The PROBLEM with PRIME Energy

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Prime hydration came into the beverage scene with a big splash, but it wasn’t just excited fans in the headlines. Many people took issue with some of their claims, (including us) and now we’re seeing more drama with their second product lineup Prime Energy… but this time it’s actually a lot worse.
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Script: Jaz Papalapoudos
Editor: Matthew Veal
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [e-mail]

[@StrayGuitarist]

My dad's girlfriend has two kids, ages 8 and 10. I took them with me to the store one day. They begged me for Prime like I begged my parents for Pokemon cards back in the day. After convincing them they could get one of the sports drinks and NOT the energy drink, which they needed me to explain the differences in, they pounded them like water because there's "no sugar, so it's not bad for you." Not even a week later, their mom bought 5 of the sports drinks for the kids to enjoy throughout the week. The 8-year-old drank all five in one sitting and screamed at his mom until she went to the store to buy another. Even if they're not specifically "targeting kids," it's children who are most engrossed with the brand, in my experience.

[@darksu6947]

She should have punched her kid in the mouth instead of going to the store and getting him what he wanted. That's just bad parenting. Have you told your father to run away from that women as fast as he can yet? 😂

[@jhoughjr1]

Id maybe not let my kids that age watch Logan Paul’s vapid content

[@jhoughjr1]

@@darksu6947bad parenting is fine they get a get out of jail free card for all their neglect at 18.

[@CaffeinatedFrostbite]

That's a parenting problem

[@eurosonly]

Is it bad if I don't have kids and feel happy as ever knowing this fact because I don't have to deal with stuff like this?

[@jimsutter2748]

The cans being almost the same design as the sports drink is so that they fly under the radar at schools. Many schools have a ban on energy drinks, but usually not sports drinks.

[@FutureProofTV]

Oof 😣

[@rj6thstreet]

What sports drink comes in a can

[@jimsutter2748]

@@rj6thstreet Seriously? Many of them. Even Gatorade sells their product in cans.

[@turtlesandmoreturtles]

Yes and like 90% of their fans are 12.

[@Nao-pj7mc]

I dont know about the rest of europe but energy drinks in Sweden are basically all shaped like those cans.

[@NJdaniels96]

I spent the summer teaching a class of 8 year olds and they talk about Prime the same way you'd expect kids to talk about a trendy toy. I remember we walked off campus for a field trip and they all got super excited because they saw some Prime in the window of a corner store.

[@FutureProofTV]

Oh well that's mildly depressing 😬😅

[@hhaste]

That's on the parents for not teaching them about what these energy drinks are. They're perfectly fine for someone like me, that's 34 years old without any health issues that would prevent me from drinking caffeine etc. but to a young kid, caffeine is the last thing they need. I don't even see Prime as focused on promoting to kids, either.. the company just happens to be owned by 2 people that kids already follow and like.

[@GamesFromSpace]

Kids are dumb.

[@DanteLikesRock]

that's so sad.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@WolfMimirMori]

Prime costs like 10 dollars in Sweden. Who the heck pays that?

[@raymondguilbeault4585]

Crazy people

[@FutureProofTV]

oh yeah, that's PRICEY

[@WolfMimirMori]

@@raymondguilbeault4585 It really makes it come across like some kind of cult. It's a bit scary.

[@suakeli]

Only ten dollars? They sell it for 15€ (16.35$) in Finland. Edit: An article said some people sell it for 17€ per bottle.

[@WolfMimirMori]

@@suakeli Yikes.

[@l4ndst4nder]

Absolutely stunned by Logan’s advice that you need to grind from 18 to 22. I’m 35 living a VERY comfortable life and I didn’t figure things out till 24. You’re early 20s are to explore the paths and opportunities, not blindly “grind” which amounts to trying to make your boss happy or grifting

[@FutureProofTV]

Grind/hustle culture is so 🤢

[@Juan-rd5jf]

“If you dont have 8 jobs and 15 side hustles by 20 then you aint shit” -logan paul, probably

[@CrazyLazySnazzyJazzy]

I mean he's not wrong tho. I don't think he means "figure things out" by that age, I think he means don't waste your youth/vigor and try not to miss out on opportunities for growth just so you can party or goof off. I don't think his statement is at odds with your last point there...not that I think he wasn't afforded immense privileges already, ironically due to his propensity for goofing off lol

[@l4ndst4nder]

@@CrazyLazySnazzyJazzy I’m not sure of even that. In these years, I’d only recommend five things: 1) if you know what you want to do, go to school and/or make connections in that field 2) take apprenticeship jobs you are curious about to explore different trades 3) be a part of the local community and volunteer 4) if you have a little cash as a safety net, travel around and try to make cash as you go 5) work a job to save up for #4 Working to work or trying to find yourself in college is either a massive waste of time or money respectively

[@snakedoktor6020]

Regardless of what that dweeb meant, when I was aged 18-24, the LAST thing I needed was something to give me "artificial' energy. I already had more than I could handle!

[@Eyeclops_]

I don't care if prime energy can revive you from the dead. As long as Logan Paul is associated with it, it's hard for me to support it in any way.

