Marketing Art and Science - Unlocking the Power of AI in Marketing at Boomi

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.
Their discussion covers:
* The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges
* How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience
* Alison’s marketing breadth and depth as a operationally-focused leader
#martech, #marketing, #marketingtechnology, #cmo, #boomi, #alisonbiggan, #lisamartin, #thefuturumgroup, #sixfivemedia
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this webcast. The author does not hold any equity positions with any company mentioned in this webcast.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.