Games Workshop Raise Their Prices AGAIN. This is an INSULT to Hobbyists. A 40K Rant.

[@jakepeat690]

The price rises aren't even the whole picture. Factoring in shrinkflation of the combat patrols, and increase in number of models required to make up a 2000pt army, the actual price of warhammer is astronomically higher

[@Duppyman695]

Your right 5 man squads dropping to 3 mini's per box, combat patrols sneakily becoming less and less for your money, more and more character tax and price hike after price hike. What a joke GW has become!

[@PerfectionHunter]

...meanwhile in One Page Rules you only need two handfulls of minis to make up a full 2000pt army. AND it's alternating moves like in chess. It's seriously the best system there is right now and i can't fathom why more people aren't using it. It's free! It will cost you zero £$€0 to build an army list on their webpage.

[@zoso279]

Been a pain just trying to make a 1k point Sisters of Battle list. Got to 980 and since all the buffs now the list is 820 so that's another $60 or so to try and get back to where it was before if I tried to buy from GW.

[@AlexAlex-zt3hi]

I still remember when I was a teen and a Fantasy army of 1500-2000 points was 300€. Infrantry heros for 7€; cavalry heros for 12€; plastic infantry boxes of 16 minis for 18€; plastic cavalry of 8 minis for 18€; artillery for 16-20€; blister of 3 metal minis for 9€; command groups of 3 metal minis for 12€.

[@Knownascomic]

You can actually track the inflation rate year by year , and their prices are nowhere near where they’re claiming it’s at , in actuality their prices are extremely predatory , they really pissed me with the stormcast stuff where my 2 buddies I got into talked me out of selling everything and just saying fuck it then not a even a week later they went full woke with the fem custodies so fuck GW

[@spurgling3594]

Financial crisis priorities: Essential: -Food -Rent -Utilities Things not essential: -GW's profits.

[@B1-997]

GW must be in la la land if they think their product is on par with food in terms of price hikes.

[@B1-997]

GW raising prices, again, right after the whole female custodies uproar goes to show how tone deaf they have become.

[@SuperDuperHappyTime]

Mighty bold of you to claim at some point they were never tone-deaf

[@MechbossBoogie]

​@@SuperDuperHappyTime OP never said that. Don't be an ass.

[@Daemonik]

They're worse than tone deaf. This is contempt. In their eyes, we're just selfishly holding on to their money and not giving it to them fast enough.

[@toastle8005]

@@Daemonik that is a brilliantly disgusting way of phrasing their attitude.

[@PerfectionHunter]

I was a whale. I spent thousands on GW-products last year. Why? Cause i expected something like the Custodes (woke) drama was about to happen, so i wanted to buy as much as possible before it did. Then it did. Then they raise the price again. Now I'm going full Recasters. Recasters quality is just fantastic now. GW isn't getting a dime from me. GW can F off.

[@jasonbaker4445]

I'm a 52 year old bloke, who's been buying from GW from almost the beginning , starting as a child with WFB 2nd. I love the hobby and everything that goes with it , but yes Mister Northern Exile, this is the moment for me. I have the cash, but paying ridiculous prices to a company that appears to hold nothing but contempt towards those who love their products the most is beginning to feel like masochism. Recent events have merely confirmed it. I won't be stepping inside a GW again. On a lighter note just want to say how much I enjoy what you do. Been listening for years now, excellent stuff and a breath of fresh air. Keep up the good work. Cheers.

[@sjhhej]

Similarly, I've been buying GW products since before they started making miniatures (with the Citadel merger). I can afford their products. There's no way i'll buy their overpriced, low grade plastic. There are far better games and far better companies out their to buy from.

[@UncleDaddyMatty]

This take is spot on North. Going public ruined GW and turned them into a cash grabbing juggernaut. Every time they change the meta sales go up. This is why they make a bunch of broken codex and then nerf them. On to the next army, rinse and repeat....

[@darkstone2]

I am taking a break from GW. I hope things turn around, but not holding my breath. I simply don't care for their practices and prices anymore. I'm moving on to historical or lesser known mini games. Really interested in Zona Alfa.

[@tiedyediscoguy4450]

Remember your friendly neighborhood corpo overlords are also suffering in these troubling times... ignore the record profits

[@budderk1305]

fuck corporations, make them pay

[@Ekaidseaky]

Ive quit 40k when the knights here in canada became like 170$ id have to work 4 hours overtime in order to afford 1 mini of just at the end of the day plastic.

[@t-rex_tion9612]

I did OT to buy books myself lol

[@missivory_missraine]

​@t-rex_tion9612 Tbh i dont buy the codices. I just use online rules and recast the knight models. Saves me time.

[@t-rex_tion9612]

@@missivory_missraine I've got alot of the 8th Edition ones. I like the art and models, I dont play the game myself.

[@Rosemaryn-pg8rq]

4 hours , in most of countries it is 4 days of work.

[@Shiro.1291]

i got pushed out of the hobby financially and gladly buy my krieg now from a recaster.

[@Raygun9000]

Wear a mask when making them...for safety of course. 😉

[@Shiro.1291]

@@Raygun9000 yeah of course, also wearing gloves while washing them to be extra sure

[@sincenobodyasked3123]

Stunning and brave

[@Raygun9000]

@@Shiro.1291 no shovel?

[@DoctorCataclysm]

Where do you find recasters?

