FUBU's Guerrilla Marketing Tactics: Owning '05 and Bypassing MTV

In this Drink Champs clip, FUBU founders Daymond John, Carl Brown, and J. Alexander Martin discuss their unconventional approach to breaking into the fashion world. They share how they leveraged hip hop culture, video sets, and specialty stores to build their brand, and the innovative guerrilla marketing tactics they used to overcome challenges.
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[@gueits8586]

I got a friend that's almost 60 and still rocks his FUBU jerseys and tees. He told me I could have them when he dies 😂

[@dabowzer]

Ima keep it a buck with u fam….your friend is lame af

[@jamelreid7197]

@gueits8586 Dnt Be Fooled Ab Da Price In 20 More Yrs.

[@beedeepee9418]

U should feel privileged

[@judeobi242]

😂😂

[@JuanGonzales-nm7uz]

🛑 🧢 🤡

[@PUTINWORK]

Added to Our Culture Now Playlist 🏆

[@benjaminmarquez1994]

Nore went to turkey

[@ogbuster07]

Yoooo u right! I see it😂

[@Hotsauceonmy]

Lmao

[@URFAVTROLL]

I had a ice blue bubble fubu jacket in middle school 😂u couldn’t tell me shtt

[@polopagliacci6917]

when he said people hit 14fif then go shopping 👀 bro chill

[@chrisbullock6477]

I remember when Tommy Hilfiger got mad in the 90's because hip hop artists were wearing his clothing

[@tristinhall1275]

You heard a rumor you don’t remember anything

[@URFAVTROLL]

lol they did ^^^^ I was lil girl and can’t remember that

[@PoloButtaBall]

wtf are you talking about?

[@CoinhvHiifDCuin-fr3jk]

Hype Williams 😂

[@bluestblack]

so the “by us” didn’t mean black folks 🙄

[@URFAVTROLL]

FUBU For us by us I had an ice blue bubble coat