Ford EVs are in HUGE Trouble...

Ford CEO Jim Farley reveals the staggering losses Ford faces in the EV market, attributed largely to Chinese competition. This video dives into the details behind Ford's struggles and its response to the growing threat from Chinese automakers like BYD.
Farley points out that the influx of low-cost Chinese electric vehicles is posing a significant challenge to Western automakers, with potential revenue losses of up to 30%. To combat this, Ford plans to develop a dedicated team and a small, affordable electric vehicle to compete directly with Chinese models.
Analysts predict a significant shift towards electric vehicles in the US market, highlighting the importance of affordability in driving adoption. Ford's move towards a more affordable electric vehicle reflects this trend.
The video also explores Ford's innovative approach to electric vehicle development, focusing on creating revolutionary products rather than simply adapting existing models. Insights from Ford executives shed light on the company's strategy and the evolving consumer preferences in the electric vehicle market.
Despite Ford's efforts, questions remain about the long-term viability of the electric vehicle market and the impact of Chinese competition. With BYD poised to enter the US market, the automotive industry faces a challenging future dominated by affordability and innovation.
Are you prepared for the electric vehicle revolution? Watch the video to learn more about Ford's electric vehicle strategy and the challenges ahead.

[@karld001]

Last I saw, the Mach e and lightening were a disaster.

[@chaosfi]

Just think, if Ford had instead of making a pickup that can't tow, they had started with something like the EV-1, that came out in the 20-30k range, then that $7500 subsidy could have actually made it an affordable option !

[@_IcyCube_]

It shouldn't be the responsibility of the individual, but the cooperations and governments themselves that should care about the environment and worry about the future. The individual consumer has a tiny carbon footprint, someone can live a 100% green lifestyle, but the earth will still succumb to climate change as long as these billion dollar companies are creating mass amounts of waste. I myself try to minimize my footprint as much as possible, but there's only so much I can do when everything I need is wrapped in 20 layers of plastic and everything I buy I have to thrown out a bunch of plastic and other shit that just ends up in a landfill. I have no control over that, especially in this economy when buying alternatives that are green have been priced up so much it's impossible for the normal person to buy it regularly. So it's up to these massive billion dollar companies to make sure they're creating sustainable products, so I as the customer isn't making sacrifices just to been environmentally friendly, and it's up to our governments to make sure these companies are doing the right thing, and making them pay massive fines, and stopping the sell of products if they do not follow the guidelines set out.

[@Sony_Toprano]

Nobody wants shitty heavy battery electric fire risks which are banned from undercover parking and car-ferries😂 Toyota is out. They're sticking with hybrids.