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A Potomac Films Production in conjunction with the American Temperance Society, this awareness campaign film titled “From 5 to 7:30” seeks to advocate for abstinence from alcohol and educate on its dangers. This 1950s film tells the story of Joe Waldron, a high-school aged student who is shaken by news of a car crash caused by a classmate who had been drinking and driving. Joe makes his stance clear - that he lacks sympathy for the driver and that he is uncomfortable around alcohol especially after he realizes his parents are likely alcoholics. The film also features an educational speech made by Dr. Andrew C. Ivy about the dangers of alcohol and alcoholism. The film’s message aligns with the mission of the American Temperance Society and the Temperance Movement more largely which is a social movement against the consumption of alcoholic beverages. Participants in the movement typically criticize alcohol intoxication or promote complete abstinence from alcohol, and its leaders emphasize alcohol's negative effects on people's health, personalities and family lives. Lastly it is worth mentioning that the film features Terry Connor, Ronald Vandeman, Susan Patz, Phil Bosco, Anne Meacham, Jack Flynn, May Leisinger, Warner Schreiner as cast members and Sylvia Cumahns Betts, Bert Spielvogel, Joseph Fiorelli, Nicolas Noxon, Jarvis Couillard, and Nicholas C. Read as crew and director.
Ominous music while a police car pulls up to the scene of fender bender (0:08). Police officer crouching down with camera and investigating the scene while opening credits play (0:18). Ford tow truck taking car away from the scene (0:46). Students reading and discussing newspaper article about the accident (0:52). Basketball players sit on court while coach speaks to them (1:55). Students exiting Takoma Park Academy school building in Takoma, Maryland and a student couple walks home (2:51). Joe enters his mid-century modern style home and has a discussion with his mother in the kitchen (4:52). Close-up of Joe’s dad pouring himself a drink, family discussion about the accident where the dad justifies drinking while he continues to get drunk (5:45-12:00). Parents distracted by drinking, that dinner burns in the kitchen (12:01). Joe goes off to drive to get pizza for the family since his father is inebriated, gets emotional in the car (13:04). Joe talks to his fellow classmate for advice who says they should go to Alcoholics Anonymous (AA) meetings (13:14). Joe tells his basketball coach that he thinks his parents are alcoholics and asking him for advice (14:35). Joe’s girlfriend asks his friend what has been going on with Joe in the school hallway (15:37). Students sitting at an assembly listening to a speaker about the destructiveness of alcohol (16:14). Joe walking his girlfriend, Ruth, home from school (18:48). Ruth’s mother is inside cleaning the living room and eavesdropping on the couple’s conversation (18:50). Joe meets Ruth’s mother and subsequently her father who brings some wine and beer with him (19:13). Ruth revealing the family’s alcohol cabinet to Joe (21:31). Cut back to Dr. Andrew C. Ivy speaking at assembly against alcohol abuse (22:00). Ending scene Ruth and Joe close the cabinet doors and choose not to drink like their respective parents (22:29).
The American Temperance Society (ATS), also known as the American Society for the Promotion of Temperance, was established on February 13, 1826, in Boston, Massachusetts. Members took a pledge to abstain from drinking alcohol. The ATS and similar organizations helped make Prohibition a reality in 1920. The organization lost ground to other anti-alcoholism groups in the post-WWII era and apparently no longer exists.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com