Food Theory: Did Burger King JUST Break The Law?

Subscribe to become a Food Theorist! ►► bit.ly/2CdCooV
What's SAFE To Eat After Nuclear Fallout? ► • Food Theory: What's SA...
Burger King just made a major move in the Twitch space - a potentially ILLEGAL move! Loyal Theorists, were you one of the lucky viewers to see Burger King hop onto your favorite Twitch stream and use the text to speech message to advertise their food? Well, they DID and many of those Twitch streamers are NOT happy! You see, Burger King used them as cheap advertising rather than actually sponsoring them, which potentially cheats them out of money. So, was this sneaky tactic a genius move by Burger King to sell their Whopper or did they just break the law?
SUBSCRIBE for Every Theory! ►► bit.ly/2CdCooV
Want More FOOD THEORY?
You've Been SCAMMED! (Supermarket Secrets) ► • Food Theory: You've Be...
Tootsie Pops, How Many Licks? ► • Food Theory: Tootsie P... Never
Order McDonald's Medium Fries! ► • Food Theory: Never Ord...
Kool Aid Man Is A Marvel Villain! ► • Food Theory: Kool Aid ...
Don't Trust Your Cake! ► • Food Theory: Don't Tru...
Join our other Theorist Communities!
Game Theory! ► bit.ly/1qV8fd6
Film Theory! ► bit.ly/1dI8VBH
Need Royalty Free Music for your Content? Try Epidemic Sound.
Get A 30 Day Free Trial! ► share.epidemicsound.com/theFoo...
#BurgerKing #BurgerKingCommercial #Twitch #KingOfTheStream #FastFood #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Alex "Sedge" Sedgwick, Forrest Lee, and Tyler Mascola
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
Sources:
/
streamlabs.com/terms
www.bloomads.com/blog/adverti...
www.theverge.com/2020/9/15/21...

[@captainmidnight]

Wow. I didn't see that coming! Thanks for the shout-out.

[@Dolphinator1999]

I love you

[@chad7167]

ello

[@realdeal8930]

I'm sorry, but my stupid monkey brain misread your name as "captainmidget" and not "captainmidnight" lol

[@TruVarVa]

ooooh cool

[@psychott6]

He didn't see u comin' either

[@janick8262]

You know what McDonalds did to promote themselves on Twitch? They payed an unknown artist to create a banner. The artist did and then they payed Twitch streamer to use it. It is not only adorable, but also a much better way to get money out of Twitch.

[@1mol831]

Nah I like text to speech, it’ll be funny

[@roux6715]

I like that type of approach. Not intrusive, like BK.

[@volteriaz]

@@1mol831 for you, its intrusive to many other people

[@rogerioperso4259]

@@volteriaz why, this is the same as paid advertesing, the streamer has to decide if they want to use it or not, bk straight up take fan interaction time without no one even saying it was fine

[@elbozo5723]

bad on them for giving the artist hope that he can have a career in art

[@sturmtiger4053]

BK really likes getying involved in this kind of things. There was also the incident where the person on the TV commercial would say "Alexa, what is burger King whopper?" to which the alexas at home that are in range of the TV would answer by reading the wiki entry for the whopper. Internet trolls retaliated by editing the wiki entry and putting cyanide to the ingredient list which forced BK to shelf that commercial.

[@abadminecraftplayer]

That's amazing!

[@Shonicheck]

Another thing they did: Burger king russia(aka russian sub-division) intentionally released an article about how their app **DIRECTLY STREAMS A VIDEO THAT WILL INCLUDE YOUR CARD DETAILS** on habrhabr(one of the biggest pure-tech site, something like old school "blog site", but for software developer professionals, it even had an invite system for a long while) and pikabu(just entertaiment site, functionally reddit, but smaller and worse and in russian). Got called out on it eventually, but nothing happened since the whole ordeal was a hoax on their part, just left a shitty aftertaste.

[@gonnachangemychannel9449]

imagine if they did it again but this time they retaliate with putting tutorial on making meth

[@DukeofRizz]

​@@gonnachangemychannel9449while 679 by Fetty Wap plays

[@TheRealDahli]

Dang that’s genius

[@Sp3ctralI]

I love the dramatic turn of TTS donations “I’m a creep who want to see women in bra” To “You are a ray of sunshine, have a coffee on me ^^”

[@TophBeifong-sx4dm]

And then to I HAYE YOU LEAVE STOP STRESMING like you just gave them money!

[@ethantarrant8890]

This is the weirdest 17 minute McDonald’s ad I’ve ever watched

[@TeamSilver1109]

IM ACTUALLY DYING OF LAUGHTER AFTER HEARING THIS

[@chocolatemilk7157]

And the weirdest part is that i didn't wanna skip this ad :)

[@ifxha]

Mmm I'm gonna order a meal now. This comment made me hungry

[@douqwry]

lmao, facts!

[@CoffeeTable007]

Same

[@zebbyscoot3990]

“Did Burger King Just break the law?” Me: oh, which time is he talking about?

[@mariafelix0920]

Lol

[@K_B_C]

irk

[@lvl8cpu942]

Nice one

[@giovannigarcia486]

Haha

[@demolisherman1763]

Probably the baby burgers

[@Daniel-jk6ve]

I saw a Burger King tell boy scouts (minors without anyone who could make legal decisions) that they owed it to them to advertise because they ate BK’s food. Big companies get away with whatever they want.

