GA4 Scroll Depth Tracking Event Set Up (2024 guide in under 8 minutes)

[@ishita.vbhandari]

This is awesome, Zack 🔥 I think it’s very valuable when you want to repurpose content as well. e.g. A content piece with high number of views (authority) and high scroll depth (relevant and connects) is a winner. It’s a strong foundation to build upon and strategically expand with content clusters.

[@rooted-digital]

Thanks for the kind words, Ishita. And I totally agree with you that there can be some really good insight here. As you've said before on LinkedIn, data is really only worth anything if you're going to DO something with it. Finding strong pieces of content to build content clusters from is a great use.

[@ishita.vbhandari]

@@rooted-digital that’s exactly it! Thank you so much 😊 Another use case for this I found and posted about on LI for custom scroll depth tracking was for Substack! Because the analytics for Substack doesn’t have all the metrics, using this setup we can track the scroll depth of Substack articles as well. Because all the people there are all for long form content! 🤩

[@rooted-digital]

That's really interesting! Do you write over there? If you do, send a link! I've been thinking about perhaps starting over there myself and it would be cool to check out some of what you've written. Thanks for the tip too. :)

[@ishita.vbhandari]

@@rooted-digital that’s a different story hahahha I started publishing there in Notes section and repurposed a LinkedIn post of mine. They suspended my account for not abiding by the content guidelines in my publication. I fought for 3 weeks so they would atleast tell me the publication they were referring to but no luck! I dropped it! I don’t think it was worth the fight. I’d rather do LI + lead magnets + have my own landing page!

[@TonyMontana-bg6hm]

Excellent video buddy. Clear and straight to the point. Can you also do a video tracking with gtm and exploration in ga4. Thanks

[@rooted-digital]

Glad you found it helpful! Here are links to two existing videos about video tracking. They use the built in "enhanced measurement" events for video tracking in GA4: kzbin.info/www/bejne/hGqUlImriaaMoac - reporting on video starts and completes kzbin.info/www/bejne/nZSvqZiorKl0kMU - reporting on video progress Best wishes!

[@adriavalexander]

But how do you do that report?

[@rooted-digital]

Scroll down to "How to Find Scroll Depth Data in Explorations" in this article (www.semrush.com/blog/google-analytics-scroll-depth/) and it will walk you through the steps. Let me know if that works for you.

[@rcbilly2009]

Thank you very much for the great video

[@rcbilly2009]

The page does not load ​@@rooted-digital

[@rooted-digital]

Try this: www.semrush.com/blog/google-analytics-scroll-depth/

[@adriavalexander]

@@rooted-digital It did not work for me. I waited for 24 hours, but it did not. The scroll depth has been a problem for my site.