Food Theory: How Pepsi Became Irrelevant...

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Dr Pepper has just become the number two best selling soda in the country! After years of climbing the ladder, they're now at the top with behemoths Coca-Cola and Pepsi. No, they didn't pass up Coke and probably won't for awhile (if ever), but they did pass up Pepsi. So, what's the deal? Is Pepsi actually DEAD? Is this the end? Let's find out...
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Credits:
Writers: Santi Massa
Editors: Jerika (NekoOnigiri), Koen Verhagen
Sound Designer: Yosi Berman
Thumbnail Artist: DasGnomo
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[@FoodTheory]

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[@personlookingatyoutubevideos]

Hi

[@oweisidiw1220]

Okay!

[@StarSlinger2]

Hi

[@BearplayzYT]

Deez nuts

[@Kaidd.I]

😮

[@commode7x]

I have seen literally none of these ads, nor any ads for Dr. Pepper, so this is all very new to me.

[@rrudeljr]

Adblock is a wonderful thing.

[@AshworthMild]

You don't watch college football. I absolutely hate the taste of Dr. Pepper with a passion, but Fansville is iconic.

[@weathermansam2]

I’ve also never heard of “pickle Dr Pepper” lol

[@TGPDrunknHick]

Not American, so we only have Dr Pepper at speciality stores in Australia.

[@searchingfortruth619]

​@@weathermansam2sounds absolutely revolting, doesn't ring out "hey kids, we're with it"

[@edwardtdm123]

2:49 Seeing MatPat's face when Santi said Coca-Cola was a drink for old people made me laugh. 😆

[@tomtrublu]

Matpat is gonna see that and go: “I am going to make you REGRET THOSE WORDS!”

[@DeadpanBead5451]

I mean he is the biggest Diet Coke addict in his state pretty much😂

[@scottwesty9568]

MatPat still has an oversight of the theory channels, and hand picked all the new creators from his staff. I bet the MatPat slam was his idea after an "an off the cuff" comment when the two were chatting

[@melosworld8184]

I can tell Matt is plotting revenge and saying “ you’re going to eat those words!”😂😆🤣🤭😹

[@kaitietolman4668]

The idea of some Pepsi CEO walking into a marketing meeting and having the entire team watch the entirety of this video makes me laugh

[@mikemcconeghy4658]

They should watch this, though. They really should.

[@HxH_Weeb-]

Matpat being offended because santi called coca cola for old people is hilarious lol 🤣✌️

[@That_1Pumpkin]

@epicincognitoangel8598ew

[@lourdespachla6516]

​@epicincognitoangel8598Enough, i am going to report you.

[@LittleFoxBooks]

@@lourdespachla6516 Don’t interact

[@anikoles]

I had to pause the video to come down from laughing

[@ItisJasmine27]

Lol, Santi has also gone insane 😅

[@Frostbite8917-fx3ot]

Food Theory should do a video about how to clean dishes, like which way is the "cleanest" way to clean dishes

[@DandTBros]

Please

[@masterace9543]

Seriously, my dishes be feeling greasy sometimes even though I'm using dawn 😅

[@NotAFanOfHandles]

The dishwasher is the cleanest way to clean dishes - and the most water efficient too.

[@thedarkknight880]

I like this, let's try this

[@misabitxh]

minutefood made a video on hand cleaning vs dishwasher

[@danielstarr9037]

Here in Texas Dr Pepper needs no advertisement. We know how it tastes, and we see plenty of folks young and old sipping the delicious 23 flavored solution in every bbq joint

[@gradymoses]

Down south it’s very popular

[@samtheg1801]

What's the whole 23 flavours thing about? I love Dr pepper and I've never heard of that until this video

[@Taydutt13]

Coca Cola is better

[@cody1212143]

Im from texas and Dr Pepper is the least coke i would get, but i can see why they got swcond place,they did come out with new flavors. So it doesnt taste like sweet cancer.

[@kakeroat]

Search Dr Dre Dr pepper ad, you will know

[@K0to]

“can i get a coke please” “is dr pepper okay?”

[@blackandmode]

"is pepsi okay?"

[@natehill8069]

@@blackandmode I drink Coke. Whenever a restaurant only has Pepsi, I get Dr P instead.

[@amberdawnstafford9401]

​@@natehill8069 Same!

[@derekstein6193]

Preferable.

[@Mumantaii]

Wouldn't even be mad

[@ShayTheValiant]

What we could hear at a restaurant in the future: "Do you have Coke?" "Is Dr. Pepper ok?"

[@I-did-September-11th]

In the future? This has happened multiple times to me.

[@Link_1129]

I thought about that, but 40% of their bottlers are owned by The Coca-Cola Co., and another 40% owned by PepsiCo.. The remaining 20% are independent bottlers, and Keurig-Dr. Pepper is more than content to keep it that way, because this is how their product is available regardless of whether or not a restaurant serves Coke or Pepsi products with the occasional exception, usually with Pibb Xtra in its place. My guess is it'll be about another 50 years before such a thing happens (regularly and across the country).

