market Sprite: Why do you need to hurt me like this?

[@triggerhappy4199]

Sprite against crystal pepsi call a ambulance but not for me

[@Bombsbombsbombs]

@@triggerhappy4199 Sprite: Call an ambulance, *but not for me*

[@triggerhappy4199]

@@Bombsbombsbombs exactly imao

[@BRuiz-cd9bh]

I saw coke life in the thumbnail and was so excited because someone was finally gonna remember and address the travesty it was, but no mention was made, at least it was acknowledged, but i seriously cant be the only one that remembers it in a very negative way

[@LuisPerez-su7pz]

Not the biggest fan of food theory but love your videos so i shall sub 😊

[@SilvyReacts]

Fruitopia is still sold here in Canada. I have actually had some of it recently, and it's delicious (I mean it is just juice after all lol). Expensive though and so I only bought it when it was on sale. Edit: I would like to point out, I had no clue the stuff was made by Coke till this video.

[@ttgconcepts]

Yeah, it is everywhere in store over here in Canada

[@kristianl.a900]

McDonald's, movie theatres its everywhere, orange fruitopia seems the most popular.

[@aydenator2770]

@@kristianl.a900 i see orange fruitopia a lot in movie theatres and mcdonalds, but i have never actually seen it in a store. every store only has a combination of red, blue, pink, and green.

[@lsquaredcosplay]

@@aydenator2770 .... I love Fruitopia and worked in food service for 14 years and never noticed you can't buy orange 🧐

[@NormalOval]

There’s probably not a single fruit in Fruitopia

[@tylerbenson9694]

The conspiracy theory that I had always heard was that they released new coke so people wouldn’t notice the slight flavor change when they switched from real sugar to corn syrup

[@drewengel7073]

They had switched to corn syrup in the late 70s, it's why Robertto Goizueta became the CEO.

[@clarehidalgo]

Real sugar is better for you since the human body isn't meant to break down large amounts of fructose, high concentrations of fructose can trigger IBS

[@RTU130]

Hmm

[@iFYMxDRKNSFALLS]

they’re doing this with mexican coke now. since mexico passed a new law for unhealthy foods. and mexico coke tasted like american coke. i looked at the ingredients and i saw corn syrup. since then i haven’t seen it. but there is something else that looks suspicious

[@nienke7713]

@Clare Hidalgo fructose is real sugar as well, but I assume you mean common table sugar (saccharose) that typically comes from sugar cane and/or sugar beet. saccharose consists of a glucose molecule bonded to a fructose molecule, and your body breaks this bond first and then processes it like glucose and fructose (it is thus 50% of each). High Fructose Corn Syrup (HFCS) is glucose syrup made from corn starch in which subsequently part of the glucose has been transformed into fructose. It typically comes in 2 varietes HFCS42 and HFCS55 which respectively have 42% and 55% fructose. HFCS42 has somewhat less fructose than saccharose, and is commonly used in processed foods and breakfast cereal. HFCS 55 has slightly more fructose than saccharose, and is mostly used in soft drinks. So whilst it is true that soft drinks with HFCS will result in more fructose in your body than if saccharose were used, it isn't as much extra, and in different products HFCS likely even means less fructose than saccharose.

[@briannewman5614]

The utter psychology behind all these marketing ideas. It baffles, it stuns,it gets results!

[@sophiarenee588]

I was, and still am, obsessed with the drink. So much so, that for my 15th birthday, I was given 23 bottles of it when it had been brought back in 2018. I had one friend that thought it tasted like soap, though. So she gave me two bottles, one of which she had funneled into a handsoap bottle as a gag gift 😅

[@jasonbecckawow9449]

hello Matpat and loyal theorists, you know how restaurants have "limited edition" items? well what if you made a video about who makes the most money from their signature limited run item. for instance does Taco Bell make more money with their Nacho Fries then McDonald's does with the Mc rib? i would love to see a full scale deep dive into this :D

[@Goldrex434]

i remember some stores around 2019 in some walmarts had crystal pepsi with a new sort of style and i tried it and it was decent.

[@dianadalie5497]

I’m not sure about Usa but fruitopia lasted quite a long time in Canada. I would always get it at a McDonald’s drink fountain and even found it in stores for years. I loved it!

[@misland1273]

Fruitopia is still sold in stores around Canada, and is my favorite movie theater drink of choice.

[@ethanslife101]

i was about to comment that

[@CoiledDracca]

@@ethanslife101 Me too. I was like FRUITOPIA definitely still exists... in a large amount of flavours too.

[@Mason_Malakai_Leroux]

Yep

[@BA-qn7xj]

Fruitopia and ice tea are my go to drinks at McDonald’s

[@nateh1135]

8:21 Wait, wait, wait, hold on a minute. Fruitopia is widespread and successful up here in Canada. I'm always shocked to learn how different the products we have are to the States, and how some products/brands stay alive up here after they die down south. For example, we still have Toys R Us in Canada too.

[@gdarcticwolf6226]

Y’all still have Toys-R-Us?! Lucky!

[@nateh1135]

@@gdarcticwolf6226 Ye, it was a big deal when the American stores went bankrupt since we weren't sure if it affected us too. It was bought out by Fairfax and then it was sold to Doug Putman.

