FUJIFILM GFX 100S & GF 80mm f/1.7 R WR Lens | Hands-on Review

[@BandH]

What are your thoughts on the new FUJIFILM GFX 100S mirrorless camera and GF 80mm f/1.7 lens? Watch our hands-on review of the FUJIFILM X-E4 & New XF Lenses: bhpho.to/2Mr34Y2

[@Enlightenment_2025]

Both good & good. Intrigued to buy 'em.

[@PetronellaPhotography]

I absolutely love it! I had a chance to test it out & loved it. Perfect for weddings, low light situations and balancing that look between film & digital

[@KruiserIV]

I think you guys should maybe not make so many errors in your video. MF bokeh can't compete with FF bokeh, and the GFX sensor isn't double the size of FF. Come on B&H! :P

[@saminekunis8680]

@@Enlightenment_2025 i could not agree more it intrigues me much more than the Sony A 1

[@Enlightenment_2025]

@@saminekunis8680, yes. And that's unique character of Fujifilm cameras.

[@svenoften7337]

Hi Derek, I could listen to you for ages. What a calm, soothing nice voice you have ;-) Thanks mate for this interesting and nice presentation.

[@andersistbesser]

the picture quality kills me. even on youtube you can see how great it is. we have a new king here.

[@johnsmith1474]

Ah, no that's not the case. The images in this vid do not display unusual quality. The doy display the disgusting dirt and decay of NYC. What woman in a lovely coat leans on a filthy light pole?

[@JoseJeuland]

All the GFX series is producing incredible images. Even the 50R is so good.

[@dakotaxu4792]

I’m getting this camera and the lens too!!! This is going to be my everyday camera while I quietly walk around with 102MP in a small bag. They say ‘walk softly and carry a big stick’

[@REMRODFILMS]

exact set up i just ordered!!

[@alohadventures]

Wow! Definitely a game changer! Awesome review :)

[@KevinAlex]

Bro, you make me proud and want to buy this freaking camera. Well done

[@BandH]

Thanks for watching!

[@mvpro2k8]

How is it double the full frame size @ 43mm vs 36mm?

[@jonaswieczorek3198]

Because it's not. Its roughly 1.43x larger in area.

[@KruiserIV]

It's not, this guy has no idea what he's talking about.

[@BandH]

It would seem that Derek is referring to the 102MP of the 43.8 x 32.9mm BSI CMOS Sensor or he meant double the frame size of an APS-C camera. We apologize for this confusion. >Mark

[@arthurhayden5875]

At roughly 1452 sq mm it is approx. 1.7x larger than full frame which is 864 sq mm

[@rgwightman]

Thanks for the video, preordered with B&H immediately this morning

[@chasingmanhattan]

This is such a great addition to the camera world. I look forward to buying into this system in a few years when they have had the time to develop the glass I really want for a camera like this (read: a full suite of f/1.2/1.4 full-frame equivalent primes).

[@Juraj037]

Does this have the 400 megapixel sensor shift setting like in its bigger brother? Yup just watched the part where he covered it. Amazing. I will start saving for one.

[@brianbeattyphotography]

Great overview. Once these hit the $3.5k mark I’ll definitely seriously consider

[@gerardferry3958]

yep the new kid in town going to own it, my first fuji

[@jaapkamstra9343]

Wow: this lens is seriously impressive! I really love the look of it!

[@simone_cioe]

H, there is some way to open raw files from this camera?

[@BandH]

To our knowledge, Adobe and Capture One will have updates to allow the RAW files from this GFX 100S to be opened with their software. Stay tuned for more details.

[@REMRODFILMS]

so what is making the original gfx 100 4k more in cost?? im lost?

[@donharrington576]

Excellent presentation! Dereck is as amazing as. The Fuji 100s. Thank you

[@stonyhil]

Best review yet🙏😎 thanks

[@GungKrisna12]

Maybe you know why Fujifilm did not make any full frame camera and jumped straight to medium format

[@vpr5562]

We need GFX 50R-2 for 3500$, please!

[@That_Bimmer_Guy]

with a larger hand grip and higher res EVF!!

[@constantinnow]

50s or 50R with XT4 battery, IBIS and PDAF. even at 4k would be great.

[@constantinnow]

or add an option to shoot at 50mpx with the GFX100s, 100MPx (something like Canon and Nikon have)

[@DarkIris007]

Way to go Fuji beating Sony and Canon in their own game! Always love Fuji colors and cameras.

