The Kulture Study: NewJeans 'Ditto' side A MV REACTION & REVIEW

[@sohsaturno]

newjeans are good at making you feel like you're experiencing things with the members. they're not too glamorous or out-of-this-world, colorful and perfectly symmetrical like most kpop groups. they just feel like a bunch of regular girls that like singing and dancing and want to tell you a story, taking you along with them.

[@lanlan0319]

and that's why they are wildly successful 4 months into their debut

[@timothyford1103]

Agree that had much to do with their massive debut success, and is sustaining their comeback songs. However the debut songwriting was superior. On another point, it seems nearly all the new girl groups are in debt to the Gfriend concept model. Not a bad thing, just interesting. Kpop is nothing if not derivative. Years ago if one song concept or hook was successful, soon there would be several songs with that concept or hook. Today we are seeing the same thing with the Gfriend school days mysterious story arc concept. New Jeans took that concept and made it more accessible to the young teen fans who buy the most music and merchandise. Smart move.

[@Kpop-kimwinter]

Fact❤

[@maievenstar]

That's true, it's so exciting to wait although confusing af since we have different opinions after watching their mv but once again it's different from usual kpop's storyline and newjeans truly bring a fresh air to us

[@hoshingi]

this song is so pretty and catchy

[@raihanhilmy]

Wait i dont get it, the reaction video was uploaded like an hour ago and youtube says you comment 5 days ago *at least on my youtube* LOL.😄

[@grouchiez]

@@raihanhilmy its because patreon peeps gets to watch it much earlier

[@raihanhilmy]

@@grouchiez Ah I see😄

[@happyfoal2851]

​@@raihanhilmy The video is posted as unlisted meaning that it can only be accessed through a url. PD shares this link with their patrons to give early access.

[@piya-tf]

I've been playing it everday since release and I'm still not sick of it

[@giolayug]

THE STORY IS SOOOOOO INTRIGUING

[@atsuki18]

true! i miss kpop that actually has a decent story or open ended ones and not lore ones that takes ages to unfold.

[@someoneyoullmeeteventually6834]

i actually liked the para-social relationship with fans theory, especially with how kpop fans can be obsessed with their idol. I hope PD look this theory up because it makes a lot of sense, plus how heesoo can be anagramied into the fandom name. Also, it was kind of refreshing for a company to comment on kpop fans para-social relationship, because oftentimes these fans are their source on money

[@xerilaun]

trueee

[@jellikiti]

@@someoneyoullmeeteventually6834 the director confirmed this one!

[@DP-mv7ph]

I love that their stories are more emotional driven and not some mythical space shit

[@alatus2844]

I think it is a visual representation of how being a fan is just one of the many phases of life from an idol's perspective. Ban Heesoo (Bunnies, if you say it quickly) is NewJeans' fandom. I watched NewJeans' reaction to this MV. I'm guessing that some of them cried because they know that as time passes by, some fans will spend less time with them to completely move on with their lives sooner or later - could be represented by Ban Heesoo's encounter with the deer (e.g., career, family). In the first scene, an old Ban Heesoo replayed the VHS tape, which I think is a physical representation of her fond memories of when she spent most of her youth with NewJeans. Some fans use this phase as a coping or defense mechanism - Ban Heesoo recording "NewJeans" without minding everyone else, except the boy (i.e., love, which could be one reason she would spend less time with NewJeans). There are various reasons why fans would spend less time supporting their idols. However, I think that love fits this school setting and youth environment well since it also creates nostalgia, which almost everyone can relate to.

[@SkogenWhisper]

that’s a really beautiful analysis

[@hannibuns]

this is a very solid explanation and i have also seen it everywhere on twitter. i think also the ceo min hee jin explained it this way somewhere. however, i think there are two meanings behind ditto. first one being the way you described it, i call it “surface explanation” because it can apply to any idol-fan relationship and it’s also the easier interpreted meaning and more obvious. the second meaning is the “nwjns storyline”, where we can see the girls of newjeans are most likely ghosts. this theory could be their group story/universe as other hybe groups have (e.g. enhypen = vampires; txt = wizards; &team = werewolves; le sserafim = angels?), which means newjeans could have the concept of ghosts.

[@dazai6562]

this is just my personal thought, the encounterance with the deer signifies something, deer to me is like a very graceful spiritual animal, to me, the distance between the deer and heesoo implies the distance between heesoo ( us fans ) and new jeans. deers symbolizes grace, trust, hope and also a sense of authority i feel like and that's how fans feel like that idols are unreachable, the gap in this parasocial relationship but at the same time they give us hope, the feeling of emotional support and trust.