[@FutureProofTV]

Agreeeeed

[@gernhartreinholzen3992]

"Sometimes, dead is bedder"

[@Scbalq]

Just steal it lmao

[@noventa7532]

​@@Scbalqwould only make it worse

[@magicvibrations5180]

​@@ScbalqWe are actually morally obligated to steal his product. /s

[@wangelite5279]

holding a prime drink is showing people you have been scammed.

[@FutureProofTV]

☝️☝️☝️

[@JaSon-wc4pn]

Nah, thats Starbucks

[@EmeraldEyesEsoteric]

I stick with 3 Red Bulls a day, or another energy drink with at least 1000 mb of Taurine. I just don't have an appetite for Seafood, but it is the food of immortals.

[@Chronon88]

@@EmeraldEyesEsoteric what the heck are you talking about? Also 3 cans of redbull must not be a good thing for a long run.

[@EmeraldEyesEsoteric]

@@Chronon88 Sorry, you don't deserve to know. I'll give you a hint though. Red Bull is the astrological sign of Taurus. Therefore it has what?

[@quintessences]

As a coffee enjoyer and barista people really do over estimate coffee’s caffeine level while under estimating energy drinks

[@wisico640]

Can you refresh my list? I have something like 80mg for a small cup of coffee or espresso 😅

[@clintmiller88]

Coffee is weak sauce in comparison

[@quintessences]

@@wisico640 80mg is standard in 2oz of espresso. black coffee is about the same for an 8oz cup. whereas energy drinks tend toward 100-250mg per 8oz

[@biohazardlnfS]

Depends on the energy drink. I don't really care about that clim as prime us no different from anything esle in that market.

[@christinab5778]

Also depends on the coffee though. Starbucks caffeine content is WAY above that

[@RuffianRomeo]

I think the worst part about this video is that sadly the audience that SHOULD see it, probably wont. I hope I’m wrong! Great vid as always 👊🏼

[@iseemelanie]

I made this comment on the Gatorade video - for those of us who do endurance activities (ie. long outdoor bike rides, half-marathons or 2-hour high-intensity cardio classes, like me), drinking Gatorade isn’t about making us feel good psychologically. It’s about keeping us carbed-up and hydrated so we can keep going without passing out.

[@negrowithabrain]

It's trash...plain and simple

[@emty9668]

Eat a balanced diet drink milk

[@iseemelanie]

@@emty9668 yeah because eating a meal and drinking milk while biking on a hot summer day is super practical.

[@iseemelanie]

@@negrowithabrain do a half marathon or spend hours riding a bike in the summer heat and trust me, Gatorade will be the exact opposite of trash. You probably drink it while sitting on your couch all day.

[@sortasurvival5482]

More accurately salted up. It was designed to replenish whats lost in sweat. Then the sugar privdes a few easy to use calories and flavor. Love gatorade

[@Tazallax]

Fast twitch= fast twitch muscles Coconut water because it sounds "healthier" because coconut water is a great source of electrolytes, nearly isotonic to your blood (or so they say) Potassium because people have demonized sodium, though it doesn't really taste better. This is extra stupid, because your cells use something called the SODIUM POTASSIUM PUMP to regulate solutes/concentrations. It's not the "potassium and only potassium pump."

[@realfunnyman]

One time I needed a little more coffee, so I bought one of the bottled ones at the store. I can't have dairy, so my options are limited. I ended up getting this cold brew Starbucks thing that iirc had like 200 mg of caffeine. I felt like I was vibrating. I can't imagine a kid drinking that.

[@FutureProofTV]

and even that is Starbucks branded so kids aren't as likely to be interested (because coffee is usually seen as something for adults) but put that in a bright green can and back it by a famous KZbinr and it's a recipe for disaster

[@hhaste]

This is on the parents. They need to teach their kids what caffeine is and why they shouldn't drink it. Of course, Prime should also sell a caffeine free variant, marketed towards kids, since they're going to drink it, anyway.. At least at that point, it wouldn't be dangerous for them to drink. However, for someone like me that drinks caffeine daily, I have a caffeine tolerance. I can drink a 200mg can and barely feel anything, just enough to have a little boost.. but when I first started drinking caffeine, I felt fantastic. Made me way more happy, energetic, in a way better mood, felt like doing things etc. Staying under 600mg a day is very important for health and safety. I personally drink 400mg daily, between 2 drinks. One morning, one afternoon.

[@lauramessy]

​@@hhastearen't you tired of saying the same stuff over and over, we get it you love that sugary water.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@QuickQuips]

And that sometimes isn't saturated with sugar which makes everything worse.

[@cardinalrule6810]

I live in New York and saw a family whose kids had convinced them to fly from England to New York just so they could buy Prime, as they couldn't find it in the UK for some reason. The kids were going crazy when they found it. I couldn't believe it. I had no idea Logan Paul and KSI were so popular. Also, the drink tastes like liquid candy, so Im sure the palatable flavor helps.

[@EmeraldEyesEsoteric]

You can probably get them into non frozen Otter Pops instead.

