The Kulture Study: JOOHONEY 'FREEDOM' MV REACTION & REVIEW

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Watch the original video here: • JOOHONEY 주헌 'FREEDOM' MV
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#joohoney #freedom

[@alantes]

46 minutes?!?!?! Royal treatment for the love of my life; my KING Jooheon. Thank you for being so generous with your time. His fans appreciate it immensely.

[@iae987]

Jooheon and monsta x has always been special and it still baffles me how the kpop community in general has been giving them dust. People reject the unfamiliar i guess. But keep on being the unicorn you are Jooheon. Don't let anyone dull your sparkle.

[@chaemochi]

the fucking duality shift in the beginning makes me clench my pearls EVERYTIME. its wiiiiild how good Joohoney is!

[@lucasbieber9051]

When my sisters and I first watched this we literally died and had to replay the video 60 times🤣

[@insiderpjs7104]

This is honestly one of this channel legendary reactions now🥹 Jooheon had us all gagged!!

[@koizakura7]

this reaction is everythingggg

[@Moomoo0013]

OMG FINALLY!!! Monsta X is sooo slept on it’s insane 😪 Joohoney’s entire album is AMAZING 👏👏 FREEDOM is THAT song 🔥

[@DebM88]

Jooheon is amazing as is Monsta X. They are very unique and I feel like they don't care too much about trends and stuff like that, they just want to make music.

[@alantes]

The MV is utilizing all sorts of light and light effects; sunlight, cold daylight, black light, candle light, spot light, laser, mirror reflection… it was the thing that had truly stimulated me the first time I had seen the MV. And the album is called LIGHTS btw. As the rhythm accelerates toward the end, the light effects get more volatile and invasive. It is so effectively and beautifully calculated. Too good.

[@Princess_Qx]

What I really love about this piece of work is that Joohoney effectively incorporates a black cultural artifact in the choreography. Krumping is such a vibe for this song! Black men originated thjs style to express their anger towards the world which cages them into a violent reality. To assert their agency, they use exaggerated movements to communicate with each other & others which then creates a sense of belonging in their community and outside of it; in addition, there is a sense of freedom that comes with this that results from being able to comfortably express yourself without any restraints; its such a humanizing experience. He encapsulates this in the music video soooo well. Like, yes he had creative freedom when producing music but he is letting it be known that he won’t be held by certain limitations placed upon him by anyone who cannot share his vision. FREEDOM is definitely a favorite of mine.

[@xwhy888]

black men this black men that yall really cant go a day without making everything about your race huh like why so attached to it? is that all you are?

[@geeohlul]

this song deserved so much more it was amazing

[@Amanda-ik1wv]

This really does feel like his story. I always felt the opening ballad-y part was almost like a dream sequence (prior to him being released or breaking free from the cage he's in) and then continuously finding his freedom. Soooooo cool! Monsta X are something else man. How can one group have Jooheon and I.M the most complimentary and stable rappers perhaps in the industry (plus songwriters), Kihyun - the intense and punchy chorus killer vocalist, Shownu the leader of all leaders, Minhyuk - Variety genius, and Hyungwon - visual, DJ, composer and "meme guy". Every single thing they've done this year has been 10/10 for me. REASON, LIGHTS, OVERDRIVE, THE UNSEEN, honestly, it boggles my mind how good they are.

[@myabditory5363]

I love that he shows how free he is in terms of creativity and range. This song shows he can do it all

[@mellon_collie327]

This is truly a masterpiece!!! This song is like Joohoney himself as a person, where vulnerability, anger and strength coexist. All that's felt in the midst of that tension is his freedom. As a Monbebe I'm just so proud of him.

[@user-cv7ws8bs2k]

thank u for your reaction. joohoney is a literal MUSICAL GENIUS

[@gogumagal]

OMG YEESSS THE DANCERS YOU POINTED WEARING WHITES ARE PRIME KINGZ. they're the most famous krump dancer in korea, the leader, Trix won the krump world competition and he got his stage name Trix from krump dance genre founder. the other krump guy you said handsome is my hubby (lol jk i wish) his name is Knucks. Prime Kingz participated in Mnet's dance crew competition show Street Men Fighter last year, it's a ton of fun and exquisite dance battles.

