From Boring to Brilliant - A B2B Content Marketing Case Study

I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week.
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📺 Watch last week's video - the one that inspired this video - • The content marketing ...
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This week's #LoyaltyLoop video is exclusively for B2B marketers and sales executives.
Seriously.
If you sell directly to consumers, skip this week's video. Or better yet, forward this video to all your B2B friends.
I get it. Marketing and selling a B2B product or service isn't as exciting (or easy) as hamburgers, soda, sunglasses, and gum.
That doesn't mean you can't get creative while building an audience and inspiring them to buy.
So, this week on The Loyalty Loop, I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week. The result: a massive audience that's driving demand.
Let's break down how Jesse Genet has turned what should be a boring KZbin channel into something truly brilliant.
● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

[@redemptiveeconomics]

So good, Andrew! Thank you for this super valuable information and the gift of laughter that comes along with it every time.😊

[@AndrewDavisSpeaker]

Mike, it’s my pleasure!!!

[@HelmiFarouk]

You never fail to entertain and educate Andrew, thank you. What strikes me the most is your ability to find all these wonderful inspiring examples, you should do a video on how to find those examples :). Until then, stay safe and keep "Awesomizing" hahah

[@loghnywarriors2398]

Great peice of content Sir.

[@AndrewDavisSpeaker]

Thank you so much!

[@aazarshad1192]

Andrew is my favorite KZbinr these days!

[@AndrewDavisSpeaker]

Thanks, Aazar!

[@trayavlon]

Your content is so good man!

[@AndrewDavisSpeaker]

Thank you, Tray!

[@hannap4624]

Thanks for your great content, I love watching your videos! And fun fact: Lumi is also finnish word and it means snow

[@denisetennant9890]

Tony's loss! Your content is always on point.

[@AndrewDavisSpeaker]

Ha! Poor Tony!