[@deadmansfire]

Just came back from the UK. There was Prime in basically any supermarket (£2) and in most corner shops (£5). FFS,it was sold in Sports Direct, a big sportswear chain. i really don't believe the reason for the trip was Prime.

[@cardinalrule6810]

@@deadmansfire This happened over a month ago so maybe it wasn’t there at that time. Anyways, I’m not sure what incentive this woman would have to lie

[@thatundeadlegacy2985]

should be banned from yt for scamming

[@pocari04]

"The difference between medecine and poison is dosage" Thanks I'll remember to quote you in my future book

[@eurosonly]

Ketamine comes to mind. It used to be a taboo but now it's used in the medical industry with significant benefits. I work with a client that's had it and he's improved immensely as a result.

[@rom.ya.3799]

This phrase actually should be credited to Paracelsus, the renaissance philosopher. Current form is rephrased, but original sounds more like "The dose makes the poison".

[@obxurity]

In high school, we had a vending machine that had Monster and Redbull alongside "healthier snacks" like baked cheetos with less saturated fat or something. I just found it ironic lol

[@hedgeearthridge6807]

It's been industry standard to put energy drinks in Tall Boy cans, along with beer. Basically as a kid i always knew anything in a tall boy wasn't for me (Red Bull is iconic enough that you already know what it is). But now the line is so blurred with the weird skinny tall boy cans that it's getting hard to tell what's an energy drink and what isn't at first glance. It used to be you NEVER saw energy drinks in plastic bottles, but now Gatorade puts it in a GATORADE BOTTLE, the most iconic SPORTS drink bottle ever.

[@Vidar_Odinson]

I got hooked on energy drinks for a while at work, because they were tasty to me (notably white Monster), but also gave me a good dose of energy. Unfortunately the massive amounts of B-vitamins also gave me very itchy rashes on my legs, which is apparently a thing for some people. When I stopped and switched to normal and iced coffee, they slowly went away. This took me a good year to figure out. Once I stared going above one can a day, I'd break out. I just want caffeine, damn it! :P

[@JamesSmith-sw3nk]

I had a small business in my 30's and I was working 100 hours/week at it. A friend who I had known since childhood and was becoming a specialist doctor stopped by my office to visit, she noticed I had cases of energy drinks by a small fridge and I had lots of empties in a recycling bag. I crack open an energy drink and she asks me how many I had drank that day. I said around a dozen, her eyes get big and she goes out to her car and gets a "medical bag". She asks to take my blood pressure and then she "tells" me to eat a couple of bananas I had AND that she is taking me to a hospital for a checkup and some blood work. I felt fine but my blood pressure was very high and I had some vitamin deficiencies. They gave me a couple of IV's. I then gave up energy drinks, I really liked them. A month later, I did a follow up and my blood pressure was 60pts lower.

[@komiks42]

My bigest issue with energy drinks is that.. they just taste good. I don't care about caffine in them, i just enjoy that taste. I relly wish for some drink that taste energy-drink like that don't have caffine in it (or have litte).

[@andrewmaw3345]

I can tell you...100% of these are being marketed toward kids. My youngest who is 9 was going NUTS over these. I didn't know better until I started reading up on it and I told him no more. But all his friends. SOO much and this should be put on the bottles NOT for children under 12.

[@miciso666]

Not for under 16..

[@alexandramcginnis8872]

Not for human consumption

[@Patyonrocks.]

For a few years around and after high school I was regularly drinking BANG energy drinks which typically contain 300mg of caffeine per serving 😬🙃 while I do think Prime should be regulated and such, I think more focus should be put on the rest of the industry as well

[@e-zee8298]

Yeah it sort of makes no sense why they would target prime. Both bang and monster have their own lines of 300mg drinks and the FDA recommendation is to not consume more than 400mg in a day for people 18+. It seems to me that these big companies like monster energy and redbull would have a special interest to lobby against smaller companies like prime to stamp out competition. Seeing as Logan Paul and KSI have a huge opportunity to market to the majority age group of energy drink consumers.

[@yolkthosenuts]

Lol yeah i'm still a bang fiend, i mix it with alcohol when going out but my first time having i was literally getting feelings of impending doom

[@e-zee8298]

@@yolkthosenuts yeah Stimulants and depressants are not a good combination! Especially caffeine. As far as Stimulants go, it's a pretty dirty one

[@yyunko7764]

@@e-zee8298 hippie speedball my dude

[@christinab5778]

Right. If you really want to regulate companies with INSANE caffeine content, come for Starbucks which has coffee with significantly higher caffeine content, or Panera’s Charged Lemonades. I have no love for Logan Paul but the target on Prime, a newcomer to the industry, is crazy

[@lriv.032]

And this is just the beginning man. It’s only a matter of time before we see Prime energy bars, Prime cereal. Then we’ll see Prime merchandise like hoodies, shirts, sweats, shoes, and headbands. If any of that stuff doesn’t already exist lol

[@UndeadDude333]

