The Kulture Study: NewJeans 'How Sweet' MV

[@data_rot]

I can't believe people are calling this their weakest track, it's so smooth and chill and groovy and I'm addicted to it.

[@fishbones1680]

it seems like that due to the music video being not on par with their other mv's, the song itself is amazing.

[@8radyn]

I knowww! I’ve been listening to it nonstop.

[@uriuruiru]

Twt stans are just like to complain all the time.

[@fishbones1680]

@@uriuruiru real.

[@theresatran1694]

right?! it’s perfect for summer !

[@peterpancake119]

As a Taiwanese, it's so refreshing to see K-Pop groups film their MVs in Taiwan! New Jeans truly never disappoints.

[@yugurtz]

Had no idea until NJ posted their behind video. Super neat.

[@lilychouchouz]

i think illit also got their concept photos taken at taiwan for their debut

[@Clive1891]

If you listen to this song while driving, you'll know that it's the best song by Newjeans. They're different from any other previous Kpop groups . Unrivaled!

[@leastselfawarepotassium]

100%

[@ngeo88]

I did it since released, I just click repeat and repeat, even the instrument also good to listen 😊

[@jes3475]

I always play this while driving like the only song lol

[@dabadeee]

this but for supernatural !!

[@urhypeboy]

This is DEFINITELY not their best song lol. Have u even heard Hype Boy and Ditto?

[@王詠霖]

For everyone who doesn't know, this MV is actually filmed in my hometown, Taiwan. I will give you the locations' addresses according to the MV scenes: 1. ~00:50, 00:57~01:22 --> "Yutian, Wanli Dist., New Taipei City (the road view)" 2. 00:51~00:56, 02:51~02:56, 03:01~03:17 --> "Fujin St., Songshan Dist., Taipei City (Including the Furniture Shop 'LUNACASA 夏月家居')" 3. 01:45~01:57--> "Qilidan Rd., Jiaoxi Township, Yilan County (the road view near the Jiaoxi Station 礁溪車站)" 4. 01:58~02:15 --> "Deyang St., Jiaoxi Township, Yilan County(the level crossing)" 5. 02:16~02:31 --> "No. 61, Ln. 244, Guilin Rd., Wanhua Dist., Taipei City (the convenience store)" 6. 02:31~02:50 -->"Sec. 3, Heping W. Rd., Wanhua Dist., Taipei City (the bridge)" Once again, welcome to Taiwan. Come to my hometown and visit these wonderful places and kind Taiwanese people.

[@de68a]

This is amazing details. I enjoy finding out all MV location information!!

[@julybarbour]

This comeback is so underrated. New Jeans really came out with a breakup song that doesn't make you feel mad or sad about a breakup. It makes you feel good about it in the most whimsy way.

[@2xcrzkxk]

Their chill charm is really iconic. The best vibe

[@민트초코-g3n]

살 빠지셔서 못 알아봤어욬ㅋㅋㅋ멋있어지셨네요 뉴진스는 언제나 최고의 노래를 들려주죠 이번에도 마찬가지였어요 뉴진스 화이팅🐇🐇🐇🐇💙💙💕💕

[@gregorystockton8139]

It's 11 out of 10.

[@urhypeboy]

Yes, Hype Boy is.

[@khzxjrx5340]

@@urhypeboyhow sweet is on the another level🎉

[@chknudlesue7109]

New Jeans is always a bop fr

[@늘조롱이]

“They did it again”

[@LeonValenti]

Every NewJeans release I tell myself it's the best one yet, but I still listen to all their songs on repeat. They're one of the most timeless K-pop groups in an age where trends expire overnight. How Sweet is one of my favorite songs for sure, but they have too many bangers that my top 3 changes every week 😵‍💫

[@poor_gentleman]

형님 얼굴이 반쪽이 되셨습니다 ㅎㅎ 인물 나오십니다😄 존잘ㅋㅋ

[@mayamayang6051]

Other kpop songs may blow your mind and have you listen to it in on repeat, non-stop for months only to stop altogether after, BUT NJ songs are something that you listen to consistently. I get why they referenced Jeans in the name. It's not an outlandish piece of clothing but it's something you always get back to at the end of the day.

[@soysauceboy2023]

Yeah, this song will sound good 20 years from now. Many current KPop songs might not.

[@darcyanddutch]

Seen a bunch of reactions but this is the first to REALLY get into the different perspectives in the editing. Very enjoyable and eye opening insights that certainly adds another layer to this "simple" but extremely complicated to create MV. NJ's doesn't miss. Eagerly awaiting their next release on June 21.