[@jare3959]

I don't know. Has anyone checked on Dr Pepper?

[@jennatandy6272]

Yes, Dr. Pepper is 100% okay, it’s even better than Coke.

[@amyabrams1602]

Yeah it a great day for Dr Pepper lovers

[@The-radio-demon68]

There’s a shop in my city that calls it “Mr pepper”. He got his med license taken away. He didn’t actually get a med degree, he got a degree in theoretical Fizzics

[@olley2208]

I find it funny how Dr. Pepper can become the second best in USA, when no one I've talked to in Denmark likes Dr. Pepper at all

[@nimzi4479]

Then try talking to people in the States....

[@CalebS-t2i]

No you're not your worst ​@Hamsleylolbruh

[@MemeBoi935]

Its a southern thing.

[@TheErikjsm]

i know people here in sweden who like it, i just think it tastes like really weird cherry id never pick it over pepsi or coke

[@pumpkin2986]

I would never have known Dr Pepper even existed if it wasn’t for American media.

[@MegaSceptile99]

Maybe Pepsi could make a resurgence if they brought Pepsiman back

[@kitty79er]

yessss

[@Kevin-qk2st]

Amen! 🙏

[@supersonicgamer4568]

Unironically, yes it would. PEPSI MAN!

[@OsamaElsayedalt]

No it wont

[@OsamaElsayedalt]

Also free palestine

[@2007DUDE_official]

" I'm a pepper, your pepper won't you like to be a pepper too " is a little song my grandma tells me often and as i watch this i have a crisp DrPepper in the fridge 😃

[@gachaloseruser]

My fifteen packages of Pepsi in the outdoor fridge is the only thing keeping that company alive

[@kitty79er]

same

[@NotAnAlternate1337]

and my crippling pepsi addiction

[@Roadent1241]

Does it still taste like it used to or has it changed to leave an aftertaste and smells weird now?

[@jenmiranda13]

I occasionally drink Pepsi. Dr. Pepper is simply...too much for me. Idk what it is but it tastes like one of those sweeteners. (There was a time when my parents tried using them as a substitute for sugar in my coffee but I could tell something was off the minute I got a headache 😅) And I tried Coke but while the flavor is good, it always gave me a headache afterwards. It's worse if it's diet Coke. It's why I prefer Pepsi. Sure, the after taste is weird but if you get used to it, it's not that bad.

[@gachaloseruser]

@@Roadent1241 I dunno, it taste like fruit and carbonation to me

[@Xernaki17]

*While an era is ending another one is starting* -Dr. Pepper

[@LopyMc]

@Hamsleylolbruhyou don’t even do videos and people watch it because we like the food theorists :)

[@banana9347]

@@LopyMcdon’t respond to the bots

[@stthomas_]

@@banana9347 if only KZbin would put the effort into removing bots that they do blocking ad blockers… I’d be happily support KZbin if they showed they were actually making the platform better instead of letting bots and sketchy/scam advertisers run wild…

[@cat_supernova2242]

Dont worry yall. I reported the bots (it prob wont do anything tho cause the youtube moderation sucks)

[@bluegold1026]

@@cat_supernova2242yeah it's like a hydra, once you stamp out one, 3 more pop up in its place.

[@rons3634]

"Globally, Coke and Pepsi dominate." Kinda buried in there, but this is actually the most important part.

[@ZeroFighter]

7:31 Pepsi Blue wasn't a variant of Pepsi Cola because it wasn't a cola, it was a blue raspberry flavor, and it was delicious.

[@BlazeBuds]

Not like the coke ones that they add flavor to the color and they taste revolting

[@MazdaTiger]

my country miss those to the point where they re released it in 2023 for a limited time

[@steadholderharrington9035]

Funny thing that, because they were shooting for a Blueberry taste instead, hence the name "Pepsi Blue"!

[@commandercorl1544]

Blue raspberry is a lie, and Food Theory will tell you all about it!!

[@JohnSmith-lk9fv]

It was a cola.

[@abelaguilar-acosta8691]

Dear god, they killed Pepsi Man

[@youtubebobguy]

He was killed by Dr. Pepper 💀

[@findot777]

@@youtubebobguy Dr. Pepper must not be a very good doctor then.

[@GreasiestGuido]

Pepsi has twice the net sales of coca cola did someone lie to you?

[@findot777]

@@GreasiestGuido Comment that under the video

[@bread-bz3zh]

@@GreasiestGuidowait like the soda itself or the entire company?

[@Mr.personcoolman]

4:45 "yo when we finish this fishing website, what should we hide it as?" "Soft drinks' market share"

[@GateOfTheories]

The slander on Matpat being old 😂😂

[@LegendStormcrow]

Called me old too. I think I might be his senior😅

[@somedude6351]

This funniest thing for me is that in Sweden it feels like Pepsi has grown a ton these last few years. Not gotten smaller

[@JensFraNetto]

Same in denmark. Pepsi is better than coca cola

[@SuperDunderofficial]

Fr

[@--flora-fnaf---]

I think in moving, I love Pepsi and it's my favorite. Dr pepper is also good Ngl I thought pepsi owned dr pepper

[@k.j.hulander2204]

Yeah but only Pepsi Max. When Coke Zero changed the recipe and made it taste more like Diet Coke, many moved to Pepsi Max (my subjective observation).