[@SkeletalCommissar]

I will NEVER apologize for my 7k points of rcasts ever again.

[@toastle8005]

Why should you, White Dwarf doesn’t 😅

[@rodrigorezende5841]

Apologize? Fuck that. Do another one.

[@NapoleonicWargaming]

Why did you in the first place?

[@mwu2712]

But..."yOu CaNt UsE tHeM iN tOuRnIeS."

[@redacted5985]

@@mwu2712 lol tell’em “just fucking watch me” 💪

[@TheTobaccoman]

GW price rising is always the original hobby nightmare.

[@OnionLancer]

I stopped giving GW my money, more importantly my time, a few years back now, and I have no regrets. There's great systems like Frostgrave/Oathmark for Fantasy, and Stargrave/Xenos Rampant for SciFi. Wargames Atlantic, North Star Miniatures, and Victrix have great minis for a good price as well. There's plenty of great alternatives out there in the miniature hobby space. Go out there and explore the options available. I did, and am happier for it.

[@CTX-lk8hf]

I stopped this year. Painting up some Kings of War stuff currently.

[@rodrigorezende5841]

Conquest and Infinity are great games and great minis.

[@Darkthunder400]

This is my last price increase. I was on the fence last year when they raised prices, and with the cost of a single box of intercessors now about to hit 110 australian dollars, i may as well buy a good 3d printer

[@jpr3661]

I'm still a little shocked by this price increase, which turns out to be quite significant and far from the 3-5% promised. There are 20 year old kits that have doubled their price, the price of books and codices have also doubled and the bottom line is that relatively new figurines can no longer be playable from one edition to the next. I am disgusted with their business practices. There are people interested in the Warhammer universe, gaming, painting but who don't take the plunge to purchase because it's too expensive. And here I'm talking about adults who work and earn a relatively good living. For my part, I stop changing versions, repurchasing books and codexes for the price of a week's vacation. The miniatures are great, I will finish a collection or two that I started but I think the breaking point has been reached for me. On the other hand, that means that we are cutting ourselves off from the base of players who play regularly in clubs, because they will continue to follow fashion and change everything with each version. How sad.

[@tomemaster1744]

I laugh. It seems GW always chooses to make some kind of stupid ass political statement (like a warning shot) and then raise the prices. Anyway, remember Warhammer is for everyone! (Unless you're poor)

[@GlennM53]

(Or male, or white, or straight, or enjoy the lore, or like the models, or play narrative games, or an old fan, etc, etc)

[@Sonof_DRN2004]

My friends eldar army is 50% either 3D printed or re-cast. The re-cast stuff is 1 for 1 the same as GW, once painted you can’t tell the difference. The 3d printed stuff looks different to GW because of copy right but the quality is on par.

[@nathanmintz8185]

GW is just gouging plain and simple. Because they can. Design, plastic injection molding, marketing, and distribution costs do not justify the GW costs.

[@kengeerts1406]

My real turning point is when I finally found a complete line in a 3d artist proxy. There is tons of good individual models but not as much dedicated lines. It was a ork proxy army that I liked better than the originals. Now I'm working on a 100% fully printed guard army.

[@tomfox810]

4 years ago I used to get some boxes for 40 euros, now they cost 50...for the same thing...and after all the shit they are sprouting against their customers I'm more inclined than ever to really start thinking about getting into 3d printing. I can't afford all of it anymore, plus they release new stuff so frequently now that it's getting older before I get a chance to get home and build it.

[@commonerknight8894]

Im very thankful for my pile of shame right now, because i would require a life-changing financial change to afford GW models now. I bought some deathwing terminators a month ago and i regret it. I dont want to ‘regret’ buying toy soldiers.

[@kettleengine1383]

just remember they cant raise the price of table top simulator or 3d printing

[@jacktbc3947]

10th Edition when the codexes started dropping was probs the breaking point for me, you play any space marines that aren't Dark/Blood angels, Space Wolves or Black templars you may as well have been told to ram your models up yer arse. They care more about competitive than narrative, the game is designed for like 5-10% of the player base and they've made this clear with the recent additions to their balance team. I've gotten into one page rules plus 3D printing and its been a blast.

[@Blitz0555]

Ayo black templars are good in 10th edition? I'm new (haven't even played a game yet) and picked up templars cause they're cool.

[@jacktbc3947]

⁠@@Blitz0555yeah they’re good but I meant more about the fact that from 8th and 9th edition there were codexes for the codex compliant chapters. Now all that’s been stripped away and it’s been nearly a year now since the codex release and they’ve never attempted to make playing chapters like ravenguard or white scars stand out.

[@TheHenners1981]

They've been doing this for yeeeeeeeeeeears. I started GW back in the rogue trader days. I'd say that 2nd and 5th were my favourites. I quit at the beginning of 8th. I remember when GW actually had sale days! Yup that's right, I said sale! They'd have a red dot day. Any product which had a red dot sticker on it was discounted. And this was at a time when a schoolboy like me could save a couple of weeks pocket money and buy a tactical or terminator squad. No issues. I'm now a farther of three, and I would never fund my kids into getting into GW. It's poor value for money as a parent. You dont know if your kid will fully embrace the hobby or if it'll be a fad. I'd rather pay out for a playstation or xbox over Warhammer. I think there's less long time players entering the hobby nowadays, and GW has to cover the loss of unit sales by these above inflation yearly price increases. They have share holders to appease. They are going to eventually price themselves out of the market. Unless they make the hobby more affordable for parents and kids who rely on pocket money.

