GA4 vs. Universal Analytics: Differences in Metrics & Data to Know

Inflow’s SEO & Lead Analytics Specialist Julia walks you through six important data points in Google Analytics 4, including how they differ from their counterparts in Universal Analytics.
Watch the whole video now to learn more about UA vs. GA4 and what your team should expect when tracking and recording out of this new analytics platform.
0:00 Intro
1:11 Users
1:57 Sessions
2:38 Engagement Rate
3:04 Bounce Rate
3:50 Conversions/Goals
4:56 Transactions/Purchases
6:15 Concluding Thoughts
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