RUROC EXPOSED! Fooled by the HYPE! (not clickbait)

[@mototigress]

Thanks for including me in your Ruroc history! It's super interesting to look back on it now as a more experienced rider. Bottom line: the dudes who were running this company just had no idea what they were doing. Tellingly, they sold the company and are no longer involved.

[@GearsGadgets]

Absolutely, I thank you for having the courage to speak up at peak Ruroc fanboy-era and dealing with what I’m assuming was an absurd amount of backlash. I know the powers that were had an unhealthy obsession with your specific video, but more importantly that you were disinterested in being manipulated into a positive narrative. Several times I told this person (you know who) “maybe don’t focus on a KZbinr and spend time on fixing whatever clearly happened with the product and the narrative will fix itself”. Totally crazy. Also to the best of my knowledge, they didn’t “sell” the company. They were beholden to investors and when sales of the 4.0 didn’t pan out, some kind of hostile takeover took place and forced people out.

[@mr.z647]

So did does ruroc is good now?

[@N3PRO-Dave]

Again, this honesty and candidness is why I feel you're underrated. Thanks for sharing. I never had any interest in the Ruroc but history told me if everyone is talking about it, take a step back and wait. I got bit so many times buy products that were hyped just to see the creators move on to the next thing that is also the best ever after I just spent my own money what I was just told was the greatest.

[@GearsGadgets]

Thanks for that, I appreciate it

[@Delzona]

Again this why I love your channel! You put your money on the line and give reviews based on the product quality and not because you're being sponsored! Keep up the great work and being honest!

[@GearsGadgets]

I appreciate that!

[@daoudmh1]

I seriously cannot stand the "corporate" motovloggers (BH, H2W, CO2Ws, etc). I enjoy your honest informational videos!

[@Sodiumfreeriding]

It’s wild to me why people follow them. Boring, over rated, and biased on everything they talk about.

[@N3PRO-Dave]

Yeah, most of them I loved early one but once they did it full-time, for me it became less personal and more traditional mainstream media. I fell in love with KZbin for it's amateur / relatable content. I can relate to some talking head bitching about their job, I can't relate to "I'm getting paid to travel across the country on a brand new 50+,000 bike, buy these products, and join my patreon, and channel memberships" It makes me feel like the televangelist. Donate now to help all the poor people, while I live in the multi-million dollar mansion. No, I'm not implying they are all millionairs living the easy live; it's just the best way I know to describe the feeling I get.

[@brad3675]

100%..... I've always struggled to understand their popularity. There are far more enjoyable and entertaining motovloggers out there with a fraction of the views..... 🤷‍♂️

[@Sodiumfreeriding]

@@brad3675 use and abuse people, ride to Florida, suck up some other big KZbinrs followers, and know some shit about the algorithm, make boring videos and the rest will follow 😂

[@checkingreality]

@@N3PRO-Dave I don't think any of them are millionaires, but I do think they live beyond their means. The sponsorships help with toys (non motorcycle related). The only solace I have is that come tax time because the creators had others foot the bills on products they had a large profit with no expenses. Hopefully the tax man reminds them that they need to pay their fair share.

[@steve00alt70]

How did they get the ece 22.06? It had to be impacted at random points and rotational impact being a UK based brand

[@johnludmon510]

All helmets in Europe have to be tested to an EU standard to be road legal . The Ruroc 4.0 is the helmet that the 3.0 should have been and is a much improved product.

[@Seymour_Cox]

They did get a 4* SHARP rating, which is the government's testing platform.

[@jaime55924]

The 4.0 is a good helmet passing ece 22.06, otherwise one may as well question every other helmet that passed it. Never liked rurok based on their past, but I believe they redeemed themselves with the 4.0

[@wlt3585]

The 4.0 is a great helmet to put it simply, Ruroc would've been significantly better off if they started with something like that rather than media hype

[@jasonp1177]

Ruroc dug their own grave. There is a reason why top end helmets aren't advertising like their life depends on it. Because they prefer quality and safety and put their money where their mouth is. Ruroc used biased KZbinrs to push their bs and spent more money on advertising when they should have saved that cash lowered the price on the helmets and continued to build. On top of blocking people from their groups. Fuck that 💩 company. I'll stick with Shoei.

[@Nick-ym2tf]

Their new helmet is ECE 22.06 meaning it is one of the safest helmets on the road.