[@RGC_animation]

Toys-R-Us is discontinued in America!? Man, Toys-R-Us is a very cool store, still everywhere in Canada.

[@gdarcticwolf6226]

@@RGC_animation It's been discontinued for a couple of years now.

[@RoadWulf]

Frutopia was amazing though and is one of the few things from back then I miss. Crystal Pepsi as well, I loved it.

[@schulteq]

I remember finding Crystal Pepsi in stop and shop one time a couple years back and I was honestly SHOCKED. I actually kind of love Crystal Pepsi, it’s very tasty.

[@eddmario]

Yeah, they brought it back a few years ago and it was suprisingly good.

[@Sub_Giga_Chad]

5:29 if we can't have a clear soda then no one can - it's like a villain organizat- 😂

[@cielvt]

Coca-Cola still makes Fruitopia here in Ontario, Canada. The number of flavours is much less than in the '90s but even McDonald's has the orange and strawberry ones here. ... Also... You're not alone Mat, we're remembering all the things you are. Old-young folks unite!

[@lilrexofwallstreet9162]

I love fruitpia 💯‼️

[@Sonicmeister1]

yup, i actually like it!

[@evernevers5390]

I hate it lol

[@PSFanMike]

That's what I just said too above, so hearing the discontinuation of Fruitopia made me very confused.

[@Mason_Malakai_Leroux]

🇨🇦🇨🇦

[@nikkidenarno4566]

Crystal Pepsi is now back at my local grocery store in Ontario, Canada. I got excited and tried it. I actually really like it but I don't know if it's the same formula as in the 90s.

[@stellarisnerd8787]

Wait, did you reskin the crystal Pepsi episode?

[@mr.boomguy]

12:44: Ouch, that roast at the end 🤣

[@Zultar]

I love the thumbnail lmao. Just the thought of a cop walking up to that cut bottle and feeling the need to do the outline thing 😂

[@user-jm6qe6sz2p]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@lone.faerie]

At first I thought it was going to be a cake or not cake video

[@puppymolly123]

I live in Canada and we still have Fruitopia here though I haven’t had it since I was a kid. I had no idea it was gone in other countries!

[@joel11469]

I LOVED coke life, i saw one about two yrs ago, i always go in that shop now, have t seen one since😢

[@patrickww]

Fruitopia is still sold in stores across Canada - Macdonalds has Fruitopia as a fountain drink.

[@Chef740]

the fruitopia bit is interesting because we actually still have this in our groccery stores in Canada or atleast in the area I'm in we do.

[@skykibz]

That’s what I’m saying

[@kylevardy1325]

Same

[@toxicnukem]

its all over canada

[@NoSirNotTodayOrTomorrow]

3:37 A lot happened that year, crazy to think we were consuming something that could cause cancer up to that year. Makes you wonder if maybe there's more bad actors in the ingredients lists we just don't know about yet.

[@brighamlewis604]

The marketing department head at Utah State University was there when crystal pepsi was in development, if you want a story of what went down you can find his info on the college website. He also worked for Coke so he would be able to give you both sides of the story.

[@mylilbeauty2577]

hi

[@corn1516]

haven’t even watched and 10/10 would watch again.

[@slxydog7843]

W

[@adammccarthy4076]

Same

[@adammccarthy4076]

@@slxydog7843 w

[@wms_skyh1gh48]

Same

[@ebnezerpooochhh4210]

ong

[@maux7767]

I do kind of wish they'd re-release New Coke though, I got to try some of it with that Stranger Things marketing bit and I actually enjoyed it. I wouldn't want it to replace Coke, but I'd like it as an option. Maybe seasonal, like, McRib style lol

[@jmurray1110]

Maybe call it alternative coke or something

[@aisforapple2494]

Do you know what other beverage is clear and absolutely unhealthy...? Tap water. To quote comedian, W.C. Fields... "Water's not fit for human consumption because it rusts pipes and fish make love in it."

[@grayfox665]

I can get Crystal Pepsi from pretty much any corner store where I live in Ontario Canada. been like that since spring of this year. I hope that stuff is here to stay now.

[@thomasmandalla]

There was another factoid that made me skeptical before MatPat introduced the other evidence. Most big supermarkets sign contracts with Coke and Pepsi. These contracts lease the beverage aisle store shelvers to them and also specify that the supermarket won't offer sales for either on more than 26 weeks of the year, and the two won't have competing sales. That's why, when you go down the beverage aisle, you'll see about 35% of the space filled with only Coke brands, 35% with only Pepsi, and the rest shared by the store brands, Shasta, and other minor players. So the very premise that the supermarket would put Tab Clear next to Clear Pepsi is bogus, since the companies stock their own shelves, not the store staff. The only way a Coke product gets next to a Pepsi in the big stores is if a customer moves it there.

[@kaelin8775]

interesting note: here in australia coke and pepsi are almost always next to each other in local stores, so i guess it'd depend on where they put the flavours individually on the shelves, like vanilla coke isnt often near vanilla pepsi

[@dutchik5107]

You don't have the Pepsi and the coke shelves next to eachother? Next to the off brand soda