Custom Dimensions and GA4 Event Reporting (2024 Update)

You need to register custom dimensions if you want to see all of your event parameter data in your GA4 reports.
This short video shows you how. Here are the terns you need to know:
event: an interaction that is tracked in GA4 (like a click of a link)
event parameter: additional information that tells you more about an event (like the URL of a link that was clicked or the specific page a visitor was on when the link was clicked)
metric: a quantitative number in your GA4 data. Like the total number (event count) of link clicks
dimension: a descriptive attribute of your GA4 data. Like the URLs of those links that were clicked. Event parameters can provide dimension data.
custom dimension: some dimensions are standard in GA4 but sometimes, you need to create a "custom dimension" so you can see your event parameters in your reports.
Link to Google support article with event parameter info: support.google.com/analytics/...
Have questions or feedback? Feel free to leave a comment!
Ps. God is real and Jesus (no kidding) loves you. Check the data!
More resources and links below.
==================================
Subscribe: kzbin.info...
Subscribe to free monthly newsletter: www.rootandbranchgroup.com/ne...
🔗 Links to 📹 VIDEO TUTORIALS:
========DIGITAL FUNDAMENTALS==========
📺 How to Set Up GA4 in with GTM (2024 update): • Install Google Analyti...
📺 GA4 Full Beginner's Tutorial: • Google Analytics 4 Ful...
📺 GA4 Events Guide (2024): • Google Analytics 4 Eve...
📺 Google Tag Manager Beginner's Tutorial with Install Guide: • Google Tag Manager Beg...
📺 6 Simple Tips for Custom Reports: • 6 Simple Tips For Buil...
📺 Looker Studio Events Dashboard Tutorial: • Looker Studio Dashboar...
📺 How to Install Microsoft Clarity with GTM: • Microsoft Clarity for ...
========CUSTOM EVENTS==========
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🔘
📺 How to TRACK POP UPS: • How to Track Popups wi... 🆙
📺 Use Element Visibility to Track EMAIL SIGNUPS: • Google Tag Manager Ele...
📺 Track EMAIL LINK CLICKS: • Track Email Link Click...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to use TRIGGER GROUPS: • Google Tag Manager Tri...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Custom Events without GTM: • Create GA4 Custom Even...
========ARTICLES==========
🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ Link GA4 and Google Search Console: www.rootandbranchgroup.com/go...
✭ Session Source Medium in GA4: www.rootandbranchgroup.com/go...
✭ Microsoft Clarity Full Tutorial: www.rootandbranchgroup.com/mi...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
Follow Root & Branch on LinkedIn: / root-branch
Or
Connect: / zackduncan
About Root & Branch: www.rootandbranchgroup.com/ab...
Data driven weirdo: / data-driven-weirdo
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...

[@TonyMontana-bg6hm]

Awesome content. Your teaching is clear. Just a quick question: Is turning on the toggle of enhanced measurements in GA4 enough to see specific parameters (not to mention as u mention in the video create custom definitions ) or do i also have to create events too inorder to c all the data like click url or is crwating events ONLY for custom events? Can you please also do a tutorial on google search ads and how to optimise it step by step. Thanks

[@rooted-digital]

Hi Tony, thanks for the kind words. If you toggle on those enhanced measurement events, you'll be automatically tracking all of the parameters that are in the "Parameters" column in this linked Google resource: support.google.com/analytics/answer/9216061?hl=en For example, link_url is an event parameter for the 'click' enhanced measurement event, which will track external link clicks. If you create a custom event in Google Tag Manager to track *internal* link clicks, I'd also add the link_url parameter to that custom event. I hope that answers your question. You can check the bottom of this guide that I've linked below for step by step instructions: www.rootandbranchgroup.com/ga4-click-event/ I'm not doing a ton with Google Ads these days, but it's good to know that it would be interesting. Are you most interested in a specific campaign type (search or display or video, etc) or more of a general overview? Best wishes.

[@TonyMontana-bg6hm]

​@@rooted-digital thanks for your clear reply. I would be interested in both search ads and video ads...not so much display. Thanks a lot

[@ChristianAxtmann]

Great Video. Thank you! How long does it take when i create the custom dimension that is see it on the event page where it is a param of? Thanks for your help!

[@rooted-digital]

Are you referring to the "Events" standard report when you click into the individual event that has the event parameter / custom dimension? In my experience, it's usually been there the following day (Google says it can take 24 - 48 hrs I believe). But that's provided your property has actually collected that data in that time. This is not retroactive so it will only begin collecting data then.