[@reemyland]

I still haven't recovered from Freedom honestly one of the best solo debut songs ever joohoney is a genius all rounder 🔥 thank you for this wonderful reaction

[@feyshawhitestar7239]

I literally can’t talk about this MV without using the words “epic” and “masterpiece”! 😍👏🏻

[@5lovelycarrots]

Jooheon is a real diamond in K-pop, he is so underrated it hurts. My man deserves all the praise 🙌🙌🙌

[@isalvim]

46 min 😭😭 oh i already know this is gonna be great

[@Ram875]

THANK YOU! For all the flowers to Jooheon and the MV, deserved! it is indeed Joo's baby :')

[@sohn2212]

JOOHEON IS ART

[@alisonrenaud6432]

He has a Lee Mujin service ep! This is incredible! The drums at the end remind me of older tvxq music like Keep Your Head Down and Maximum. Not that the whole songs are even remotely similar but the drums just remind me of those songs for whatever reason lol. His whole album was amazing! He's just pure talent. I cant wait to hear more of him and see how far he can go as a soloist! 🤌

[@ajmonbarmy2927]

As time passes, I realise jooheon is in the G.O.A.T category.

[@stayberrylatte]

the first time i listened to Freedom i was so silent 😭 i was just so amazed by it you can really tell Jooheony poured his everything into this album 🔥

[@DBSKfanEternally]

Lol, when you were about to start watching the MV and said "I'm ready for this", I was like "No, you're not!" 🤣

[@jisungsguitar]

it’s still so mind blowing how well he worked these sounds together. like they transition so well that it doesn’t feel misplaced and i love that

[@chaeleebreezy4688]

I found out from other monbebes that the beginning sound is a clip from find me which made me even more emotional over this.

[@blackpearlstuds]

Welcome back. I love this breakdown of Freedom. I have enjoyed a lot of music this year, like artists are putting it all out. In the midst of all that, Freedom is truly something special in my opinion. I actually did cry more than once watching this. It is a beautiful piece of art, and it is so full of Joohoney, I am just so proud of him. This man is an incredible artist. I have to agree with you that what Joohoney gave us is something outside of Kpop with this solo debut. I can hardly wait to see what he creates next.

[@anetnemeckova5592]

Thank you for this incredible reaction I was so waiting for ur reaction, u made me emotional all over again rewatching this with ur insight 🙌🏻🥺✨he is just THE best the only one who can pull something like this. As he said this is joohoney genre, it’s his world and we just live in it 🔥

[@monek514]

Joohoney is One of a Kind. He is a true artist, a true performer. A type of person who will put not only his talent to his work, but will pour his heart and soul as well. He always connects to his viewers and listener. He was born to be who and what he is today. Thank you for this reaction. One of the best reaction of this song. Love it and more power to you!!

[@y2ks3]

Ive been waiting for this!! Jooheon’s my goat 😤

[@aSUGAaddiction]

Oh ive missed you! This song slaps and your reactions are the best.

[@alfaaby]

Sonically and lyrically his one of the greats. He knows how to touch someone with his music.

[@Moomoo514]

your reaction to the beginning was so funny, mostly everyone was confused when it started of as a ballad but then he really came and knocked us out. Jooheon truly is the ACE of kpop. He's beyond incredible.

[@alantes]

Apparently all this was a very emotional experience (and job) for the dancers. They kept on saying how they favored JOOHEON above all the other idols as he was always the kindest & most generous toward them. Apparently he wrote hand-written notes for every single one, personalized for each individual which really moved them. There are bts videos of them venerating and complimenting him. I am a massive fan, and I could see he was on the verge of tears as they contended. There was also a rumor among the fandom that one of the dancers toward the back was SHOWNU, but that has proven to be false.

[@camilleoctaviano]

Jooheon is an ultimate ace thats for sure.

[@fabiolamachuca]

I absolutely loveeee when Jooheon gets the recognition he totally deserves!!! Thank you PDnim for being so insightful with our Jooheon's baby, cause it is his baby, as you very accurately said. 💛

[@doria4512]

my new favorite pd reaction! it was beautiful seeing them genuinely blown away and going deep fanmode and into a monbebe origin story. one thing about pd is when they go into deep analysis they go DEEP, it's such an insightful and thoughtful reaction, so well and beautifully worded too. also breaking into cold sweats is soo real thank you for giving this masterpiece the reaction she deserved!

[@neo_meraki3697]

I was waiting for you to react to his solo debut!! I knew you'd love it haha, I really agree with all the things you pointed out about this, Jooheon's ability to express his emotions not only in his songs but in his performance and song production is just amazing, I feel that he is showing us that he is embracing all the different parts of him and finally feeling free, omg this song can be interpreted in so many ways and I love that ❤

[@kofikins]

KPOP'S ACE ✨

[@leflusz]

I really love how hyped you are watching it! And Joohoney? He's in a class of his own.

[@user-꿀단지]

Our baby honey rice cake has such endless potential and skill, it is mind-boggling. All rounder Lee Jooheon 👑🐝

[@zainabazary0822]

I love love love every second of your reaction ! I've been waiting for you for too long ...