[@somedude6351]

@@k.j.hulander2204 Yeah I agree. Pepsi Max feels quite popular nowadays

[@kylanwagnervatterott641]

This is my first video since Matpat stopped hosting these, I’m really glad they still have the same energy keep up the good work

[@edmg7]

6:41 I love whenever Jerika inserts herself into the videos. She’s such a funny touch.

[@MiroTheFurry]

ikr? i think she worked or works for Thatcybertchannel

[@DirtyMike_n_theBoyz]

Pepsi lost customer trust and loyalty when they didnt honor the pepsi points harrier jet

[@ian3580]

Hardly. I'll bet less than 10% of Pepsi drinkers even know about that going down at the time

[@adrienstarfaer]

The WHAT??

[@Rockethead293]

@@adrienstarfaer Yeah, they ran a competition to see who could get the most pepsi points and someone who got 100000000 (enough to get a harrier jump jet according to ads) tried to get the harrier. Pepsi then said no, got sued, somehow won because they (allegedly) bribed people, and then the guy didn't get anything.

[@Toastedbreadnocap]

@UTTPRichBitcoinmanYay

[@PixelZyxelPH]

They started gigantic fights in the Philippines when they printed the wrong number on their soda caps (the number was gonna give them lots of money)

[@Hannah-pi6ln]

4:12 the phrase is not “stay ahead of the curb.” What does that even mean? It’s “stay ahead of the curve.”

[@singlezergling]

Came here to say this.

[@TheFunlandTeam]

"Food Theory: Est.2011" is kinda incorrect, as Game Theory was started in 2011 but Food Theory was created in 2020. Small detail at the start

[@sammy_slammy]

Semantics.

[@moselzag5451]

​@@sammy_slammy semantics are what makes theories, might as well be semantic about our semantics.

[@sammy_slammy]

@@moselzag5451 Can't argue with that.

[@timewave02012]

but hey, that's just a food theory theory

[@EthanHyland]

It's like the high school I graduated from. It's a collegiate high school, a high school where you can get your high school diploma and an associate's degree at the same time at a college. One of the shirts that I have for that school states the college's establishment year, not the high school's, so it's a bit misleading.

[@theshadynorwegian6036]

As a 23 year old gen z, I've heard time and time again that I need to reduce my soda intake, stop drinking soda, you can't be drinking acidic things, every dentist that has had a look in my mouth has said the same. And I know I'm not the only one. So no wonder the soda market is having some recession. Snacks rising doesn't surprise me either, seeing as something needs to stimulate my adhd brain now that the soda can't.

[@BlazeBuds]

Not one dentist in my 39 years has ever told me to cut down soda, personally I would prefer my sugar fix from soda than lollies

[@Speedranman]

You also seem British😂​@@BlazeBuds

[@Speedranman]

​@UTTPRichBitcoinmanwhat is wrong with you

[@nosbig98]

I cut out pop just over a year ago, and my digestion is so much better for it. Not a health expert by any means, but losing 15 pounds nearly instantly (before leveling off) was not a bad thing at all.

[@insertsupacoolname]

@@Speedranmanits just a bot, ignore them

[@jmaeshawn]

I've never understood the "Cola Wars" between Coke and Pepsi. Both are really good, so it seems really silly that people think they have to be loyal to just one. Coke has a deeper, richer taste that pairs well with other flavors like vanilla, while Pepsi has a lighter and fruitier taste that pairs better with other fruits (which is why Cherry Pepsi > Cherry Coke). Since I like both, I always just but the one that best fits how I feel at the moment. But to be honest, I have barely bought any bottled soda since I got my Sodastream. And since Sodastream is owned by Pepsico, I guess they're making out like a bandit in my home. 😅

[@vixxcelacea2778]

The companies have a "war". This incites the consumers to do the same. Apple vs Microsoft is another example, though that's mostly Apple waging the war. In reality, most people just plain don't care or have a preference but it's not a big deal. Brand loyalty is probably bigger than caring about the actual product.

[@jackofallgamesTV]

You would be loyal to Pepsi too if they had the patent to ACE K which they did until about 2008-9ish. Then Pepsi just gave up on their Ace K stuff and just trying to be more like Coke instead of being themselves. Didn't New Coke fail because they tried to be more like Pepsi instead of being themselves. That's exactly what happened to Ace K Pepsi.

[@danieldaniels7571]

Imma just stick with me and my RC

[@75aces97]

It was all brand vanity more than anything else. Coke was selling fine up through 1985. They just lost incremental retail space. Pepsi bought KFC/Pizza Hut/Taco Bell, which both put them into more fountains and took those sales away from Coke. Burger King was one of the biggest and most visible fast food chains, so when they switched to Pepsi, it cut into yet more sales. None of this was an existential threat to Coke, but when you have shareholders, juat having strong sales isn't enough. Coming up on the company's centennial, it was all a bad look.