Super quick fact, check on this video. G-Fuel was actually the first company to push the envelope on how many milligrams of caffeine can be in a canned energy drink, back in 2019 selling drinks with 300 mg of caffeine. It’s like an arms race, but with caffeine quantity

[@Axon-bm2sx]

I can’t even process caffeine. All my life I’ve been wondering what it feels like to actually get a boost from caffeine. I would love to try it in moderate doses, maybe one day the technology will be there

[@MaxJ.ProfessionalLilGuy]

Im just gonna bring it up because nobody else is: A common energy drink here in the US was Bang energy, which before going out of business, had 300mg of caffeine per can, and they weren’t alone. Reign energy, which you can still buy today, also has 300mg. I hadn’t realized that international regulation is SO much lower than here in the US

[@edwardnoonan4765]

Bang got sued by Monster who then bought them out. They're actually not out of business, and will regularly distributed under Pepsico via Monster now. You can still buy them, but their popularity has taken a dip. They've had bottling and distribution issues for a while but that is being fixed. Reign has 250mg caffeine, not 300mg, but Spike Energy still has 300mg and used to have 350mg, making it the strongest one out there, along with Bang. The issue with Prime is that they didn't really do anything wrong. They're no different than any other energy drink company and the caffeine is on par with a lot of other brands. Going after Prime specifically seems a bit silly. The obvious solution is to just gatekeep energy drinks from children. Make the products 18+ and require ID for purchase. This would solve all of the issues. When I was in middle school, we were all just buying cans of Monster at gas stations regularly. I feel like that is the central problem here.

[@yyunko7764]

the US approach to food and drugs is absolutely insane to me. I have a friend, they gave her morphine for a toe fracture from stubbing her toe on furniture, like WTF, no wonder there's an opiod epidemid

[@sagetusk]

​@@yyunko7764in the UK they would scold you for wasting nurse time and advise taking paracetamol/leaving asap

[@world_still_spins]

I'm surprised that Amazon hasn't tried to claim Prime "drinks" as something.

[@SuborbitalSays]

I, for one, drink energy drinks because I am physically addicted to caffeine at this point. Couldn't care less about the brand - taste, caffeine content - all that matter to most adult energy consumers i'd guess.

[@mohamedchibanibahiamar9555]

“The difference between medicine and poison is dosage” Preach 💯

[@flaval24]

Thank you for all the videos you do about products Ive never heard of. The only time Ive ever come close to knowing or caring what was trendy was while raising my kids, & now that theyre grown Ive reverted to wallowing in ignorance; your videos make me feel smart for opting out of pop culture. 😂

[@humza890]

A way around it is to put '12+' labelling, or '16+' labelling for the UK. However if this does go through, it needs to apply to all energy drinks, therefore allowing for fair competition. This is not a 'prime' drink only issue.

[@pickles3128]

You ID kids for energy drinks over there? Sounds like NYC's ban on large sodas. How is a clerk even going to ID a 12-year-old?

[@humza890]

@@pickles3128 For 16+, yes for energy drinks. Not for 12+ though

[@ColleenJoudrey]

Not too mention that the BCAA content in both Prime Hydration and Prime Energy are over the safe daily amount for even a competitive adult athlete which can lead to serotonin imbalance, type 2 diabetes and cardiovascular disease.

[@michaelking761]

Prime Energy and Zoa (Rock's brand) are both 12oz cans, that said Zoa has less caffeine by 40mg (160mg vs 2000mg.) Prime has lower caffeine to Bang and Reign which are 300mg. Five Hour and similar energy shot is the same as Prime as are Celsius and Alani Nu.

[@LEVERA6E]

I was unaware other countries have such a high caffeine sensitivity. The US guideline is 400mg/day for a healthy adult which would be 2 cans of prime. Most large ice coffees from dunkin, starbucks, or mcdonalds have approx 300mg

[@Mary-td2zw]

Yeah, I was just looking up the limits yesterday while drinking Celsius and was surprised to see that the limit for pregnant women is 200mg in some documentations.

[@tcbobb1613]

The US allows 300mg of caffine drinks, where it's banned in some countries to have drinks with 300mg of caffine

[@iseemelanie]

Fast Twitch must be referring to fast twitch muscles, which seems like a great brand name for a caffeinated sports drink. Tbh sometimes it seems like the script of FP videos are written by people who don’t really know or understand the subject matter the videos are about.

[@amorphousblob]

I laughed when you mentioned how Prime sports drinks are packaged very similar to their energy drinks, because the issue is even worse with Lucozade. The Lucozade sports drink looks almost identical to the energy drink - they both come in bottles where the shape, size, even colour are virtually indistinguishable, aside from the fact the energy drink has the word "energy" or whatever on it. I was in the UK a while back and this drove me nuts. As for the teenagers and energy drinks thing, I don't have tiktok, but I've lost count of the videos I've seen where there's a kid with a big stack of Monster drinks in the background. I imagine a lot of those kids have transitioned to Prime now.

[@mitchellbrwn1257]

Fast Twitch is a fitting name for a Gatorade drink appealing to athletes who want to run faster because it’s referencing fast twitch muscle fibers which are used during sprinting and intense short bursts of exercise. Caffeine increases performance, especially for fast twitch fibers.

