My Protein Founder| How to Bootstrap Your Business | Oliver Cookson

How do you start a wildly successful business with little to no money? What allows some entrepreneurs to bootstrap their business to success while others falter and fail?
The truth is: It takes remarkably little money to make money, if you're clever and work hard.
British entrepreneur Oliver Cookson should know.
He bootstrapped Myprotein, a successful sports nutrition business, in 2004 after borrowing £500 from the bank. No venture capitalists. No outside help or influence.
A few years later, he sold Myprotein to The Hut Group, maintaining 100% equity and earning a nine-digit exit.
During our interview, he highlights the advantages of bootstrapping a self-sustaining, self-funded business. Nothing is off the table, as long as it’s relevant to the customer.
Oliver was recently named the UK’s number one self-made millionaire under 40 with a net worth of £306 million.
His memoir, “Bootstrap Your Life,” which he began writing at the beginning of the first lockdown is due to be published in summer 2021. Oliver also hosts the podcast Bootstrap Your Life, which features 15-minute episodes that cover topics such as self-esteem, business advice, mental health, mindset, and investment.
Link to Oliver’s Book: www.amazon.co.uk/Bootstrap-Yo...
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[@cryptochap4593]

Boss !!!! Superb interview, analysis. Thank you very much both amazing contributors.

[@HistoryNiche]

Agree 100% with Oliver Cooksons comments on reforming education spot on. Dr Eric Berg is a great example of someone that uses KZbin and sells his own line of supplements.

[@nicetrymate813]

Oliver Cookson is a massive inspiration to me. He's done well to keep himself out of the limelight, I'm unsure if that is on purpose or not

[@shekharbali5692]

Amazing interview as always. Great job Matthew. Lot to learn from Oliver especially when he said "Entrepreneurship is a lonely place" he was absolutely correct.

[@lennonptpaul]

Brilliant video, really insightful. Loads of take home nuggets. I really like the 30min time out to focus on another task. Thanks for your insight and to the Escape team for bringing this to the wider crowds.

[@elizabethdarley8646]

Brilliant! Thank you both