[@RaimondsT]

Ooo man i feel you especially on kids part. Such a shame that you and also me can’t bring in your own kid. 😢

[@TheHenners1981]

@RaimondsT it's crazy because people grow a love for things at a young age and carry that through to adulthood. Warhammer player base will literally die out and continue to get smaller without cultivating young blood to keep it going. I think we'll see the collapse of GW in our lifetime as a result.

[@B1-997]

@@TheHenners1981 and GW will wonder how it happened, someone will need to hold a mirror to them when they ask that.

[@Karzzack]

You forgot to mention about the extra cost for Norway and Sweden that will have an 8 - 14% increase rather than 2-3%, which I as a Swede call BS on this move. I have no idea if this will affect the 3rd party retailers because they're a lot more popular compared to GW's own stores but my gut feeling says they'll be affected as well.

[@GnomeWarHeroes]

3D printer goes brrr

[@boneman-calciumenjoyer8290]

Not just 3d printers, my "uncle Yao" from mainland china also goes brrr, since his prices are more competitive.

[@winstonsmith8482]

@@boneman-calciumenjoyer8290 Don't forget uncle sergey in russia!

[@boneman-calciumenjoyer8290]

@@winstonsmith8482 ah sorry I don't know anyone who goes by that name, mine is called Ivan.

[@AlexAlex-zt3hi]

Praise the BRRRR!

[@terraterra9014]

And 3-D printers are just getting cheaper…

[@miccheck2754]

Got into warhammer literally 3-4 months ago, and helped me alot. Now i got priced out before i could even get a 2000 point army

[@Drobeis]

Like I said on Outer Circle's video, paypiggies will just keep eating the slop and GW will have record profits again next year. It sucks, but GW does have a captive audience. I'm out when Warcry stops being supported. At least the paint isn't going up.

[@B1-997]

Decided to switch to star wars legion, its cheaper overall, a unit of 9 B1 battle droids with unit and upgrade cards goes for about 40-45 Aud depending where you get it, while something like 5 necron flayers is 90 bucks....

[@Ceiling_Gato]

I honestly think they are getting ready to sell the IP (probably to Amazon) and be done with tabletop business. Affordable 3D printing and governments cracking down on plastic manufacturing will make this business model unsustainable.

[@Dan-bv3mf]

Ive got 80% of a full chapter, including 100ish tanks. Ive not bought a model from gw since 2006. My entire army is 2nd hand off ebay and facebook. They wont be missed.

[@averagecayde6enjoyer520]

im from NZ (prices are worse than Australia's), the box set im getting to get into csm with would now be +$25 usd

[@samiam6051]

Hi North. I actually am a GW shareholder and bought £1k in stock in 2014. With dividend reinvested and a £500 injection during the lockdowns when there price plummeted. My investment is now worth £5k. I'm not saying this to brag but it's by far the best investment I made. I too am concerned about their practices and were it not for having a job would like to attend an AGM to ask the board of directors where they see the company in 10 years, and why they think with starter boxes reaching £200 that grassroots customers wouldn't be scared off. I very rarely buy stuff now. But I just can't justify spending upward of £60 on a single mid range tank kit. And I'm a solid baked in plastic crack addict. Is anyone else a shareholder? Mabey we should all attend their AGM and give them a piece of our mind!

[@Backstabmacro]

Definitely make yourselves known if you can. The company is clearly trying to maintain short term positive growth at the cost of long-term losses in future.

[@Grintendo]

How much have you actually made from dividends and how much is just stock value? Because the dividend isn't even able to keep up with their own price increases. The increase in the stocks value is just market value.

[@samiam6051]

@@Grintendo it's hard to say because they are automatically reinvested and GW increase the payout each year. When I first invested it was about £30 a year. But now I get about £75 a year. I only own a few more shares than when I started because they are at about £99 a share these days so it takes 3 years to accrue 2 via divided reinvestment. When I bought them I think it was about £30 per share.

[@ericcook8254]

Just imagine their shortsightedness has cost you a fortune. Everything North said in this video has been said for the last fifteen years. Unfortunately the shareholders especially under Kirby were very short-sighted.

[@edwardclay7551]

I left GW formally back when 9th released. As an 27:00 couldn't justify the prices anymore. I switched over to battletech and bought up older models on Ebay. Then, I discovered miniature agnostic games like space station zero, or stargrave/frostgrave. I've been spending progressively on those kits, and the odd 1990s craftworld eldar sculpts here and there. But i haven't bought anything retail from them for years now. And evwey timw rhey bring out a kit, etc that I am tempted to buy I see yet another price hike, etc. And I am reminded why I dont buy anything more from them. I was in the hobby from 1995-2022. I still buy miniatures, and I still assemble and paint them. But I no longer are chained to GW. Personally, I am happier for it. With the way the prices are now... it just makes me feel sorry for anyone trying to buy into it these days. Because unless you're an executive yourself with spare time on your hands, i highly doubt warhammer will be your introduction to wargaming or miniature collection/painting going forward.

[@Trueflights]

When their prices are already 50-60% higher than the should be for the quality of the kits and books, it makes statements like this even more hilarious.