[@autobotstarscream765]

The fact that they're eating the food is all the advertisement they deserve.

[@desaug]

bro im a scout ('boy' scouts allows girls sometimes now) and that's like so wronggggg

[@Crim_Zen]

I stopped eating burger king when they started to push for "healthy alternatives." Their whoppers have no taste anymore and a lot of their ads don't help them. The "not everyone is happy meal" was pretty much the last straw. Side note, I prefer how Wendy's did the social media thing. They basically took over twitter for a time by having a sassy red head anime mascot telling people off. People were willingly sharing their content because it was funny.

[@SavannahDoesBB]

My mom doesnt like burger king cause we went there one time on a roadtrip 1 there fries are really just disgusting 2 she bought a whooper with extra cheese and got no cheese she didn't care that she didnt get cheese she was mad she payed extra for the cheese

[@yeemawheaver1387]

Since when is Wendy's anime?

[@idkwtcm984]

@@yeemawheaver1387 when people decided it is.

[@yeemawheaver1387]

@@idkwtcm984 and when was this?

[@idkwtcm984]

@@yeemawheaver1387 when people decided.

[@piplupcola]

"Are you gonna sponsor me or what Burger King?" "We did. We gave you 5$!" Way to show corporate greed in 2 sentences Burger King.

[@emily6861]

That was perfectly said.

[@england4944]

Even then that’s gonna end up as 2.5$ since twitch takes half donations from each streamer, and even then I’m not sure if taxes are still put onto the remaining 2.5$ which could make it more like 2$ for what could be a thousand dollar+ sponsorship.

[@cowboyjohnn]

Make it 1 sentence replace that first period with a coma

[@DattMoss]

What do you think would be an acceptable amount for them to do this, without pissing off streamers.

[@Tman20rox]

Humongous Chungus it depends on the type of donation. If it’s directly money and not bits than they get most of it

[@banal4975]

"You killed my family! How could you!" "We just gave you 5 bucks!"

[@thatcrystalpie]

literally 5 WHOLE dollars

[@carldapando2298]

1 buck for every member

[@toastermkii7836]

@@carldapando2298 where is all my 1000s of dollars

[@kevinperez3850]

Burger King Foot lettuce

[@carldapando2298]

@@toastermkii7836 bring the proof and you get your moolah

[@harmonysong4871]

I would’ve just said “thanks, glad I can buy more McDonalds with their by 2 for 2 deal, the $5 really comes in handy!” Advertise their enemy, I betcha McDonalds got a lot of people going to them when this came about

[@sadsatisfying6942]

5 dollars for mickey D? Cant even get anything there

[@kanishkjaiswal5088]

@@sadsatisfying6942 wtf kinda mac D are you going to? I can get a whole meal for 2 with that money and possibly still have some left.

[@sadsatisfying6942]

@@kanishkjaiswal5088 i go to the gourmet mickey d

[@dbone3356]

Whether or not it was actually illegal. The fact that Killer Keemstar sided with them, clearly shows that they were in the wrong.

[@YSF_B28]

dont hate the playa, hate the game.

[@dbone3356]

@@YSF_B28 What's it like back in '99?

[@YSF_B28]

@@dbone3356 ?

[@dbone3356]

@@YSF_B28 That's when that saying was a thing. So, what's it like being. Time traveler?

[@YSF_B28]

@@dbone3356 its pretty cool 👍

[@andrewmannson7543]

"You're sitting on a throne of lies." -some adult in an elf suit

[@gabegamer8646]

Buddy the elf XD

[@blindedjourneyman]

Elf is top teir family comedy

[@omniscientbarebones]

Buddy, you ain't an elf.

[@SwitsaSwoo]

you don’t just refer to comedy genius Will Ferrell as “some adult in an elf suit”

[@alexanderelderhorst2107]

it's funny that you mention throne of lies, because that's an actual game and I was thinking of a very similar game during this video called Town of Salem. I was thinking "wait town of salem terms of service? That's TOSTOS! Hilarious!"

[@InternetTodayTV]

Thanks for using one of our vids as a source! Appreciate it.

[@lilrexofwallstreet9162]

Yessss plz do that

[@lilrexofwallstreet9162]

We need to brake 200k ✨🔥🔥🔥🔥

[@jQu3ma]

200K!!!! WE DOING IT

[@redfox4524]

GOYA BEANS

[@lilrexofwallstreet9162]

JC Garcia steam gang

[@MasterKoru]

I don't care about streaming or advertising. What pisses me off about this situation is A) the breach of decorum, and B) the hijacking. That's precisely what BK did here. They hijacked the stream for 30 seconds. The streamer couldn't stop the TTS message once it started, so there was no control; that's hijacking. They may have paid the individual streamers a minimum donation of a few dollars each time, but it was unwarranted and was done WITH THE STREAMER'S FACE ON CAMERA WHILE THE MESSAGE WAS READ. That ALONE makes it seem like it was sponsored, makes the viewers associate the message more with them than a random midroll ad. I don't care what the law says in the moment; even if they found a loophole, they're in the wrong. They violated the spirit of the law and violated common etiquette, and they deserve punishment.

[@Browhatdoyouwant]

I put one of your videos up on my family TV and interrupted their show. Weirdly they just went with it. That’s how entertaining your videos are. That I can just interrupt my family turkish drama and they will just go along with it. 😂

[@sasukekun11907]

They love you aswell, so they allowed it.