[@internationalrelations4973]

Oh, can you please explain to my what does deer symbolize? I know some animals represent certain thing like owl = knowledge, dove = love, etc but I don't know about deer

[@parapyable]

​@@internationalrelations4973 Deer means inner innocence. It represents the heart she has as a pure fan. However, the deer alone in the cold winter also symbolizes her loneliness. Deer is also a sign of inner strength. It has to have horns. There are no horns here

[@raycarvalho3964]

So the MV (as their producer said) is about the relationship between idols and their fans. Ban Heesoo (now read it fast = bunnies, NJ's fandom) in the story is us the fans that can only see her/our favorite idols through the camera. The deer can represent a new cycle (as many other meanings) and it shows that the girl is moving on and taking interest in other things as she grows. Example: in side B we see her walking with the boy instead of going by herself + she broke the camera, meaning she decided to let go of that fantasy. In the end of the side B and start of side A we see her watching all her old memories and NJ's comes back because they will always be there whenever she needs them or wants to recall those old memories. + I haven't seen the movie yet, but people said the imagery of the MV also reminds them of the korean movie Ditto (which had a remake this year btw). So if you can watch it and try to link and it makes sense, well... type it down (?)

[@lapizlapoppy]

I really dont think the movie Ditto has anything to do with the MVs. I watched it for the sake of theories and it has no correlation whatsoever ☠️

[@MBella123]

I really don’t think this theory of idols/fans relationship makes sense at all

[@SVT-ny8ee]

Is this really the story or this is just your theory?

[@StereoTypicalPanda]

I will stick to the accident theory, it's more compeling to me.

[@edvaedan9161]

@@MBella123 it makes some sense but several details don’t fit. Why the cast? The cat? The deer? Why is one girl dressed differently? What is the meaning of erasing 1/2 the picture of the girl on the chalk board?

[@loupiote2315]

To me the most plausible theory is that Heesoo is awkward around people, she has no friends and doesn't dare to talk to the guy she likes. So to fill the loneliness she takes this camera and imagine a perfect group of friends, and when she puts the camera down the reality is very loud and terrifying. At least that's what I got from how the whole thing is filmed, and I think that's a really clever concept for a group of idols, to depict them as a group of friends so perfect that they can only exist in your dreams

[@xerilaun]

very good theory ^^

[@axis1198]

It is a very good theory! In the end, she got the guy, and now she had to let go of her perfect group of friends and grew up eventually. Its so cool! This could also go to irl stories of kpop fans wherein they are isolated in school or socially awkward but kpop groups and their bias kpop idols give them confidence and strength until we are able to cope with life on our own. I see it that way as I experienced the same thing ❤️

[@benkawla]

for me what i got from the film is that… Heeseo had a group of friends, but they died from an accident hence the cast on her hand, she missed her friends, and when she hold the camcorder, she is not actually filming but rather looking at the videos that she took of them at the same place when she took it before to feel like they are still present at that moment. So she’s not walking around filming but watching old videos of her friends. Everywhere she goes she remembers of them. So when she broke the camcorder, it indicates that she wants to move on and let go of survivors guilt.

[@mschris813]

@@benkawla this is what I thought so too 🥺 although the story is a bit sad but it makes us wait for the unfolding

[@Anggell707]

The accident theory is more plausible imo especially with the story telling and everything it just makes more sense

[@alwaysmycamera]

IVE and LeSeerafim both had two super popular members prior to debut, Kep1er has all popular members prior to debut, NMixx has super predebut teasers with all mega talented members. NewJeans debuted without teasers, without flashy/glamorous concept, without popular members, not the best dancing synchronised machines among girl groups. They are just bunch of girl singing to you, taking you with them, moving you with their songs. The fact that they went viral within 4months of debut speaks volume about their music quality.

[@pluiedemiel]

No.. in Korea they were hyped up as they were Min Hee Jin’s girl group… that producer was in charge of many successful concepts in SM for groups like Shinee and red velvet.. so technically following your logic NJ had super popular producer prior to debut already. All the Korean producers on KZbin was saying their biggest advertisement was “MHJ’s girl group” and that was enough already lol. It also helps that they’re from HYBE. I love all these girl groups but tbh they’re all successful because they have some sort of backing. It’s a really bad time 😊to be a girl group debuting from a small company, I think there was an actor who sold all his assets to produce a girl group called roses or something, I reckon they’re going to disband soon sigh…

[@alwaysmycamera]

@@pluiedemiel yea i agree. They are MHJ’s girl group and from Hybe. But personally I think, they did very well on their own and with their music quality, since they didnt have any re-debut members, nor any teasers prior to debut. There two itself is quite big for a girl group from big company. Haha

[@satyanicendikia]

Newjeans was produced by one of the most famous producer. They were literally called Min Heejin's group before the members were revealed. We can't deny it's also a form of privilege, not to mention they're from HYBE as well.

