Ford CEO Announces ALL NEW $10,000 Pickup Truck & SHOCKS The Entire Industry!

We're delving into the thrilling news that has the automotive world buzzing: the resurrection of the famous Ford Ranchero! In this video, we'll look at Ford CEO Jim Farley's astonishing statement and go into what makes the new Ranchero such a major changer. We'll also talk about how it fits into the broader trends of nostalgic design and affordable automobiles, as well as its potential impact on the automotive market, competition, and how it fits into the broader trends of nostalgic design and cheaper vehicles.
At the Detroit Auto Show, Ford CEO Jim Farley announced intentions to revive the iconic Ranchero vehicle. This unexpected statement has sparked huge excitement among Ford devotees and vehicle lovers, reintroducing a symbol of American innovation and adaptability. The Ranchero, famed for its distinctive blend of pickup truck usefulness and passenger car comfort, was debuted in 1957 and quickly became a fixture on the automotive scene.
The goal price of $10,000, however, is what makes this resurrection so extraordinary. In an era when new automobiles are frequently exorbitantly priced, Ford's commitment to affordability is a daring step. The Ranchero competes directly with other midsize pickup trucks like as the Chevrolet Colorado, Toyota Tacoma, and Nissan Frontier, and it tries to capture a market sector that values both practicality and cost-effectiveness.
When it comes to rivalry, the resurrection of the Ranchero brings back memories of its past rivals, the Chevrolet El Camino and the Dodge Rampage. Back in the day, these three car-truck hybrids sparked fierce competition among aficionados. With the Ranchero's rebirth, we may be witnessing the beginning of a new chapter in this age-old competition, stirring enthusiasm and nostalgia in the automotive community.
However, the Ranchero confronts competition from within the Ford portfolio. The Ford Maverick, a little pickup truck with a starting price of less than $20,000, has already earned popularity for its affordability and versatility. To differentiate itself, the Ranchero must find its own niche while avoiding cannibalising sales from its sibling models.
Ford's choice to relaunch the Ranchero is also indicative of a broader trend in the automobile industry, in which automakers are examining their archives and resurrecting old models to appeal to new generations of buyers. Volkswagen, with their new Beetle, and Chevrolet, with their revitalised Blazer, have successfully capitalised on this trend.
Furthermore, the Ranchero's rebirth illustrates Ford's devotion to innovation. While paying homage to its heritage, the new Ranchero will combine current technology, safety features, and environmentally friendly powertrain options. This combination of nostalgia and innovation might make the Ranchero an appealing option for customers looking for a one-of-a-kind vehicle that fulfils the demands of the current world.
In terms of utility, the Ranchero's small size and car-like handling make it an excellent choice for city people and suburban families. It provides a versatile alternative to full-size pickup trucks, appealing to individuals who require a vehicle that can be used for both work and play. As the pickup truck industry evolves, the return of the Ranchero could herald a shift in consumer opinion of these cars as diverse lifestyle options.
The Ranchero's resurgence has aroused discussion about the influence it could have on the used car market. As new Rancheros join the market, the value of old Rancheros may rise as a new generation attempts to capture the nostalgia of the original model. This tendency is similar to that of other reborn classics such as the Ford Bronco and the Chevrolet Blazer.
The Ford Ranchero's reintroduction is a significant milestone in the automotive sector. It demonstrates Ford's dedication to affordability, innovation, and catering to a wide spectrum of consumers. The Ranchero's blend of vintage and current features distinguishes it from its historical predecessors and other midsize pickup trucks. This resurrection not only brings back a cherished American classic, but it also bridges the gap between the automotive industry's past and future. Don't forget to like our video, subscribe to our channel, and leave your opinions in the comments section.

[@wd8545]

I will believe it when I see it. I'm calling BS!

[@Fldavestone]

Me tooooo

[@jwmustang1]

@@Fldavestoneme 3000

[@thomaslennon3658]

I'll second that!