[@eurosonly]

Psychological marketing. It's like when they use the word confidence to sell some junk to those who lack confidence. You always know the product itself is nothing more than a placebo. And it works that way because you've convinced yourself that now that you've taken the product, it's making you better. But people like this don't consider the reality that the pill they've just bought did absolutely nothing.

[@colly407]

I knew it, it WAS kelpshakes the whole time I KNEEWW IIITTTT

[@Dtgray12]

I hate that drink companies get away with saying zero sugar/no sugar. Sucralose, Stevia, Aspartame and other artificial sweeteners (fake sugars) are just as bad if not worse that sugar. Since these ingredients don't have as much research as sugar they're praised as a better alternative when they're just an alternative to a major problem.

[@komiks42]

The bigest scam is in ticktacks. You know these "zero sugar" ones? They have a lot if sugar in them. You know WHY they can have it printed? Serving size. The rule is that to call it zero sugar, serving size need to have les then 1g of sugsr. Fair enough. Ticktack serving size was ridiculus small

[@ChucksSEADnDEAD]

Aspartame is one of the most researched food additives.

[@J0YSTTIICK]

While I don’t disagree there’s a lot of studies showing sugar is still far worse than additives like as stevia and aspartame.

[@eurosonly]

Ya it's all just court room semantics. Even though, it's clear to everyone in that room that the end-goal is exactly for the product to act as sugar.

[@eurosonly]

​@@komiks42ticktack are still a thing? Haven't heard that name in decades.

[@AbbyCatt5]

A 20 oz cup of medium roast Columbia coffee has about 400 mg of caffeine. So actually one cup of coffee is double the caffeine of prime. But if you were to compare ounces they're pretty equal.

[@nathanmeyer6743]

Dude, fast twitch refers to muscle fibers. Kind of on brand for an athletic drink

[@DTPoe]

I'm a surgeon, sometimes I work the day beginning at 10 am, the whole night and the next day until like 5 pm. I have some caffeine tablets that have 200 mg, for me now they just avoid the headache of not drinking coffee.

[@magicvibrations5180]

It's actually insane that Logan Paul still has a platform. Even disregarding the Japan incident (we shouldn't) he has since consistently shown he's not worthy of anyones trust or support. He just can't help himself from scamming his fans for thousands of dollars in crypto pump and dump schemes. Plural.

[@16soccerball]

Yeah. Seeing tons of kids drinking something they really dont need makes me wonder how quickly this is gonna backfire on those 2

[@hhaste]

You can't possibly blame Logan Paul or KSi for that, lmao.. that's on the parents. All those 2 are doing is selling a product, they have no control over who buys it. Parents need to step up and teach their kids not to drink this stuff.

[@16soccerball]

​@hhaste fair. But knowing parents these days theyll blame other rather themselves.

[@lauramessy]

​@@hhastewhite knight for scammers, stop it

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@Korra228]

The South Park special about prime was spot on

[@evan]

Its all over my local sainsburys I will say, their fruit punch is the closest thing to Hawaiian punch I’ve ever had since leaving the states

[@katarh]

My university is strictly a Powerade school. Considering Gatorade is a Florida thing and they're one of our biggest rivals.... yeah. All that said, I never really thought about the difference between a sports drink and an energy drink. My coach wants me to drink plain water, since I exercise inside a gym and not outside, and generally top out at 1 hour max.

[@PTMG]

Imagine non ironically believing that something that quite literally says in giant capital letters "ENERGY DRINK" is somehow misleading people into thinking it's a sports drink. I mean literally fucking read.

[@Chris-dy1cb]

Growing up I remember the same hype surrounding vitamin water to an extent.

[@indigomizumi]

I only like vitaminwater for the taste, and even then I specifically seek out the sugar free options.

[@orthoplex64]

8:05 "sucralose, which has its own other raft of issues that we don't have time for." Like what? The only issue in the whole sucralose Wikipedia page is that it decomposes into harmful compounds at high temperature, and I don't think anyone's cooking with prime.

[@DrawinskyMoon]

Is 98 degrees not hot?

[@lloydm.ruizhdz4870]

I bought a single can of prime to taste it with my boyfriend bc we love caffeine and energy drinks, so we tried it and it is pure sweetness and has a strange aftertaste which for me put me off, so here's an unbiased opinion of what prime taste like

[@amandapatterson1327]

I bought a couple cans thinking I was helping support Mr. Sanders!! 😂 The face palm I gave myself stung a little more than your typical face palm. Quite painful actually… but, considering the painful mistake I made, it was well deserved. In no way shape or drink did I ever plan to support either of these boys. I should’ve researched my purchase first, so it is 100% my own fault. No use crying over spilled piss… or whatever the saying is…. So there ya go Logan! You’re welcome 🤦🏻‍♀️

[@omlitschristian]

I'll never get the argument that products like this are "colorful" which means it's made for kids because it appeals to the eye. What are adult drinks supposed to look like? Grey and boring to deter kids?