[@greywanderer5935]

The straw that broke the camels back for me was the "you will not he missed post" several years ago but I was already losing interest in GW as I was working for several other miniature companies at the time. I'd been invested in Heresy for a couple of years and built a substantial army but didn't even play a single game of it. I'd also bought a "Perturabo" off of Etsy for £20 and he was more Perturabo looking than the official Perturabo miniature. Regardless their games hold little interest for me, Bolt Action replaced 40k and Kings of War satisfies my need for rank and flank fantasy.

[@SuperRoflcopter12345]

Apart from the odd made to order, I've bought everything from other local or online gaming stores for a few years now. I refuse to buy books anymore since they are expensive, often unfinished, require constant FAQ updates and get renewed every 3 years!

[@Erebusdidnothingwrongish]

So while the video was premiering, Horus Ascended checked how much a combat patrol would be to 3-D print it came out at about 60p that might have been per unit and the bases might have been £1 but they’re making a 1000% markup if my naps is right either way I don’t feel obliged to buy anything from games workshop now. Great video, Mr. North; cheers brothers take care.

[@NapoleonicWargaming]

I can print 20 40k sized minis at a time. This usually requires about 80-100ml of resin. 1000ml is £22, so 20 minis is about £2-£2.20, or 10p each

[@cypherofsmeg9020]

Its frustrating to see a company like GW who have grown into a household name, failing at something ANY business student could tell you is Business 101. Alienating customers is literally OPPOSITE to every marketing technique I learnt at Uni. Yes 'target' audiences but never actively exclude anyone because inclusion is a businesses best friend. More customers > more sales > more money > more product > ect ect. GW has unfortunately dug itself into a hole after the success of the pandemic and they are to dumb to accept that that stint was a fluke. They should have invested the money, up dated their business model (3D printing for example) and set themselves up for another 30yrs of sustainability. Its a shame they are not that smart. Instead they are raising profits and putting another nail in the GW coffin. Its a rookie move and ya hate to see it.

[@ericcook8254]

Remember finecast? When they first announced it they claimed it was cheaper, but when they started releasing finecast kits they were more expensive then their plastic/ metal counter parts I've never believed a word GW has Said since then.

[@Is_This_Really_Necessary]

50 million pounds is over $96 million in Australian currency! And this is their profit margin per year?! That's mental! Doesn't change the fact that the vast majority of their Modernhammer sculpts are beyond crap that don't even come close to the models of the 90s and early 2000s. Besides buying second hand models on ebay, FB marketplace and at buy/swap/sell meets, I also design, sculpt, mold and cast my own models, so I have zero need to buy any models from GW besides paint.

[@JBurdoo]

I'd also like to point out that when I started gaming - it was because I'd read books from the '60s (and earlier, like HG Wells') about historical gaming. 40K was NOT my introduction to gaming, except in the sense of first play. I got into it reluctantly, because it was all there was in the store and I wanted to play *something.* (And even then, I leaned towards historical tropes, like Imperial Guard, which were among the things that attracted me most to Warhammer.) Twenty-five years later ...? I'd walk into the store and discover Warlord Games (founded, rules written and minis made by the best of ex-GW employees). I'd have gotten into Black Powder, or at least bought Perry historicals and started playing the '60s classic rules I'd found and was eager to play. And I might never have noticed GW at all. The crazy thing is that in 1999, $70 for the 3rd edition box set was a lot of money for me - and I never actually bought it. Last year, GW made the same minis (but only the figures - not the book, terrain or accessories) available for $100. I can afford it now, but I want the damn 3rd Edition set back, and that would at least double the price.

[@Malleus_77]

If they didn't cause a boycott they wouldn't need to raise their prices.

[@DesiusDoesStuff]

3D print. Pirate. Gatekeep. The hobby is yours to do as you please with.

[@Lordvader1212]

Two points here (not sticking up for GW, but it is worth noting) National living wage has increased again, this increased cost will need to be safe guarded against. Everything sells out! People keep buying the product despite the price increases. Why would they not keep pushing an extra few percent every year? If volume is increasing and inventory is selling out AND they have a monopoly, why wouldn’t they keep pushing the price? If people voted with their feet, this wouldn’t happen

[@KujoPainting]

I think the last thing I bought was the Indomitus box, and I struggled to justify it at the time as it was well pricey. But that was 4 years ago and things are much worse now. I don't think I'll get anything else from them going forward. I don't like the direction they've been going with the minis anyway. They seem to be obsessed with increasing details over character with little thought given to the overall aestetic of the figure. It becomes a chore to paint when the entire surface of the model is RAMMED with detail upon detail upon extraneous detail. They'll be sculpting writing onto the scrolls next.

[@rossbowskill2339]

We’ll said sir! I absolutely love 40K but refuse to buy directly from games workshop over their ridiculous prices. I spend roughly £100 a year on warhammer and games workshop see none of that. I buy 2nd hand from people packing in the hobby so they can recover some of the huge amounts of cash they’ve put. Respect your fan base and do the right thing games workshop

[@everettcolby8976]

Ima start 3d printing everything

[@everettcolby8976]

Or just proxying everything

[@boneman-calciumenjoyer8290]

Valid choice. I mostly do this nowadays.

[@quinngordon1329]

There will be a tipping point. Eventually even the "paypiggies" will be unable to afford it. 40k will become a game for the elite and wealthy

[@azrael1045]

As is gw's desire

[@Endme264]

Like real warfare then.