[@jasonp1177]

​@@Nick-ym2tfyou realize as of January 2024 you need ece 22-06 to sell a helmet? And those can be found for $100+. They needed that cert or their helmet line would not be able to be used on the roads in Europe. Not a big deal actually. Ruroc is trash.

[@loftyintentions1985]

The fact you can't try a helmet in a uk store, made by a uk company says it all. The fact no professional riders wear them says the rest.

[@Nick-ym2tf]

@@jasonp1177 Lmao a ECE 22.06 is one of the safest helmets on the road regardless of price point. You either don't comprehend the changes and requirements or you are so jaded by Ruroc it is clouding your judgement.

[@wlt3585]

ECE 22.06 is an amazing certification, regardless of price. You dont need to spend $600+ to have a helmet that will reasonably do its job​@@jasonp1177

[@TyFromTennessee]

I used to be a huge fan of Ruroc. I was in a bad wreck and was wearing one of their helmets. I'm super grateful for that, BUT since then I've explored many other helmet designers and have moved on. I wish Ruroc the best of luck, but I won't be wearing their product any longer. Lots of great information in this video. Well done sir!!

[@steve00alt70]

You have to be much more careful

[@Petesmotoadventure]

They did you dirty.

[@StoneCut]

Which helmets are you now looking at?

[@Mike-Onyx0824]

Why? What happened that makes you say you won't buy the helmet again

[@Sur-Ron]

I recently bought the Altas 4.0 in😮 Nebula Carbon because they had it at 50% off! (I've done a review on my KZbin) It arrived damaged so i sent it back. I asked for an exchange to a larger size and they came back and said there are no other sizes left and sent me a refund. (Which took ages) However on their website the size I requested is still available! The helmet is now 60% off and the size I wanted is still available. I'm not sure whether to but it again... Everyone has such mixed feelings on their helmets!!! It's crazy! Some people love them and some absolutely hate them with not much in between!

[@Wind.Road.Therapy]

I appreciate your honesty and candidness innthe whole saga of your experience with Ruroc. I agree with you, that the airwaves were saturated with content of their products and with that, I'm not only turned off, but considered it all to be over-the-top and inflated. Great video, great series.

[@ghostrider564]

i have the same concerns about Forcite Smart Helmets would be interested in a review of their helmets.

[@kramer8865]

Thank you for your honesty and transparency through this whole process. I have been following the saga since the 3.0 when I was looking for honest reviews on the product. Keep up the good work you definitely have a new subscriber in me. Would love to see you do more experiments like this with other products (which are currently being hyped) which I have seen mixed reviews of.

[@GearsGadgets]

Appreciate it. Any ideas?

[@NICHOLASVALLAS-gk8zg]

I wear my 4.0 Carbon Titanium full time and have owned it for about a year now. I also own an ARAI Corsair that is great as well but shelved it since I got my Ruroc. The interior of my Ruroc feels more comfortable, the field of vision is rockstar, and the Shockwave with ear plugs is perfect for sound if that’s a thing. 🤣 I use a Bluetooth bar mount transmitter to control my music and phone that works well with the Shockwave. Sizing was on point as I’m a large (58cm) and I grabbed a M/L size. What I don’t care for is the fidlock. That’s a pain in the ass to hook up with gloves on but a minor gripe for me.

[@RoadReality]

Wow... I had no idea all that stuff was going on [being blissfully unaware has its side benefits]... but man oh man! I was like "what's he gonna spend 24 mins talking about with a HELMET?" and then I watched. Geez, man. I have had my suspicions about companies sending out cherry-picked examples of their products to reviewers, but changing out cheek pads and not telling anyone? That's downright low, if it is, in fact, true [I don't want to cast aspersions where they aren't warranted - just going off the clips you showed]. Thanks for sharing this with us!

[@larrytinnin3357]

I don’t have much experience with all the helmet brands, can you provide and insight on other brands that look like the ruroc 4.0 track helmet? I like the look of that, over the basic “round” helmets I see all over

[@HegshotRides]

Dude I honestly had no idea all of this was going down but I appreciate you bringing to light 👊🏻 I’ll be buying a Shoei this year

[@Sodiumfreeriding]

Can’t go wrong with a Shoei

[@acechandler7149]

​@SaltyandSprinkles I did shoei 2xs now, both of mine were super loud, so make sure you test them out

[@Sodiumfreeriding]

@@acechandler7149 yeah I have two shoei helmets. They have over 100,000 miles on em, they good for me. Scorpion is good too for my head as well

[@BustedKnuckleMotorcycle]

Well you came out with this video about a week to late. I just bought the Carbon Core 4.0. Had to sen the first one back (too small) waiting on the replacement. Main reason I bought it is because of your initial review of the 4.0. If the new helmet doen't fit it will be a refund and not exchange.