[@CTGReviews]

Those people include the people who wrote COPPA.

[@biohazardlnfS]

Have they not seen monster, Rockstar, etc cans

[@SuperCosmicMutantSquid]

YES. The general idea is that brought and colorful are for kids and more 'natural' colors are for adults. Look at the difference between 'healthier' cereals marketed towards adults and the general feel is often fresh off the farm, rustic, outdoorsy or organized, clean and slick. The general ideas is that too much colors 'are for children' while a more toned down color pallet is for adults.

[@infinitehexington]

@@SuperCosmicMutantSquid hearing you rant about weird conspiracy theories is humorous

[@bigreddog502]

"prime is bad" ..... Here buy this product

[@Traindmunkey]

Redbull gives you wings : Prime is just Cred [ explained basically in Southpark]

[@marieseaman7855]

Yooooo that video of Ted and Eddy crossing the Canadian border 😂❤

[@larrywave]

Here in Finland its quite hard for people under 15 years of age to buy energy drinks

[@samuelking7492]

Prime is also now an official partner of Arsenal (the team KSI supports), Bayern (arguably the best German team) and Barça (arguably the best Spanish team). Wouldn’t be at all surprised if they start partnering with more big football names.

[@sigfigronath]

they have done, wwe, ufc, some US basketball / football teams. They are growing pretty fast ngl

[@antwake]

daaaamn says a lot about soccer #crap

[@henrylam92]

⁠@@antwakelmfao how is it any different from any sponsorship deal? In the end it’s a drink that has influencer attached to its brand and it’s really just marketing for these sports to gain more younger fans

[@LifeBindeR222]

Bang has 300mg of caffeine, I can tolerate up to 1200-1300mg without issues except hunger.

[@HaIIowsxeve]

Odd with the 180mg caffeine limit for Canada. Just bought some 300mg caffeine Monster Java at Walmart, haha!

[@RoroTheDeer]

Gatorade's energy drink is probably called that because of fast-twitch muscle fibers, which is a type of muscle fiber that specialises in fast, powerful motions like sprinting. Which you would know if you just google'd "fast twitch" since it autofills...

[@myrcpk]

Im in canada too and Im 14 and this year at school there were so many kids paying like $5 for prime which is... not THAT expensive but also pretty expensive for one drink?

[@eurosonly]

There are people out there who pay upwards of 15 dollars for a cup or coffee. Populairity=demand.

[@myrcpk]

@@eurosonly i know!!! its crazy, who has that much money? i know some girls who like starbucks and i went with them and it’s like, well there goes $10 for a small coffee

[@johchadow]

Reign energy drinks have 300mg of caffeine. I know people who drink 2-4 of those a day, so unhealthy.

[@hhaste]

Lol you should tell those people the "safe" limit of caffeine per day is 600MG.. 4 of those in a day is not only insane but dangerous.

[@DanteLikesRock]

as a young 21 year old, I personally never understood the hype about energy drinks. they always seemed super unhealthy to me.

[@ChucksSEADnDEAD]

There's situations where I can't get a decent cup of coffee, and the latte drinks in the milk aisle have dairy which might not sit well at certain times of day. That's it. They taste like they'd make my pee burn into the porcelain and honestly that's how they should be.

[@asm-6547]

What about as an old 21 year old?

[@alexipanda9505]

I didn't have my first energy drink until I was an adult because when I was a kid, I legitimately thought energy drinks had alcohol in them. I don't know why I thought that back then. No adults have told me why I shouldn't drink them. It was just some silly notion I had when I was young about something I didn't understand

[@elisanoro]

Prime advertising to kids/teens reminds me of how vapes and shit did the same years back when they still had all those wild flavors. Yes, they aren't directly advertising to them, but all the bright colors and crazy flavors get young people's attention. Its not directly intentional (we assume) but it is happening, and i think they should be a bit responsible

[@hhaste]

They have no control over who buys the product, lol.. it's on the parents. What about flavored alcohol? No one ever talks about that, yet it's more harmful than anything else mentioned. Adults love flavors, those flavored vapes helped millions of people quit cigarettes, which is a great thing. If it takes some flavor to help them kick a bad habit, so be it. Again, this isn't marketed towards kids, they just happened to buy it because of bad parenting.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@Santanner2011]

I drank 1-2 of these per day for like 4 months, If I ever took a nap after work, when Id wake up I could feel my heartbeat pounding in my temple, and heartrate would be going near 100. and resting heart rate would be 90+ all day no matter what I was doing. I too fell for the idea that it was a healthy energy drink, and that those issues were anxiety related. As soon as you stop drinking the stuff everything goes back to normal.

[@thomasr1051]

My foremans foreman(electrical construction) would drink 4 energy drinks over the course of an 8 hour shift and then his side work. Then sleep 4-5 hours and do it all again. Insane

[@raymondguilbeault4585]

Prime rib too 😂

[@TheDNDWizard]

The whole thing with coconut water is that it is "supposed" to be more hydrating than water. Has nothing to do with them trying to get people to think its sweetened with coconut sugar.