[@boneman-calciumenjoyer8290]

You underestimate the purchasing power of whales. I once knew a fella who put around 15.000€ a year into some kind of luck based mobile game. Something star wars related I think. He earned enough money to sustain this for a few years, so it didn't hurt him much if at all. GW has a lot of whales, don't get me wrong. Whales are obviously not the main audience of GW (yet), but these people are willing to put enough money into this hobby to make people like us look like toddlers spending their pocket change on a space marine box.

[@B1-997]

if GW could get all their money from 100 thousand wealthy people they would cater to them only and really price everyone else out for good.

[@reno239]

If warhammer is too expesive but you love the models dark legion market is a good place for recasts. And if it’s illegal, gw’s prices are Robbery too.

[@Daemonik]

I don't even want to 3D print for 40k right now. Everything just feels tainted lately. Haven't picked up a brush in a couple weeks.

[@nestormentoso]

Check out one page rules, and look for designs like artisan guilds

[@Kconv1]

Seriously dont do that, play D&D or Zombicide or some other boardgame and get painting, you can find generic D&D minuatures of super high quality really cheaply, check out Dungeons and Lasers.

[@Backstabmacro]

I’ve been working on my Malifaux crews instead of 40k stuff. I’ve got Titania, Marcus, and Tara crews to finish up.

[@DarkCT]

@@Backstabmacro Malifaux caught my eye ages ago when i grew well tired of GW. how has Malifaux been as of recent?

[@Backstabmacro]

@@DarkCT freaking fantastic game. Latest mission pack just came out, so it’s a good time to start learning. All core and model rules and game structure are available for free on their app and website! Multiple ways to play, huge roster of factions and Masters to build around, it’s a wonderful and fun game.

[@frederickflores8152]

This isn't just a slap in the face, it's a fist. My spikey boys are already 65 bucks u.s. for a squad and 70 for the kill team version of the squad. There's no call for that but with that increase I would be paying 70 for the basic squad. I think my word bearers army is now finished other than a few vehicles/demon engines but those will be coming from ebay or a 3d printer from now on. I can't afford this anymore

[@AverageBritishNerd1138]

I discovered OPR, and since then have been fielding armies that are a mix of my old GW minis, some Warmachine stuff, and Legion. I've also been playing more Legion with my hobby group, as we're older (we all got into 40K with RT), and have more responsibilities and such. Legion requires less minis, they're a decent build quality, and the rules are simple enough to get a game flowing quickly. I'm not sure any of us will return to 40K, but we might buy a particularly nice sculpt as a hobby challenge every now and then. The straw for most of us was the new AdMech Codex, which only a couple of the guys played, but got really boring for us all to play against and required too much time investment to make an army list.

[@ZontarDow]

I find it odd that the paints aren't going up given the smaller margins and proportionally the prices to produce have gone up more. I can see a 2-3% increase in cost on their end for the production of the paints yet the stuff that cost no less then 1% in increase is getting 3-5% at a time when people can't affor it. God I wish Bandai would make a Gundam TTWG.

[@-nope3030]

No idea why people even bother anymore, 40k hasn't been good since 3-4th ed anyway. Go back to the old versions, print your models, vote with your wallet.

[@dadofmatthew]

I worked for GW for almost 10 years as a staffy and store manager , various stores in the North. Quite a few of us were forced out of the company for not being robots, That put me off the company and I didn't play for years , I still collected some models though. I tried to get back into playing a few years back but the prices stopped me in my tracks . Now I play other TTWG and I enjoy it without the toxicity and money grabbing that GW are synonymous for.

[@seeya20743]

This is the straw that broke my support for GW, not just my support, but my hope for them. As someone coming into the hobby, I am happy I invested in a 3d printer early on. I'll send my nightmare in time North.

[@Azrael.87]

I remember when you said that about 3d printers i think that video is how i found you as i was doing research into the practicality of using a printer for 40k, down here in the penal colonies we are already charged more for thier products so it was a no brainer the moment i saw my first finished resin print. GW can eat my hairy ballbag.

[@NapoleonicWargaming]

They were making GW quality minis when he said that. Now they are far superior.

[@Raygun9000]

The justification for their price rise being inflation is a strange one(and not the first time). They only charge what they think people will pay. But their warchest is amassed from people's disposable income. If disposable income drops in general, so should the price of luxury goods, until they're a net loss and they disappear from the market (or become a high luxury). They're treating their products like necessities. Its as if they're managed by a supermarket CEO.

[@011284mm]

Exept the supermarket CEO's and CFO's a few years back were actually fighting their suppliers to keep prices down. Overpaying on taxes to look like they were making more money and paying their staff above minimum wage once they had done a little time with the company. Plus staff discounts. GW, not so much.

[@Raygun9000]

@@011284mm but they're completely different industries. One is luxury and the other necessity. How they treat their staff and suppliers is immaterial to what prices they charge. It's not the cost that makes the price, it's what people will pay.