[@MonochromaticBananaBread]

​@@sasukekun11907 that was a very sweet thing to say

[@mrnuke999]

I support yelling at puppies, as long as you’re yelling words of encouragement.

[@Eli-wl8es]

You got us in the first half, not gonna lie

[@mars-pu7dw]

I LOVE YOU DOG!!!!!!

[@sirius8176]

I LOVE YOU SO MUCH O PUPPY OF MINE 😂😂

[@Ridealongjacob]

WHOS A GOOD BOY

[@user_hat]

DOG YOUR THE BEST

[@auggsauggie]

Food theorist: “Did Burger King JUST Break The Law?” Me who skipped my zoom meeting for this: Interesting

[@kgm3622]

You guys still use zoom?

[@auggsauggie]

@Gabriel Barrera Jorcin Your teacher must be epic if they allow you to watch it without blocking your mic and camera-

[@auggsauggie]

@Gorgei1234 Sadly yes...

[@auggsauggie]

@Zoma Zoma3 You good?-

[@McZambie1]

@Gabriel Barrera Jorcin same

[@aprilderg7241]

I think twitch has ground to sue, because there are twitch terms of service specifically made for advertisers on the platform, and it would stand to reason that bypassing the entire verification, taxation, and moderation of twitch to advertise would be disruption of the platform, causing in, possibly large, monetary loss.

[@HH12768]

Fun fact: Here in Australia “Burger King” is called “Hungry Jacks”

[@isafenrir2146]

And the funny thing is its because the Aussie government was primed to sue BK, as there was already a fast food chain called 'Burger King' when American BK tried to set up shop, hence the name change.

[@HH12768]

@@isafenrir2146 Thanks! Never knew that was the reason!

[@roopnarinedeonarine4417]

They have hungry Jack's in the us

[@thefoundation4837]

Dairy Queen might want to get the divorce papers ready.

[@rocekth]

The only queen he has is Ronald McDonald if you've seen the image

[@jamespilgrim3774]

@@rocekth yep, wish I could bleach that one out my eyes as much as youtube has bleached its rules out

[@auhsoj3adie]

Rocket "Welp now you know where the mayo comes from"

[@toastandbutter7367]

Rocket Oh no, not that image... Tbh it didn't really bother me tho

[@AmaraJordanMusic]

Maybe she already did, and that’s why the king is doing this on a tiny budget; they can’t afford to traditionally sponsor! Plot twist!

[@Technodreamer]

"What do you call this kind of advertisement?" Spam. You call it spam.

[@Azure70]

That's what he said

[@MessInMines]

That's very true. Isn't spamming in order to advertise an illegal thing to do for companies in the US ? Like if they started blasting your inbox with ad-mail but you didn't give them your email.

[@AmaraJordanMusic]

MessInMines I don’t think so. They often buy the info from info farms that buy the info from the websites you use. The websites DO tell you they will share info with third party companies, but it’s in the terms and conditions. So, for instance, your dog food company may sell your email address to an info farm, which sells it to Burger King, and then when you get a Burger King email, it’s legal. If you ask for them to not spam you, and they still do, I believe that’s not legal. But you have to deal with it in the first place. 🤷🏻‍♀️

[@MessInMines]

​@@AmaraJordanMusic Yeah but in this case Burger King didn't have the consent from anybody. The viewers, the streamers, or even Twitch didn't give their permission to BK. The viewers agree to see advertisment when they use Twitch. The streamers agree to show their viewers ads from twitch when they chose to display them. Twitch allows companies to advertise on their platform when they make a deal with said company. Here Burger King had the consent from none of those. The problem here is that the only one that can actually go after Burger King is Twitch. Twitch can go to court over this for anauthorized advertisement and win easily, but i'm not sure twitch is willing to. Depending on the people in charge it's even possible that Burger King will still be able to advertise on Twitch after this. Money from shitty companies is better than no money in the corporate world.

[@thedarkangelassassinprince2741]

Twitch streamers literally make easy money while I have to deal with customers and make there food at BK

[@stevecameron4700]

It's just a different profession you spend hours on your job and they do too.

[@zoro4661WasTaken]

I like that the "JUST" in the title implies that this isn't about whether he broke the lore, but rather whether it's taken him until JUST THEN to break the law. Like not "Has he broken the law?" but instead "Has he really only NOW broken the law?"

[@ellos21]

“We gave you five bucks so we get to tell hundreds to millions of people to give us money”

[@9c_zidaneaufatanjung283]

Its kinda the same to ads right? 1 ad might give youtuber cents but BK is giving 5 dollars so like yeah its annoying but its giving your streamer more money

[@israelcamacho6458]

i dont think hundreds of millions of people were watching his stream

[@9c_zidaneaufatanjung283]

@@israelcamacho6458 but milions combined

[@israelcamacho6458]

@@9c_zidaneaufatanjung283 yeah but they gave more than 5 bucks in total

[@9c_zidaneaufatanjung283]

@@israelcamacho6458 yea i k

[@odanagzwe1027]

Karen’s: Can I have it for free? Burger King: *Takes out execution axe* “Have it your way...”