[@jjacobmdelac]

The very first time I tried an energy drink, I didn't read the label. I told myself, it can't be so bad since I'd seen so many of my friends drinking them, and they seemed okay, they were even mixing it with their alcoholic beverage. First, sip, well, it's a taste I guess you have to get used to. Almost like the first time I tried a beer, I wasn't too impressed with the taste, but with beer, after three you don't have that bitter taste anymore. But the second sip of energy drink didn't do it for me either. It tasted like a fizzy Dr. Lambert syrup (if you are younger than 30 years old, you don't know the original recipes of Dr. Lambert's. Still not impressed with the taste, I was halfway through the can and started having hot flashes, blurred vision and heart palpitations. That was when I decided to read the label, and OH MY god, that shit had three times the amount of caffeine than a single cup of coffee. I felt dizzy for a good 30 minutes and went it went down I felt more tired than when I first decided to try one. That's when I banned all those drinks from my diet, doesn't matter what brand it is, it is just bad. As for anything associated with Logan Paul or his brother, I am not interested in the slightest. Being rich doesn't remove the fact that he's a galloping idiot, and I do not want anything I buy or used to be associated with him. If I find out that my favourite coffee shop has him or his dimwitted brother sitting on the board of directors, I'll literally stop buying from that place. I usually don't care much who runs what, but I also do not advocate for sheer stupidity.

[@lord_rainbowman]

its funny that the legal limit of caffeine in Canada is 180mg because my buddy buys the 300mg monsters from a corner store just down the road from him

[@indigomizumi]

I have to assume they're grey imports. One place where I used to live also had a convenience store that sometimes carried candy and sodas from across the border.

[@tinypizza4278]

I live in the UK and we have an energy drink brand called Lucozade which I think Prime should’ve considered looking at when doing their branding. Somewhat similarly to Prime, Lucozade is split into three drinks Lucozade Sport, Lucozade Energy and Lucozade Alert. Sport and Energy have completely different bottles and labels and Alert is served in a can. the sports drink version’s label is usually always a blue ring on a clear background label whereas the labels on the other versions are different colours for each flavour

[@coupdsantana206]

I'm addicted to redbull! I got wayyyy to Many Deals to CLOSE!!!

[@ArikaStack]

I bought this energy drink once called Cocaine Energy. It had 280MG caffeine in a 12oz can, among other things. It went down like poison and had the effects similar to its namesake. Redline energy has 380mg of caffeine in a similar sized package. I think 200mg is still pretty high, but it's the delivery that is much more important. Drinking a bang, or ghost, without water can absolutely cause heat stroke, but you almost crave water when you drink them. With drinks like Prime, they somehow satiate your thirst and give a similar payload to the other two. THAT's the real danger. Prime goes down too easy.

[@connorcameronjaggs]

In the UK we have energy drinks well above 140mg of caffeine. We are supposed to be ID'd for coffee though 😂

[@tcbobb1613]

in the us we have drinks with 300mg of caffeine all legal.

[@St0RM33]

Some people are just intolerant to caffeine; personally i take up to 700mg a day when cutting. 3x200mg + 1x 100mg, and yes i sleep normally. It kinda doesn't have an effect on me. No i don't drink coffee. When not cutting i just take 200mg before i hit the gym 3-4 times a week. But i remember the first time i was in Ag.Napa back when i was 18, i drank only 3 cans of red bull the whole day (just when i first tried it) and didn't sleep until 10-11am next day...

[@yyunko7764]

you build that tolerance. Try 48h without coffee and see how you feel. For me I can go 36h but then I'll start having massive withdrawal headaches. I now limit to a triple espresso a day. If you drink upwards of 700mg a day, it's kind of worth getting an ADHD diagnosis and getting a prescription for actual amphetamines...

[@St0RM33]

@@yyunko7764 yeah i basically build that tolerance fast, and it seems permanent. Withdrawal headache exists if you cut from 600-700mg to 0mg, and i do it without an issue but it's mainly due to de-hydration rather than drug withdrawal (at least for caffeine; i can't tell for other drugs since i don't do them)

[@leiajiang7877]

I was allowed to try red bull as child but i know 100% not to drink coffee or energy drinks until i was at least 15. My mom let me play unsupervised with child abuse levels of bruises on my leg because she believes kids should be kidd, and we played with actual fire. And we weren't allowed to drink caffeine.

[@MarryMeSenpai]

Idk why people call out prime when other companies have 300mg in them or you know powder pre-works with 300+

[@fr0ntend]

"Nobody should drink 40-50 cans of Prime, you would possibly die" thats like 16 liters, it wasn't exactly my plan to drink it in that quantity.

[@MutheiM_Marz]

Japanese Lipovitan and Thai Krating Daeng is the only energy drink I take. Lipovitan also predate RedBull for 13 years. "Krating Daeng with 35 degree spirit taste like whisky"

[@juliuspringles]

Just drink water.

[@hhaste]

Since when did water have caffeine?