[@alwaysmycamera]

@@satyanicendikia my point is, there is no guarantee that being called someone’s group will ensure their success. NMixx could be called Jyp’s group, same goes for any other big name, a group cannot be successful without good music, talented wellbalanced members plus public and fans’ love.

[@caliparis]

newjeans are the best girl group in the 4th gen in terms of dancing btw!

[@TERASSI]

Heeseo represent the fans. We can only interact with idols through media (the camcorder). Eventually, this parasocial relationship ends.

[@Jrel]

This ^^^^^

[@jiasolia]

I played this song 10 times on release it’s incredible

[@nycjt6267]

stop lying you did it 11 times

[@wcfourk8109]

@@nycjt6267 nah it was uncountable

[@pudinkeviar4151]

10 times. what a no life those are rookie number try 100

[@pixiiie]

"OMG!" is the official comeback title track, releasing on 2nd January!!!

[@Laieon-mt3xy]

Moonz?

[@pixiiie]

@@Laieon-mt3xy ???

[@deksanbin]

@@pixiiie sunz

[@mette8456]

@@pixiiie starz

[@Faye-Jane]

I see you on twitter everyday, I honestly love how defend the girls!

[@thursdayschildhasfartogo]

super excited for their first comeback after this pre-release!

[@jamorant640]

Wtf 5 days ago comment?

[@nctsgrass]

@@jamorant640patreons get early release access

[@thursdayschildhasfartogo]

@@jamorant640 patreon!

[@edvaedan9161]

Man I have listened to this song 100 times since it came out and still got goosebumps when it started in this video.

[@gojostwice]

(1)

[@gatti311]

The song is absolutelly incredible, getting pleasant, winter-ish yet warm vibes. Just love it. I also really like all these "old" vhs shots, color grading and overall amosphere in MV. It really got me into the song even more. And I really like the whole MV has some story (which gives me chills) in it and its just not plain dance MV.

[@staciii]

The song definitely sounded more like a soundtrack to the MV for me more than a standalone song. I personally don't mind that. More reasons for me to watch the MV again

[@proboffensive]

same, this song was made for like a main character playlist. the second it starts playing i'm in a music video myself

[@MrSuperjam789]

It sounds like something that would play during the ending credits of a drama. Actually, I could see this being played at the end of a J-drama or anime, it kinda reminds of some melancholic Japanese songs.

[@johnnyj2d3]

The side B is actually very explanatory but also SUPER SAD. These MVs looked like a movie... the song is amazing, NewJeans is unique and I'm loving what they are doing with their concept

[@claire4654]

the wooh wooh wooh part just makes me wanna pause, close my eyes and take a deep breath

[@TalonV9]

Makes me feel like I’m floating underwater looking up into the scattered sun rays 💀

[@frasercook5823]

The sound and video makes me think of good times in the past and good times to come. Min Hee-jin is a genius and being that I am closer to Min's age It makes me remember my teenage 90s youth but fresh for today.

[@two2leftfeet]

the meaning behind ditto is so sad, i crying while watching but i didn’t even noticed😭

[@LaserWolf]

I love the break beat / bmore bass production on this - contrasting with the gentle synth that sustains through the whole song really makes this a stand out track this end of the year.

[@-irene-29]

THATS WHAT I WAS LOOKING FOR! i really liked the beat (idk music sorry) of the song with the uneven pattern. i need some chill songs like this song :(

[@-irene-29]

i thought it was kinda like drum and bass but at the same time that seems wrong to me

[@LaserWolf]

@@-irene-29 you’re welcome! check out liquid drum n bass! It’s a subgenre that is generally real mellow with that classic “amen break” drum sample style layered into a deep warm baseline, piano / jazzy samples and cool synths and soundscapes with some great vocals sometimes. Enjoy!

