FUJIFILM GFX 100S: 102MP Medium Format Camera in a Full Frame Body - for $6,000

[@jamesshort6856]

The amount of tech packed into this camera just gets me more hyped for future fuji cameras like the xh2

[@perryvalton4245]

Wait and see if that camera can be something different and wonderful.

[@JoaquimGonsalves]

Exactly!

[@MrBraveTurtle]

Can't wait for the X-H2 but their lens are getting old :(

[@jamesshort6856]

@@MrBraveTurtle I think they will update the primes in the coming years, but the zooms are very nice and up to date

[@MrBraveTurtle]

@@jamesshort6856 I pray for an updated 23mm f1.4 and 90mm!

[@timfurlongjr.5892]

Still loving my 50S. It stays in the kitchen to capture random moments of my 5 and 3 year old children. 100S looking good! Hugh’s perspectives are excellent. Thanks pal!

[@3BMEP]

My pleasure. 😊

[@adhi_atma]

To be honest this camera sparks more excitement for me than the sony a1. The bigger factor is 85mm f/1.7 lens. If fuji keep focusing on gfx & broaden gfx lens catalog , i believe gfx would be the new "norm" for pros in the future.

[@ofmetalphilosophy4837]

Only if you need the 102mp and you shoot in a studio. The FF will always be more versatile.

[@jtes1442]

I don't need one, but boy do I want one!

[@jukeboxjohnnie]

Love my GFX100 but mostly a studio camera due to size, this new camera will help me take large format outdoors more, very promising

[@JoseJeuland]

Same feeling about both cameras!

[@TimofejNenarokov]

This is "end game camera" class.

[@3BMEP]

Well put!

[@TimofejNenarokov]

@@3BMEP thank you (: I’m thinking about this concept a lot recently.

[@3BMEP]

@@TimofejNenarokov Me too, as you'll have seen in my take on the Leica SL2-S. 😊

[@fellowcitizen]

Although, I don't think Ragnarok can commence until the Foveon FF arrives ;)

[@Luke-bt4do]

As is the new Sony A1

[@earlymusicmaker]

As someone who'd been switching from digital to large- and medium-format film, I've been in the hunt for an "affordable" very high res body to use for "Scanning" negatives (wet plate, 4x5 film, and such)... but also something usable enough for more "casual" shooting. This looks like it will fill the bill perfectly. Now to save, save, save, lol

[@duncantaylor5993]

Love the music over the b+W shots in the gallery, what is it?

[@AnastasTarpanov]

I haven't watch your videos for a couple of months if not more. I forgot how good storyteller you are :) It's always joy to watch (listen) to your videos.

[@3BMEP]

😊🙏🏻

[@GillesQuennevilleGQ]

Thank you for your kind review. I haved tested it here in Montreal. My major concern is the camera body is made on moulded cheap metal and si tiny. When is set it on my tripod i can feel the bottom will break at any time. At this price Fuji must find a way to produce a much more robust camera.

[@stuartflemingphotography6337]

Lovely review. That detail looked amazing when you zoomed in on the models eye. Thanks for sharing that with us.

[@3BMEP]

Our pleasure!

[@rhonaldjr]

I am enjoying my 50s and I am glad I didn't jump the ship on the GFX-100. Now I get to enjoy all the goodies in a smaller body with GFX-100s. Gonna wait for the real use reviews to come out and then bite the bullet :-D Looking forward to your real use review.

[@KyleSVT]

Fantastic video. Subbed. Love my XT4 but the GFX100s looks tempting. Looking forward to a full review

[@3BMEP]

Welcome!

[@chrisvig123]

The D850 currently on sale is the best bargain in FF world 😀

[@Monkeyshaman]

Nikon really stumbled on their evergreen 5d equivalent with the 800 series.

[@glenncharles6622]

Today and Yesterday have been very, very interesting in the camera world... Seriously interesting.

[@AdemVessell]

I'm in love. Truly. I do 80% video. I don't hate the price. I'm just so in 💕💕💕

[@dfj555]

If you were starting from scratch would you buy the Leica SL2 or the Fuji GFX 100s?