[@user-bo9sc9lo9x]

BS click bait. Is it April 1st? The video constantly said, "Farley said", but never once provided audio of Farley saying anything. Then just repeated the same BS about a half dozen times. NEVER click on a Clean Tech Web Site post again.

[@croniky]

I agree.. total BS.. Farley is a jackass

[@KELLYNOC]

I’ll believe it when I see it in the show room

[@johnhoward7298]

I'LL believe it when I see it in MY driveway ( & thr title is in My Name )

[@keithhoward4069]

I think Chevy is looking at making a low-priced economy truck also.

[@EMScott-le7vu]

Maverick marketed @ 22K in 2023. Early delivery @ 27 k. Pre-order & leave the dealer out.

[@haroldluck9899]

$10,000 cannot be done but would like to the Ranchero back again

[@mitchellkaplan613]

So with a 30k dealer mark up it will be 40k and they will only build 1000 lol

[@DarMcCree]

Uggggh! It’s such a horrible statement but unfortunately not far fetch… this world I tell ya!

[@pauliedweasel]

They’ll ‘F’ this up somehow.

[@largol33t1]

@@DarMcCree That's what they're doing with the "affordable" Maverick in my state. The stealerships always only have 3-5 in stock, still making the stupid COVID excuse. Then they slap on as many options as they can and mark it up $5k over MSRP. That's why the trucks never sell. I have seen only 2-3 Mavericks on the streets because nobody wants to pay $30K for a tiny truck with bling that they don't need.

[@davehefterich3760]

DON'T make it electric! Hope Ford has learned that lesson.

[@JimMooney-yg6cd]

EV’s are complete garbage…. EV’s are all about controlling people…

[@jimhollenbeck4488]

For $10K should I expect Flintstone drive and brake systems?

[@greggperez2124]

YaaaabadabaDoooooooo!!!🤣

[@darwinchapmam6343]

Maybe leave all the tech crap out of the design. Remove all the extras that are unneeded. Just a simple truck like my 1998 Chevy S10. No power anything and no air conditioning

[@keithhoward4069]

@@darwinchapmam6343 If you live in certain parts of the country, no AC unit is really not an option. Places like Phoenix can get near 130F and places in the south can get some pretty thick humidity.

[@thurley7731]

@@keithhoward4069 If the Smart Car had an AC unit for a cheap car I'm sure it wouldn't be that expensive to put an AC in the Ranchero

[@arizonastrip73]

How about the already $10000 Chinese pickup?

[@donalddowland3202]

There are a lot of people out there who had these kind of vehicles and I think they would be nice to see them again

[@briannielsen7176]

If they actually make one for $10k I'll buy one when my focus goes bad. If they can do this for the Rancharo why can't they do it with other models.

[@micharris1761]

wonder if this is true

[@mikedonnelly2604]

No​@@micharris1761

[@robertjackson2663]

Because it is ALL smoke and mirrors, typical big 3 B.S.

[@drewpop221]

Made in China and bought there.

[@davidclemens1578]

I don't know what planet you're on. I bought my 82 ranger four-wheel drive in 1982 for $11,000 because it was a demo with 6,000 mi on it. List price was $14,000. I was living in Idaho at the time.

[@johnhoward7298]

Ill believe it when I see it !!!! ( and probably buy one , or Who knows , maybe I'll buy two ) EDIT : If Ford plans to make it electric , far as I'm concerned , They can keep it !!!!

[@williamhaynes2392]

Same here!

[@artiglesias9317]

Right ON!

[@hipyshit]

If they keep it a car looking model I'd be interested

[@keithhoward4069]

@tomwade1872 The Ford Rangers were actually pretty good little trucks. Dumb of them to stop making them.

[@earllsimmins9373]

Wasn't there somebody back around 1900 who came up with the idea of mass producing an affordable automobile. They say he did pretty well financially from the idea.

[@johnhoward7298]

If You adjust it for inflation, I wonder how much it would be today ( more than ten large I bet )

[@earllsimmins9373]

Google it, some say about $30,000

[@PhilipAnderson]

It would be more important to cancel all electric vehicles, especially electric trucks.

