GA4 for PPC managers - The What & How you need to know by 5 by Navah Hopkins @ GA4ward.com

[@periklispapanikolaou6953]

Amazing Navah, consistently over-delivering

[@jasonwilliams9061]

Thanks Phwill and Navah! I just added gclid as a custom dimension to all my clients GA4 accounts. Hoping GA4 will now attribute more traffic to Google Ads and less to "direct / none". Google Ads and GA4 are connected and auto-tagging is turned on in Google Ads. Do I need to configure anything in GTM?

[@navahhopkins5582]

Your GTM should be fine if it's gclid - the only time you'd need to worry about configuration there is if it's g or wbraid