[@faireatbest]

I was legitimately shocked to hear bmore club incorporated into a kpop song, as someone who’s from bmore. I’m glad the producer 250 was able to do it in a way that didn’t sound like a cheap exploit of these underground genres

[@skylerk126]

for reallll

[@zuzaaaw]

3:10 nooo his name is choi hyunwook, he recently gained a lot of well-deserved recognition for his roles in the dramas like 2521 and weak hero class 1❤️

[@Han-qp6pe]

Took this comment from some other reaction video's comments, i thought this is a really good interpretation so I wanted to share it

[@Ghouliaa]

that's an incredible explanation, very intriguing!

[@loonafan6075]

this is one explanation that's not terribly complex

[@jjoanavitoria]

they're just so amazing and their concept/music is so refreshing, we need more of this in kpop

[@carlacs4098]

Heeso painted her own nail! Previously she is seen painting Minji's nail but since Minji is not real she was painting her own nail. In korea Ditto has been promoted as a fansong, so it isnt about ghosts but as a song about how someone grows up obsessed with a group and feel them as if they were close but in the eyes of others, they can be seen as "weird" bcs there isnt anything there, the idols arent her friends. Then she grows up and looks back on her teenage years like a fond memory. The guy stares at her bcs she sees her all alone btw 💔

[@RoseAllDayyy]

I wonder how she could paint her nail when she has a cast on?

[@trblmoons]

she has a car on her other hand tho 👀

[@felicia05]

the guy is choi hyunwook :) hes been in dramas like 2521, weak hero class 1 and racket boys! the girl with the cast who was filming them is park jihu, mostly known for all of us are dead and little women !

[@alexzheng9416]

I like how you can see PD immediately catching onto what’s going on right after the side A walking out into the rain part. His face wrote detective all over it 😂

[@lightofscorpio9396]

side A destroyed me. im listening to it, all of a sudden i feel a tear.. oh im crying? like wtf the writing and directing was just out of this world perfect.

[@tn-t]

Narrative aside, "Ditto" is nostalgic and cinematic both in sound and in style. Very unique, fresh and lovely. Love this group, they bring me back to simpler times.

[@user-un5wz2bu6f]

I was so desperately waiting for this reaction!

[@kevleart]

I'm listening to this and all of a sudden it's like 2007 and I'm discovering SNSD for the first time again. This song is so fresh!

[@randyng8409]

so the mv is about the story of a fan....the main character's name is bahn heesoo which kinda referred to their fandom,Bunnies so its basically fans looking at their idol,here newjeans through the camcorder which symbolizes watching idol through tv screen like most of us but it showed the sad life of chasing idols and heesoo looking at the guy,her crush represents fans also do get fall in love and forget about their idols....theres just too much things to talk,just look at doyouram or 15KIM interpretation on the mv

[@randyng8409]

see when heeso let go of the camcorder(temporarily stop chasing idols) and took a drink,the guy went to drink as well and the song starts...Ditto

[@danielb-yn3wl]

15KIM's ditto mv-explaning video is really good😃

[@TraderJoe888]

Like some have mentioned below, Ditto is a commentary on the Idol/Young Fan relationship. The comfort/joy/deep friendship that the fan feels from hearing their songs, feeling their presence, imagining being best friends. But the fan matures, recognizes that they aren't friends, and moves on with her life. But years later, she can listen to an old cd/vhs/whatever, and relive those imaginary happy memories of how she felt listening to them. Also striking to me (and rarely mentioned below), the shot of how hurt/devasted the Idols looked when the fan turned and walked away from them. So, it is not just the fan that has feelings of loss and regret that an imaginary relationship wasn't real. But also the idols, once fame has passed and their fans no longer want to see them perform, are crushed that the fan's love wasn't real either. Both fans and idols are imagining ideal relationships that just never existed. But the memories of how they felt were real and they appreciate those memories for the rest of their lives.

[@earlpelaez7996]

I've read somewhere that Heesoo was actually living through survivor's guilt, as we all can she she's had that cast on her hand since the beginning which indicates that there was an accident which happened before the setting of the mv and the scenes show her living through that feeling

[@solace_kmmnj995]

I think the story is referenced to the movie "Ditto". They are not ghosts, but she can only see them through that camera/recorder.