[@GearsGadgets]

I still think the 4.0 is a good helmet regardless of the chaos so I wouldn't personally be too bummed to stick with it if you like it, and if it holds up. Let me know if you have any issues.

[@BustedKnuckleMotorcycle]

@@GearsGadgets will do. Hoping the shell is a larger size with the new one as well. Felt like my nose was to close to the chin guard so that will be the deciding factor really

[@HoboKat]

So I got the 3.0 (preordered and everything). I will say it was delayed like a couple months because they had issues with liner company or something like that (might be able to find the emails if I actually look) and then eventually got something that they settled something and got the helmet. Pads were first things I noticed that were trash. Fast forward a couple months a communication came out about them working on new ones from the feedback and when they did make them you had to buy them. I think they gave some very little discount price but I was already over the helmet and shopping for a new one and felt like this was a lesson learned buying sight unseen online. But that was my experience

[@mattkeeler5111]

Man, I must be in the minority. My wife and I both have 4.0 carbons and we love them. Perfect fit and can be worn all day. 🤷🏼‍♂️

[@GearsGadgets]

I personally like the 4.0 as well. Unfortunately getting to the 4.0 was an ugly process and burned a lot of consumer perception in the process. It’s unfortunate because I think the product is now where it needs to be but I’m not sure they will make it through the swamp they themselves filled full of water a couple years ago.

[@_Shotta_]

The new helmets are not shit. Can’t speak for older ruroc products but the cool thing now is to hate ruroc. Nobody is gonna give them a chance now. New company can’t make mistakes apparently.

[@manteufel1964]

Love mine too, there are also some very positive reviews from non sponsored guys. Ive had all of the top brands over the years and my Ruroc is as good as any of them.

[@SLO-Ride]

Yup. Have a 3.0 Liquid Carbon and still love it. Currently run a 4.0 Carbon Ghost. The 3.0 has a Shockwave, which I do not like, despite the Harman-Kardon upgrade. I've mounted an SENA S50 to both. The 4.0 cheekpads were horrifically tight on my head, so I swapped them with the 4.0 STREET cheekpads, and the Ghost fits like a glove.

[@KingsMan-zk7vq]

@@_Shotta_ have you used the EOX?

[@larrytinnin3357]

Also, curious on ruroc returns? Any info on the company giving refunds for unsatisfied customers?

[@Kobifans]

as a newbie motorcyclist, I love the EOX and atlas 4.0 design. It felt like this was the Apple iPhone of the motorcycle helmets as I dove in and binged on reviews. I want the EOX to be honest. thank you for the honest no hype review

[@twodogs2076]

Sadly, I was one of the beta testers sucked in by the hype of V1.0 & V2.0. The quality of 2.0 was just rubbish and showed that they didn’t really listen to the problems of 1.0. No chance of ever buying anything Ruroc ever again.

[@Fantaztig]

I never understood why one would buy a Ruroc helmet to begin with. The amounts of ads I saw on social media already told me all I needed to know about the product.

[@101BadBreath]

I have 13 helmets, I know I have a problem, but my top helmets are Scorpion, AGV, Shoei, Shark, Senna, in that order. HJC and Icon are ok, and Nolan and GIVI were disappointing for me (you may have a different experience). I am 49 years old and have a mid sports bike and a large touring bike. Ruroc look nice, but they have never proved to me that their quality meets their price. Staying away.

[@AlphaUkrainian]

What makes Scorpion your top helmet? I'm looking to buy my first and you've got me curious.

[@101BadBreath]

@@AlphaUkrainian It's light (Exo-R1 Air), it's not noisy with little to no turbulence (can depend on bike screen too), I love the neck roll fit (helps with reducing road/wind noise), I love that you can pump up the cheaky pads for a custom fit. I love that the visor locks down tight with a metal clip and the visor does not feel cheap. The pads are high quality on par with Shoei at a lower price point and there is plenty of ventilation when needed. There is a chin curtain, and the nose of the helmet does not feel like it is to close to your face. It is missing an internal sun visor but that keeps the weight down .. but it is sunglasses compatible. Overall it is a well rounded and Stylish lid.

