Fujifilm Discontinued ANOTHER Film Stock

It's unfortunately becoming an almost annual tradition for Fujifilm. Another year passes, and we have less and less film stocks on the market from the Japanese analog film manufacturer, Fujifilm. This year we lost another option at 35mm and that was the popular Fuji Superia 400. With film's recent comeback it seems strange that we would lose one of the most popular options. Superia has been with us for years, and was one of the most widely available color negative films. There are a number of reasons Fuji is discontinuing the film and in this video we will talk about them. Also, we will talk about the broader implications for film photography as a whole.
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[@Overexposed1]

I was on a work trip all week so I did the best I could with the studio!

[@StanleyKubick1]

it looks fine enough, and your content is very informative. I'm just so over talking heads photography channels. Why do photogs think people want to watch them sitting surrounded by their gear and moody LED lights? I get that it's the easiest content to produce, but that's why video essays are where it's at all over yt. If you spent a little time doing rudimentary text animation and edits for the duration of the video, cutting back to the studio for maybe 20% of it, I'm pretty sure you'd be at the top of the game quickly. You're one of the very very few film channels I still sub to, and for the effort you're putting into your scripts, I feel like you're not getting the recognition you deserve

[@sophietucker1255]

FujiFilm as well as Kodak know that the film market is a very small portion of their overall business. I’d read somewhere that film was less than 5% of Fuji’s overall business and less than 1% of their income. The money is in industrial chemicals and pharmaceutical chemicals for both Fuji and Kodak. That’s right anymore Kodak is really a chemical company rather than a film company so their commitment to film is to be applauded. To those that weren’t happy with Harmon’s new color film just remember that in color film Kodak has a 90+ year head start

[@PokhrajRoy.]

There’s no such thing as reasonably priced things anymore :(

[@Overexposed1]

Not at all!

[@ayatotakema1194]

bulk loading would like to say oppisate

[@rephaelreyes8552]

@@ayatotakema1194 not even. Prices at Sam's club and Costco have seen a decent inflation

[@davewave3212]

@@ayatotakema1194what bulk color film are you loading?

[@ayatotakema1194]

@@davewave3212 i dont have a bulk loader but AFAIK the only bulk-loadable color film is NC500 from orwo

[@petesime]

Hopefully Harman can continue expanding into colour film and build on what it's done with Phoenix 200. But Fuji's retreat from the market is a real loss in expertise, the scale of production and competitive pressure on price. Kodak has never been shy in its corporate history about flexing its market dominance. I'll continue to shoot film. But I mainly stick to black and white these days.

[@hurkamur1]

I'm still pissed about the 100 film. It was perfect.

[@athmaid]

While Fuji is slowly stepping down, other brands are stepping up. Harman's colour negative films are in their infancy for example. I doubt Kodak will ever be the only ones left

[@strawberry7799a]

I bought a roll each of Superia 200 and Superia X-Tra 400 from Downtown Camera in Toronto 1 day before Fujifilm made this announcement. These were my first rolls of Japan-made Fujifilm and I loved them more than Gold and Ultramax. It’s so sad that we’re losing such great film stocks.

[@arricammarques1955]

Glad I bought multi-packs during the plandemic.

[@jacksonpotter8379]

Just did the exact same, hopefully downtown camera keeps them in stock for a bit -- if not I'm keeping them in the fridge until the perfect moment

[@jmguitarnavy]

The only "competitor" Kodak has right now is called digital photography. I know it's not the same but they should be wary of rising prices far too high, since people have no real "need" to shoot film and they're already pushing too far for young people to afford film anymore. If you're forced to pay 20€ for a roll of Portra 400, they'll end up pushing everyone out.

[@Overexposed1]

Very good point!

[@FlaikD]

The problem is not the Portra. It was expensive from the birth cause of professional grade use. The problem is all of the low end films at a very high price.

[@stratocactus]

Exactly. I started shooting film in 2021 and thought colour neg was already expensive. Nowadays, I just shoot what's left in my freezer and then no more colour film photography for me. I shoot colour with my Fuji X-Pro2 and get pretty good "film like" pictures. Film will be exclusively B&W from nom on.