[@3BMEP]

Let me get my hands on a GFX 100S first! 😜

[@Pixelpeeps-69]

Such an interesting and great video yet again👌 as already a Fuji x series user I shall miss full frame and just add the Fuji gfx system in 2 years time when I think medium format shall maybe kill off full frame??

[@3BMEP]

😊🙏🏻🖖🏻

[@robertbreish8182]

I should have known better when I heard “let’s wrap this video up” that there would be 8 min left. As always great work Hugh!

[@3BMEP]

😜

[@AlokSomani]

Love the serenity of your videos.

[@3BMEP]

🙏🏻🖖🏻

[@philipshucet9481]

Once again I appreciate the review, especially the detail comparisons. And Elliott!

[@3BMEP]

🥰

[@rafaelruiz9367]

Will Canon EF Lenses get a vingette of black borders if used with an adapter in the GFX-100S?

[@3BMEP]

Insofar as they are designed to cover 24x36mm while the sensor in the GFX 100s measures 32.9x43.8mm, probably.

[@ciptosubiyakto2047]

Thanks for the very informative video, Hugh... As usual! 👍 If money weren't any issue, then I'd order this GFX100s and the new 80mm this instant! 😂😂

[@lashesfordaze]

It just hit me. After watching several years worth of your videos. And I mean this as a complement. You have channeled the very best of Spock!

[@3BMEP]

🖖🏻😉

[@artistwithcameras]

You hit it on the mark 🤣

[@artsilva]

You sir are brilliant in putting all our gear acquisition considerations/needs in perspective. All that is needed is for us singly to take inventory of our own photographic needs and apply your thoughts to them. As much as I would LOVE to get a GFX100S, I think practically on the high end a Z7II would be most efficient and all one needs (I come from both a Nikon and Fuji X background), until something calls for double that resolution.

[@3BMEP]

🙏🏻😊🖖🏻

[@epv221]

Holding thoughts is getting harder as I age, just saying.

[@3BMEP]

Tell me about it!

[@astraeusone]

That so funny, Martha.

[@Mowikan]

Where can we buy merchandise of “ hold that thought”?

[@3BMEP]

@@Mowikan 3bmep.threadless.com - seriously!

[@Mowikan]

@@3BMEP epic stuff!!!!

[@AJF4Me]

Great video! I shoot in-studio still life, mostly jewelry and always tethered. Is there any advantage to having the 100 GFX compared to the 100S?

[@3BMEP]

Tilting EVF and dual batteries - I wish the titling EVF was an option on the 100s! Dual batteries? Much prefer the drastically lighter weight of the S - and carry the extra battery in my pocket!

[@AJF4Me]

@@3BMEP Thanks, I think the tilting EVF is a cool feature but I can't think of a situation where I'd need it.

[@JDenim88]

Wow. This guy knows his stuff. He got me think all kinds of thoughts. 😂 next level my guy. 👍🏾

[@danielmaissan8684]

So a strange question, as I understand you like both.... if you hád to choose: Fuji GFX 100S or Leica M10-R?

[@3BMEP]

M10-R, but that is a very personal preference (and I already own an SL2 with glass). 😊🖖🏻

[@danielmaissan8684]

@@3BMEP I've been working for about 8 years on the M240 and was wondering wether to up to an M10R or try something outragious by going to medium format... so hence the question. Thanks for your reply...

[@danielmaissan8684]

@@3BMEP Love your videos (specially your voice) by the way! 🙏

[@danielemilazzo432]

can we have a 6x7 digital camera?

[@kokho88]

My dear friend The fact thàt you chosen to release this video rather than Sony Alfa One,, speaks about your minďset ^_^ ^_^ ^_^

[@joebeta]

I am so tempted to buy the GFX 100S and the GF 80mm f1.7.

[@3BMEP]

I suspect you just might love it, Jose.

[@joebeta]

@@3BMEP You're right about that, Hugh. The caveat is that I would have to sell my GFX 50R, and I can't see myself doing that because I prefer the view finder style body. Now that GF 80mm is another story. I own the 110mm f2 and consider it the best lens I've ever use. If the 80mm is remotely close, I just might pick it up for the size and aperture.

[@thomashilmersen711]

Super cute model! Hold that thought...did you say the build quality isn't quite up to Leica standards? I remember trying the GFX 50R and it felt dreadfully plasticky, after I had used the Leica M246.

