How Air Jordan Built A $3.6 Billion Sneaker Empire

[@16soccerball]

Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

[@Wladislav]

There is no better (basketball) sneaker reviewer/KZbinr than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

[@jonnyboy7885]

Can't agree more....

[@nassiglutt6587]

Agree. He's not just about the hype.

[@legendarynoobz]

Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

[@FreshAerN]

Love Weartesters getting the call. Nightwing is a LEGEND

[@Drew.Whitcomb]

Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

[@imneveruploadinghere7180]

Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

[@2kislife256]

Real OG Sneakerhead

[@b.lukito6063]

prof.K is the OG

[@TheNotoriousKIA]

Mama it’s me!

[@TheDanaYiShow]

I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

[@ASTR0TALKSPHILOSOPHY]

If you talk about succeeding by hiring asian sweatshop workers at a pay of 0.25 per hour and them dying every day then that is amazing success that people love such a horrible and evil company!

[@rk885stg]

Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

[@francisyan4671]

I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

[@ASneakerLife]

The game done changed

[@jariuswilliams1296]

The answer to this question in only 4 words, MJ is the GOAT

[@ACSSneakers]

Great to see Chris featured 🙏🏻

[@jquyramoncur-blue6070]

YASSSSSS one of my favorite influencers Notorious KIA... She's so dope!!

[@LA-hd6yr]

I think the Last Dance did it for me as well. After watching it I watched the AIR movie and all documentary of Jordan available on KZbin, then watched his Gameplays and now I am completely in love with that Man, the NBA culture and what this all stands for. I already have purchased 10 pairs of Jordans in last 1 year and I'll keep buying more😁❤

[@detailsmove]

it's Nightwing! love to see it iykyk

[@sandal_thong8631]

Just saw the first screening today of _Air,_ the Michael Jordan & Nike story. Excellent movie; best one I've seen in 2023 since _Avatar: The Way of Water,_ and this is my 12th so far!

[@leechrec]

MJ da GOAT

[@joaosales2974]

Imagine what a shock when some people realize MJ actually wore mids... 🤷🏻‍♂️ It’s an Air Jordan after all and they still cool! let the people wear what they can afford and have a slightly resemblance to an iconic pair all of us basketball lovers always dreamed

[@yesmanyrangel9328]

I’m so happy I got the bred mids and the Chicago black toe mids at retail 😁

[@joaosales2974]

@@yesmanyrangel9328 me too! And 10 years from now people will be crazy for them... you’ll see

[@danieloceans9652]

I love the 11s low. People always flame me for that lol Off court MJ always had 11s low on or just lows in general

[@yesmanyrangel9328]

@@joaosales2974 that will be nuts since everyone hates on them in the present time lol

[@yesmanyrangel9328]

@@danieloceans9652 yeah idk why people would flame you for 11 lows they look almost exactly the same as the mids lol

[@hashvard]

Yo Chris 🙌🏼. Weartesters are the goat.

[@peewee3030]

11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

[@NPAMike]

Growing up as a kid every school year i had Air Forces in black and white, a pair of Jordans and a pair of Butters (Timberlands) for winter.

[@danieliji]

SNKRS is still frustrating and those buying from resellers are the problem.

[@danieloceans9652]

Fr

[@arkadandfortuna1582]

My first pair bought were called ‘BritishKnight’s in the 90s aswell.

[@ianazura7915]

Jordan is too great even the Jordan haters wear them..

[@cheezezlayer493]

hahaha I see the hypocrisy of those haters

[@sarahscrivens8171]

Yas!!!! Kia 😍 We love to see it!

[@TheLastJayL]

My favorite player of all time. I have NEVER owned a pair of his shoes.

[@CuongVu-hr5vl]

Shout out to those with Payless prowings

[@Avekickz]

Jordan 3 is my favorite

[@aqua-mina]

I will never understand the obsession with the shoes but I am here after watching and enjoying the movie.

[@SDPTheGhost]

Nightwing brought me here!

[@kevindavid827]

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

[@ElderYouth]

his game and his legacy is the marketing! if MJ only score 10 points a game then no matter how good the design is it would not sell as it is.

[@ZephrineGunio]

Yes, and Air Jordans wouldn't exist!

[@jeffdorris5321]

Nice work 🎆

[@AleABest]

Great to see Chris from Weartesters.

[@YourfaveNPC]

Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

[@nassiglutt6587]

Is their a lot of difference does it make? That banned started it all.

[@SeekoGT]

Video starts right up with NT jeans.

[@JamesSaw89]

Nightwing ! ! !