[@seocho-s9w]

just newjeans vibe...great..again..again..super natural~

[@jaynadiah5498]

once you understand the genres they use you realise they are vey less 'pop' based and more 'clubland' based.. thats the 'newjeans' sound that i see 90% of reactors unable to explain...... its what makes them sonically sound so mature... since the getup ep they been using 4 90's clubland styles that are different but close enough to mish mash together... for the most part its 'uk garage' but mixed with 'dum and bass' 'jersey club' and 'miami bass'... up to this point they have centered around uk garage being the prominent sound.. but this tune is prominent 'miami bass'... hope that helps :P

[@valentineyves]

Can you recommend some songs that are similar to NewJean’s? 😊

[@jaynadiah5498]

@@valentineyves for uk garage.... artful dodger 'all about the stragglers' album... in particular on that album 'rewind', 'movin too fast' and 'twentyfourseven'... newjeans 'cool with you' and 'new jeans' would fit right on that album and you would just think they are artful dodger tracks. Sweet Female Attitude 'Flowers' gives 'supershy' vibes... miami bass of 'how sweet' give ghost town dj's 'my boo' a listen.. new jack swing of their latest song supernatural give bobby brown 'every little step' a listen.. watch the video for that because the choreo is so inspired from that as well.

[@siuchek]

I don't normally leave comments but i can't help anymore to say something. I am a 40+ year old Chinese from Hong Kong and a total stranger to kpop, except perhaps Gangnam Style and Black Pink (not because i love their music, it's just my 7 years old have to play black pink in my car). To me, kpop is just pretty boy, pretty girls, great choreography and a lot of sound editing, which is not to my taste. This changes when so much news on the net talking about the whole Hype fiasco and the new girl group - Illit. Out of my curiosity, i had a listen to "magnetic" and wow that was amazing. Then people are arguing whether they are copying another group called Newjeans, so i randomly choose one of their song (i believe is Super Shy) and literally i am falling into the "rabbit" hole ever since. In my opinion, as many KZbinr had said, it is the kind of "girl next door" vibe that got me hooked. You can feel the sincerity in every of their song and the vibe that gives out are genuinely originated from their cheerful personality. The friendship in this group is so real that makes their song so sincere and great. Of course, their mv are off the chart. I just wish Ador and Hybe can really sort things out and let these girls continue to thrive. It would be a shame to see these girls become the collateral of a power struggle.... Btw, my 2cents, i think the shot of Danielle filming Haerin with the lolly in her mouth inside the grocery store is a call back to Hybe Boy Danielle / Haerin version when Danielle just put her lolly into Haerin's mouth.

[@mahabubajannathashi1199]

NewJeans are unrivalled 👏

[@TheSachiness]

I'm Brazilian, and I was a kid in the 90s, and this song and the girls' looks make me feel REALLY nostalgic. Miami bass was the basis of Rio funk in the late 80s and throughout the 90s, so for me it's like going back in time, and what NewJeans does best is that this feeling of time travel is very smooth. It doesn't sound like a group from the 2020s simulating the 90s, but rather like something straight out of the 90s. And I think it's interesting to talk about my experience as a Brazilian because ETA also has a lot of dialogue with the original sound of Brazilian funk, so for me, ETA and How Sweet fit together very well in the sense of bringing this nostalgic immersion to me. These two tracks are among my favorites, without a doubt.

[@lucasochoa3525]

I think the reason why the MV has a lot of POVs from animals and stuff is because of their collab with the one Japanese artist, and the ending with hyein looking into the cassette player introduces us into the other part of their future comeback

[@DP-mv7ph]

Takashi Murakami is not known for animals but for that one flower

[@lucasochoa3525]

@@DP-mv7ph oh yes that is the name, but I think it’s like his art style or something. They had a teaser of a collab with him and the style looks similar to some pieces in this video.. not sure tho but that’s just what I thought of when I had watched the video a few times

[@joeE-kt8of]

notice the crowd ? no one has their phone out and recording LOL ! i really like the split screen pov, they not afraid to try new things. work of art

[@karo_lina2000]

PD you look fit! I've come arpund your chanel after some time and you are glowing! Glad for you!

[@hoangthanhtungj]

Yes, I noticed that too. He looks so fine now.