[@kalkuttadrop6371]

10:08 I do note that in both these cases you aren't comparing them to the Coca Cola branded equivalent(Powerade and Surge). I assume because it would undermine the point of the video. Pepsico effectively WON those two fronts, Gatorade and Mountain Dew have consistenly beaten out Powerade and Surge since they released, to the point Gatorade is to go-to default for sports drinks and Surge has been withdrawn from many markets like Canada. There's also Sprite V 7-Up, and while Coke has the lead this is probably the closest fought battle, 7-UP holds strong.

[@Dragonfire-ir5ln]

His point is that the company's beverages in general are in a decline, not that they aren't in the lead, he shows the point further with the Gatorade to prime comparison, where Gatorade has been in decline while prime has been rising and even outdid it in Walmart sales

[@BlazeBuds]

Powerade is way better and sells twice as much in Australia, Gatorade is horrible and too sweet like all American drinks

[@leometz7287]

Interesting. Here in Germany all you see is Powerade. Gatorade is only in candy shops

[@kalkuttadrop6371]

There's also Crush V Fanta. While Coke has the lead in the states with the main flavors like Orange and is dominant in Europe, Crush has a massive lead in Canada and also outcompetes Fanta's secondary flavors in the US.

[@SamGarcia]

7 Up is owned by Keurig Dr Pepper. Pepsi is just the distributor for 7 Up and Dr Pepper in some countries.

[@Giosuke_Giogashikata]

“In this house, you will be strictly agnostic!” “You may take drinks from the fridge at your leisure, but in this house, you will only drink DR. PEPPER! Or DIET DR. PEPPER! Is it a cola? Is it a root beer? I DON’T KNOW!” - Brought to you by courtesy of a South Park enjoyer

[@michaeldaniels642]

It's not a cola! They went to court over that and won!

[@midnightmorningdays]

THIS IS GONNA BE ME

[@FirstNameLastName-gh9iw]

10:34 prime just sucks though? I tried it yesterday it’s like they were trying to make it taste like artificial flavors instead of using the artificial flavors to taste like anything.

[@matthewmartinez4326]

Pepsi blue is actually pretty good. In Guatemala, they bring it out every once during the holidays. From what I see it’s always a treat when they roll them out for the Guatemalan 🇬🇹 people

[@Sideshowspike]

The problem it had mostly, was that pepsi was trying to look "healthy" by having crystal pepsi when it came out, but pepsi blue was way unhealthy, and way too much sugar (tasty as heck though).

[@kalkuttadrop6371]

7:35 So? The blue mountain dew flavor is like the third most popular behind the original and Baja Blast. Plus what other color would a Blue Raspberry drink be? Blue isn't an unappealing color.

[@lovelydumpling]

yeah people love blue blue is great

[@Sleeper____1472]

Tbh blue is more appealing than red because red typically means danger or anger, whereas blue represents calmness and tranquility.

[@akirasaito1551]

​@@Sleeper____1472 It's different for food though. Many many ripe fruits are red or reddish in color while very few edible things are blue (only one I can think of rn is blueberries)

[@ElNeroDiablo]

@@akirasaito1551 To quote Randy Feltface - "Blueberries are f'ing blue! They're purple!" :P

[@dappersnakeproductions3294]

6:42 Jerika, your little silent avatar moments is one of the main reasons I watch these videos. 😂Seriously, they’re adorable and awesome.

[@omarchairez9388]

Ice!!!!! Do a food theory on ice!!! Which last longer tap or bottle made ice? Or cubed, smash, Ball, chunk or etc? Which one will cool the drink fastest!?!

[@rrudeljr]

Cooling fastest and lasts longest will be based on surface area, so crushed ice will cool faster, but melt faster, larger chunks or cubes would last longer but cool slower.

[@JuanWonOne]

​@@rrudeljrjust came here to say that.

[@tylerian4648]

​@@rrudeljrAir bubbles in the ice are also important even if a little bit less so.

[@Reginaldbaggins]

Dr. Pepper has such a strong and avid fan base that the other sodas just don't have.

[@prplcoral2473]

Come fellows, this is where we gather

[@DewDrinker28]

Check out the dew drinker fan base brother.

[@danieldaniels7571]

@@DewDrinker28exactly what I was thinking

[@donkeysaurusrex7881]

Those of us who don’t like it, hate it as much as it’s fans love it.

[@leopomon7091]

Hey Santi, I am having an argument with family about food, more specifically, is Mexican cream sauce a type of cheese? I say no, and my nonbinary sibling says it is. I asked ChatGPT to answer if Mexican cream sauce is a cheese in a philosophical way, and it basically said no. But now I need the opinion of an expert researcher in food theories. So, now I ask you, is Mexican cream sauce a cheese?

[@RhettJack.]