[@giljesusseraspe9225]

You're funny! The gfx 100s sensor is made by Sony! But this camera can't beat the crazy iso, 8k video, evf, af speed, fps shooting, wireless data transfer speed, ftp and lan, 5g, cinema tone, battery, just to name a few of what the a1 has. My a7mk4 beats my gfx50 all the time and the small pixel dense difference doesn't even matter. The a1 can do more than a 100mp shot too with pixel shift just like the a7mk4's 240mp! Which most photographers don't even use...unless they have a client for 20mx60m billboard shot! I love my fuji system, but it starting to collect dust when i got my a9mk2, a7mk4, a7smk3. And the GM lenses are sharper than most of my fuji lenses and they're perfect for my fx6, fx9 and venice! To beat Canon or Sony or Nikon, etc. it has to be in the sales figures too!

[@DarkIris007]

​@@giljesusseraspe9225 lMAO, I can take your Fuji cameras and put them in good use!

[@giljesusseraspe9225]

@@DarkIris007 Hahaha. Sorry mate, it!s scheduled for pick up on monday, I've decided to donate 'em to a small photographic society and brigthen up the inspired and hopeful little ones who can use it. I'm sure they will love it.

[@MylesWrightMusic]

Man this guy sells the camera! Hard to argue with everything in the video though. Can I summon a spare 10k out of somewhere

[@CEEPMDEE]

at this point I will be purchasing the GFX 100S/150s mark III/IV

[@davidanderson8381]

I Like. Fuji have done well with the design, the size and the price.

[@ЛевонЗироян-р7ъ]

Amazing review. Thank you!

[@marianpalko2531]

The low res EVF appears to be the only compromise.

[@johnsmith1474]

The serious compromise is that it's a Fujifilm system camera.

[@felixschwiderski]

@@johnsmith1474 why tho?

[@jaybee4899]

I need these in my life

[@mvl3464]

in terms of price FujiFilm GFX100S MF 102Mp $6000 = $58,82/Mp !! The GFX100S image sensor measures 55mm diagonally (43.8mm x 32.9mm), roughly 1.7 times the area of a 35mm full frame sensor.

[@nelsonclub7722]

But they did hold a couple of things back; which is why I will stick with the beast GFX100. The grip on the 100 is bigger and for me easier to manage with its two firing buttons. Tilty finder - I shoot weddings - so being able to shoot waist level is key - two batteries in the grip - the 100s has less power - apart from that I have bought 1 for my partner Jane who had a 50s before - now we are 100MPX all the way through with a couple of X100V's for B+W and a spare GFX50r - oh and a couple of Instax Wides for fun - I was a former Fuji Ambassador - went to Hass - then Phase One - then came back!!!! Rock the Fuji all the way - best review so far. Addendum - the Q buttons on the 50s and the 100s has no disable function which is a shame - always accidentally pressing it - even when picking it up - other than that everyone should buy one. - Now give us some more cool lenses Fuji - your zooms are hopeless at best and the enormous 32 -63 suffers droop - more primes please - and there is no continuity across your range for filtration

[@JimmyCheng]

I need this! Oh ah no I want this!

[@91unamed]

Personally,I would love to buy a 30mp gfx body for video/low light photography

[@nickfanzo]

This camera is a game changer

[@WorldMaidens]

CLAP CLAP CLAP. WONDERFUL ALL AROUND REVIEW WITH EXCELLENT ARTICULATION. WE ARE PROUD OF FUJIFILM. GRATITUDE TO DEREK!

[@BenjaminKanarek]

Why shoot at high iso when outdoors? You could take advantage of the best performance at base iso of 100.

[@rafaelruiz9367]

Will Canon EF Lenses get a vingette of black borders if used with an adapter in the GFX-100S?

[@BandH]

You would need to use a lens adapter like the Metabones 1.26x Expander for Canon EOS EF Lens to FUJIFILM G-Mount GFX Camera B&H # MEBEPEFFGBT1 to avoid vignetting. bhpho.to/3rfBYC8 A Canon EOS EF lens intended for use with 35mm film or full-frame image sensors is mounted to a FUJIFILM G-mount GFX camera, it renders an image smaller than the camera's sensor was built to accept. To avoid instances of vignetting that may result from such a lens and camera combination, this lens adapter enlarges the image before projecting it onto a FUJIFILM G-mount GFX camera's medium-format sensor. >Mark

[@angelisone]

So all these years, no one can come out with a 60mm X 60mm or 60mm X 45mm true medium format camera but still dated APS mdf camera? Fuji is smart by making three lenses formats: Fuji APS medium digital format, Hasselblad APS medium digital format & Fuji APS for pre-amateurs.