[@katierina31]

My lengthy theory for both Side A and Side B: Heesoo is reliving memories of her friends after they died. She has all of the memories on her video camera, and after her friends’ deaths she goes back to the old places they used to hang out at in order to see her friends once again. All the onlookers including the boy sees this and see her as peculiar, but since she’s stuck in her own world, she’s basically unreachable. The deer might be an allegory for her innocence, something that she constantly gets reminded off. And once she’s come to further compartmentalize her innocence, she drops the camera and faces reality and gets to befriend the boy. The deer could not only be an allegory for her innocence, but it can also hint at how the friends died. In Side B, they are seen dancing in a parking lot. Probably they died in a car crash? They were also running in the rain, probably an accident? I don’t really know but the story is not about how the friends died, it’s about growing. We also see glimpses of Heesoo when she’s all grown up-that despite her breaking her camera, she kept the tapes in order to keep the memories of them, but she had to keep living in the present and put all of her sadness behind in order to grow as a person. I greatly relate to Heesoo. I’ve always been the one behind the camera, always watching my friends and capturing tiny moments of us together. Little would I know that we would all grow up and leave each other’s lives. We all have our own paths now but I sometimes can’t help but grieve the memories I can no longer relive. It hurts, and watching the MVs incited such a sad, nostalgic, and bittersweet feeling in me. It is how it is, but we all grow up and we can only look back on how things were. The MV was specifically made to evoke this sad feeling you get when you look at old pictures and videos of yourself, and the people who worked on this music video nailed it

[@s6mi]

the ditto story will always give me the goosebumps on how good it is

[@lapizlapoppy]

I really think the aspect ratio changes in the MV is very significant. I'm under the impression that New Jeans actually existed before Heesoo got that cast. It explains why the VHS actually has footage of the girls. There are moments in the video where glitches can be seen, I think this means the video playing is FROM the VHS tape. And the scenes that don't show these glitches are the clips that Heesoo recorded through her imagination. It explains why wide shots of clips with glitches shows Heesoo not having a cast on her hand but those with no glitches show wide shots of Heesoo wearing the cast.

[@RoseAllDayyy]

This. I think it’s showing the New Jeans girls were here, and now they’re gone. I feel like it’s a direct visual representation on how big and empty it feels after a loss.

[@deborajagielska0097]

3:09 it's not Yoo Ah In😂 the actors name is Choi Hyun Wook, he's mostly known from dramas "25 21" and "Weak hero: Class 1" (I highly recommend WHC1 to anyone who hasn't seen it yet!! Park Ji Hoon from Wanna One is the main character, they play best friends and they're absolutely killing it)

[@criticalravi8741]

As many helpful commenters have pointed out, this MV is very metaphorical, dealing with the relationships between fans and idols and how they change over time. However, I still think there could be a literal story here, which contains those symbolic meanings. Here are my thoughts on this literal story: I believe that NewJeans were actually going to the same school as Heesoo, and they were friends, with Heesoo recording them. At some point however, they left or died. Heesoo is the only one left, needing to learn how to move on. I the MV, we often cut between the "actual" VHS footage, and some 3rd person/MV-esque footage (see the transition at 2:42 for example). These MV-esque scenes often have warmer, more saturated colors, and the image is more blurry/washed out. The scenes where we can see Heesoo filming nothing often correspond to these MV-esque scenes, which take on a more dreamlike appearance. This makes me believe that the VHS footage is real (in the context of the story), and the MV-esque scenes are hallucinations/fantasies of Heesoo. I've read other people theorize that this is about survivor's guilt, and I think it's a valid interpretation. Somehow, the girls got in an accident together, and Heesoo is the only survivor, making her feel guilty and causing her to latch onto the memories she made with NewJeans. Her cast could also be an indication that this accident happened. Over time though, Heesoo is able to accept what happened and move on, also due to the help of the guy in the MV (more of that in side B). This would also explain some of the haunting and ghostly themes in the MV (the ghostly woos; the deer, symbolizing transition, and possibly NewJeans watching over Heesoo). In the future, she is still able to remember NewJeans fondly, and look to them for comfort. Even without buying into the accident theory, I think the general structure still makes sense. NewJeans left for some other reason (possibly to become idols?), and Heesoo still needs to learn how to deal with the loss of her friends. Thanks for reading, I hope it was somewhat enlightening. Have a wonderful day!

[@jennell9194]

They really came to bring a new fresh sound to kpop i just hope they stuck to this type of music for at least 2 more years.

[@guryongpo964]

I've been listening to it on loop every day since it came out,like I never get tired of listening to it for years.. Also haein and hanni's voice🤤

[@RobertsBrainIsGone]

Listened to this song once when it came out. Thought it was decent, but didn't listen to it again. Three days later, it was in my dreams. My play count for it is in the hundreds now.

[@AHG1347]

The OMG melody was snuck in the background before the track started. The payoff is when they just released the Ban Heesoo version of OMG.