[@Double215]

Thank you so much for this epic reaction. I appreciate you so much because there wasn't enough hype going on about this music video!!! I needed this so much, so thank you! I am 100% in agreement with you about how awesome this song and album is.

[@laveenaservai5736]

sheeesshhhhh i missed your videos so much i used to watch old one's💀

[@Barbistoria]

Best solo debut ever. Joohoney is such an amazing artist

[@imchangkyun6793]

THANK YOU FOR REACTION JOOHEON'S MV!!! I LOVE THE WAY YOU HYPE THE SONG 😭💗

[@patrikondemor]

I wish Monsta X got more noise on the kpop comunity with their comebacks. Joohoney is a musical genius and i am waiting to see what he will bring on 2025❤ I really hope Joohoney sees this. It was a great and refreshing reaction.

[@monsabotage]

Thank you so much for putting it on KZbin! This is my favorite song in 2023 according to Spotify Wrapped and of course my personal feeling. Words about him waiting to unleash himself in the debut are true. He did tell many times during promotion that it's his first album after 8 years, he did wait long. I love the meaning of the last scene. Being the light in the midst of the dark. It's a powerful idea. You don't wait to be saved, you become the light yourself. At least this is how I see it.

[@hoodootomod8508]

can't agree more with that "i almost cry" part kkkkkkkkkkkkkkkkkkk

[@rlkookie2576]

yeah,joohoney is real artist！！！The man on the next level！！！

[@frostedjosieos3193]

That ain’t Joohoney, that’s Joosus Christ and he took us to church.

[@aliefrasi7527]

Every time I listen to this song It feels like new. It's just Joohoney song. The lyrics, the video and the dance all go together, like you fell everything. I feel so proud of him 💙

[@YourDreammGirl]

As soon as he said "I'm ready for this", I knew he was NOT READY FOR THIS!!!! ❤‍🔥❤‍🔥❤‍🔥

[@PatyContexto]

PD: I'm ready for this, '2 secs later' I'M NOT READY FOR THIS YES, Jooheon has all going insane again!!! It's like a church! All hail Jooheony onehunnit!!

[@purpuracaelum]

I feel like I'm ascending whilst listening to freedom. this man is insanely good!

[@delariean]

Hey glad u liked it. Now give Shownu x hyungwon song love me a little a chance in your catch up of MonstaX along with I.M’s overdrive

[@ecemakpnar3758]

Joohoney always a beast 🐝👑💪 Can u please also react to I.M - Overdrive it is also 🔥

[@LindsayWench]

I DID cry the 1st time I saw the video (because I’d listened to the song first so I didn’t get the shock you did)

[@Tania_ruiz]

Man... You won't believe how desperate I was for your review of Joohoney's Freedom 😭😭 I really used to come to your channel every month to see if you have uploaded something about it... And so I got your reaction first in my time line today 😭

[@alantes]

Exactly the same here.

[@julieduong6571]

You 5 months ago...me & 70% of Monbebes 6 months ago have S A M E reaction w/45 seconds then 😱🤯

[@imoddddd]

주헌이 이거 봤어야 되는데 나도 울면서 볼 정도면?????

[@vivitapozo]

Jooheon is a tremendous artist, he is so talented and he delivered a masterpiece to Monbebe ❤❤❤❤

[@AlyonaKlass]

Dear PD, It’s been around 3 years since I watched the first video on your channel. I’ve seen reactions to MVs by many people of different professions and with different personalities and, for some reasons, was sure I would not watch any more new reactors if their videos pop up in the recommendations. But I decided to watch yours because not many people react to CNBLUE. That was the moment I fell in love with this channel. Over these 3 years your videos have become a real therapy for me. I’m always eager to watch your reactions, after a long tiring day to relive stress, after a productive day to pamper myself for a good job. I rewatch your videos again and again and every time they make me happy, every time I laugh and cry with laughter. Thank you for blessing my life with 'The Kulture Study'! Please, be healthy and happy! I remember you reacting to Wonho and not saying anything around 20 seconds and it was such a pleasure because I felt that the person I admire perceived the song and the MV the same way as me. 'P' in 'PD' stands for PROFESSIONAL. The cinematographic aspect of creating MVs is what I feel other reactors’ videos lack. And you FEEL music. Your genuine feelings and the words to describe them help me to understand what I feel when I listen to a certain song. This time it’s 'pure awe' 😊 It turns out we feel music almost the same way. These are some of the reasons why I appreciate your videos. I’m also gonna put this out into the universe: I WOULD LOVE TO SIT DOWN AND TALK WITH YOU. I don’t know if you will ever read this (I hope you will, though 😊) but still let me wish you best of luck on your way! Thank you once again! Best, Alyona

[@Oladushek_medovy]

Good luck! 💫

[@Ram875]

Also: 2:10 that statement was a lie, lol

[@mjjasminekim4373]

finally!!! i was wating for this!!! thank you for your reaction i love this!!! Joohoney is obviously a genius!!!