[@PhotoJohn80]

Have you noticed any shadow banding issue that’s in the GFX 100??

[@stephenmorton6180]

Great review!

[@Rickymanso]

I noticed you shoot most of the photographs at 400 iso even at higher shutter speed. so can I ask you you you kept it at 400 iso ?

[@Duckstalker1340]

Shooting at higher shutterspeed always yield sharper photos. I always shoot at 1/2000s 800 ISO over 1/250s ISO 100 any days

[@stevenjohnson4283]

You said the sensor was 2 times larger than 35mm full frame when it is 1.72x larger. The Phase One XF system utilizes a true full frame medium format sensor with a 2.58x sized sensor over 35mm full frame. Learn maths please! The 100S sensor is 44 x 33 = 1452mmsq. Full frame 35mm is 35 x 24 = 840mmsq. 1452 divided by 840 = 1.72x.

[@JabariHunt]

How does it do in the studio? I know it's marketed as more of a field/street camera, but I'd love to see photos with with lighting. 6:21 & 9:53: One of her pupils is small while the other very dilated!

[@agylub]

that's probably the end of Hasselblad & Phase 1

[@janfrosty3392]

+1

[@adamklein4439]

Phase One is in BIG trouble. P1 pricing makes absolutely no sense this point - the difference between the Sony BSI sensor at 150mp v 100mp and cropped medium format v full medium format is trivial. And there are some obvious reasons why the GFX 100s is superior to the PI IQ4 - IBIS and OIS and weather sealing are big. Also, the form factor makes the GFX 100s a field camera - whereas the PI is stuck in the studio as a practical matter.

[@JohannesLabusch]

Make it a photo only camera, knock 2000 bucks off the price. Who on earth needs medium format for video?

[@jillianangell2570]

How would it be any cheaper to take video features out of the camera?

[@JohannesLabusch]

@@jillianangell2570 I don't know things. I'm just mad that I want this camera and the price is insane.

[@Fluxion11]

@@JohannesLabusch the cost of the lenses really get you. Lol

[@brianbeattyphotography]

Exactly

[@92OnTV]

Unfortunatly it impossible to have 53x40mm sensor in GFX... But just imagine 53x40 or even 645 or 6x6 digital medium mirrorless in this size body with 24-28mp X-trans... Dreams((

[@pabloponti406]

Thanks for the review! this is the kill of the rest! Leica, Hasselblad, Sony, and canon need to do a lot of homework in price and tech! !!!

[@romiemiller3093]

I wonder if Capture One 21 supports Fugifilm cameras.

[@BandH]

Capture One 21 does support most Fujifilm cameras. However, they have not yet announced support for the GFX100S just yet.

[@romiemiller3093]

@@BandH OK, thanks.

[@aleksandar2161]

The first thing i noticed is that your pinky cant grip the camera properly, this may sound funny, but my pinky doesn't fit on the grip of most mirrorless cameras as well and when i shoot for a long time my wrist starts to hurt and the general balance and feel of camera is bad when i mount heavier lenses (and most of good ones are heavy), i hope this trend of drastic size reductions stop, or at least make cameras with integrated vertical grips for people with larger hands.

[@brettkramer]

Where's the integrated GPS?

[@comet91]

I so don't need this, but I so want it.

[@jassimlari834]

Fuji is THE BEST.

[@hamshanksproductions7161]

That wasn't a review. It was a promotion. Regards Barrie

[@RainmakerAnton]

I was at least hoping to see good photos, saw only one or two decent ones.

[@edwardnoble9897]

Bokeh: You don't need to stitch 50 images to get this look, 3 images from full frame will emulate a larger sensor with access to far shallower depth lenses than you get get from any Fuji. This 80mm lens is cool, but its depth of field is only equivalent to a 63mm f/1.34 on full frame (47mm entrance pupil). A 50mm f/0.95 is wider and has a larger entrance pupil (shallower DoF from the same distance). If you do want to take a panorama to get a real wide super-fast equivalent you'd be much better off on a full frame since you can get lenses like 85/1.2 (71mm EP), 105/1.4 & 135/1.8 (75mm EP). Only 9 shots stitched together from a 105mm f/1.4 will get you a 52mm f/0.7. Some of these lenses can adapt to the GFX of course, but would be terrible for stitching due to corner issues (even if they did fully project to this "not quite" double full frame sensor). I don't want to sound like I'm crapping on this camera, I'm not. It's amazing! It's just not the king of depth of field apart from a couple of fringe cases, like adapting full frame portrait lenses (that project well to this sensor) for single frame use.