[@paulaangelicaabrigoabrigo1175]

Hi! About the How Sweet Video, I really think its smother than the previous ones, but that's the message in the end: "even if you face troubles like your car breaking down, you can still enjoy the ride and the adventure of it"; in a smooth relaxed way, as if the music video feels like we are traveling with them, they are with ous, in the new jeans way. The other comebacks are more energetic and upbeat, but I think that these rythim and vibe gives good energy without being artificial or forced, as well as bubble gum does... Greetings!, thanks for the reaction

[@존스노우-m3y]

뉴진스 너무좋다

[@fairykore]

"they did it again" LMAO fr

[@ckexpresso]

This is my favorite from them.

[@nathanielbello]

As always NewJeans songs never disappoints

[@smartshipmoon]

New Jeans team, they shold release their dance practice video so that the entire world will see the performance as well as the song

[@BABYMONSTER_RORA_RAMI_AHYEON_3]

NewJeans !! We love them.

[@yugurtz]

How Sweet is technically the title track since the EP release is "How Sweet." I personally will replay Bubble Gum more since it's lighter and has more addictive parts. How Sweet to me is on the level of quality as ASAP. Very artistic, kind of have to be in the right mood for it. It's probably not for everyone. I think they did this on purpose. Instead of going for attention-grabbing viral hits, they are building their discography with more style. There's a few videos teasing "RIght now," which comes later this month - not too poppy but super smooth. Assuming the label drama doesn't get in the way, I read they are releasing a full album late this year. My guess is this album will have a better mix of the familiar viral title tracks you mentioned.

[@sarangfied]

MHJ won so

[@hauntmethenn]

Omg I love your reactions !! it's the highlight of my daaay ! I wish I could see your reaction to Bubble Gum cuz when I heard the song you came to mind and I thought you'd like the nostalgic vibes !

[@detteosaki7951]

I love the mv so much. Its like they are showing what newjeans is in everyone's eyes. So simple and natural.

[@abradenise0310]

I loved this song right away because it immediately made me want to dance, and it's so cool how they highlighted low vocal notes this time. Right now it really is my favorite NewJeans song because it is great for summer. 😎

[@Fibok69]

Actually, like you said, almost every scene is from a hide camera on animals, objects, etc. They say theres people spying on them and they are related to the cartoon characters. Good reaction too.

[@whatevaaa5847]

yeeees finally i've been waiting for this

[@delulupisces_2377]

me too LMAO & i rly want him to react to bubble gum

[@psychicshaggy]

PD you’re glowing!! I think u look so happy, I hope u continue to stay healthy & positive 🫶

[@nurel4]

I like How Sweet for what it is. The song and choreo is groovy, cool, swaggy, and fun. And you will get addicted!

[@kpopeonni6236]

Newjeans are so unique 🩷🩷🐰

[@Itsgoingdown7]

COOL THUMBNAIL 🥶

[@Rayan-yw2xd]

This sounds like a Kero kero bonito song. its so good

[@jdj10078]

i love this song, the music, the video, love it.

[@msmikloh1846]

I LOVE your reaction to this The beat sounds so amazing when I'm wearing my headphones And I think that this is one of my all time favorite kpop music videos. Really bravo

[@JackS1204]

The director of the MV used extensive drone shots during the filming. There is behind the scenes video out there showing the filming of the MV.

[@insomniabuddytokki5101]

Hi PD! Have you checked out "Bubble Gum" ? It's the mv of their b-side from the same album.

[@kingsfan_offnight5025]

1st listen, I was okay with How Sweet. I watched the performance video and the choreo bumped it up 3 levels. Now it’s my fav of the 4 new songs. It’s in my top 5 of all time NJ songs

[@arvsss_]

Contrary to others, my favorite NJ tracks in other albums were Hurt and ASAP so BubbleGum and How Sweet were perfect for me. Just chill songs that i can always vibe to.

[@kwl2347]

gawd damn ure looking fit! giving me motivation. good on you man good on you

[@АдемиШарип]

Yves made a solo debut, you should check it out!!

[@promise_9]

Hope u will also react to their pre release, "Bubble Gum"❤

[@minahla5348]

I haven’t seen ur videos in a minute but u look GOOD! How sweet is my favourite song on the album

[@KpopNiDontStop]

I mean I am just here saying man you really slimmed up and look great!I have not come across your channel in a while.

[@syh4657]

살엄청빠지셨네 이형님 ㄷㄷ 머리도자르니 더 멋있어졌어요

[@SuparTinah-r4y]

Floating

[@DaniyjAUS]

yeah~ they did it again! Newjeans is the one

[@nurversace1930]

love itt

[@xmajesticfaithx5587]

OMG YOUR HAIR! that looks soo clean on you!!