[@3BMEP]

My SL2 is indeed in a different league.

[@chrisogrady28]

What's the minimum ISO? A product page says it's 200? That would completely kill the point of the bigger sensor against a nikon at ISO64

[@ryanhoviolin]

Minimum ISO is 100, extended can go down to 50. But for movie shooting, the movie ISO starts at 200

[@Kelkschiz]

~Taps his pockets in vain... Love that eye 'zoom-in' clip. It's like a neverending journey inside.

[@3BMEP]

Wild, right?

[@charlesnetzler2262]

As an owner of the GFX100, this new camera really drops the value on the current 100. What are the major improvements besides the smaller body and IBIS? I am quite happy with the GFX100 but is it worth me trading in for the s version? I do own more XT4 batteries but the dual GFX batteries last me through a day and I don’t mind the vertical grip. I am purely looking at trading to keep the camera that will hold the test of time if I ever need to resell.

[@seanmani9132]

Hi Hugh. Great review my friend - very informative. How do you feel about the reduced res evf and also the fact that the new body is 14-bit vs. 16-bit of the 100? I look forward to your answer!

[@3BMEP]

As I said in the review, I wish it remained an option. I love that it can articulate and really change one’s perspective - literally. As for 16 vs 14 bit - let me get my hands on both, and I’ll let you know. 🤔 😊🖖🏻

[@rhelinderaats7158]

Thanks for the lovely review. Owning Sony A7riV and A9ii's, my art work is growing and looking for improvements quality when it comes to larger prints for selling, if possible at all.. This is an area like you mentioned you only going to find out when having access to the 100s yourself and experience this camera. Yes the quality of the a7RIV is indeed already fantastic and it's hard to see significant differences using it it only for the internet or for prints up to 1 meter. Question here: how is Fuji with Broncolor flashes and especially the trigger from Broncolor ? Does it works nicely together? I see this is my wife's account this is Paul Raats :).

[@JohnDrummondPhoto]

Say, that Cartier-Bresson retrospective at ICP was months ago! (Great show BTW.) How long have you guys had this thing to test??

[@Monkeyshaman]

I think the 617 wants a word about 'most strikingly designed camera in their history'

[@robstammers2885]

Yet another superb video Hugh, you certainly challenge the viewers level of absorbing tech specs, but with that amazing voice of yours, it is a pleasure to accept that challenge. Thank you.

[@3BMEP]

🙏🏻😊🖖🏻

[@gameshoes]

This camera certainly does have me questioning my recent purchase of the X1Dii and two lenses. I really do like Hasselblad’s mobile app approach, and touch menus. Lastly I wanted the leaf shutter lenses for flash. But, flash is only a small part of what I want to do post-pandemic. The GFX line does seem more practical for my weekend shooting. But, the Hasselblad lenses are nice...

[@davida5296]

Now that fujifilm has introduced two 100 megapixel cameras, how long will it be before we see Canon, Sony or even the Panasonic organic sensor enter the game at that price point. Love the Gfx 100s but can they compete once the bigger (much bigger) companies catch up...? Thoughts?

[@skamah]

At this size, medium format is less of a niche market vs ff. Competition is always good for the consumer anyways if sony /canon start making MF

[@thebitterfig9903]

OK, so how long until we get a 100MP medium format version of the x100? :)

[@monlegaspi]

👌My nostalgic eargasm in morning coffee ☕ can't hold my thoughts anymore, gotta sell my car for this 102mega 😊

[@3BMEP]

😈

[@tomKphotoFortCollins]

"I call Stephen Shore" - that made me laugh all weekend. Bravo.

[@borisfrog5282]

When do you think it will be available for purchase? In 2025?

[@markaustin614]

Thanks Hugh...I can't wait until you "have one in hand". It will be well worth the wait!!

[@dionoliveira4058]

spot on as usual, sounds like "if you have a system that works, there's no real advantage to changing" Then again on another note you will certainly find some postering with it, and blowing fine and elated stories of how now they are uniquely set apart LOL. Looking forward to the new s being in your hands and experienced...

[@BackFocus11]

Great camera and great analysis Hugh. I’m afraid to say this camera is probably going to be back ordered into the summer due to its popularity

[@3BMEP]

I suspect you’re right.