[@felixortiz5981]

HOIST THE SAILS MATEYS! YAAAAAAAAAAAAARGH

[@JBurdoo]

Honestly, the moment Imperial Guard hit 35 bucks a box for ten minis (meaning thrice the price I paid in the late '90s at 23 bucks for twenty), I gave up caring about the prices. I play historicals now, I read Black Library and rules online, and on the rare occasions I buy GW stuff it's the cheap starter sets and board games (20 gaunts for 40 bucks, plus a 30-dollar board into the bargain, is cheaper than they've been since the early '90s). Even in historicals, I mostly build paper figures and terrain these days. When I play 40K at all, it's 3rd or 4th edition. I like the game as it was decades ago, and I have plenty of minis. The first historical game I bought - one of the ones that got me into the hobby - was last updated in 1999. I still have the rulebook I bought then, and it is still good, and the game is still the most popular in its genre so it's easy to find players in any group or convention. If GW had done the same thing, we'd still be in 3rd edition... which I wouldn't mind. It might be just because they were the rules when I started, but I liked and would happily stick with 3rd/4th edition 40K or 5th/6th edition Fantasy, with occasional new minis.

[@FlorelaFTW]

10:50 That's straight up not true. New kits are being sold within minutes and WH is becoming more and more mainstream. None of these things would be happening if GW were bleeding customers. The only reason GW is increasing prices is because they know they can get away with it. GW doesn't need any more new customers when they are failing to satisfy even the current demand.

[@HyperShadowXX]

Points Down, prices up, points down, prices up, tick, tock, tick, tock. It's always the same, the points changes are always to blance the game, but it seems more like balancing the cash flow. There will be no AdMech players left at this point.

[@CoffeeHobby]

the biggest problem the hobby, as a whole, has is IF GW does hit critical mass, how much of the people that are being squeezed out turn to another hobby or just call it a bad deal and leave the hobby entirely without looking outside the bubble, current conversion rates would be interesting to see. The straw for me was after finishing my imperial guard army and looking at another one to start and realizing just how much the cost would be and something in my head saying "no, that's enough" the most ive bought lately was the 30k basilisk for my 40k guard. And ive little interest in investing in another system or army from them.

[@RaimondsT]

Sadly i’m stuck in GW bubble because of local community. GW games is most popular and i started with GW products. Last year i already started to drop some GW games sold stuff and stick to buying only models from second hand (if possible) or copies. Mentally i can’t switch to 3d prints, they look to different from gw models. After this news i’m starting to think about ditching more GW games and will try to stick with stuff what i have. Sad part is that my kid is getting older and i would like to share my hobby with him but i can’t afford another army for my kid ☹️

[@Backstabmacro]

1:1 3d prints exist, and there are sculpts out there that rival the look of GW stuff for coolness. You could also check out recasters who tend to run about 25-40% of GW prices. I’m going to keep looking into more STLs that I like to print as proxies while developing my small scale 40k-alike game.

[@paulryan4420]

It's sad to see so many people being pushed out of this amazing hobby due to one bad decision by GW after another. I got priced out back in 5th and tried to come back in late 9th and was beyond stunned to see the cost of models (most the exact same sculpts almost a decade old). 3D printing is what brought me back into the hobby and I'm already 4 armies deep and beginnings of others. With another price increase incoming I really can't see 40k having a bright future. Glad to hear you've changed your opinion on 3D sculpts, there are some insanely talented people out there making better models than GW for a fraction of the price

[@von2320]

2024 is the year, where even table top wargaming has been monetized beyond reconciliation. This ought to be used as a modern barometer for corporations taking a piss outta the consumer

[@MechbossBoogie]

I stopped giving them my money with the custodes thing. I was gearing up to do a couple Heresy armies that I have now decided to convert over to OPR. Anything further will be 3rd party or 3D printed. I wasn't a big fan of the primaris thing, honestly.

[@UriskOfTheFae]

I got into Warhammer specifically as an excuse to use my 3D printer more, spend a lot of time painting, and buy lots of awesome original models artists are putting out. I *want* to be able to get the GW models that tickle my fancy, but I was priced out even before joining the hobby. Plus GW being very threat happy with their IP. Currently it makes me feel bad actually wanting to buy an occasional official model. (Then there's my local wargaming group that doesn't want to allow more than the occasional 3D printed model even in the hobby side. Which really sucks when I genuinely don't enjoy assembling plastic kits, only intend to play a couple games a year if that, and just want to hang out and paint what excites me while admiring other people's models and games.)

[@RSBurgener]

To borrow one of your Northern idioms: "well, that's me done." No way I can afford to do another army. I can maybe add a little onto what I've got and that's it.

[@TheTrueDavsol]

My brother and I are already phasing out GW. The price increase just made Marvel Crisis Protocol and Battletech that much more appealing.

[@boneman-calciumenjoyer8290]

@@Khobai battletech ain't much better, the producers are... well, you better look into that yourself.

[@Backstabmacro]

@@Khobai MCP is a very good game, even if it is Marvel-flavored.

[@sonofsek69]

I've got the cash, but as a Heresy player I just can't justify the prices anymore. I've been getting into Battletech and SAGA recently. I bought 60 Vikings for something like 40 odd quid. Why would I go back to buying GW products when I can get into other games I find fun for cheaper? It's a damn shame, as I grew up playing 2nd Ed with old friends. Still, I can hold on to those memories and make new ones in other settings.

[@MufassaMike]

had my last straw moment around 2018, continue to play a bit but GW hasn’t seen a cent of my money for 6 yrs

[@winstonsmith8482]

Hold the line comrade.