Tbh as someone who just got into dr pepper I'm quite happy dr pepper is getting the respect it so desperately deserved

[@Warp3326]

Yes me too

[@somerandomgamer8504]

It tastes horrid. It deserves infamy from anyone who still has working taste buds.

[@psap29]

Dr. Pepper deserves NO respect. Terrible soda. There's a reason why I haven't had one in at least 20 years.

[@TheAnbennarVampire-so1mp]

Dr. Pepper has been my favorite for the longest time

[@bennyaverygardner9681]

In my family we joke about how my grandma, my dad, and I all love Dr Pepper and we call it the “Dr pepper gene” lol

[@alexziscool]

You guys know every christmas-ish for the past couple years matpat made a video about eating the tree? I think we should continue this tradition so this is a petition for santi to make a video this december about it too maybe if you were to eat a tree which one has the most nutrition if any

[@Doopliss666]

This channel had the best transition from Matt. I don’t remember your name dude, but you do a fantastic job each video that hits my feed

[@leebulger7112]

It's Santi.

[@anhurtorrez]

I had a problem at first, it felt like he was being biased on a few earlier episodes where he was the only one doing a taste test.

[@RoanLauncher]

My favourite is Style Theory together with Food Theory. Game Theory I gotta check out more, but Film Theory is currently in on those currently hip scary small projects, but I am not really into that. But I loved the episode about Fall Guy. In any case all new hosts are great but I am vibing the most with Amy and Santi right now as hosts. They are just so charming.

[@Doopliss666]

@@leebulger7112 not reading all that

[@leebulger7112]

@@Doopliss666 All I said was Santi's name?

[@jadziamaris2500]

Im so glad yall mentioned yung gravy cuz once you mentioned flavoring and marketing, I immediately thought "are they gonna bring up strawberry creamin by yung gravy?" everyone I know and even strangers love the strawberries and cream flavor, their creamy coconut is good too versus the best pepsi flavors Ive seen in store recently were lime and mango, which are FINE but nowhere as good as what dr pepper has been pushing lately. So I think youre right and a lot of it comes down to pepsis weird choices.

[@masterace9543]

Ayyy a fellow young gravy fan

[@LucarnAnderson]

The peach Pepsi is amazing

[@harpastanman8952]

The coconut Dr. P is great for a pinã colada 👌

[@dark_galaxyy]

Man, Pepsi is dying, but please keep my Gatorade around, Prime actually sucks

[@Historian_and_cats]

Yup

[@Sly88Frye]

Pepsi's not going to just flat out die. It's clear that Gatorade is the biggest sports drink brand. Way above Powerade and whatever prime is. Mountain dew is extremely highly above their competitor which is mellow yellow. I've only heard one person ever mentioned mellow yellow before. Aside from that I don't think anybody will even drinks that. People much prefer Mountain dew. Pepsi's standard colas are losing to Coke and I guess they're now losing to Dr pepper even though that's not a basic cola as far as I'm concerned, but still there are other brands like Mountain dew and Gatorade are actually dominating what they compete against

[@gregrowe1168]

I miss all sport. That stuff was the best tasting sports drink ever. Probably because it was loaded with sugar. Tasted just like soda. I think the best tasting soda ever was Minute Maid orange soda. Yes, they did make an orange soda in the 90s and it was amazing.

[@maryfer7329]

Prime is the best you can’t do my boy Logan like that

[@mangotail6808]

I just stopped drinking Pepsi after hearing how over here in the Baltics they sold Pepsi made in Russia

[@R0G-3R]

You should do a video on whether the ten second rule matters.

[@breadisyummy_]

i think they already did before matpat retired

[@Youtubewatcher12345th]

It doesn’t

[@R0G-3R]

@@breadisyummy_ I checked, they didn't. But I did hear matpat recommend it before he retired.

[@ShayTheValiant]

The Mythbusters already proved it didn't matter.

[@onliwankannoli]

I find it varies a good bit on the type of food, the type of flooring, and cleanliness of flooring.

[@Czylox-_-]

Funny how at least in Portugal (I belive in europe all together) its HARD to even get your hands in dr pepper and most people dont even like it 😂

[@eng3d]

Here too (Chile), no Dr pepper at all

[@reelgesh51]

Then there's me absolutely loosing my mind when a chicken n chips shop is selling ginger bear/ale 😂

[@MATTY110981]

Coca-Cola manufacturers it in the UK and is widely available. But I don’t think I have seen it sold in mainland Europe.

[@MrKoutsuko]

Same in Brazil, and pretty much people only drink coke when eating out since it's usually the only option and have a better profit for the business, but majority of people drink Pepsi at home and soda marketing is going extinct for the past years... Or not, I haven't watched tv for over a decade.

[@rondini2]

In Portugal, I like Sumol orange.

[@kevinwilt3918]

How can Pepsi be irrelevant? They're the soda of every pizza place in America

[@Max.K00]

Food Theory Idea: What’s the best liquid to dip cookies in?