[@kaptnwelpe5322]

Looking at the GFX 100 video sequence - the tiltable EVF seems to be a big loss. Don't know why Fuji had to integrate it instead of creating a new one matching the GFX 100S ...

[@miriammoriarty8588]

Great review, thanks. Coney Island shots and footage are gorgeous.

[@3BMEP]

🙏🏻😊🖖🏻

[@JohnSmith-gw5cu]

All of my gear was destroyed in a fire just before the pandemic hit. I was patiently waiting for the R5 to come out last summer before replacing any gear, but then found no reason to purchase yet because I was stuck at home. Now FUJI does this!!!

[@3BMEP]

😈

[@user-yg6ft1iu1i]

I thought this sounded like a medium format camera, the promotional email I got from Fuji called it large format. This sounds like the camera I’d sell my car for

[@3BMEP]

😈

[@sethcashman1011]

I love this channel. You have a habit of getting right to the heart of it all in such an elegant and informed manner. Plus, as is rarely the case in photography videos, the music is always great. Oh yeah, and I want this f$%!ing camera. Drawbacks aside (5fps, 1/4000th top shutter, 1/125th sync speed, "only" 4K/30), It is precisely what I've been hoping for.

[@3BMEP]

😎🖖🏻

[@ebowden53]

So Hugh, I have a question, what if there was enough room in the Nikon Z mount for such a size sensor? As you mentioned, this sensor in more cameras... Just a thought...

[@3BMEP]

I like the thought!

[@juanQuedo]

Taking the 50mp sensor and making better cameras than the Gfx 50R and S, with more up to date technology, at reasonable prices. That could give Nikon a little of breathing room when they seem to need it the most. Sadly, as long term Nikon user that I've been letting down several times by Nikon's incapacity to move quicker and its conservative approach, I doubt such thing would happen ever.

[@bsmukler]

As you know, the hands-on experience of the SL2 is class-leading, both in terms of build quality and ergonomics, not to mention that fantastic EVF. My lonely collection of GFX lenses (relegated to living in their boxes again) await the hoped for development of a new body with, yes, 50 or 102 MP and phase detect AF, but also with upgraded buttons, control wheels, joystick, and top plate controls similar to the X-series models. Think Texas Leica meets SL2. I use and enjoy several X-series bodies and lenses as well as the SL2 and other Leica gear, but unloaded the GFX bodies due to frustration with their ergonomics. I was (am) hoping for a redesigned GFX100 with improved controls or a mid-size (like the 100S) with XT-3, XT-4, X-Pro 3 dials and much better secondary controls. Also, while understandable, it is frustrating to see a decrease in specs and performance of the EVF, especially given the trend toward improving those seen in the other brands. I hope this is a bridge camera, with a new “R” body and new large flagship body in the works. For now, it’s SL2 all the way.

[@3BMEP]

I understand completely. ☺️🖖🏻

[@bsmukler]

The new camera actually looks pretty good close-up (see Mindy Tan’s video), but I’m thinking my GFX lens collection may soon morph into one or two SL lenses .... First world conundrum for sure.

[@Yakman18]

Get one in hand, my man! Good stuff as always.

[@rogerhyland8283]

Thanks for this. I was finally able to decide no. I have the 50R and would love ibis more than anything else. After watching about 20 reviews I was still undecided but leaning towards trying to purchase. Finally I rewatched this and realised it just didn’t tick the boxes I wanted or probably more to the point it ticked too many boxes I didn’t want. Thanks.

[@3BMEP]

😊🙏🏻🖖🏻

[@MoffatCreative]

The S5+85mm looks exceptional, Hugh. Seriously. Watched this at 4k... damn.

[@3BMEP]

Agreed!

[@MoffatCreative]

I finally posted my review of it... what an exceptional value for the price.

[@luislebron4785]

Glad Medium Format is getting less expensive. I think there is room for all formats, albeit in limited numbers. The right tool for the right job is what counts.

[@RichardBO9]

Great review! Intriguing. Patiently waiting for the Z7ii. 🤐😷

[@mika2666]

The 2021 camera battle will be really good, the A1, the high res RF & Z and this camera.