[@MagicianSul]

When I started buying Warhammer not too long ago I could pay around 100 of my country's currency for many sets. 2023 the same sets cost now about 150. That's 50% more since I've started buying 3,5 years earlier (some prices were still adjusted to Inflation in my country on top of the global increase). 5% increase now will bring it to 157% rounding down of what I was paying initially. Yeah. I am done. I'm just done. It's getting into the price range I am not willing to pay anymore.

[@zep5229]

The satisfaction I used to get from buying GW's stuff is long gone for me - i get more enjoyment out of completing my minis(fully painted & based). That being said, just gonna keep building out my Dark Angels for the meantime - I saw Master Chaplain Addanc's army showcase a while back & got the kick in the butt I needed to get my stuff done :). North - you should check it out; that army is masterfully converted & painted 😮

[@DiavloPL]

heh GW lost me in 2017 - im still in the hobby, but mine hobby, if they wouldn't raise the prices so much I'd probably still keep buying their stuff, but i have much less remorse of buying another 3d printer than gw set.

[@Kid_illithid]

A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make them desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own. Makes me wonder if that’s their aim

[@tech-priestgabriel8343]

I might not have the most qualifications to talk about this hobby as I am relatively a new comer, I started during COVID as I wanted to be apart of the larger hobbling community and have something to do during my free time. I met plenty of friendly people during my Journey with this IP and I wish to continue this as I enjoy both the game and the hobby. But during the great Fan-Animation Purge, my Faith in this company was shaken, And now with everyday crap going up, along with GW's Price increases, I am afraid that I might not be able to continue enjoying this game. Not to mentioning that I have No dout in my mind that they are going to get rid of my favorite characters from the game. characters Like Gabriel Seth, or Sargent Harker, or even Eisenhorn. To me, I love the Game, the Hobby and the community, but not enough to continue to give my money to GW. Once the Price changes come into Effect, I will not be buying any more Models and will instead just Use what I have. It won't be much, but it will do. sorry for the word vomit.

[@ShadowMonarch258]

Definitely time for me to make a soft exit from GW. I may still buy the occasional box for my main armies (thousand sons and seraphon) as new cool looking units for them come out, and maybe the odd one box combat patrol kit, but I am definitely shelving my plans of attempting to build any new armies for the foreseeable future due to fear of yet more shrinkflation in value boxes combined with these price increases. And I had at least 2 armies I was looking at getting into. Once my lease is up at my current apartment and I'm in a new one with the space, I'm gonna put the money I'll have saved not starting those 2 armies into a good 3d printer and still have probably half of that money left over

[@azrael1045]

Gw seems to want to soften the setting of 40k and become a media company and then plastic toy soldiers wont matter that much, so they are trying to get as much out of the fanbase as possible while they fund the transition

[@christtomato1]

Hey North, found your vids via Warhammer and hobby nightmare. You are right in that as a new comer to the hobby and a card player. I am so desensitised in terms of hobby cost to ever register GW prices to be too high. Can you do a video detailing the history of price increase? Thanks. You have gave me lots to think about in terms of my own spending.

[@JemKadetchy]

I'm ripping the game models from Chaos gate and using them to make my army of grey knights lol

[@MarcinObuchowski]

I could use those STLs :D

[@richardowen808]

Due to my massive pile of shame, I've not bought a lot of models recently. So I haven't really noticed the last two price increases. I've started eying up new minis to add to my Leviathan set. So something tells me that'll change soon.

[@clublubbis]

im not saying that this is the straw but this increase has really left a dent, i was so exited painting a small nid army and was thinking how i want to get other armies down the road because i absolutely love warhammer, and almost instantly when i saw the news the will to paint or build or play has absolutely died for me. i hope i can get atleast the will to play back as i have a lot of models ive gotten over some time but at the moment i dont know if its even worth painting my norn emmisary if it will just be a dust filled paperweight .

[@c.g.262]

When I saw the GW email in my inbox and it said “price change” I thought maybe they were going to go down. Since they have only have dozens of increases over the last few years. I thought, “they couldn’t INCREASE again!” Surprise!

[@smoore6461]

To be honest, im not even sure if i should order any of the audible books i have in my queue because i really dont think I should give GW any money anymore. I have several crrdits because i can't bring myself to give them money. It honestly sucks i enjoy the books I've read, but I have rules in my life about giving money to companies that clearly hate their customers and treat them with utter contempt. I know this is an older video, but for perspective, i will NOT be watching Deadpool and Wolverine regardless of reviews because it's Disney.

[@Narcrisius]

I was prepared to throw money at them when I heard they were bringing back Tomb Kings and the Old World. When the price hikes began I was like “Uh maybe if I save enough for it when it comes out”, but that quickly turned into “No thanks I’m good” after finding out there weren’t going to be many updated models at that price.

[@lioneljonson8716]

the Femstodes thing made me never want to buy a GW product ever again... this just makes me happier i made that choice

[@CrusaderinBlack]

Stopped buying models about a year ago due to company practices. I've been coasting off my pile of shame, and I'm about to mass convert my Black Legion army into Iron Warriors. I don't see myself purchasing GW materials (besides paint) for at least five more years. My friends and I stopped buying the books too. Just playing 9th until we figure out one paged rules

[@CanadianBigMek]

I have my pile of shame in the basement atm from years ago. Both Fantasy and 40k, the only thing i have bought from GW is the Old world rule books and the 40k rulebook when i get around to it, i have i have 2nd to 9th on my shelf. I buy exclusively 3d prints now. My Dwarf army for TOW is all 3d prints, paid $2 per model for 60 slayers, 60 Rangers and 2 to 3 of each leader models, got my Anvil of dooms for $10 each, artillary $5 each. Buuld my entire army for less then $600 CAD and thats 3k+ points. If i tried to buy the same from GW it would be $2500 CAD or more. F GWs price increases.