[@tonyilias2561]

Amazing song paired with a very interesting and atypical MV and story. NewJeans truly are one of the best Kpop artists in a while. Hybe continuing to impress as always 😎🐐

[@tripletoruses]

my favorite detail that you don't really catch on the first watch bc it's not something to expect is that Heesoo (the main character?) doesn't have the cast while looking through the vhs and putting it in the tv, which means she's here to look back at the memories from before

[@PersukoPp98]

Awesome reaction! There is also a side B mv, I think you'll understand more about the story watching the second mv too.

[@faireatbest]

Can we also give a huge shoutout to the producer 250 and co-writers including minji (newjeans), oohyo and the black skirts for this gem!? Legitimately so impressive, newjeans are changing the game

[@차트리뷰]

Woosik Shin is currently the hottest advertising director in Korea.

[@brainnotfound337]

Also, the mysterious girl on the video, Ban Heesoo, has a youtube channel, she uploaded the camcoder's footages seen on the MV on her channel if you're interested

[@juridicojennierubyjane1821]

Ditto its such a lovely/dreamy song

[@Ayzlxn]

This pre release visually and sonically is a masterpiece, I can’t get over itttt

[@radzi1969]

PD u got such a nice talking voice reviewing all these nice videos 😊

[@humphreysoriano5892]

One key aspect to understanding the video is the aspect ratio 16:9 is heeseo's imagination 4:3 is the film camera's perspective and 18:9 is the reality

[@kanghaerinlvr]

some fans found a youtube channel that has some of the clips from the mv but with the sound, the channel name is ban heeseo and has descriptions of the context in that particular clip. there’s also a creepy clip of the location without the girls. i think it’s in the perspective of heeseo but in one of the videos where they’re riding the bikes the description said something like “ we are riding bikes and hyein can’t curve good yet so she keeps stopping but wasn’t her bike red last time” and in the video her bike as white so it’s all in her imagination and just adds to the lore. the channel was made before the mv came out but the videos came out 6,5,4,3,2 days & 16 hours ago. each video has its own date leading to Christmas and is set on 1998. On the clip of their christmas party (?) it kept buffering and wasn’t clear and the sound went away, this could mean that her imagination isn’t clear and she’s starting to go back to normal and realize the girls aren’t real?? also there’s a clip from the convenience store heeseo said “it’s always my job to clean up” well yes because she’s the only real person. the last video really doesn’t make sense and i can’t understand it, it says that hyein has gotten princess syndrome these days and keeps asking where they sell glass slippers and it’s pissing heeseo off? 🤔 she mentions hyein quite a bit so maybe she feels a special connection to her & their has to be sometime with hanni too because she’s the only one matching with heeseo not wearing a blazer only a cardigan and keeps lookin the other way that the girls at the camera. i know i have been babbling but it’s pretty weird and cool & idk if you’ll read or see my comment but it adds something extra to the comeback and the mv. edit/add on: i saw someone say min heejin was born in 1979 so she would’ve been 19 during when the mv was set so it could be something through her eyes? 😭 apparently ban heeseo means bunnies in korean which is the fandom name so it could also mean how fans feel close with new jeans even though they aren’t with them in person and that they’re a comfort to them when you only really see them through a screen like how ban heeseo sees new jeans through the camcorder screen.

[@lsab040899]

Some ppl say the story its is a representation of the relationship between fans and NJ. How they and their music impact on the fans life throught ups and downs. I think the story is more about let go the past and get throught hard times. I think is about the girl Heeso friendship with New Jeans, somehow there was an accident and she was the only alive thats why she have a cast in her arm. So now Heeso is remembering the memories with her friends and how she felt so lonely and empty that she even had mental issues and she was delusional seeing NJ even tho they werent really there. The MV shows the nostaliga and pain of losing her closest friends, trying to let go the past and focus on the present. Everyone know about the accident in the school, so the boy seems worry about her, Heeso learn to let go the past and date the boy she likes in order to leave that dark place and be well and happy again.

[@threesetsoflatpulldowns]

The girl in the music video, Ban Sohee (a representation for Bunnies, New Jeans' fandom name) represents the fans. The story tells how it feels like for fans that their idol is like their friend, even though they meet only through a screen/recording. At the end, Ban Sohee is all alone. No one was really next to her all this time. *ALSO, not many fans know this but Ban Sohee actually has a youtube channel. "She' shares videos of the New Jeans that she films. The best marketing technique I have ever seen tbh.

[@gemjones7540]

i love the concept because it’s PERFECT for their ages and personalities,, set in a school, juvenile but NOT childish… literally perfect

[@AzureSteel]

There's no way he did a 26 min video and not give us a reaction/review of Side B as well...