[@EtaryaFae]

Depends on the cookie! Chocolate chip, gingerbread, and speculoos cookies are AMAZING in coffee! Sugar and oreos are good in hot chocolate and milk is a classic for most cookies, especially those with richer flavors. Oatmeal raisin pairs well with the trash 😅

[@simonrespeto]

​@@EtaryaFae the shade on oatmeal raisin, its not for me but dang

[@growtocycle6992]

​@@EtaryaFae British Commonwealth are horrified by your comment. (tea isn't mentioned!?). With or without milk!?

[@donkeysaurusrex7881]

Pepsi

[@leviravioles]

8:18 gosh I swear, being a native speaker, it hits me like a truck whenever Santi says anything in spanish 😂

[@mRboylls]

I really appreciate this style of video that’s informative about the industry while also being speculation( a theory) based of facts.

[@conskript]

I think you can chalk this entire episode up to "Impressionable people sick and tired of the cruel world, find a moment of solace with the funny brand drink" end of story, honestly, I could not care which drink is more POPULAR, its about the TASTE, Dr.Peppers are rare outside of the US not counting Canada or Mexico, but actual EUROPE rare, and personally I prefer the mellow taste of a Pepsi vs the cold bite of a Coke and if I'm feeling spicy, Fanta.

[@Sleeper____1472]

Coke tastes very similar across most cola varieties, whereas Pepsi is more distinct.

[@uxydra6403]

​@TheGreatCosmicBoogerEaternobody said Dr.Pepper wasn't relevant. But when one drink does a tiny bit better in US while being basicly absent in EU, while the other one is doing still great in the US and also great in EU, the second one is gonna do better. You have to remember, even tho it's not always the most important for media or soda companies, the EU is a bigger market overall. Also, even tho I'm not sure about this, I'm confident pepsi is doing much, much better outside of the west, where there is a lot of growing markets.

[@shadowunikat849]

8:37 their newest is coconut, but then again I have no idea when this was written.

[@warrenharris4467]

Hey, that's easy with the S'more collection, Pepsi, You just mix all three of them together.

[@VladimirPutin10]

2:50 Ain’t no way, you’re disrespecting Mat like that.

[@Bunny_Bill]

This is the internet, anyone over the age of 30 is practically Jurassic

[@lolanxtdoor]

9:21 newjeans mention 🗣️🗣️🗣️

[@Dailydoseofmurder]

THATS WHAT I PUTTT STAN NEWJEANSSS

[@Niesmiesznyy]

I don't see it as fall of pepsi, I see it as RISE OF DR PEPPER

[@ChiSportsNut18]

Pepsi still sells millions of cans of soda a day, if you count just Pepsi. Don't forget they also own Starry and Mountain Dew.

[@ItsTripleAGaming]

Watching this while drinking a Pepsi, ironically

[@Unseen-sd2co]

And i am drinking Dr Pepper

[@VictorisShadow]

​@Hamsleylolbruh1this bot joined an hour ago. New record

[@CocaColaStan]

Why would you drink one of those?

[@MazdaTiger]

@@CocaColaStan because we dont have Dr. Pepper in my country and Coca Cola is a kin to water in common at this point

[@CocaColaStan]

@@MazdaTiger I was trying to do a CocaCola bit, as my name is CocaColaStan.

[@creationsmaxo]

One reason why Pepsi keeps going (relatively) strong in the tide even with all its failure is because of how it prepares itself. While it's true that Dr. Pepper and Coke are always ahead, Pepsi Co. is still THE major #1 drink distribution network system on the market in North America for carbonate and electrolyte drinks. Their system is so vast and well implemented that not only does Coke uses their network (at an obvious cost) in the US and Canada (at least from what I know), Pepsi Co. is also manage and run the majority of Dr Pepper's products distributions. Yes, Pepsi Co. is basically what Valve's Steam is in the video game industry, but for the carbonate drink industry in North America. Coke does come close behind Pepsi when it comes to its distribution network, but Pepsi Co. invested a lot of money in securing exclusivity deal all around North America. As ironic as it might sound even if Dr. Pepper raise as the #2, Pepsi Co. is still making a lot of money from managing its localized delivery with its delivery network. The company who deliver over 80% of all carbonated drink (other their their own brand, if applicable) at Walmart, Maxi, Dollarama , Sobey's and many more in both the US and Canada: Pepsi Co.

[@user-cw9zx7lr6r]

intresting

[@lakoncers13]

There are another couple of reasons that Pepsi keeps going strong. They are also known as Kentucky fried chicken, Taco Bell, and Pizza Hut.

[@ChibiSteak]

5:34 sponsor skip

[@Fivefivefourfouryay]

Did you drop this crown I found on the sidewalk yesterday?

[@The_Emperor823]

Never did I think the day would come where DR PEPPER of all sodas would eclipse Pepsi

[@steadholderharrington9035]

Note, that this is only in the continental US, and only reflects sales for the flavour as opposed to the actual brand name itself. Worldwide is a completely different tale when you consider that Dr. Pepper is bottled by both Coca-Cola and PepsiCo, depending on which country you may be talking about.