[@lrac_1]

Maybe you do a video on resell culture….that’s part of this hype

[@scottchambers7087]

I saw a G. I've seen it all. Dope describes my rhymes, making all you MCS cold drop like dimes. You know MCSC is back again, and battling me on the microphone is like committing a sin. I am a prophet of the shoe. God will deliver my money. Knowledge is my kinswoman. Scott/MCSC

[@ladhurothalwedel9465]

THE GOAT OF SNEAKER

[@Dj_rueboi]

The OG! Nightwing2303

[@FinancialShinanigan]

In an alternative universe, Croc has a $3 billion sneaker empire

[@anthonyb1339]

The sneaker game has become the hoarder game. From KZbin to the Nike feed it's about what you got. Videos showing how may sneakers in your collection, like collecting art. The resale market created is a whole different animal. Whats more amazing is, this is 35 yr old bubble with no end in sight, Nike could pop it by releasing more kicks BUT that never going to happen. It creates a desire to cop, the new high is hitting on a draw.

[@leano9546]

You know its funny everyone is glorifying Jordan and given no credit to TINKER HATFIELD!!!

[@adambuss654]

I'm starting to think I'm not getting paid enough, I can't even afford shoes anymore...

[@kiera809]

@Wesley Can I agree with you mate. Investment is the key to sustaining your financial longevity. And not just any investment but an investment with guarantee return

[@kiera809]

@Wesley Can wow. Seems I’ve been missing out a lot in the crypto trading.

[@anthonyleachman3541]

Air Jordan greatest basketball 🏀

[@anthonyleachman3541]

👟👟⛹️

[@saidtweini1422]

Just here for Nightwing2303

[@RobertInnis]

I'm offended. That first shoe was a Jordan 1 Mid, not a High.

[@ANDYDAVIRGO]

Lol

[@WearTesters]

It’s actually the 2013 edition of the AJ1 1 High ‘Chicago’ kzbin.info/www/bejne/p4DYpIiFm6t_pM0

[@RobertInnis]

@@WearTesters You are an OG! 🙏 Thanks for clarifying. I only have the ones that dropped in 2015.

[@rk885stg]

@@RobertInnis the 2015 pair is much better quality compared to that 2013 pair. I hope they'll drop again soon.

[@CaseyBurnsInvesting]

If you spent your whole check on a shoe rethink your life.

[@Icecreamman951]

Or you can do what makes you happy, given you have the means to. That's better advice.

[@MattDoza]

Rethink your life? Bit exaggerative. Rethink the purchase maybe, but nothing wrong with a teen mowing some lawns to buy what they like. Not everyone's first "whole" paycheck was the same amount.

[@xJR0G15x]

These folks are brainwashed to spend that much money, who cares about buying property right lmao 🤙🏽

[@AkpGuns1973]

They can do what they want, its their money they dont ask from you. Lol

[@omizzy20]

But yet you would spend your check out here tricking

[@LifeofKairo]

Shoes that you'd love to own but would be too scared to wear 👟

[@AllenHanPR]

I use to collect a lot of Jordans in my teens on day my parents moved. I told my parents to put all my shoes in a garbage bag. The movers stole the bag.

[@Bliu2th]

Weartesters!

[@dnyaneshlakhmal7735]

I just love Jordan 1s I am also aware this thing feed on our insecurity 😭

[@dukestarfighter]

Here because of @weartesters

[@davidli7286]

he's whack

[@WearTesters]

🙌

[@Linkcast12]

Yeah... and they are still having a debate about LBJ being the goat because of passing Kareem on the All Time Scoring record... This is one aspect of being the greatest, a brand that transcends beyond basketball... that's just my opinion, and i am entitled to it.

[@thejamesasher]

How? With outsourced manufacturing.

[@ciarazena8149]

I like this shoe very much. Where can I buy it?

[@Itsmrconfidence]

🔥🔥🔥

[@_Matrx]

My dream is to own my first pair of Jordans

[@Shakazulu0]

Matt Powell: "in terms of real numbers it was not a huge shoe" ??? 😂 it was forecasted to sell 4 million over 4 years and did 160 million in the 1st year.

[@damienjeremyweir4543]

Hi Chris/Ms Wing 😁

[@xsparik]

“A shoe is a show, it’s the man who puts foot in them”

[@bigben1986]

I have the entire OG Air Jordan 1 collection from 1985 and I didn't have to pay 26,000

[@cheezezlayer493]

wow.... incredible, 26,000 dollars for a vintage jordan shoe is pretty pretty amazing, wish i have those but what i love is the Jordan 5 so strong and vibrant like when i felt if I wear them It can really release my inner game on the court

[@txmade4371]

I have the entire Shaq collection.

[@bearatts]

Nightwing!