[@SurrealExposure12]

@@hhaste you dont need caffeine to survive or thrive you clown

[@kart182]

Do concentrates reduce nutritional value? I cannot find a source for that Assuming fresh juice is also removed of fiber. Of course fresh juice with all the fiber is different

[@jonny727272]

There is almost no difference between a Prime Energy and any other energy drink. As someone who drinks these kind of drinks nearly every day, Prime didn't feel any different than a Ghost, Monster, NOS, Celsius, Reign, Bang, etc. The big difference I really see here is that Coke and Pepsi are not behind this drink. To call Prime out on bad marketing while we just accept Coke marketing being put into every piece of media ever is kind of tone deaf.

[@eurosonly]

You're not wrong. I have a sneaky suspicion that the actual reason this governor wants to ban the drink is because his snobby 13 year old grand kids are asking for it everyday. When it affects them personally, people are more motivated to take action about something.

[@ACombineSoldier]

I tried fast twitch and felt like I was starting to feint a few times. That shit is STRONG.

[@Sepums]

I DID NOT EXPECT THE EDDY AND TED BIT THAT WAS SO GOOD

[@KaraHD217]

I feel like prime targets kids the same way that vapes did

[@hhaste]

Are you delusional?! LMAO.. vapes never targeted kids, how can you possibly say that? Flavored alcohol doesn't target kids.. Adults love flavors, those flavored vapes helped millions of people quit cigarettes, which is a great thing. If it takes some flavor to help them kick a bad habit, so be it. Again, this isn't marketed towards kids, they just happened to buy it because of bad parenting. If vapes didn't exist, those same kids would be buying cigarettes, just like they were when I was in high school, before vapes existed.

[@Spunro]

ive seen so many kids that look no older than 8 around shops like sportsdirect and aldi having MELTDOWNS and begging their parents for it, i dont get the appeal?

[@lawrenrich6419]

Just drink water. Not in a bottle

[@hhaste]

Since when did water have caffeine?

[@artfuldodger5933]

7:12 You say it's the most popular but the quote on screen says it's the 2nd-most ("most popular... next to multivitamins"). The quote is correct.

[@Nillson1991]

Main reason why I still drink Monster is because Norman Reedus doesn't drink 5 cans of PRIME in champ in Death Stranding, oh and Logan Paul or whatever.

[@nanaksinghdhanoa5180]

you give to much attention to prime😂

[@FutureProofTV]

cmon this is only the second 😩 I'd say we've got at least 6 in us before the hype dies down

[@nanaksinghdhanoa5180]

@@FutureProofTV and i will watch them all

[@chimchu3232]

I also thought "fast twitch" was a parody or joke of some kind at first. Nope, it's really a tiny bottle of gatorade with 200mg of caffeine in it 😂

[@johannabermudez7370]

🥤🥤🥤🥤

[@FutureProofTV]

🧃🦖

[@abrakadabra9404]

I thought Logan Paul said he doesn’t even sell in Canada. Was he lying?

[@Haffmatthew]

I like avacados as the next schmuck but you won’t catch me singing Broadway show tunes and lacing my new Jordans until Kansas successfully integrates new ways to ban Prime energy drinks.

[@SirStumblebum]

When I worked at a grocery store, the only people who bought PRIME Hydration were children and parents

[@mikefooyc8237]

200 mg is pretty strong especially when children starts taking it. Toxicity starts around 10mg/kg body weight per day and at 150mg/kg is considered lethal for average healthy ADULT. Some have lower tolerance. Personally, things start to turn ugly beyond 5 mg/kg. At 7 mg/kg, it gets real ugly like twitches, heart discomfort and brain fog.

[@maxwellcunningham8908]

Bro just can't hang

[@pentagramrises]

Nobody has told these guys about BANG!? Bang makes Prime look like it's actually safe for children by comparison, 300mg caffeine, a warning label that recommends only healthy people drink it, lies about completely made up ingredients and a CEO thats acts even more childish than Logan Paul. The whole pre-work drink market and how it trues to blend with the energery drink market. That's really what led to Prime existing how it does today.

[@TheCLTSlayer]

The fucking “yeahhh” after kids are dumb absolutely took me out

[@andrewwhite7537]

Energy drinks are a tool and should be consumed when necessary IMO. They really shouldn't be used regularly.

[@Chewi_]

I noticed at 6:58 you quote energy drinks are the popular dietarty supplement consumed, but then skip the next line that says next to multivitamins. Not that it really changes anything, just pointing it out

[@jesusarreola3169]

I remember going to a friends house and his little cousin about,7yrs old, definitely seemed "enthusiastic" about the stuff. Like he truly was captivated by marketing and probably pressured by peers as well that prime was "cool". People forget that caffeine is a drug and like any drug isnt necessarily bad if used properly. I use preworkout which has about 200mg of caffeine but thatll usually be my only major source of caffeine for the day or until around late evenings if i have an energy drink which is very rarely. Children shouldnt be targeted but to growing teens and adults moderation is important.

[@patrickracer43]

I mean, Prime energy drink has a comparable amount of caffeine as a similar sized can of Red Bull

[@buddybrax]

And prime hydration is terrible for hydration. Logan paul, nothing new