[@kingsfan_offnight5025]

In the behind the scenes, Danielle says they filmed twice in the Coke store. One of her in the mirror, then the other of Haerin with the lollipop. Then they overlaid both for the final shot

[@wincup]

This song is so good.

[@anoobis_]

Using the train windows as a roll film is so f*cking genius.

[@Koupiee]

The last chorus part where the camera spins, my deduction is that they made the people wear chest cameras and then with the editing, sewed all those videos at short interval to create the effect.

[@talianiwa]

the girls are so… swaggy?! and i like that they don’t take themselves too seriously and always enjoy themselves on stage. 15/10 song for SUREEE 8:13 EXACTLY!! a great point 9:31 i think its supposed to be a swarm of flies POV

[@bennylinhe3129]

you should watch bubblegum by newjeans

[@whatswithmattie]

The mv confuses me but i LOVE the hiphop choreo

[@embreEmber]

Bubblegum please 🥹🥹

[@lightofscorpio9396]

its just so good

[@MainY423]

The best❤

[@Ellie-yp9et]

뭐야 살 왜케 빠지셨어 ㅋㅋㅋ 너무 보기좋아요 멋있다👍👍

[@김마토-v9p]

Insane so lovely 😍 👌

[@박용현-x3o]

Petfect!!

[@mahabubajannathashi1199]

SOTY and AOTY 🔥

[@Fadil19-84]

Long time no see u React to NewJeans . ..you lost alot of weight too❤❤

[@altsen9239]

initially i got a bit dizzy when when the camera spun wildly around nj (from the fly/bug pov) before being swallowed by that lizard. got used to it now.

[@sengwa4105]

NEW JEANS - BUBBLE GUM AND UNIS - SUPERWOMAN ❤

[@IsabeleThorns]

SOTY 🔥

[@christianjay5743]

I like ur new hair😁

[@MG-ql6ru]

god

[@jeffreylo5600]

PD! I feel like you'd love their new video

[@WilltoSurvive51]

I'm amazed by your cool looks. Of course, your old looks were cool, but is this change possible? I respect you.

[@vsbdjdnsgevdndibd-jf3le]

I think he went through bariatric surgery 😮 amazing weight loss I'm sure he's feeling so much better and lighter 🎉🎉 if he lost weight naturally then good joooo. Pd

[@metime05]

please react to the bubblegum mv and the performance video!!!

[@kuyavalcrist1736]

PD, this physique of yours now suits you well. You look a lot younger.

[@leastselfawarepotassium]

What’s going on with PD? Looking great my man! Love the haircut too.

[@ricekwan1]

6:14 in case no one mention it, its an ant's perspective

[@calvinyjj]

its been a long time i have seen your react

[@Paul4AllSeasons]

Need that Bubble Gum reaction

[@rafcmons]

bro u look good

[@DP-mv7ph]

did u forget to react to bubble gum?

[@MsJackieJack]

How Sweet is in the middle of the pack for title tracks but that pack contains Hype Boy, Super Shy and Ditto among others. It’s somehow not fair to compare New Jeans to New Jeans.

[@mulbyung]

Bubble Gum!

[@HollyHolly-en1oo]

6:29

[@Bz1623]

wish you reacted to billie eilish.. I know it's not kpop but I think you will LOVE it!!

[@야꼬-k9c]

이 형 왜케 살빠졌어??

[@Serenity-sn4ts]

Please react to Newjeans Bubble Gum too🥺

[@starpp]

damn pd with the perm

[@jjangrymoomin762]

Please, please, bubble gum...

[@wiinnnn___]

🤍💖

[@iveescaped]

Yup. NJ is unskippable. I love Kpop but I will not listen to most of them in the car with many people. Its cringey 😬 but ill be able to confidently play NJ to people of different music tastes.

[@Crazyeg123]

D on Haerin’s cap is for Dahnielle?

[@葉樹根-j8f]

What about RESCENE group PD? not a chance because they are coming from small company? 😳

[@thelastmoonchild.]

PD has reviewed groups from smaller companies before so that's not a factor. PD usually does videos that are highly requested or suggested by Patreon members

[@domino6264]

Why is it so dark in PD's studio

[@qorrud]

기억하는 pov 순서..개, 독수리, 파리, 소, 거미, 열차안의 사람들, 금붕어, 구멍가게 사장님, 고양이?, 새, 파리.....

[@GreenTSupreme555]

did you lose weight ? and the new look is 🥰😍❣👌👌💪👏

[@hayley0910]

I almost didn't recognize him

[@stvalentinesday1978]

What do the many white ducks in the black water mean?