[@NathanielGarro-ru7du]

I stopped at the beginning of 10th. I held on for the upscaled Terminators and, now that I've got some, I don't need anything else. The Primaris have become a joke, cut and paste models that all look the same. White Dwarf is gay now, the new codex are just the same as the previous codex and ate out of date points wise almost immediately. Black Library is utter garbage now that the Horus Heresy is done. The prices are absolutely insane. This happened in the early 2000s-to he censorship, the ignoring the fans, the desperate search for new fans at the expense of old fans. I've bought their stuff, spent thousands, since 1981-1982, but I'm done now. Once I get the final Primarch novel I'll have everything I want from them and will now continue to fund their woke nonsense.

[@Reechi]

Literally lowering barrier to entry, making the app less abrasive to the customer base, would increase overall sales. More people invested, more people who buy more official products that could compete with third party. I don’t even mind spending a little bit more than third party for extra stuff like terrain but when one single piece is 3-5x a third party seller? Hell no

[@charlesrudge4106]

For us in Australia and new Zealand this is even more disgusting. Love your videos. Thank you for the effort you put in. Love from Western Australia

[@stevenmcgrath5114]

As GW goes BANKRUPT, the BANKSTERS will detach themselves from the company ! ! !

[@IBPaintsppp-wt5ou]

I bought a 3D printed Nagash proxy this month that I'm really excited about, in large part because I would rather play a generic massive skeleton knight than the named character of Nagash. But also I prefer the aesthetics of the 3D model. It's incredibly sculpted and fits in with the OBR miniature line quite well. It's also $68 vs $120. I think 2024 is the year that GW profits decrease. 10th edition 40k helped boost the numbers in 2023, but I feel that 4th edition AoS and it's skaven and stormcast box isn't going to put up huge numbers that meet the huge expectations. Now is a great time to buy used lots and armies from ebay. I also love how the mini's are already built.

[@Backstabmacro]

I am currently play testing basic mechanics for my 40k flavored skirmish game. Think Kill Team, but I’m sizing it to include things like vehicles, monsters, and bikes. No titans/Knights though, impossible to balance. Aiming for people to be able to play a game with mixed single models instead of boxes of units, so very friendly to second-hand purchases or 3d printing/kitbashing. Imagine a small game being 5-15 guys per side, a large game maybe up to 50 max.

[@B1-997]

so combat patrol lite.

[@Backstabmacro]

@@B1-997 Similar, but instead of squads of dudes, you’re rocking a single model that behaves like a squad. Way cheaper to enter, flexibility in model loadouts, alternating activations, simple mechanics. Working on defining the actions that can be taken along with scoring mechanisms, using interim simplistic datasheets right now.

[@B1-997]

@@Backstabmacro ah the single model as a squad makes more sense, and sounds like a fun slightly different way to play.

[@Backstabmacro]

@@B1-997 I did a test game just now, 11 tyranid models vs 10 SM. I think I’ve got the main gameplay dialed in, time to tweak numbers and add on abilities and weapon modifiers. Then on to mission testing and score balancing. I’m going to keep working on this project until I can publish something for people to enjoy.

[@bunker7345]

Lol - The first time you caught the business model was failing...identified this back in 2005 and 09. Actually surprised the GW business model survived this long. Haven't bought directly from GW (or their local store) since about 2011 to answer your question.

[@physcho84]

lol I've been saying for a few years now, this sort of approach only works when the increase in revenue from a price increase more than offsets the loss from the drop in customer numbers. Eventually a wall will be hit and it will be somewhat spectacular.

[@casbalt7763]

It wouldnt be so egregious if the ground level employees saw some kind of cost of living increase come out or this price hike, but we know the corporation fight those until basically forced.

[@KinaQuinquina]

Recently been wargaming with games like Necromunda and Kill Team. I wanted to own multiple armies but now I will stick to just one, and only buy the neccesary models. But only to support my local games store. My chosen army is the Leagues of Votann because I like the look of them and they really don't scream Warhammer. I've been looking into OnePage rules, Mantic Games and others. I might build a second army of Veer-Myn (space rats) to use in Deadzone and/or Firefight. I already switched all my paints with the products from the Armypainter and products from AK Interactive. If it wasn't for the Leagues and my hobby store, I wouldv've dropped Games Workshop years ago.

[@darko-man8549]

Well, my reprinters are going to be happy. Combine this with shrinkflation on boxes, pointsflation on armies and it’s a lot more than 3-5%. Other model companies are sucking up the costs, GW aren’t raising prices for inflation, they’re raising them so they can keep pushing their maximum threshold. They’re making bigger profits each year so inflation is not hurting them. They do not pay their staff these huge price rises either, so don’t go thinking it’s for the greater good. One of the companies I work for has had to raise prices, but they also know they can’t raise them to match inflation and so have to eat some costs.