[@stefansphotos4639]

I thing landscape photographer will have a lot of fun with the GFX100S

[@MrKg1010]

I use Fujifilm XT4 at the moment, was tempted by Sony's release but a day later saw the Gfx100s and was like wow! Definitely renting it out to play :), thank you for your video!!

[@3BMEP]

😊🖖🏻

[@B-Moye]

Loved everything about this aside from the ps2 action game music I felt so anxious like I needed to run from something but had no control over anything

[@agylub]

There’s a chapter in Australian Quiz Champion and politician Barry Jones’ book “Sleepers Wake”. Simply, when you are the only person with a computer you have a business advantage. When everyone has a computer no one has an advantage but you have all spent a lot of money. And so it is now. Funny how the two retrospectives you feature are from photographers who shot 35mm and probably Tri X or earlier emulsions

[@BB-ft6nd]

I'm looking to get a GFX100R. My main focus will remain with the X-Mount system...

[@brocktonbensch7992]

Hugh yours is the first review for this potentially ground breaking camera and as someone who has already bought into the Fuji ecosystem. You didn’t let me down though I didn’t expect to be haha! Anyway, thanks for a great wind down from the 9-5. So many questions and thoughts come to mind and if you’ve the time I’d love to hear your ideas. I lived in Japan for 2.5 years (and worked for a traditional Japanese company) so am not an expert by any stretch of the imagination but have a little insight into Japanese business culture. Long story short as you likely know Japanese businesses are very very patient by American standards when it comes to being in the black. What Bezos did with Amazon to grow his company and undercut the competition while taking a temporary loss would be considered much less novel there and in some circles just plain common sense. So when you said if they can afford it when talking about price cutting my thought was what is their own unique idea regarding what is “affordable” to them. If it’s a hard line and being willing to take temporary losses things could get very interesting very quickly! Do you think they would do that I certainly feel it is likely and do you think their other optical departments and APS-C line up is enough to sustain them through such a period? From my perspective it seems like a great plan because as the GFX system grows in popularity so does the brand even for those people who would never desire, need, or be able to afford such gear...My best analogy is the way the Audi R8 boosted Audi’s profile in the automotive world. My apologies if that’s of no help! Anyway next question. Do you think that just as FF has dramatically reduced problems such as rolling shutter that same evolution will take place w/ MF or “super full frame” to the point where it’s a non issue? And lastly since Sony develops these sensors besides growing revenue through their sales do you for see them or any other companies opening up a line of MF cameras? And if I could a follow up...having hands on experience with the L mount and other cameras do any if them have enough coverage within their glass line ups to drop a MF sensor into their current FF mounts w/o missing a beat (in your best estimation) or would everyone need to retool? Thanks so much even for just reading this. Hopefully this sheds a little light on why I enjoy your thoughtful and unique approach so much! Cheers!

[@joshuagharis9017]

Great video quality man.

[@3BMEP]

🙏🏻😊🖖🏻

[@PorkyPhotito]

My family doesn't have enough kidneys to sell for this. 😅😅😅 This is absolutely a beast...💯❤

[@3BMEP]

Well, if that fact is what it takes to calm down... 😈😜😊🖖🏻

[@BenjaminSandness]

I have to admit, when I first saw the model number I was hoping for a GFX sensor X100 camera. That said, GFX100S could be a compelling minimalist kit with the 50mm f/3.5 or 63mm f/2.8 🤔

[@vaskoobscura_]

I'm thinking of selling my Canon gear to move to Fuji. But My Canon gives me more flexibility with Video for KZbin but GFX100s and X-T4 could be a formidable team. The idea sounds exciting but then I'm reminded that the Fuji cameras auto focus in video is meh at best. But it's exciting to think about.

[@fotografjindra6442]

Surely it will be a great camera ;) But I am just wondering, why the PASM control won over "oldschool" classical controls layout as they were on 50S.... :( I really do like that layout more :) Quick access to shutter speed and ISO was better (I think).... What do You and others think?

[@thomaseriksson6256]

If I get a digital HB back I need to get a 40mm lens also , its cheeper than to get the Fuji GFS and a lens but Fuji seems to be a better bet for the future..