[@supertree08]

As a Dreamcatcher Stan, this is probably my favorite mv of 2022. Loved the dark concept. This song gets better the more you listen to it, and the cinematography is incredible. Looking forward to NJ future works

[@juniebjones333]

I like the theory tht heesoo represents fans who feel like they have a relationship with their idols and it's very dear to them even though others might not understand and they stay fond of the memories through adulthood

[@pinkredsun0707]

fyi ive been dying for you to discuss ditto ever since it released

[@ronnierosero]

I love how you have interpreted this video. You are one of the few who has broken it down very thoroughly and thoughtfully from different perspectives whereas others have spent hours theorizing. And yet you have taken only minutes to dissect it. Well done. Though the music and film stand independently of each other, you are absolutely right, they can distract from each other as well. The beauty is when they are combined. For example, the initial lyrics say, "stay in the middle" (later changing to, "I don't want to stay in the middle"). As Heesoo is filming, you can see she is caught in the middle of being given the choice of filming/choosing imaginary friends, NewJeans, or more of a realistic relationship with the boy. Of course the boy does not see NewJeans and thinks Heesoo is filming him. So the dance between them piques his interest. "Like you a little", shows she has growing affection for both. "Don't want no riddle", gives the vibe that both are vying for Heesoo's attention (

[@joepowa5463]

I think it has 2 level of meaning The more popular meaning: the girl impersonate newjeans fan and the video is about parasocial relationship between idols and fans. And another meaning: it could also be about mourning. A girl who lost her friends in an accident (possibly with a deer) and she is the last survivor (she's hurt). So in side A she took shelter in her memories and the videos she took of their group, but she's never in the videos because their deads so she can't really be with them. It protect her from the sadness but also aleniate her from real life and others so it's pretty destructive. In side B she learn to let go for her health, it's difficult so she has to flee from the memories and broke the camera. And she find possible healing and happiness in others, new friends or a boyfriend (represented by the boy). At the end, as adult, she can review the cassettets of her friend without being self destructive, because she made peace with their death and can just remember for the good feeling and melancholia. It also only at the end, after she accept her grief that we can actually see her in the videos of the group of friends The difference between the sad video and the happy vibe of the song strengthen this melocholia/nostalgia feeling Sorry for my english, not my native language

[@AJMontgomery]

This song/mv blew my mind it's soo good , i love everything they have put out so far

[@internationalrelations4973]

My most favorite thing about Newjeans' MVs are their storytelling. They might not come off as glamorous as usual idol MVs, but personally I really love storytelling aspects they try to embody

[@joanadelgado5564]

Love your comments! and I love New Jeans! I am an over 40s ARMY - I don't follow kpop or any other Western artist, just love BTS and their music. But this girls are something else, they captured my imagination. And their music is fab! So I will be supporting them until my BTS return in 2025! I feel they are going to be huge globally!

[@inescarmo4833]

Ditto is also the name of a korean movie where a girl from the present comunicates with a guy from 1979 throught a radio. So maybe they draw inspiration from it

[@aaaaaaaa3081]

this song is till charting on global spotify top 30!!

[@kaibryon]

The video is so well shot, and I love seeing all the different theories on its meaning. 🐇💗🐇 I was looking forward to your reaction as well because of your background in filmmaking, and I wasn't disappointed. Thank you for such a thoughtful response.

[@happypuppy8889]

6 th member must be fan. they grew together, played together, having same memories together.

[@luckyk7978]

I don't usually watch reaction vids but the way I've seen every reaction to this MV, like "you have no idea what's coming"

[@theexplorer7400]

Their concept is really different. I really like it.

[@aparna12242]

When are we getting your reaction to "Indigo" Full Album?! I'm soooooo EXCITED to see your reaction to it. 😭

[@calmryu9446]

i love the handheld camera movement

[@calmryu9446]

and the dance scenes

[@bepisplsno.1]

I was pretty sold by one theory i read on twitter that the five girls used to be alive and were her friends. She lost them in a car accident caused by the deer that's been appearing before her. She's in denial of their deaths and pretends theyre still alive.

[@ruth3431]

I prefer the theory that they were in some sort of accident and she was the only survivor. Although I know that's not the popular theory.

[@blackswanzena6411]

My theory is that the girls and Heeseo was on a trip in a car in the winter time, and their car got into an accident avoiding a deer. Heeseo was the only survivor. She’s only got a small arm injury as you can see in the video. As she’s the only one to survive, she has a survivor guilt and can’t accept that the girls are gone. I won’t spoil the side B but this is my theory for side A.