[@cC00kieChip]

axe-idents can happen

[@ythunter4288]

*choosing beggar

[@kitus3318]

@Venom Snek exactly

[@matthewhodgson4447]

I think if you walk into ANY business and ask for something for free you've messed up in life.

[@JOLT_x3]

I would say "Actually, You Should go to KFC, McDonald's, Five Guys. And NEVER GO to burger King. "

[@Blasted2Oblivion]

Burger King had the best fast food mozzarella sticks but even that is gone now.

[@JOLT_x3]

I'd say imma go buy a mcdonalds with this money.

[@doodlebobbeh8836]

Ross: *gets a $5 donation from BK advertising the Whopper* Also Rosa: 🎶 *I walk to Burger King, then I walk back home from Burger King.* 🎶

[@instinctbrosgaming9699]

I think the most clever gag I've ever seen is how MatPat has an ad directly before explaining that he has control of where the ads are placed.

[@almadelsur01]

I would say "we youtubers have control on the location of ads *ad plays* see?"

[@espressocookie8965]

and one of the arrows is pointing to the time where the ad played

[@clefairy_vibes]

Oh wow hahaha Thanks for pointing this out. 😂 I have KZbin Red so I wouldn't have known about it. 😅

[@flashrunner2689]

@@espressocookie8965 ye and above the arrow it was raid shadow legends and I got a ad for raid shadow legends

[@scott2377]

Lmao I was just about to comment the same thing! 😂😂

[@19billdong96]

Burger King: we antagonized a ton of online influencers, cheapest negative PR we’ve bought in years! *200 IQ*

[@Gabeatron9002]

stonks

[@Merennulli]

To be honest, those of us like me who are turned off by this kind of BS are probably the ones who were already not going to BK. I won't be giving them business for a while, but the last time I chose to go to BK, they were selling glasses for the 2009 Star Trek movie and I've only been through any businesses drivethrough about 10 times this year. They aren't losing money pissing me off. Meanwhile, one person seeing a stream, thinking it's funny, and going out and buying a Whopper almost entirely pays for the revenue they gave a streamer. Granted, that doesn't count the cost of whatever human employee they had doing it, the marketing team that came up with the idea, and the profit margin they threw on top before sending BK the bill, but it only takes a few, and it's likely they targeted high profile streamers to get more distance from their efforts. Sadly, being a jerk pays in marketing.

[@internetspectator6051]

@@Merennulli 200 iq play, as long as they're winning the legal battle their good

[@ExtraCliche]

And here I am antagonizing streamers for free

[@eryuu4016]

@@Merennulli I go eat out a pretty good amount because of my job. However, hearing about this makes them lose my business.

[@cyberlinkj2586]

7:10 dang matpat

[@appabtw4777]

THAT ZELDA BREATH OF THE WILD SHRINE TUNE HIT ME HARD

[@TacoSharkBoi]

Something about the burger king himself saying "we just gave you five bucks" with a stone cold expression made me laugh

[@jameswarf6456]

boiga king

[@thetophatpig2612]

Billion dollar company "fIvE bUcKs"

[@florida9083]

1K like by me.

[@londonshadowens]

Tacosharkboi there was somebody that you did not know of thatTheory are rude to Burger King of this video I did try to make a video of the picture of in the jail and tried to make theory nice to Burger King and work with me give them be nice to to Burger King okay promise and I will try to help too I'll ask the other comments to help me too

[@londonshadowens]

More about something did you know that if you can try to Burger King that the food theory those been mean okay but make sure if you're hungry you can go there then tell them and you have to bring your phone and show them a video

[@justcallmerandom6332]

that one guy who was all: "YOU OWE ME ROYALTIES YOU JUST WASTED 30 SECONDS OF MY STREAM!!!!" lol

[@GiuseppeGaetanoSabatelli]

I mean, RAID Shadow Legends pays upwards of 5 figures for a 30 second spot on some KZbin channels and Twitch streams. lol Burger King got away with it for 5 dollars. XD

[@MinistryOfMagic_DoM]

You can get Raid Shadow Legends to give you $100,000 per single 30 second ad spot for a KZbin sponsor. It's scummy, but hey I take their money for our main channel because I like that just shy of a million dollars they paid me for so few ads.

[@Pinupopinion]

He is Weest

[@downysleep7829]

He’s right he helped them

[@downysleep7829]

Ian Fawley lmfao yessss

[@blacklight683]

"No predatory marketing practices" Everything company in a 100km radius:impossible

[@taurominos]

Personally i think the name 'bomber ads' is good for these types of ads. Just kinda happening without warning and disrupting everything around it

[@thatonekid1.6millionyearsa78]

Thumbnail: did Burger King just break the law?? Me: *flashbacks to Number 15 Burger King foot lettuce*

[@yokuutsu9097]

The last thing you want on your burger king burger-

[@neocirus115]

I used to work at BK, the "foot lettuce" was from training material. The lettuce tubs are clear so we can see if it's still good. They are also tough. The person in the picture was standing on the lid of the tub.

[@makutac7209]

Is somebody else’s foot fungus

[@eve6523]

oh noooo

[@fnafspaghetti3883]

We all know The legend

[@murderoftrees]

I’d just like to say..... My teacher asked everyone to tell her their favorite sandwich, and I said pizza. I got out of class by getting everyone to debate the definition of a sandwich instead of doing math.

[@thegameowl11]

Clever.

[@anderspeterson9624]

Exactly

[@yesnt9205]

He... he isn't wrong...