[@tambakongoh]

i like jordan it factor on the court

[@chrisisnice]

Until someone is killed for some Lebrons, Jordan will always be the goat

[@mrrhythm5366]

2:53 Every week*

[@justlove9750]

MJ doesn't own the jordan brand, nike does 100% .

[@Matraka2000]

The stupidity of buying lot of sneakers. You just need a pair…jaja

[@mbba3549]

because MJ never lost never give up never chased a ring

[@Rangerkidx]

whats the shoe at 8:51 the cream looking one?

[@einstein3185]

9:20 you guys could’ve picked any other shot of the Travis Scott 1s yet you showed off the replicas from nightwings vid🥲

[@WeCube1898]

If LeBron could create this same energy/intensity and sales then he can claim GOAT.

[@dhirajbhoir5431]

I hate this trend .. I find this stupid and manipulative even though my brother buys it 😕

[@DonLee1980]

The kicks are nice, but seriously I could never spend that much money on them, nor do I have the time to try to "win" a chance to buy a pair. The good thing is, if you work hard enough in life, eventually you'll be gifted with these. Now that's a much better goal to work towards to, rather than to chase after the hottest items when you still have a ton of student loans still yet to pay off.

[@chocolatewheelchair]

They're $250 TOPS price for US retail. These high prices are RE- sellers. Don't use them.

[@ThaliWithTheCurls]

Ayyyyy my fav Kia 👏🏽🙌🏽

[@kevindavid827]

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

[@swedesam]

So, Nike is De Beers now.

[@chiefs816kc]

Shout out to all us who bought stock in Nike.

[@choofuyen358]

2 years on, jordan are generally are sitting in store

[@64gbdata11]

The Hype is real. Jordan 1 will hurt your feet and yet still the best selling Jordan shoes.

[@chocolatewheelchair]

They don't hurt if you have a wide flat foot they feel great your toes can move

[@mbaligama8189]

TheNotoriousKia!!

[@jeffdamicog1105]

I just wish Jordan brand improve on the materials so that their shoes won't fall apart whenever they are stored

[@cheezezlayer493]

made yours is made in china no wonder it falls apart

[@alexd9361]

People who think that 2013 is a mid please turn in your sneaker card. Ya fired!!!!

[@glenlu5832]

didn't know nft started long ago

[@VicOrlando]

How about be the greatest basketball player to contribute to the game ever 🤷 that's how

[@joykiarie5481]

My girl The Notorious KIA representing!!!

[@kevindavid827]

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

[@johnnnyutahq]

buying more of things we don't need to impress people we don't care about

[@danieloceans9652]

Buy things for yourself. If they make you feel better or whatever the case may be do it, enjoy life. Nobody has time for what other people think. Jordan are not like super expensive shoes or gears. There’s designer shoes for 2000$ shirts for 1000. It’s all relative

[@bigben1986]

Why would you skip the Jordan 2???????????????????????????????????

[@justlove9750]

MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

[@cheezezlayer493]

yeah true but he own 5% 226 million dollar in 2022 not mentioned the other deals he have from Nike, but if you think about it his like part owner of nike since he's the one who make it all happened

[@StealthGT40]

Jordan hated those shoes the only thing he liked was his name on them and the royalties he got he had tons of blisters from the Jordan 1’s. New balance was the best option New Balance 900 were basically the identical shoe released before the jordan 1’s from the 80s and made for comfort. Fun fact the Jumpman is Jordan wearing New Balance that tell u everything.

[@Jerrauex]

2:07 🗃️📊😮

[@mikethemechanic7395]

I used to wear these in the 80s before Nike was popular mainstream as a kid. Have not worn them since the late 90s. Waste of money.

[@victorlizardo1257]

Need to check your facts, MJ was wearing 13, not 14, in his "last shot"

[@Jeff-jb6qf]

Not instantly,it’s bot buying MFs!! Those who yell “got em” they used bots and the one that took Ls are the rest of us it’s BS

[@thatgeekdad]

White Cement 3's are my flex. 3 Retro SE Fire Red Denim are my every day. Only mess with the 3's because the 1s are too uncomfortable.

[@davidli7286]

1s are horrible to actually wear all day

[@txmade4371]

My Shaq’s from K-mart go harder than Jordan’s.

[@RolfDarylTio]

They should name these shoes as Jordan 1's sold out

[@nedlarn7223]

I still prefer the Nike SB low Dunk.

[@chocolatewheelchair]

Retro Hi is more comfortable. I have both I had to know

[@jimmydishkawnt]

What shoes did lebron wear when he made 'the decision'? 💀

[@YouTubefan12121]

@ 2:00