[@MrFries4slayer]

Thank you PD for reacting to Jooheon's mv💖 I am excited for your reaction to his album!🌟 I was sad seeing that there wasn't enough praise for his work and it is an incredible work of ART✨️

[@lucia_g297]

I AM SO GLAD PD REACTED TO THIS MASTERPIECE AND FREAKED OUT AS MUCH AS I DID 😭

[@luisaoliveira4586]

Jooheon is amazing

[@tonyilias2561]

Still my favorite video and music video of 2023. Instantly 1 of my favorite music videos of all time

[@nikkolehernandez5999]

i always love watching your reactions! It is so nice to see someone react the same way and appreciate Jooheon in the same way!

[@marianabarreiro2957]

he really said im an all rounded idol

[@yukusss]

This reaction to my idol is LEGENDARY.

[@hitomi272]

I was waiting for thissssssss!!!! YESSSSSSSSSS I KNEW YOU WOULD COME THROUGH!!!!!!!

[@honeyosam]

I love the beggining of the song cause (at least for me, a brazillian) it sounds so much like a christian song lol I love this song so much

[@sirushononinyan629]

find yourself someone who looks at you the wad PD looks at Honey and his work😭😍🤩

[@sweetk1904]

Please watch IM’s solo debut song!!

[@songtranslationkpop]

JOOHONEY IS THE BEST 👑

[@LifeLongJWalkerz]

Where have you been😢 I thought you’d never react to this one, I almost sad….

[@narcissamore]

Thank you for your detail reaction, I really appreciate that

[@arcoirismiel7876]

He perdido una hora de sueño, escuchando lo increible que es Joohoney ♡

[@adami8o853]

Thanks for the reaction ☺️ Joohoney is amazing , is everything Plissss, reaction to full Album of joohoney 💚💚

[@spectral__]

Appreciate you listing all these unlisted videos so we could at least have some content, even if it's old news for patrons.

[@zainabazary0822]

Exactly !Jooheon deserves MORE!LITERALLY MOREEEEE!!!!

[@yurenna252]

One of the best masterpieces ever made ✨

[@ajmonbarmy2927]

Honestly, when I first saw this it hit me just like jimins set me free. I never expected tbdt from jimin it blew my mind. Jooheon I was thrown at the beginning and then the dark rapping. He is just absolutely incredible. His vocal, rap, intensity, charm, swag, dance and style he really is unique.

[@jenL_7]

Loved your reaction to this epic video! Jooheon has definitely raised the bar for K-pop idols debuting solo with this track/album ❤

[@enyaaafgg]

I was waiting for your reaction💖 thank u makes me feel so proud being his monbebe 💖

[@leah3029]

Totally agree. This is unrateable. Can honestly say I don't know anything like this song, its so creative, such a treat.

[@bubbling_beez]

is this a reupload or am i tripping?

[@mgw9127]

Still waiting for your reaction to the X-ray episode where they do the first drama and the episode where they are psychoanalysised.

[@alantes]

Nobody has forgotten the multitude of charms and the violent allure of Dodo-yah…

[@snoopygirl98]

It’s 1:00AM and its taking every ounce of my strength to not wake up my entire household 😂 PD so shoookkk

[@hannahhaghnejad5304]

I've been waiting to see your reaction for a long time I knew you're gonna love it

[@meshaela3802]

HE ALWAYS DILVER HIS OWN UNIQUE STYLE

[@CelesteriaAmne]

I am VERY late to this but I want to comment on your response. After Wohno left the group and Shownu went into the military I kind of lost interest in the group as a whole. Jooheon has always been my bias so he always had a special place for me, but this song and this music video? It rekindled my love for Monsta X and Jooheon. I remember a live he did, recording lines... they were for THIS! Even in that live he was extremely passionate even during the recording process. Remembering that and watching this... I did cry.

[@mangavavoune5070]

thank you pd nim

[@zainabazary0822]

I waited for this video for like ages PDnim! now give IM solo debut under sony named OVERDRIVE a chance !!! PLEAAAAASE !

[@tiffanytd3166]

Thank you for react our JOOHONEY ONE HUNNIT!!!! ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

[@alantes]

FINALLY!

[@BeludeGago]

Our jooheon is just... a genius! the king! Top of the top! And you should watch the live stage!! He slay it... vocal, dancing, rapping performing... everything. The whole in one! Jooheon worked hard in every detail of this album!