[@hanyearner5000]

YESSS i was so excited to see your reaction to ditto 😭😭😭

[@chiaravallini532]

I love This song!! It’s stuck in my head. The melody is sooo pretty

[@lilylovesmadison]

Heeseo is actually the girl from all of us are dead and the guy is also from it

[@allkdrama]

PD's face when listening to this song is exactly the same one I have when listening to NewJeans. I can't wait to see how much they will grow artistically.

[@davespriter]

yesss i was really hoping for you to review these videos soon

[@njquerido8879]

This song is so addicting, I’m glad it exist. Also the drums in this song omg.

[@정아인-x2t]

Just like 딸램들보는 흐믓한표정 어쩔?? ㅋㅋㅋㅋ 완전 므흣한 표정예요 ㅋㅋ

[@stoneuniko3057]

I've been waiting for this reaction from PD.

[@rachelmerianos]

YES BEEN WAITING FOR YOUR UPLOAD

[@soranakajima2109]

i think the other sound at the end when everything gets loud and the girls disappear might be the sound of the vcr tape. you know how you have to rewind the vcr tape to watch the video. and in the mv the entire scenes are kinda replayed but from the other perspective (without the girls).

[@newjeansfan238]

I'm waiting for your reaction to Ditto mv! I'm happy to see that! My theory is that this woman/girl missed her fan days, it's about fan/idols music relationship and being lonely, she hasn't a friend in her past days

[@pseudocide.]

I hope whoever is in charge of their marketing and aesthetic, all the directors continue on this trend. The two Ditto videos REALLY remind me of the old kpop days like the Haru Haru MV lol and when there would be these storylines. After watching this I honestly got chills, not only because they were able to really make the viewer feel and be a part of the atmosphere but I was honestly kind of spooked by the ending 👀

[@laladywarriors820]

Immediately finding your review after watching Ditto🙏🙏 and now its hereeeeee

[@moon_jamjam]

Been waiting for your reaction to ditto and this is such a great birthday gift🥰

[@nellynelala]

BOI I'M SO HAPPY, I HAVE BEEN WAITING FOR YOUR REACTION!!!!

[@jcruz2255]

Really, really like the low-fi aesthetics here. Light (or even non-existent?) on the special effects, heavy on the nostalgia which fits the song so perfectly. Love both and can't wait to see what NWJNS has in store for us next year.

[@hana9178]

I am not a "fan" of NEW JEANS, atleadt not yet, but i think i know why they are so popular and topping the charts. From what i can see their concept gives nostalgia and is completely different from the loud music groups have been giving us lately. Also NEW JEANS and ADORE is really doing a great job at producing music easy on to listen to on repeat. People can actually listen to it and vibe to it just after 1 listen coz it not completely and the melody or flow is soo smooth and pleasant to listen to and it gets addicting. They really know what they are doing. Keeping it simple, easy to sing along and the nostalgic 2000s vibe music videos with story telling. 👍

[@hana9178]

Also the choreos are very well planned too. Doesnt seem like anything too difficult or anything that would make people go "wow", but thats what is grabbing attention. They seem to not be "performing for an audience" bit actually just having fun with each other. I have only watched their ditto choreo only and maybe bits of choreo for attention and hype boy, but thats what i felt after watching it. They make the stage fun and not a dance battle. I really liked it about them. Their fans are soo lucky. They are bit too young and thats the only reason i dont "stan" them to call myself a "fan" but i really do enjoy their music. Even if i dont intend to their music just plays in my head out of nowhere. 🤭😁

[@didiekong7250]

Cookie is my favorite too Great song and choreo!!! I love all your reaction contents Full of in-depth analysis and very relatable comments!!

[@nealrepalpa9291]

DITTO CAME IN CLUTCH TO MAKE 2022 A GREAT YEAR

[@Casquillo8520]

i've been waiting for this, thank you

[@yeetusdeletus3072]

I just realized the steps they were doing while Heesoo records is OMG steps lmao. Took me a while.

[@darigamedelkanova3712]

Really have been waiting for your reaction! Mv has really moving storyline and song is simply beautiful

[@killuazoldyckhunter]

The Ban Heesoo channel has been posting the videotape footage, their choreos. I like how they made a whole new channel to incorporate into the storyline.

[@leafflii]

ive been waiting for this for ages omg i havent even watched it yet but i cant wait !!