[@ryanvacation7319]

No battery grip and no option for a tilting evf available for the 50s are some of the compromises.

[@tonykeltsflorida]

This camera would be great for crime scene photography.

[@mkmkmk845]

Fujifilm GFX100S has a hidden feature to look into the soul through eyes if you zoom in 400%

[@chirag4]

best comment ever

[@polashquadhi2330]

It's more like an advertisement or release video, which should have been done by Fuji themselves. I expected a review from you. I expected pros and cons and comparision. I still don't know how it is better than Sony AiX

[@williamholdsworth]

Gotta just go ahead and pick my jaw up off the floor

[@stephengatley8144]

Fujifilm please in the next iteration of this camera don't omit the grip, we dont want them just for the extended battery life but the comfort when shooting portraits!

[@liz2959]

To whom it may concern at B&H: It's really hard for me to justify buying this camera after seeing multiple shots of all of the homeless people. It reminds me to donate to homeless shelters instead of purchasing a new camera..

[@joebeta]

Like a Macheen!

[@sclogse1]

Funny to be so fussy (me that I don't want a switch to spell out "movie" on it). In hot white. My local camera store in S.F. had a fire sale in the '80's. A real one. I bought a Contax Mirror 500mm half off. What was interesting is all the white letters had a smokey warmth. A faint yellow. Looked great.

[@BrettHoustonTube]

That's a lovely monster

[@sclogse1]

Finally huge jpegs that can print big.

[@andreas7278]

Skin color in the video has a weird orange tint. I guess it's the camera doing a bad job at colors without manual color grading of the footage.

[@terapieadhoc]

15:15 white Snoop Dogg cameo 😱

[@forgewire]

Who need to stitch 50 images to get @10:00 bokeh? You can get more blur from RF 85/1.2, and probably need to stitch on your side for the same result😆

[@chrish3540]

it shoots 14 bit RAW. GFX 100 shoots 16 bit RAW.

[@yaaaaaaaannick]

The spec sheet of the GFX 100s on the official fujifilm-x website says: “file format of still image: RAW: 16bit/14 bit RAW (RAF original format)"

[@KruiserIV]

GFX 100S shoots 16-bit raw according to user manual.

[@Fluxion11]

I think you can shoot 16 bit raw in single shot only. Continuous is 14 bit.

[@KruiserIV]

This guy has no idea what he's talking about. The GFX isn't double the size of a full frame sensor. Are you for real B&H?

[@mackrun7029]

1452/864 isn't quite double but not that far off.

[@romiemiller3093]

I like everything about this camera except the price. It's worth the money, but I don't think I can afford it. Maybe I can figure that out; lenses?

[@allansh828]

why hasn't Hasselblad used this 100MP sensor?

[@elmachomen]

Probably Fujifilm has an exclusivity contract with the manufacturer (Sony) for a certain amount of years, that's probably one of the reasons they also "rushed" to put out two bodies with this sensor in such a short amount of time.

[@silvestrocrino3256]

This sensor needs IBIS to use well... otherwise you have to shoot constantly at maximum Shutter speed or on a tripod to keep your pictures from blurring ... no room in the OMD for an IBIS system and no money given the companies much small size to develop one either... but, who knows, maybe with their Chinese owners they may be working on something right now....

[@VannApragal]

Features do not make the camera, picture quality does!

[@vhc7764]

How is this Medium format beauty $500 cheaper than the Sony A7 clone A1?

[@krishnansrinivasan830]

Nice & Thanks :)

[@theammar]

lol this isn't a review so much as it is a fuji advertisement/puff piece.

[@ericsamuels6250]

there was morey in the video part

[@zoickn]

Tilt screen still!!???

[@108u9]

Fuji being smart to cannibalise their own sales of the GFX100 than let the other players eat into their share with their high res FFs. Their main competitor for now is what Canon might put out with their coming 90mp monster. Meanwhile before that drops Fuji needs to firm up the GFX lens lineup fast, even if it’s through announcements and roadmaps. Canon is spearheading the lens game and it will sway customers.

[@lukeevans2154]

Why do none of these videos show what it looks like through the EVF? I find it so annoying seeing as that's the main way I'm going to be using it. Disappointing...