[@JOKER-ub9ct]

All I'm going to say look at ford falcon FGX ute the similarities are uncanny, and that's a ford Australia circa 2017 and Australia was building them since 1935.

[@marksmith7054]

I loved my 64 Ranchero, I'd love to see that one come back as it was

[@earllsimmins9373]

Looks like something that they would drive in Australia.

[@garycamara9955]

Who cares?

[@dannymills9643]

Bring it Back Jim And Ford!!

[@janmckittrick1068]

Bring back a manual 5 speed...

[@joewoodchuck3824]

I suspect emissions will rise. Automatic transmissions receive instructions from a computer function which determines the best engine efficiency and best emissions specs with specific gearing under various conditions.

[@magoolew5131]

5 speed with overdrive and 4 wheel drive too Even if they charged up to $20K it would sell.

[@lecleland1]

Hopefully this will be a front engine rear drive.

[@user-pb8vc8vp8w]

Ford Australia had these for yeeeers.The photos are of a near-clone.General Motors Holden also had an equivalent. Search links for Aussie utes (utility in your speak)

[@OOICU812]

What kind of new vehicle can you expect to buy for $10K these days, even stripped and with manual roll up windows?

[@lincolnls0416]

If they do at least make it look retro like the 60s style. Now at 10k be more like 15k to 20k or even 25k with Dealer mark ups.

[@robertbolino9052]

More than that! You can count on it. Dealers will kill it by Greed Pricing!

[@plurz215]

This is a ute, ute's are great. Regards, Australia

[@kenfowler1980]

Exactly! The picture at the start looked like a Australian Falcon ute

[@jean-marcandjoshua-petsjournal]

Looks like a ford Falcon Ute.

[@garyclark5103]

I’d buy one today

[@robertbolino9052]

The Dealer will not sell one to you till they get one in and see what the can price it at! Count on it!! Been there, done that! Twice!

[@daviddill5227]

A $10k price with the average UAW worker making about $150k salary and benefits, I will believe it when I see it. It will likely have a 2 cyclinder engine with a turbo on it, LOL

[@DarMcCree]

😂😂😂😂

[@flouisbailey]

Could be a two stroke, contact Kawasaki.

[@magoolew5131]

Maybe a 3 cylinder?

[@ralphwilliams9174]

no turbo

[@EMScott-le7vu]

What makes you think that cheap vehicles will be produced in the United States? Look to Mexico Canada or Japan.

[@lhenneman6447]

Bring out a 4WD version; I’m in.

[@andreaskummer4212]

Well let's see what it will look like. Loved my 71GT with 351 c engine.

[@patriot9455]

Imagine a base vehicle that offers manual windows, A/C an option instead of standard, manual brakes, and the use of "last years" sheet metal from the Taurus, a vehicle that is large enough for the average large frame American.

[@timclarke9627]

This from the same Farley who said he would stop the "Market Adjustment" price robbery?

[@jeffoneil8021]

Nice I’d buy one but when I see it I’ll believe it

[@BtRct]

Yes, the MSRP will be $10,000 but the dealer markup, dealer add-ons, and stealership fees will put the car at more of $23,000, not including taxes and warranty.

[@robertbolino9052]

Your Low!

[@georgekane1985]

There is no way that Ford can produce a new vehicle for $10,000. I think it would be extremely hard to find a good used vehicle for that price!

[@flouisbailey]

Made in Mexico!

[@flouisbailey]

@@jdrhea6712 You were rather emphatic about George’s belief Ford couldn’t make a $10,000 truck. Any thing to back that up other than used vehicles could be acquired for $10,000 or less.

[@brucefeela6076]

I can't wait!!

[@grayharker6271]

It doesn't matter what spends to build it. The dealership will still jack the price x3!

[@phillipcoffman]

I hope it least they put a four-cylinder in it with a turbo but we know that's not gonna happen for a starting price of $10,000 you're going to end up at least somewhere around $15-$16,000 just have to wait-and-see

[@dhickman4570]

Depends on a large Chain and sprocket or a small one.