[@bendavis5209]

Big brain

[@Sunny-ot1vo]

Back in high school I got my teacher to deny that video games could teach math. I brought in my wii to play smash brothers and while we rotated playing in class we did phsyics claculations. My teacher was laughing so hard that after every final we would get a videogame day xD Edit: His other classes were so confused. Our principal even joined us one day. She was like “so... what deal we make for this to happen?”

[@lanceholwitt6661]

you are so smart, I mean I can not think those ideas that fast, for 3 channels, and probably a new one coming soon, not to mention the many other channels!

[@comicfan1324]

Something hilarious is I got a video ad that interrupted the part where Mat was talking about what advertisements are at 8:45. Perfect comedic timing!

[@nicholashurrell3257]

The funny thing is that Burger King’s Australian subsidiary Hungry Jacks is already being sued by McDonald’s for using copyrighted material for their advertising. Clearly Burger King is less focused on being ethical, and more on making money

[@noahyoung2910]

Yeah, isn't it because Hungry Jacks came out with a burger called "Big Jack", and McD's is like "that's too close to big Mac"

[@vidal9747]

@@noahyoung2910 So they copyrighted the world "big"... Every company is the asshole here pal.

[@_strange_entity_]

How did I not know this as an an australian-

[@iissleepii7874]

If you guys hate karens, you guys will enjoy this video kzbin.info/www/bejne/joCTgICHlK6rp5Y

[@superladdygamer7316]

It's only cause Supermacs in ireland lost mcdonalds the trademark

[@blake8134]

Food Theory: Did Burger King just break the law? Me: Oh god, how many companies are breaking the law

[@iqceo4276]

BlakeLake Art and Stuff mat: uhhh *all of them*

[@potatogaming7044]

Lots

[@AlashiaTuol]

The vast majority.

[@eastereggggg]

@@zomazoma3609 I swear I'm gonna click it and I'm gonna regret it but ima do it Edit: its how to turn a pdf into a word ot something idk it wasn't a rick roll im disappointed

[@charmeleonevolves5553]

Every emulator ever: *look left, look right*

[@noobyboilolz]

I watched your vids for those memes at the end of them and this one got me rolling on the floor 🤣

[@kailey7930]

I love dis channel it’s always amazing and makes me not bored

[@uwumunchies4191]

That’s so shady. Streamers can get in trouble for having an “undisclosed ad” in their streams when really Burger King just popped in and was like ima give u five bucks to tell everyone to buy stuff at Burger King without ur consent and let u get all the heat for what illegal stuff may be happening, k!

[@tuckerthewise9647]

It is absolutly disgusting

[@shadowsear1312]

I'm surprised MatPat didn't point that out in the video

[@sarahvanrooyen7280]

Oof

[@thecoloo2725]

.

[@prosperosmoon]

@@shadowsear1312 Same, I was waiting for it, but it never was brought up

[@MollyOKami]

It could be called, "Ad Bombing."

[@xushandong9734]

Air strike!!!!!!

[@SpaceCase132]

Drive-by advertising.

[@NoNo-rj2hl]

I just got a DQ ad

[@charellgede2612]

Lamo

[@1mol831]

I like BK’s move

[@Jehgyghh]

The amount of detail in the intro is impressive

[@haileydavidson2745]

Yeah this had nothing to do with the episode but I have a sharp eye for detail and i just wanna thank you for the sheer amount pf detail in your videos for those tiny things that usually go unnoticed

[@shayoko6]

Do they even need to advertise at this point?they're like McDonald's, so large that their existence itself is advertisement

[@SM-qv2om]

Exactly, I feel like they're wasting their money, but maybe there's some other reason why they're advertising, I don't believe they can be dumb enough to just throw away their money there has to be something else going on, right?

[@tale7955]

@@SinVex-wi1eo yeah, those were dirty deeds done dirt cheap. Sorry, not sorry.

[@tale7955]

Stepping in the conversation, they actually rely a lot on ads. Even if McDonald's is as big of a corporation as apple, they don't miss a single opportunity of saying "Hey! Here's McDonald's, come eat som crap!" Because it might seem useless but it actually works and some people (like me) actually forget that burgers exist.

[@8186jake]

Ads can make customers more satisfied with their products so giant companies still make them even though everyone knows about them

[@spongebobsquarepants9474]

No one caught your JoJo's bizarre adventure reference smh. D4C is the stand and Funny Valentine is the user.

[@danieldomen2057]

I would join the Church of Yelling at Puppies "YOU ARE SUCH A GOOD DOG!!!!" "WHY IS NO ONE PETTING THIS DOG???" "HOWL!!!" *howls with puppy

[@akaikami_cherryblossom]

I LOVE YOU DOG!!

[@shreyansharma4614]

YOU'RE THE GOOD BOI

[@plugshirt1684]

I AM GOING TO BURN YOUR PUPPIES wait this isn’t the theme here

[@bruhboss3141]

*"HERE HAVE A TREAT!!!!"*

[@emberc3454]

GOOD DOG!! I LOVE YOU!!!! *shouts over loud noises*

[@arjay1016]

I was completely caught off guard when he said "food theory" at the end. I'd started thinking it was a game theory halfway through.