[@thomaseriksson6256]

I use analogue MF cameras as HB 503 CW and Fuji 690 GW and Nikon F-system. My Nikon D300 broke down in August after 12 years use. I'm not happy with Nikon only focus on the Z-system because I have a 300mm/2.8 screw drive lenses, manual Zeiss lenses and Nikon PC lenses so I will get a Nikon DSLR D850/D880 or Z8 for my old F-lenses then for the next 12 years I will switch to Fuji GFX but I have not decide on with lenses yet, Fuji need to produce some perspective control lenses. I'm into Forest and Landscape. I use Fuji X-pro 1 and X-T1 for more spontaneous art pictures

[@robiulahmed]

This camera definitely has my attention.

[@mihaiul]

It is not about the gear ... until you see another review by Hugh to remind you that to some, gear is one more reason to get absorbed in good old photography. And what a superb proof of his own way as he dips into Fuji gear when everyone else seems to indulge in first impressions of the newest Sony camera.

[@3BMEP]

😊🙏🏻🖖🏻🥰

[@fredhowarth]

Loved the video! I'm an architectural photographer looking to make the upgrade from my x-series with no tiltshift currently and I am considering a 100s (big investment I know but there's a degree of future proofing too.) My ears definitely pricked up when you were talking about cropping- I am looking at using a canon 24 tse until Fuji get their act together, on the gfx it produces a 19mm equivalent (a bit wide for my liking) but can be rapidly turned into a 24mm with the 35mm mode. On the 100s there would be absolutely no compromise on image quality which is pretty amazing. I might only need the gf60 which again with the 35mm crop mode could be made into a longer lens, incredible stuff.

[@3BMEP]

Great use case - thanks for sharing!

[@Kingjay814]

Honestly I feel like medium format should be the new push. There's not a massive difference between modern APS-C cameras and full frame imo. The gap that was there seems to closing with each new generation. I personally haven't missed my Sony A7iii since I switched to the X-T4. Medium format though that's just a different breed all its own. While yes this camera is still pricy it's finally in the world of "attainable" to an extent and I can't wait to get my hands on one of these (a rental of course lol)

[@3BMEP]

Great point!

[@vilddyr]

You can’t be serious? IMO it is the complete opposite that is true, FF offers so many advantages over APSC, and they have come to a point where lenses are much less bulky and the sensors perform like yesterdays Medium Format. These 100MP medium format cameras with huge lenses, small selection and way too high prices will slowly dissappear from the mainstream, they are only interesting for the pixel hungry elite professionals, even though Fuji are trying to convince the people otherwise. The leap in the “Look” of pictures is much more apparent from APSC to FF, than FF to MF.

[@Bayonet1809]

I would buy this camera if Fuji announced the development of a ~30mm tilt-shift lens.

[@sabamacx]

What an incredible camera, and incredible lens, that leave me having irrational and frankly stupid thoughts, yet... As you alluded elsewhere, I'll wait one more generation. Then I can be set and invested for life.

[@davidgifford8112]

The Fujifilm cropped medium format sensor may fit into a z-mount body. The z-lenses illuminate beyond the current full frame sensors. Not saying will happen but it would be cool to see.

[@3BMEP]

Agreed! I’d pondered this at the Z’s launch.

[@albertmeyer8983]

Awesome vid Hugh (As usual)

[@3BMEP]

🙏🏻😊🖖🏻

[@JwyanzeLibert]

I noticed that you never mentioned anything about phase one for medium format.

[@3BMEP]

Have never had one in hand.

[@JwyanzeLibert]

@@3BMEP understood, I only have interest in it because of the Modularity of the system to make use of my Mamiya hardware. I don't own one, just like the Mamiya system and a digital conversion could only come from Phase One or Hasselblad.

[@JwyanzeLibert]

@@3BMEP By the way, this is a master class review, your videos are so refined and I love them, keep it up.

[@henrymaddocks984]

Those Coney Island shots are fantastic

[@3BMEP]

We so enjoyed that afternoon! 🙏🏻😊🖖🏻

[@Brause_Market]

Good times we are living in ; )

[@gustavomonasterios6083]

SL2-S is a great choice now and compelling price compare to Nikon or Canon - SL2-S is beauty with excellent iso performance

[@nicholascorby3109]

Lots to think about.