[@number4cat1]

OK, I like this camera. I want one. But this is NOT a "review". It's a sales pitch.

[@kurtboomerphoto]

Those background highlights at 10:30 couldn't be more disappointing. Awful looking quite honestly. Highlight detail still seems to be the Achilles heel.

[@mcelliot]

You really think you can make that judgement on the basis of a KZbin/compressed video ? Stick to your phone...

[@kurtboomer]

@@mcelliot what exactly what am I missing? Care to watch the clip at 10:30 again and then reply with something intelligent?

[@mcelliot]

@@kurtboomer you can't judge the dynamic range of an MF camera from a compressed video capture. It is a recompressed image etc

[@kurtboomerphoto]

@@mcelliot Sorry, you're wrong Paul. Sure, when it comes to things like resolution and color, I obviously wouldn't judge from a youtube video. But those highlights are clipped. I own the camera. It does what every digital sensor does. It just can't handle highlights. Still! All the dynamic range is in the shadows. But thats not how humans see the world. I honestly get better highlight retention with slide film. Highlight retention should be the absolute first priority to get right from all of the camera makers. Not 30 fps and such bs. Thats just to get money out of the pockets of tech geeks and old men.

[@LukeThree000]

News Flash! It takes photo's!

[@Lucy-dk5cz]

Scripted lame joke was scripted and lame

[@F15IDriver]

bye 5dmark 4

[@tomraymond3331]

Street scene subject matter is terrible. Couldn't you guys find a flower stand, or go uptown into the park ?

[@bayuariwibowo3046]

mantap

[@vidsscreen]

I BET HE ISN'T EVEN A PHOTOGRPHER, JUST ANOTHER JOURNALIST TALKING ABOUT AN AREA HE DOESN'T EVEN KNOWS' THEY WANT THAT CAMERA ; "AT LEAST NOT MY KIND OF PHOTOGRAPHER ! AMATUERS .

[@mainmain5303]

This sounds like a typical infomercial. PR release. Great camera. Horrible tonality of this video. Made up language.

[@soundmixervegas]

you lost me on 4:2:0 internal recording

[@girmonsproductions]

I don’t think this camera is for pro video work. But it’s enough for home projects.

[@KruiserIV]

This camera obviously isn't for video, and probably never will be.

[@kennethwilliamsinc]

Spend $700 more and you will have an atomos recorder and raw video (medium format 4K raw 😳). What’s $700 when you’ve just spent $6000 if you really want high quality video with this body?

[@soundmixervegas]

@@kennethwilliamsinc mini HDMI! I will never connect a cable to a mini hdmi! It is not if it will break. It is when!

[@kennethwilliamsinc]

@@soundmixervegas I don’t like mini hdmi either but your original complaint was regarding only 4:2:0 output which is alleviated with an atomos recorder.

[@tyroneshoelace4872]

Ad! Please.....

[@v_stands_for_value124]

This thing at f4.5 has better bokeh that big part of those crappy Canon/Nikon junk

[@yuto2497]

I thought it still uses film. 😂

[@orsoncart9441]

Some good photos. But all that street graffiti YUK! what a mess, it's everywhere!

[@johnadams3038]

Man that was pretty boring.. it was just an infomercial with talking points Fuji gave that guy to read.

[@luispaz27]

It can have 1 millions megapixels with that price? In a era of pandemic? No thanks. Keep it

[@Henry-ve3ye]

tell Fuji 6000$ is too expensive! in the era of pandemic? This not gonna sell well. The production price for this camera maybe only 1/3 of the rrp.

[@slasherage]

Sony announced yesterday for A1 Full frame amount $6500, and its less specification than Fujifilm GFX 100s Medium format!

[@edwardnoble9897]

Cost wise, you don't have to worry, if they're too high for the market they will drop over time.

[@edwardnoble9897]

@@slasherage You can't compare those two cameras. There are many things that the A1 does that the GFX doesn't and vice versa.

[@luispaz27]

6000 dolares? No thanks

[@krdp68]

Wtf are you talking about? Next

[@andersistbesser]

its not made for broke losers. i cant afford it too but it is great anyway

[@luispaz27]

@@andersistbesser id rather be a broke loser than pay 6k for a camera.

[@Lee-xn2ld]

think 100mp at 6000$ is nice but to me? nahhh but If I can get this camera? i will

[@mcconaloguecharlie1]

Go buy yourself an ice cream 🍦 and smile 😃