[@uppermonster3648]

So glad you started food theory

[@BelianTamashi]

"Ads are different from endorsement. They show how you don't necessarily support the ad-" *Ad plays* Impressive MatPat & Team

[@mementomori8826]

They completely planned that, they must have.

[@adrianharo608]

I missed it under my paid user account :I

[@RexMan04]

@@adrianharo608 i missed it under my hacked youtube apk which has more functions than paid

[@ghosty1740]

*Laughs in ad block*

[@unknownprofile8909]

Doesn't necessarily support the ad-**students get youtube premium for half the price!!**

[@krasham]

8:38 "Ads don't imply endorsement on the part of the creator" *gets a smoking ad* Ig he really DOES have a point lmao

[@tamitaylor2471]

I got an invisialine ad right after that

[@gmuffin4543]

Just wondering what Ig means

[@krasham]

@@gmuffin4543 it means "I guess" my bad lol

[@milkshake-ms8zs]

I didnt get an ad

[@krasham]

@@milkshake-ms8zs how unfortunate

[@theaskabathian2483]

The fact that I got an ad right after Matt was talking about how he can control the placement of ads was so perfect. I see what you're doing here.

[@scrabcrabthecornrab6019]

13:10 speaking of radio stations I was in the car when a radio station I was listening to dead aired for like a minute than started playing south park audio lol

[@idleplayer03]

Seriously though, is somebody going to ask MatPat if he's doing "Is Cereal A Soup"?

[@starrynight2115]

I see you are a man of culture as well

[@UC3rm0aNC4ysyZipDZotXnZA]

Meat, veggies, and something else then its soup. Tecknekly cerial is made out of wheat, so you just need meat.

[@UC3rm0aNC4ysyZipDZotXnZA]

Meat, veggies, and something else then its soup. Tecknekly cerial is made out of wheat, so you just need meat.

[@Og_ibr]

@@UC3rm0aNC4ysyZipDZotXnZA with that logic does that make the ocean a soup?

[@UC3rm0aNC4ysyZipDZotXnZA]

@@Og_ibr In humor yeah

[@muichiwa9603]

"Even if Twitch and/or Streamlabs manage to slap Burger King on the wrist. . ." Streamlabs: *slaps Burger King in the face*

[@fasddfadfgasdgs]

I wouldn't be surprise they lost money thanks to that advertisement campaign. Since it skipped them from getting a cut of it.

[@muichiwa9603]

@@fasddfadfgasdgs yeah, they definitely have it coming

[@Changingaccountshaha]

BK: seriously: did we just out do the whopper?! Everyone has.

[@ScarletPhoenix.23]

The second you started describing ads an ad played🤣

[@Kasakage100]

Did Burger King just break the law? MatPat: Well yes but actually no.

[@tuckerthewise9647]

Probably Mabey

[@user-kx8pu6ys5i]

But actually Ness is sans

[@elder4481]

I seriously got a Burger King ad on this video 🤦🏻‍♂️

[@valium3519]

Lmaoo

[@toddturner9323]

Bad ad timing

[@ThatOnePlushyBoi]

Ironic ad placement

[@mexicanhand5287]

Man f that prince king want to be

[@joseaxellsatriawibowo3505]

Me to and I already see everything

[@emoanimeboy2173]

3:58 you know you're in the wrong when that guy agrees with you

[@dizzyndead]

lmao so true

[@JustCallMeEevee]

The Burger King mascot is honestly creepy. It just feels like the plastic figure is staring into my soul. (8:45) Then your timing is impeccable. 😃 I got an ad from KZbin to tell me for the 1,000th time to not smoke when MatPat was talking about an ad vs. a sponsorship. (16:05) I constantly try avoiding this on my other channel, especially since it’s SO small. Sometimes I can’t help myself but most of the time I do I apologize for the self promotion.

[@izaakwang]

In Australia “Burger King” aka “Hungry Jacks” got sued for making a burger called the “Big Jack”. It was an exact replica of the Big Mac, except it was in quotes “25% bigger and instead made with Aussie flame grilled beef patties”.

[@_k9tron_53]

That last line has been ingrained in my head...

[@chezlordtheinevitable5726]

Yeh i thought thtas was what the video was about

[@alexsch_]

Yeah then they got sued by mcdonalds

[@ApologeticPyro]

I remember they made a new ad saying that people are “confusing” the Big Jack with some American burger and then it says it’s more beefier than it. When I first saw it I was like ooooo things are spicing up!

[@ADerpyReality]

Still there though.

[@Mephitinae]

So this isn't about that cursed advertisement where Burger King literally used Ronald McDonald without permission?

[@crescentcaribou5316]

wait they did? when?

[@D_YellowMadness]

I haven't seen that one but I have seen an ad where they admit to stealing a McDonald's recipe. kzbin.info/www/bejne/kHebZ4WYYtp5hKc&feature=emb_title

[@thebearcage1640]

@@D_YellowMadness Doesn't matter McDonald's kinda lost the rights of the Big mac so anyone can do it

[@Alexmustdie-zy6kz]

Awful Excellent only in the UK in America McDonald’s owns the Big Mac likeness and name

[@beth641]

Awful Excellent in australia macdonalds is suing hungry jacks for naming a burger the “big jack” so that can’t be true

[@TheMemeMonke]

As soon you as you said the difference of sponsors and ads an ad just popped up on my screen about beef or something

[@somphs]

Simple solution run streams on a delay like radio does so that if something starts happening out of their control that is unwanted/inappropriate then they can dump that portion and it never gets aired.