[@The_Emperor823]

@@steadholderharrington9035 Still, it feels weird just knowing that, even if it's only in the US

[@steadholderharrington9035]

@@The_Emperor823 If it means anything to you, Coca-cola as a consumable soft-drink was first created in 1886, and Pepsi-cola was first created in 1893, and commercially available by 1898. But Dr. Pepper was born in 1885, so by rights if you go by date of creation, Dr. pepper should be #1, followed by Coca-cola at #2 and Pepsi-cola at #3. But then, date of creation only counts as a matter of history, where-as its popularity is a matter of the taste buds of its customers and their overall preferences, and top flavour preferences always tend to flip-flop as people age and are replaced by younger generations and their own differing senses of taste.

[@Copiasbabydaddy]

Well Dr Pepper is better, so..

[@Kaede-Sasaki]

Still waiting for calpis/calpico to take the lead 😂

[@GingyPreston]

I like the flavor of Pepsi more than anything else

[@TheOneAndOnlyRoyalWootermelon]

I love all of the theory channels and their new hosts I just wanted to say that. Also all of you have my support and love. So keep up the good work, I don’t even know if you will see this but I just wanted to say that!

[@chaos460]

Yooo Santi I love the food theory videos! You bring a rly fun energy to them, keep up the good work!

[@pangorogrunt3114]

After careful consideration, I'd like the next Theory to be about...The Eggscellent Challenge. How long can it really take for someone to eat everything the Eggscellent Challenge offers: 12 eggs, chili, cheese, 2 biscuits, and a fruit bowl. Is it truly possible to finish this food in under 1 hour? Will Santi go on this quest, slay the dragon, and perhaps even win the "I'm Eggscellent" Hat? Or have a food theory about which food from Regular Show is better and which is worse. Either way, I'd like a Theory on Regular Show.

[@saphire1sababy378]

10:23 I will NEVER buy prime over Gatorade

[@plague180]

6:50 man I loved Pepsi blue, I wish they would bring it back

[@54frostwolf]

Right there with you when it had a limited rerelease I was super happy only managed to get a few bottles though sadly

[@plague180]

@@54frostwolf I live near a Pepsi plant and I was only able to get one bottle. I was super sad. It’s popular here.

[@hurtspublishing3906]

Or Pepsi clear

[@sumdude4]

Same, but shame they used the newer limited run bottle instead of the original bottle.

[@Lando9673]

Dr. Pepper Creamy Coconut is peak soda. Id sell a kidney for a truck load of them!

[@NullNoctem]

oh no, still water is the OG!!!

[@OrangeNavy206]

Water is goated fr

[@deathstridermk4]

1 bot 4 times, feel bad for ya Wait… you commented a minute ago and they replied 2 minutes ago

[@NullNoctem]

He's like terminator, he came from the future, but a little too early though...

[@mrfoxyx]

​

[@Sammy-yq8ix]

You mean op innit? not og

[@Satellite88]

10:14 why r y’all letting him get money ☠️

[@Tricolorrr533]

I tried Dr. Pepper once. Tasted like medicine, had to pour the rest of the can on the ground. I think it won't be taking over Pepsi abroad any time soon

[@souricurry]

I've been moving more towards the Cirkul bottle filled with seltzer to get my fizzy fix. But when I do reach for an actual soda it's almost always Pepsi. Especially Wild Cherry Pepsi. As long as they keep that they'll still get my soda money.

[@v.crowley]

Cirkul is over priced though.. I love the product; but it's it's flavor runs out waaaay too soon to be worth it

[@aydenparnell8611]

3:23 IT'S BEEN FRANCE THE WHOLE TIME

[@someoneidk8160]

1. I've never seen dr pepper in a store in my life. 2. Pepsi is everywhere

[@marshelldoonan7798]

Happy you stated that we're talking about the soda specifically as Dr. Pepper is a pepsi co product in Canada and Oceania and coke in uk and asia

[@PizzaMonkeyinaTank]

That's pretty weird

[@LyonCub2of4]

I didn’t even know that Dr. Pepper Strawberries & Cream did colabs and such. I just saw it in the store and wanted to try it 😅 Awesome flavor for a summer treat! 😊

[@TABiIIy]

This whole video summarized is that Dr. Pepper plays by Shin Godzilla rules and Pepsi played by medical leaches

[@BQuanchi]

When I heard the news about Dr. Pepper being the #2 soda, I thought "I literally never met a single person who prefers it over Pepsi or Coke"

[@EtaryaFae]

That's crazy, I have the reverse of DP and Coke 😂 The only person I knew that actually really likes Coke was my Uncle, and ONLY diet. And their creations only brought in money due to people curious out the taste or supporting the collabs- every person I've heard trying them all agree they land from mid to disgusting. Pepsi and DP reign in the Southern US states, along with Mtn Dew.

[@redherronrecords]

What are you talking about, man? Everybody knows the hierarchy ranking system and how it works: First the worst; second the best; third the golden eagle.