[@LoFiAxolotl]

@@FlaikD i mean... "back in my day" the 80s... Portra and even Slide film was not "that" much more expensive than consumer grade film... but since the demand has risen so much and supply can't even keep up with it the prices sky rocket... i did buy a Panasonic S5 II last year because it was more economical to shoot digital for work than shoot film for assignments

[@marvinracer88]

Not to brag at all. I think I do well, I'm supposed to be in the top 3% salary of my country. I shoot film but sometimes spending 30 usd for a portra or 20 for a kodak gold (both on 120) seems excesive even though I can afford it, hell, since I began shooting film almost 3 years ago I've only shot 5 rolls of 120 portra, the rest are mostly kodak gold or fuji h400. It is JUST TOO MUCH MONEY. Kodak is pushing everyone out, particularly the "low end". I keep very few kodak golds in my stock but the rest are now Shanghai 100 and other cheap stuff, I'm done with the 30-40 usd a piece.

[@sesa2984]

This is so sad. I just find digital photography so sterile and boring.

[@KoenRH2803]

I hope other companies like Harman or Ferrania will buy some of the machines, techniques and talent used by Fujifilm and doesn't go to waste.

[@FlaikD]

Fuji don't sell his machines, they destroy it

[@KoenRH2803]

@@FlaikD That would be such a waste..

[@PokhrajRoy.]

NO KODAK MONOPOLY PLZ I’m having flashbacks.

[@colinclark1981]

harman phoenix is still an option :)

[@joshmcdzz6925]

cinestill... even though it's way more expensive.. Film is dead...

[@2ndpeer]

@@joshmcdzz6925 Cinestill is just repackaged kodak vision3 with a removed remjet layer

[@czelendzerii3985]

​@@joshmcdzz6925cinestill is just kodak

[@thealaris]

​@@joshmcdzz6925It's not dead, but rebranding codak film is not our choice

[@_ArsNova]

I know a lot of photographers turned their nose up at Superia, but I loved how pleasantly the blues and especially greens would come out on it, also loved how inexpensive it was. Always sad to see even more homogenization in the film world.

[@PokhrajRoy.]

Fujifilm GO GIRL GIVE US NOTHING

[@ToyStoryNBarneyFan]

Superia was the first film I remember shooting dating back in 2015 and was the film I shot casually until its discontinuation, it sucks to hear this news but I’m also gonna try the “new” Fujifilm 400 film. According to the data sheet for both Fuji and Kodak ultramax, they’re not the same film, my guess is either Kodak made the film to comply with Fuji’s color profile or the film is based on something like Kodacolor VR films like Colorplus is

[@driftfits]

Would suck, I’m hoping with Pentax’s half frame and the Rollei name coming back, Fuji may see there is still some money in it. I want to shoot slide without the kodak tax

[@TCMx3]

I quit being disappointed with Fuji a decade ago. I came to peace with the fact that Fuji's film business was on the way out and it was a matter of when not if. The loss of Neopan 400 basically killed Fuji to me. It would be nice if they would turn over their processes for making Neopan, 400h, etc. to someone else but I suspect that Fuji, like most companies, will take the position that the fans of their film products can pound sand. My personal recommendation is 1. learn to love b&w because it will likely stick around longer and 2. make sure you have a digital camera you can shoot your favorite lenses on.

[@thomasa.243]

Meh :/. I am personally a fan of Kodak but Fujifilm was something very special especially when taking pictures of landscapes. And, I hate to say that again and again, and I have probably also commented that under your videos, but if something happens to Kodak (must not necessarily be a bankruptcy but a shift in direction either from internal or external/political pressure), colour film is over.

[@StanleyKubick1]

I don't take landscapes, but I like their cool colors for street

[@muljjangi]

superia was my go to film stock until they started disappearing here in australia...i always thought it would come back, now i regret passing up on the opportunity to grab one last roll while i was in japan just a few days ago :'(

[@KarinaAgapi]

Really nice & helpful video! Thanks!

[@ReinoldFZ]

I got late to the film party (so no slide film) but I loved Fuji Pro 400H, the one roll I got. Right know I am shooting with Superia 200. But my favorite rolls ever are first Lomochrome Metropolis, and second Ektar 100. At least Fujifilm involved their rich heritage so the engineers that worked in the films worked too in the film simulations, which I understand try to reach the pure goals of the engineers/designers without the limitations that get introduced when developing and scanning film, which are part of their charm.

[@TheKetchupPacket]

The writing has been on the wall for a while for Fuji. This is why Harmon Phoenix is so important. Kodak as a monopoly is bad for color film. If Kodak does the public perception of film photography is that it is dead.