[@pantallahueso]

I mean, when the dude asked if Burger King could actually sponsor them, BK literally said "we just gave you $5", essentially stating "we just did". Couldn't that be used against them if taken to a court of law? Also... this seems like a perfect subject for discussions about anti-spam laws, whether or not they exist, whether or not they *should* exist, and if they do, whether or not Burger King actually violated any of them.

[@GAMINGBAUS8703]

Without a contract, legally they wouldn't be considered a sponsor. It's not forced sponsorship, it's basically unsolicited mid roll ads

[@matthewor5793]

@@GAMINGBAUS8703 Well that depends how the law defines contract. For example in the UK, contract doesn't need to be paper that sign by both side stating what do they promise to eachother. A verbal/ text for this case stating "I just did" is good enough. But of course Burger King could argue they didn't mean to sponsor them. But just to give the streamers $5 for whatever reason.

[@King_Solomon_the_Libtart]

It could also be argued the the “just” meant “only” or “simply”. In that context it would be. Streamer: are you going to sponsor me? BK: No. We simply gave you $5

[@robm6726]

@@GAMINGBAUS8703 unsolicited midsole add, which also affect the people subbed to the streamer and can normally bypass them.

[@TheVillager69]

As RubberRoss said: "These games in the "commercial" look very fake". Like srsly what was that shitty balloon one???

[@melvinharristhecommenter1730]

Ikr

[@schnoig_]

RubberRoss and his chat found that ALL the games were bought stock videos.

[@ThePageTurnerPT]

MatPat says that they're fake so that Burget King didn't have to license the actual games

[@K_B_C]

it is

[@niksooxyz]

balloon boy’s air adventure

[@chimeron260]

I know, old video, but in regards to the old law's covering sattelite feed, all of our internet at some point is sent through a satellite. I could see very easily someone at the fcc being able to make that case. I wasn't able to find anything online about how it turned out.

[@doomsdomain]

In the thumbnail I though he was drooling! 🤣🤣

[@Reynfallen]

So never eat at Burger King. Got it. Easier done than said.

[@lordgaroro]

Nah manit easy, learn to make burgers on your own

[@gregnoname7247]

More like just easy

[@macstokow]

I think everyone is missing the fact that this man said easier DONE than SAID. Like, it's a joke.

[@endertobias1908]

@@macstokow Right!🤣🤣🤣🤣🤣

[@riduanaqil1452]

@@macstokow yeah😂

[@itsj4cko]

Burger King is now twitch king... Burger King was The Imposter

[@Vandarte_translator]

Ooof! At least the impostor gave us tasty burgers before it killed us.

[@cactus6604]

@@Vandarte_translator shitty's more like it

[@uniboy13]

. 　　　。　　　　•　 　ﾟ　　。 　　. 　　　.　　　 　　.　　　　　。　　 。　. 　 .　　 。　　　　　 ඞ 。 . 　　 • 　　　　• 　　ﾟ　　 BK was the Impostor.　 。　. 　　'　　 0 Impostors remain. 　 　　。 　　ﾟ　　　.　　　. ,　　　　.　 .

[@markedpokemontrainers4745]

Ya i say him vent

[@kevingriffith598]

I remember as a kid that someone was broadcasting a radio station out of a van. Was called pirate radio. Never knew when they would broadcast, but was always the same frequency.

[@targetdemonchains]

I am glad you made this vid

[@jochemmulder5657]

‘Especially when talking about gaming videos’ *Shows a picture of Binging with Babish, which is a cooking channel*

[@sartjehh9021]

That was intentional..... matpat was referring to babish because he can earn a lot on mid rolls during the right time of the year since he is a cooking channel. Matpat went on to say this isn't the case for gamers hence the controller was shown Next time think a bit before you say something ;)

[@lepatrick4596]

ah, yes Gaming with Babish

[@mattfetzer]

LMAO i came to say that!

[@Jack-id5gm]

that’s the babish culinary universe to you

[@PixelHaunts]

ExplosionGamePlays lol

[@whitepencil2753]

KZbin is getting very comfortable with those double unskipable ads

[@wit6665]

Also the 30-60minute ads they are skippable but it's a scummy move that I have to take action to get back to the show or end up watching an entire episode of something I don't like.

[@iluvbrainznomnom5103]

We are basically watching movies

[@dumbcrapinc4548]

Yep

[@michelle8575]

I have seen 54 xd

[@user7495]

Suicide rate goes up to 100℅ Experts say "Only shrek 5 can save us now"

[@janethf6989]

Thank you for putting this into the world

[@susavet]

Correction: There is a name for this type of marketing. It's called Chat Immersion Marketing or CIM for short.

[@heath8457]

So, I got a whopper ad in the middle of this video.... They really doubled down and popped an ad on a video slamming their ads lol

[@eyeballglitter]

Lol

[@justinfn9146]

Are you joking

[@ashtongebhard9398]

The one I just got was for their chicken sandwich.

[@popeyejones9256]

thats funny i got no ads in mine.

[@gamertron0882]

Same lmao

[@lucadivine3862]

So is the lesson "Don't feed the trolls" or "Don't let the trolls feed you?"

