Google Analytics 4 Configuration Tutorial (15 steps)

Follow this updated Google Analytics tutorial to fully set up and configure your GA4 property.
This includes everything from adjusting session timeout settings to filtering internal traffic to cross domain tracking to your data retention settings and more.
*Timestamps*
00:00 15 Step Setup Tutorial
00:10 Create new GA4 property
02:55 Install GA4 on your site
04:43 Adjust session timeout and engaged session timer
07:48 Filter developer and internal traffic
09:20 List unwanted referrals
11:05 Cross domain tracking
11:57 Review enhanced measurement events
13:37 Register custom dimensions for event parameters
16:45 Change data retention settings
17:24 Review attribution settings
21:27 Redact data
22:54 Product links
23:31 Google Signals
24:05 Reporting Identity*
25:35 Consent Mode
Some related resources...
-- Enhanced measurement --
2 ways to set up custom scroll depth tracking
Option 1: www.semrush.com/blog/google-a...
Option 2: • Scroll Depth Tracking ...
-- Custom dimensions and event parameters --
The event parameters for all enhanced measurement events: support.google.com/analytics/...
-- Product Links --
BigQuery • Google Analytics 4 + B...
Google Ads • How to Link GA4 to Goo...
Search Console • How to Link Google Ana...
-- Reporting identity --
Note: there is also a third option called "Device based", which will use only the device ID: support.google.com/analytics/...
-- Consent Mode --
Consent mode tutorial • Consent Mode v2 Explan...
Have questions or feedback? Feel free to leave a comment!
More resources and links below.
==================================
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🔗 Links to 📹 VIDEO TUTORIALS:
========DIGITAL FUNDAMENTALS==========
📺 How to Set Up GA4 in with GTM (2024 update): • Install Google Analyti...
📺 GA4 Full Beginner's Tutorial: • Google Analytics 4 Ful...
📺 GA4 Events Guide (2024): • Google Analytics 4 Eve...
📺 Google Tag Manager Beginner's Tutorial with Install Guide: • Google Tag Manager Beg...
📺 6 Simple Tips for Custom Reports: • 6 Simple Tips For Buil...
📺 Looker Studio Events Dashboard Tutorial: • Looker Studio Dashboar...
📺 How to Install Microsoft Clarity with GTM: • Microsoft Clarity for ...
========CUSTOM EVENTS==========
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🔘
📺 How to TRACK POP UPS: • How to Track Popups wi... 🆙
📺 Use Element Visibility to Track EMAIL SIGNUPS: • Google Tag Manager Ele...
📺 Track EMAIL LINK CLICKS: • Track Email Link Click...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to use TRIGGER GROUPS: • Google Tag Manager Tri...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Custom Events without GTM: • Create GA4 Custom Even...
========ARTICLES==========
🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ Link GA4 and Google Search Console: www.rootandbranchgroup.com/go...
✭ Session Source Medium in GA4: www.rootandbranchgroup.com/go...
✭ Microsoft Clarity Full Tutorial: www.rootandbranchgroup.com/mi...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
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Rest easy. Mathew 11: 28 - 30
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[@michaelroberts5160]

I first heard you in an interview with Michael Stelzner. This is my first time watching anything about GA4, so I appreciate it.

[@rooted-digital]

Michael, hello! Thanks for coming by and saying hi. I hope you got something out of the video. If you decide to keep rolling with GA4, this one video about events might be worth watching. It's not short, but it covers the fundamental building block of GA4 (events!) in a way that I hope is both practical and understandable. kzbin.info/www/bejne/nnm8iWx-gtmZiLc Very best wishes!