[@elk3407]

ORWO as well, since they also make color film. They need to take a step forward and have more presence in the film world because right now most people don't even know about nc400 and nc500. Oh, and they need to sort out their customer support I've heard it's not great.

[@joshmcdzz6925]

First it was Agfa my favorite color negative, then kodachrome, then fujifilm NPS and now Pro400h and Superia.. Well, film first started with B&W and it's prolly planning to end with it.. thanks to the resilience and optimism we get from Ilford...

[@lucaslucas2933]

I wish I had gotten into film photography sooner. It’s a shame because seeing what Fujifilm looks like makes me sad. It’s such a beautiful color and it’s a shame it’s basically gone with the times.

[@AFluffyMobius]

Im wondering if the "we cant get the materials to make Superia X-Tra 400" is a sly way of saying "we are selling so much Instax that we diverted all the chemistry away from Superia X-Tra 400 to Instax production". Plus seeing as how they announced to expand new production lines for Instax.

[@GungKrisna12]

And don't forget that Fujifilm also include film simulations in their mirrorless cameras They wanted to turn their entire film stock into their film simulation equivalents

[@hurkamur1]

Why did Fuji discontinue pull apart when it was on the upswing? This is crazy.

[@Anthony-fz9ye]

Would have been nice to hear you talk about Fuji Superia Premium 400, and how that compares to the one we’re losing

[@michaelcase8574]

In early Fuji film adds, they emphasized the particular Japanese color sensitivity in it was different and unique.

[@sergiofranco-to5kg]

I'm really bummed about this news. This movie was one of the few that was easily available in my country, Brazil. But to be honest, all I can hope for is that analog photography continues to thrive and that they start making good analog cameras again, even if they're just rangefinders without interchangeable lenses. Big hug

[@houghwhite411]

This is a beautiful film, for real. Very sad it's gone

[@DesertPunks]

I really had hope Superia would come back but I should have seen the writing on the wall and bought more. Shame really.

[@albertodattilo7614]

Bring back Fuji Pro 400H! :(

[@Overexposed1]

Correct comment

[@duprebushnell2488]

this is the only film stock i need from Fuji they can keep everything else

[@joshmcdzz6925]

@@duprebushnell2488 did you ever try reala and nps? those were top films back in the day..

[@tchouros]

I've got rid of them all years ago. I only shoot Ilford today; B&W only and that’s fine

[@GilbertCarosinPhotography]

I have always prefered kodak specialy the portra series but that now leaves no ( or very little ) competition for kodak ... they are in a situation of monopoly, dont expect any price drop kodak will be soon a luxury brand ;)

[@8888k]

Yet another sad day for us Fujifilm fans. Another sad day in a string of a few sad years…

[@LoFiAxolotl]

Yeah i think i have stockholm syndrom too... i am old... i remember when i bought rolls of Agfa Color for 0.99DM (roughly 50 cent today)... and looking at what Cinestill or Kodak are charging...

[@DJ-yh8hm]

I used to work in a camera store and roughly 5 years ago the price of Fujifilm C200 and Kodak ColorPlus 200 was 3,50€ (tax incl.) and nowadays it's around 12€ for the same grade, entry lever roll of film. Crazy.

[@Jennifer_Prentice]

I currently have two boxes of it with one roll missing .. I did not have any plans on buying anymore for this coming season .. So these last 5 rolls might be my last :(.. I did not have much issues with it .. I did find a sale a while back for there 200 and got a box of that.. And sure thing I just looked and the 200 says made in the USA.. Now the funny thing is I kinda like Kodak films so I guess ill find out at the end of the season if I like the 200. Thanks for the info

[@stefanlear]

I only shoot 120 and 4x5 film, so it doesn't affect me. After Fuji Pro 400H went away, however, I was sad. I'm glad that companies like Lomography are stepping in to offer options for 120 film.

[@funghoifungjason9036]

Am I surprised? No Am I still angry? Yup I miss Neopan 400 and Peel-apart 3000B

[@joshh6395]

Another piece of evidence for this, and don’t quote me but I do not recall in Sydney Australia the Fuji store even selling rolls of film only instant. I feel that’s telling😢

[@paulyeung6608]

Ig we just have to shoot provia now 😭

[@koekje00005]

Kodak, Phoenix and ORWO are the only ones left. I'm glad they're here, but Fuji is stubborn and I honestly believe they haven't made anything outside of Instax in almost 10 years. From what I've heard, they've been selling frozen stocks since 2016, mirroring the original Polaroid strategy from the early 2000s. Also remember that Fujifilm's Instax is re-shaped / re-branded Kodak Instamatic film! They bought the machines and a license from Polaroid ater Polaroid sued Kodak over it. So Fuji and Kodak have had business together for a long time

[@I-SelfLordAndMaster]

This is so sad I’ll be trying to get my hands on some of it at 120 and 5x4 before it disappears for ever.