[@alfuller1332]

I was thinking the same exact thing but at that price point, won't it compete with the Maverick?

[@phillipcoffman]

@@alfuller1332 to me all they're doing is is fighting in house against each other

[@garycamara9955]

I hope it has a V8 and not some lameass electric lump.

[@alfuller1332]

@@garycamara9955 not for ten grand, forget it.

[@kirkjohnson6638]

For $10k, it will be made of cardboard and have a set of pedals to power it.

[@georgestewart1042]

click bait

[@billcheek4308]

Wanna buy a bridge?

[@robertPalawan]

I would buy one...for sure!

[@johnreed419]

I hope they keep the old body type,and the talked about price. I hope it isn't a bate and switch. It looks like they are just going make another Maverick, but just call it a ranchero. I want a 2 seater pickup with more mpg.

[@user-cq4wb5kk7t]

That 5 HP Briggs and Stratton won't be enough power they will need a turbo

[@JimMooney-yg6cd]

I believe it’s a new “weed eater “ motor

[@KA9DSL]

Ah ah oh oh don't let the rain come down, $10.000 that will be the day ay a,when I buy. Click Bate!

[@garycamara9955]

I love that 58.

[@rogerturner2244]

I wish they would bring back to Chevrolet tracker I had one and it was awesome

[@user-oq3lh1js2e]

yes we need an affordable car in todays world even if you only make under 45k a year

[@josephbourgeois210]

Yeah we chased ours one time in reverse what fun as a kid wonder if it will still be that fun or did they finally fix the issue 😅

[@fairlane19641]

I hope they do it !

[@garyhull5617]

In the distant words of Arrowsmith:....... "Dream On"

[@geraldlindblom4896]

It's Aerosmith

[@garyhull5617]

@@geraldlindblom4896 Shame on me!........But, in my defense,........both days I attended school, I was late for spelling class.

[@harryebbeson]

I had a 62 Falcon Ranchero, best car I ever owned. Just take all the computers out of it and make it simple!

[@MartinP1214]

Put one on order for me.

[@BigElCat]

Cool !

[@briancady1523]

Nice to see the these come back but not ev. Better pricing for more affordable.

[@davelarnder2589]

When will t come to Canada and at what price?

[@richardcasey7521]

Click bait. There’s no such thing as a $10,000 car. $10,000 will be the dealer’s added Market added $$.

[@roabarton7962]

Wish they'd bring the Toyota IMV 0 to North America... Still interested in this though. Might even trade in my Ford Maverick.

[@raymondmarcinkowski5514]

I had a 76 Ford Ranchero 500, 351 Cleveland C6 transmission thrush side pipes in the wheel well I put a M50 Tire didn't have to tub it

[@davewhite4205]

It only looks like the Ford falcon that was sold in Australia until they closed the factorys a couple of years ago. Its just a copy

[@weberaudio]

Please... post something when you have something. I have seen so many variations and conflicting stories about this that it is tiresome. However... something that has a Fusion style front end, with a half-cab design and a bed on the back would be kinda cool.

[@Nitromudder]

Can't wait for the EV El Camino for $50,000 that no one wants to get released!

[@garycamara9955]

I had a 59 Ranchero, we have a 65 Ranchero. (my daughters)

[@vondbarker3414]

need to have a small v8 in it for towing!

[@tonymorgan328]

A nice collection of old Rancheros, El Caminos, etc. Almost turned it off after the 250th. picture of the old ones. Not much to show of the new 10k Ranchero though.

[@user-xb5zs2gr4h]

❤😂😢😮😅😊 if they do ranchero I will buy one that I could afford and hopefully it’s a four-door. That’ll be perfect for me cause I’m 62 long leg that fit perfect in it. I got a tiny focus now SE

[@user-mj1gp9uy2t]

It’s the Ford Flintstone 1000!😊

[@earnestwood5236]

Looks like a Australian Ford Ute

[@papajeff5486]

No new car in the US will be sold for $10K. Not gonna happen. Base model Ford Maverick price, in my area, is $23,400.00. That’s what’s on my computer. I’ve been looking around and haven’t seen it yet.

