What I primarily heard here was fast talk about attempting obtain domain knowledge about a potential market using marketing skills and practices. I heard lots of buzzwords and exhortations about listening to potential customers but rather little about how to actually instantiate an entrepreneurial venture. Reality is that the actual customers one will most likely face and sell to are executives having purchasing authority but little to no interest in or knowledge of actual user needs or required product service or functionality. The surface may have been scratched here but little more.