[@replicaRocca]

I just bought some more at Walmart, guess I’ll have to go stock up on more

[@andrewtfluck]

I got the news while in Japan and stocked up....

[@nostalgiccameralife]

Kind of weird that Fujicolor 100 is back in production, but Superia 400, which one would think would be a much bigger seller, is getting the axe.

[@NasuMeji]

oh! "PRICE"! I kept hearing "PROSP" as in prosper.

[@aaronkelly9168]

Yeah thats the only place I noticed his accent 😂 took me a while too

[@Overexposed1]

We out here doing our best. Just be glad I didn’t say Leica a lot in this one

[@GeekyGalore]

I got a three pack in my fridge I've been saving, sad times...

[@RudolfWolph]

Superia wasn't something I really loved, but I do have a couple rolls left in my freezer... guess I'll try not to waste them.

[@maximilianogasconrodas9009]

I really dont like the idea of Kodak owing the whole film manufacturing game as least on color film... I mean if they are the only ones making color film they could charge whatever crazy price they want bc theyre the only ones doing it.

[@AeromaticXD]

I love Superia so much. Really sucks this happened.

[@f800gt76]

Fuji! Bring us PRO 400H back! Or give the recipe to somebody else who can produce it, or outsource it to Kodak as CMO... not repacking of Kodak films, but complete technology transfer

[@3c3c3c]

Remember the last time superia 400 was in stock and regretting not taking more of it and putting it in my fridge😢

[@aw614]

Fuji going all in on instax is what pisses me off more.

[@andrewwatts970]

While that would be bummer if Fuji complete axed all its films; im very suspicious of all the Kodak hate that this seems to bring. I could not think of a better place than Rochester NY that has over 140 years of film manufacturing heritage for film to continue into whatever future it holds. I’m fully onboard with the idea of more competition and lowering prices but let’s be serious, Kodak is still fully involved with film and trying their best to meet the new demand. Fuji is clearly being run by a bunch of bean counters who could care less about film so if that is the case, go Kodak!

[@CalumetVideo]

I think the days of color film are numbered, we will probably always have black and white stocks, but color is on the rocks! We also hear that Kodak will continue to make film until 2028 or 2029 as long as there is a demand. Who knows. In the end we may be left with Ilford and Foma. I do hope that Harman can continue to improve their color films as it may be a last option.

[@LoFiAxolotl]

Does it really matter who makes the film stock though? Ilford and Kodak if they're making Fuji Film stock is using Fuji "recipes"...

[@thornshootsfilm]

It feels like they aren't. My "400" is not the same as my Superia 400

[@gobgobcachoo]

I guess we'll have to wait for the speria x-tra simulations when the X100VII is released in 2030. 😢

[@PokhrajRoy.]

Took me a few seconds to adjust to the new background.

[@Overexposed1]

Me too. Happy to be home! I went to Walmart to buy a cheap light to make it look less dreadful

[@mynameisnotcory]

Idk what im gonna do when i have to use kodak colorplus all the time /:

[@StanleyKubick1]

ektar performs amazingly in daylight and proimage has very natural colors (imo,) doesn't need to be stored in a fridge and handles moisture well, so it's great for travel. there's no use crying over spilt milk, we just move on

Really bad news. Orwo, Harman and Kodak are last companies who are producing colour negatives. I hope that maybe in the future Ferrania will give us back the Solaris film stock. Anyway, Superia films are my favourites, I still have some rolls in my fridge.

[@elk3407]

Adox is also working on making color film. Adox Helios is clearly just a first step towards something actually usable (iso 3.... Really Adox? That's the best you could do?) but they are working on it. I've heard rumors that Lucky is coming back, but nothing official.

[@thomaspopple2291]

Hopefully Harmon will continue working with color film. Phoenix is gross so I hope they continue to develop and adjust their color film.