[@bmxpicker]

What dealership in Arkansas has them,🤷🤷 I'm ready to 💲buy one✔️

[@lalutte65]

Ford has said it will start between $20-24k, add to that in initial stealer mark ups and $34k is more likely

[@dexburwell]

speaking of Ranchero……on the other side of the pond - return of - Matra (Simca) Rancho comeback as a rear or AWD with diesel engine 🤷🏻‍♂️

[@mojavedesertsonorandesert9531]

Ford should call this new truck the "Recall!" 😂

[@micharris1761]

I would buy two of them the moment they offer them

[@eugenefleming1614]

If it is a hybrid I will get one

[@terrycapps1026]

Believe it when I see it!

[@McGruff2008]

Available all wheel drive on an extended cab, I might be interested.

[@gotchagoing4905]

Bringing back the Ranchero is a very good idea, and the $10k starting price is also sweet, but NOT doable. IF they actually bring it on line,I think the starting price would be mid $20k, which would still be very doable.Now the question(s) be, will they actually bring it back? I think yes. But more importantly, should they bring it back, will it be for sale here in the USA? Depending on the actual size, it would be GREAT with a 5.0L Coyote mill and a 5 or 6 spd manual trans as an option.

[@charlescolemansr-pq3ig]

I had 69 l ran l 60s in back and f 60s in front it was a classic then and still today

[@matallens3006]

Look like theyre basing it of the Aussie ford fg / fgx series but utility from what the title page picture looks like .🤔🤔🤔🤔

[@jimmyatnip2510]

If they bring back the styling of the 50s and a price around 10 grand they will sell them as fast as they can turn them out.

[@josephmassasr2971]

I want one

[@ConnieWilsonbricks101]

I hope it’s at least 4 cylinders.

[@billjackson1317]

I hope they keep it a 2 door car truck style like the past. I hope they just don't use the name like they did with the maverick maverick 4:37

[@robertbolino9052]

4 doors, are the best thing that ever happen to the Pick Up! And 4 doors option, is right for this truck!

[@davidsteffes2981]

I'm 75 years old today and I want one!

[@itstherick]

Awesome! If it’s true.

[@user-up6ug2ek2q]

2025 ranchero make it interior and have added up grades as the customer wants. Give it a small 6 cylinder for some towing. Maybe a hybrid something like the 2.7 Ecco boost

[@anorthernhiker]

It was first made in Australia not the US

[@bretmavrick-ph2ip]

❤❤❤❤❤❤

[@randallwilfordweaver810]

There are so many of theses different car companies that are making small trucks around 10,000 dollars I will buy one if it’s AWD AND GOOD ON GAS

[@robertusa1234]

Unibody pickup are on. But the price point is impossible. I’d be thrilled if it start around 25,000.

[@JeffreyQJones]

Looks like a poorly made fusion with a box to put the parts you will need to fix it in

[@user-yr1dt4lh7c]

$10,000 will be the markup above MSRP, not the actual cost of the vehicle.

[@3751642]

Ford can't make a dependable $80,000 truck and it is considering a $10,000. Ranchero? Let the factory recalls begin.

[@thomasinterian5537]

Does it come with an engine wheels and tires? How about doors?

[@JohnnyHawkins-mt9rc]

Give a hundred!

[@Coruptanimation]

So the ranchero and el caminos will be back? If they aren't stupid, I'd like one.

[@michaelhopkins4296]

Toyota announced the same thing a month ago saying they were to produce a 10K truck. Follow the leaders

[@peterlisyak5396]

All I see is an Australian Ford Falcon Utility

[@zackbundra7829]

If they do produce a new ranchero it better be a suv frame chassis

[@Kevin-kr5ok]

Do it !

[@thehoneybadger8089]

How about a 4dr crewcab 4x4 with a/c for $14K?

[@user-ss6zt2mo1l]

It’s probably $10,000 to hold your spot in line, for an $80,000 auto.

[@FosterCovers]

Fusion/Ranchero 😊