[@AxxLAfriku]

Don't let this distract you from the fact that I am the ugliest KZbinr worldwide. I also smell like 100 de*d orangutans and have two hot hot hot girlfriends as you can see on my highly stimulating channel. Greetings, dear öu

[@Bearman851]

@@AxxLAfriku ok then prove it

[@Slender3005]

For your own sake and sanity, do NOT look Axxl’s channel, trust me it’s not worth it.

[@scarxiett2998]

MatPat: An ad doesn’t really imply any endorsement on the part of the creator. Random Ad: Here’s what you need to know about Chromebooks.

[@sevenjaguar9595]

3:31 not gonna lie that game looks dope

[@Joust149]

"But is it illegal?" If it's not now, it will be soon. Every advertisement also has to pay out to Twitch, KZbin, Fox or wherever is playing their ad. Do you really think for two seconds corporations are going to let this slide?

[@KingJH0510]

Yeah.... thats what matpat said.... the legal battle may not be winnable FOR NOW but the PR battle is

[@trapmaster8458]

100 like

[@clemi2601]

Yeah if it’s corporations vs corporations it maybe a whole new deal

[@chronicstonerranger1]

Good this tts not an ad then

[@LIITEMIES]

The thing is twizh is a platform/product where people are trying to get away from ads...

[@lve_raven641]

“Did burger king break the law” Chuck-E-Cheese:”Finally a worthy opponent our battle will be legendary”

[@dafeef5555]

It's our* (: but your comment was funny anyway I left a like

[@charlesbennett5819]

Our* you also missed a period after opponent

[@lve_raven641]

Internet Explorer I know but its still kinda uncomfirmed

[@ratkiller6237]

not to be that guy but our

[@jajathenewking6131]

This made me laugh a lot.

[@blacklight683]

"They violated twitches terms of service" they know twitch going to do absolutely nothing

[@LPots]

You know, when I saw this I thought it was going to be about the whole big mac vs big jack fiasco in Australia, but it's still an interesting video!

[@pebble24]

Number 15 "Burger King Foot Lettuce" Now this...

[@IveGotBeef]

_yes_

[@pouring_rain4966]

It's not first, it's number 15.

[@sumrandomseal694]

They one time used horse meat in burgers

[@reallyyfunny0o048]

It's number 15 , I'm disappointed 😢😭

[@isobel_mary]

The last thing you want in your Burger King burger 😂

[@KainoPhoeno]

That’s why Burger King’s wife left him. He’s a lier and Dairy Queen couldn’t take it. See I have a fast food universe. McDonald is the creepy farmer. Wendy is one of the village kids. Jack in the box is the jester. U can keep going. But to be serious she just didn’t know when to trust him.

[@nuraz5202]

The FFCU (Fast Food Cinematic Universe)

[@lizzietheshortie]

I actually talked about this with my family

[@KainoPhoeno]

Nuraz yes

[@KainoPhoeno]

Lizzie The Shortie they will think ur crazy why. Lol. (Me too)

[@pigpuke]

"Oh Henry!" "Sweet Marie!" "Oh - Henry!" "Sweet...Marie...!" "SCORE!"

[@bunny_gurlblu3314]

Surprisingly I learn more on this channel than in school. As a 10 year old this stuff I need to learn so I will know in the future and and this is a fun way to learn

[@mef9327]

Thinking of the audience, the best response I can think of would be the streamer insult the brand (an anti-endorsement) like “Burger King? I wouldn’t eat that slop if I were starving. That garbage dulls your reaction times and makes you a bad gamer.”

[@kairusawatari]

Food Theory: "Did Burger King just break the law?" Me: What company *doesn't* break the law?

[@haro_yemon]

A startup company that just got started?

[@MrSquigglies]

Literally 99% of them but okay

[@sebastiansantana2447]

@@haro_yemon a huge amount of startups begin by selling without a permit from their houses or cars so...

[@shinyprisma6085]

Yea

[@K_B_C]

well, this is a quick million dollar grab people!

[@FTZPLTC]

>Not sure what to think about this. >*Keemstar expresses his opinion* >I know exactly what not to think about this.

[@DarkkDoc]

His opinion isnt always bad, he had amazing opinions on the alinity situation

[@kavinh10]

@@dividedbyzero1742 it's not illegal and it's a system streamers have taken advantage of since it began. why are u on the side of streamers here they aren't entitled to a sponsorship.

[@mybeansarecooler]

@@kavinh10 did you even watch the video?

[@FTZPLTC]

​@@DarkkDoc - I have no idea what that is.

[@ashywastaken]

The intro sound is just amazing

[@eunchoe6392]

Love all your intros alot

[@Naruku2121]

Imagine donating to a streamer $5 and they're like "Here's 5 dollars go get a whopper!" "Woah $5 Dollars? I'm gonna get a Big Mac!" Burger King: ...

[@WayStedYou]

Pretty sure a few people actually did that, it's obvious why they didn't include them in their ad.

[@kennyplayz1469]

lol

[@jeffbengtson]

Advertising for BK for $5 is terrible, but then advertising McD's for free is fine?

[@judegriffiths6697]

Y E S

[@dylanwhite6539]

Better yet, a $5 biggie back

[@dann_y5319]

8:20 “Annoying” would be one fitting category lmao

[@theguywhoasked2352]

True

[@sithis3838]

Insert chad yes here

[@trananbinhjerry6438]

This is the equivalent of selling a T-shirt with your brand name on it