[@jeffthatcherphotography]

if i can get fuji 200 (gold 200) for 2 dollars cheaper than actual gold. im ok with that. sucks that superia is gone. but to be fair and honest, the trajectory of film, though is up a bit now, i dont think will continue indefinitely. we gotta take what we can get now before we cant anymore

[@fractalarbitrage]

kodak probably has exclusive mineral contract somehow and cornered that supply

[@paiute6911]

I literally said F**k out load.

[@MarcoRoepers]

Orwo is still there.

[@matthewmichael2850]

Wait so is this also for superia xtra 400??

[@Overexposed1]

Yep! :(

[@hicklenutsdeez2677]

Just bought that film stock to photograph the eclipse earlier this month... Sad to see it go :(

[@londoncameraproject1141]

This is so sad. I have love for Kodak of course. But lack of serious competition is bad for the scene overall. Yes Kodak offer a wide range of speeds and formats, no complaints here but when a market is as dominated by one player as the film market is that’ll lead to increasingly higher prices and less innovation. Ektachrome and Velvia are already £25 a roll. Thank God for Ilford just plugging away with a smaller range but decent prices.

[@rjbiii]

Support harman instead by using phoenix

[@Overexposed1]

Appreciate Harman, but Phoenix is not a replacement for an everyday film like Superia.

[@rjbiii]

@@Overexposed1 I get that, but hopefully it will eventually result in a more refined, "everyday film" from them.

[@joshmcdzz6925]

@@Overexposed1 You're right but the reason you appreciate these films is because they were given the support and chance to grow and develop.. if this tech age is not able to adapt the slow pace of the past, you might as well forget about the past goodies..

[@moeaerofoilweeb8794]

Ultramax 400 is still more expensive than this current Ultramax Cosplaying as a Fujifilm, at least in my country.. I'll just take that as some silver lining of sorts lol.. Maybe in the next year or two.. Superia 400 will be added in the film simulation modes of the Mirrorless Fuji ILCs thru some firmware update.

[@martinxu7252]

Honestly I wouldn't mind seeing Fujifilm drop all their print film and just redirect the resources to manufacturing their slides instead

[@PTRK490]

They wanna make film disappear for good and force everyone to shoot digital with all the ai crap😓 I’m gonna miss Fuji superia xtra 400. Shot some amazing photos with it.

[@khomaristyles]

Ain’t no way

[@youjustgotcarled]

Fuji and killing lines of film, name a better couple! RIP pack film :(

[@khairulhelmihashim2510]

should change the company name to Fujinofilm

[@Overexposed1]

Correct lol

[@tobinsphotovideo]

Back in 2013, Fujifilm's last CEO was being interviewed and he stated very bluntly that "film photography is irrelevant." When I read that, thats all I needed to know about their internal attitudes towards analog film. No surpise they have been discontinuing and outsourcing their film since. I wrote a scathing letter to them about this and they continue to ignore me. Film photographers just accept the fact that Fujifilm is no longer FujiFILM. Its Fujigital. Their cameras all suck too. Sony and Nikon all have better digital cameras.

[@lordofgonzo]

I think you need to stop being dramatic🙄

[@tobinsphotovideo]

@@lordofgonzo ^^Fujifilm employee

[@lordofgonzo]

@@tobinsphotovideo Nope. Just not a whiny bitch.

[@lordofgonzo]

@@tobinsphotovideo Nope. Just not a dramatic weenie😘

[@lordofgonzo]

@@tobinsphotovideo Well, I guess I hurt someone's feelings, since none of my replies are posting. Anyway, stop whining🙄

[@GungKrisna12]

and Fuji will just turn that film into another film simulation

[@gabgallant]

It already did

[@SneakyCaleb]

Harman exists

[@Overexposed1]

Happy they are trying but Phoenix and Superia are not substitutes for one another. Lomography also exists, but you don't shoot your kid's graduation on Purple.

[@lucadipaolo1997]

@@Overexposed1 "but you don't shoot your kid's graduation on Purple." And so, you severely underestimate the sheer vastness of my stupidity. Jokes aside, I get what you mean, but if we don't support Harman/Orwo/Adox now, we won't have anything usable for regular stuff besides Kodak; maybe we might even add Ferrania/Lucky Film to that list in the near future.

[@user-co6ww2cm9k]

pour one out for a great one

[@slipknotserge]

Maaan this hobby is becoming depressing

[@andyr8812]

Anything in low demand will have a high price. People should just face the truth: Film is dead. The future is digital and there is no way back. The same applies to audio. Vinyl is too expensive and will disappear.