[@insaneiaq]

Pepsi Twist was one of my favorite variations. I was pretty bummed when it went away and hasn't made a return. This summer they had the limited edition Pepsi Lime that was very close, but was sold out very quickly. I'd happily see Pepsi Twist/Lime make a return over the some of the dozens of Mountain Dew flavors that seem to appear every other week.

[@poggle123]

The opportunity of defeating the enemy is provided by the enemy himself. Sun Tzu, The art of war

[@poggle123]

Rip technoblade

[@yahyayazgi]

12:19 i love it when people brought up dead memes🤣

[@godzillaraiden4203]

Funny. I don't see any Dr Pepper often here in my country, Just Coke and Pepsi i see the most

[@gamingwithpapaandfriends]

because dr pepper is second in the us not globaly

[@Kritacul]

I love Dr.Pepper and Dr.Pepper Cream Soda. The Strawberries & Cream isn't bad and same with Coconut & Cream.

[@satanstream7488]

thats because when it came to mainstream soda they got hit with a reduction of flavor. i stopped drinking soda for 10 years and when i tried a variety pack i ended up noticing that they all including dr pepper had a drastic reduction in flavor. i also noticed there was a 20 calorie reduction as well. a lot of sodas used to have 160-170 calories per soda.

[@SgtSupaman]

If you went 10 years without drinking a soda, you wouldn't really remember what they tasted like anyway. The taste of the exact same soda is very different when drinking it regularly vs drinking it after a long absence, so it wouldn't taste like what you think it would from a decade old memory.

[@jayvhoncalma3458]

" It doesn't have to be a two soda system" - Quagmire

[@bmanvader1895]

It dosent need to be two party presidential system

[@jkassdopnm]

i feel like a big part of how much they sell comes down to the contracts they have with distribution, mainly focusing on fast food francises. I think the franchises that sell pepsi, also arent as popular as they used to be as well.

[@Sleeper____1472]

However Pepsi has more exclusive rights. But yes, that does not mean anything if they aren't popular.

[@xavierjuno4572]

Honestly that could be another reason why they've dropped particularly in the US

[@75aces97]

Could be. I've read that Taco Bell is still doing well, even though I can't remember seeing anyone I know buy it in roughly 10 years. I still see KFC and Pizza Hut stores, but almost never see cars enter or leave those lots. Seems unhelpful for business. Then again Costco has Pepsi in their fountains, so it gets those concessions at least.

[@mac203782]

Every Dr Pepper drinker I have ever known have been absolute addicts.

[@EtaryaFae]

True 😅

[@Matt-sx6do]

Guilty✋️

[@mohamedalimedali-ir3jv]

I know that Dr Pepper is bigger than Pepsi in the US and I know that Pepsico is more popular than Dr Pepper because of the food and snack industry BUT even if we ignore the “co” then pepsi is still bigger than drpepper and will always be unless drpepper goes international because outside of USA almost no one even heard of dr pepper

[@jewi604]

It's weird how dr pepper is the second most famous soda drink in the world yet I've never even seen a bottle of Dr pepper

[@mohamedalimedali-ir3jv]

Nah Dr Pepper is the second in the USA so that’s why you’ve never heard of it

[@jeremyirish1574]

1:48 Coke and Pepsi are much stronger elsewhere in the world.

[@Bluman2]

2nd in the US, not the world

[@MrFancyDragon]

I was definitely waiting for this one after Dr. Pepper came on the news :O

[@CanOfSoup7]

I first asked, there’s a Dr Pepper craze?but I then remembered I only had one can of Dr Pepper in my life, and later (not having a coke as a choice), I picked Dr Pepper over Pepsi.

[@wotizit]

I never tried pepper in my life

[@belleofbrightside97]

If you turn the Pepsi logo upside-down it spells "isded". Dangit, they put it at the end, o well.

[@HenningGu]

Just as a note, over in South Korea, Pepsi is doing a much better job, at the very least in terms of correct spokesperson, than in the US.

[@BepsiColaLime]

I feel personally attacked by this video's sponsor spot.

[@Calciumanic]

Food Theorists are the type of people to drench themselves in Pepsi

[@tickvoid9946]

It's the Dr. Pepper Fansville commercials, I swear lol. That's why I drink Dr. Pepper.

[@Cozy_Chomps1234]

6:30 bro that’s even worse then skidi toilet 💀😭

[@cat_supernova2242]

uhm no. Skiti Toilet is WAY WAY MORE WORSE.

[@BIGTHANKSHEESH]

@@cat_supernova2242 that was worse than Skibidi

[@ghoulm0n]

DR PEPPER IS THE BEST DRINK EVER! IVE LITERALLY SPENT LIKE HUNDREDS THIS UEAR ON DR PEPPER IM ADDICTED

[@Tedinator64]

In the UK, cherry Pepsi was the most popular, but theres less stock nowadays

[@Gamesalotl]

NOT MY FAVORITE DRINK 😭😭😭

[@Gamesalotl]

Wait a minute, Dr Pepper is my second favorite

[@Newton-Reuther]

Water is the best

[@usibistro]

The boycotts are working.