[@Bayonet1809]

You are incorrect on one point. The GF23mm, and equivalent focal length lenses of any format in general, do not have more or less perspective distortion than their equivalents, as perspective distortion is a direct result of field of view, and field of view is the same between equivalent focal lengths. Thus the GF23mm and a full-frame 18mm lens will not show different levels of perspective distortion. I can only think that the 4:3 aspect ratio is somehow confusing you Hugh. There is no medium format look, larger sensors are not inherently more flattering for portraits (otherwise the Olympus 75mm would not be as highly appreciated as it is). The only advantages of larger sensors over smaller ones is the greater resolution potential and lower image level noise/increased dynamic range.

[@3BMEP]

You are absolutely right! I misspoke: I was thinking of the difference within a format. For a given object size (in this case, a face), the longer the focal length, the farther back one stands from the subject . Thank you!

[@250157andyw]

Fascinating & entertaining analysis as always - thanks Hugh. Interesting to see where the market goes with, as you say, crop & medium formats squeezing full frame, just at the point where full frame is busting out of being stuck in the middle. Watch these spaces ... hold that thought ;)

[@3BMEP]

😉🙏🏻

[@jshanni2066]

The biggest significant impact of the 100S (for me) might be the driving of GFX50R prices into a more reasonable realm. But then, I've always been a sucker for "rangefinder" layouts. Think of it as a Gx8 on steroids.

[@Bayonet1809]

The 50R is to much of a brick for me, there is just no way to comfortably hold it without adding on grips, which defeats the purpose of the camera. I prefer this 100s body style.

[@drc4563]

I love your videos. They are art in themselves. I shoot big still landscapes in very remote places. Think of Hidden Dunes in Death Valley in Summer. Very interested in this camera but miss the Fuji dials and am also wondering how you would compare to the SL2 for shooting landscapes. I do like Fuji’s colour renderings on its small X series camera (my poor man’s M equivalent and I know that is probably blasphemy to say such)….

[@DigitalGrease]

These KZbin algorithms are scary, I placed my order for the GFX100s, then opened KZbin and your video was first in the list. My 50R is now relegated to backup camera, which might be a metaphorical equivalent of towing a Honda Civic behind a Lexus SUV.... The 80 1.7 is also most intriguing. (thoughts being held till in hand)

[@3BMEP]

I hear you. More importantly: enjoy!

[@ernreeders1487]

My Rolleiflex was light (relatively) and fun too. And fun in the darkroom which digital certainly isn't. We had the slow food movement, and before that the slow photography movement. In it, we were mindful, of everything, because there was auto nothing ;-)

[@anta40]

- The usual gorgeous Fuji color we love - Fast AF - IBIS in medium format? Well hello there - Pretty lightweight. I think the Nikon D800 is slightly heavier. You "purist 6x6 guys" may say GFX is not medium format. Heck, is not even 6x4.5 bla bla bla. Well, I think anything bigger than 35mm is medium format. If you think medium format is reserved only for slow-paced studio work, with controlled lighting and tripod etc etc, GFX100S may change your perception. Medium forrmat for street photography or travelling, fo example? Sure why not. Now, if only if I have extra $6K to spend :)

[@Mike_M_Smith]

I'll wait for the Fujifilm GFX 100x.

[@JohnDrummondPhoto]

"Then again ... so what?" An excellent summation. An excellent camera that most of us watching will never buy and probably couldn't make the most of if we did. Still, for the elite of skill and resource, the GFX 100S is the ultimate toy. They absolutely chose wisely to skip the glutted FF market. Fuji will dominate the digital MF world for years.

[@vhc7764]

I'm not in Canada so I'm not partial or biased towards Sony, but I have owned a few Sonys, Canons, Nikons, Olympus and the Fuji XT3 (since sold). The GFX 100S is a beauty as are the lenses, but lens prices are outrageous (similar to the R5 lenses). However, the GFX 100S appears a far better bargain than the Sony A1. Always enjoy your unbiased reviews!

[@3BMEP]

🙏🏻😊🖖🏻

[@garethwilliams976]

If only Erwitt and Cartier- Bresson had one. Just imagine how good their work would have been!

[@danielmalter3373]

Equally good. Or perhaps worse.

[@PhotoJohn80]

Have you notice any shadow banding issue that’s in the GFX 100??

[@3BMEP]

I haven’t, but I only had it for a couple of days in non-taxing circumstances.