[@AlphaUkrainian]

@@101BadBreath what model do you recommend? I'll check it out

[@manthis22]

I too discovered ruroc through Blockhead. They chose correctly because I gathered he was a content creator. So he did an amazing job advertising them. I purchased a 2.0 Alas as my first and last ruroc helmet. It was a poor experience. Shipping to about 6-8 weeks (I pre ordered too), the first helmet brought a busted sound system, and their customer service was horrible. Long story short, they refused any returns/ refund, it took an additional month to get to me, and when it finally arrived it was only slightly better (poor sound overall). They overhyped the helmets incredibly and I swore to myself that I'd never purchase anything from then again. I've kept my word.

[@FrankReiland]

This is interesting because what you are describing is something a few barber tool companies did with their tools for the industry

[@geman741]

So main question is, do you think the 4.0 is worth the price point it is now? Or is it still overpriced?

[@GearsGadgets]

I think that’s a loaded question. Short answer just looking at the product. Yes. If you start weighing in the ability to try on a helmet at a local shop, potential customer support from the brand, and other intangibles the conversation starts to tilt back toward maybe not. If you are just looking design to design and prefer the Ruroc aesthetic and are willing to deal with some other negatives, it’s fine.

[@geman741]

@@GearsGadgets True, I guess if I really want it for the design, I should get it when it has a sale to balance out the financial portion more

[@jordanrichard1640]

Do Ruroc manufacture their own helmets do they have a number of suppliers and just assemble?

[@GearsGadgets]

I do not know the inner workings of their manufacturing process. Last I knew they had a factory in China producing, I’m not sure of the rest of their supply chain.

[@Yamahog]

Kudos for clearing yourself of anything that may have gone to unwanted future litigation and you having to get out the anti-lawyer-spray ,...... Very concise without finger pointing....Well done. Stay Safe

[@GearsGadgets]

Thanks appreciate it.

[@FullThrottleHOG]

Good vid! I learned a lot and I was not familiar with the drama behind the company.

[@GearsGadgets]

Appreciate it. If the product is good, there shouldn’t be a need for a whole lot of drama. I do like the good tension where two companies products are worthy of competitive prices and people are just battling out preferences. Not where a company comes in, prices a new inferior product against competition, then spends their bandwidth trying to manipulate independent constructive criticism into the corporate hype cycle.

[@brianbalcer]

I think the 4.0s are really nice and great quality. Not so much with the older versions

[@garethworthington7564]

I havent followed the story and am returning to riding after 20 years. Purchased the Ruroc Atlas 4.0 ruby carbon and (so far it is my favourite hemlet). I also own a Shark and a Nexx. Can't speak to previous bad quality, but right now its good. Arrived within a few days of order from the UK to Switzerland.

[@geraldgoodiii6993]

I have the 4.0 carbon and it’s the first full face helmet I can actually deal with. It’s not heavy or massive on my head and most importantly the field of vision is good! All these full buckets are designed for sport bikes. For some reason I can see very well when riding my road glide. *QC on some shit sucks I had two color changing visors (the first wouldn’t open and close right) and after a few months the included BT system crapped out Sent email and got a reply for where I can buy replacement parts

[@ShutterUp]

I considered one for quite a while. I could never find anything about the quality of the helmet. It was all cool graphics and marketing hype. Nobody truly reviewed the helmet until you started cutting them in half. Before I saw your video, I decided it was likely all hype and I couldn't try one on before buying so I went with the tried and true Shoei and I'm so glad I did. I've seen a few video's post, all the hype, about RR treated youtubers that didn't play the game.

[@epicmotorcyclechannel307]

Nice Video! It is interesting, since my last Atlas 4.0 video I kind of just put the helmet on the shelf and forgot about them. No constant marketing coming across my feeds and I didn't go out of my way to review their track or street versions. Thanks for the update on your experience, that was quite the journey! The fact they were begging you to release statements they wrote for you to help their sales speaks volumes of the pickle they put themselves in.

[@alanhassall]

It is very difficult, but I will not buy a helmet without trying the one that I intend to buy on. I drove for 5 hours in to be able to try an Arai on and the size that is thought would fit was too too tight and I had to size up. It turns out that I have an extra large, long oval head and very few models fit my head. The fact that they were only available by mail order was a no go for me. After the first few models came out so quickly, I wouldn’t have known when they would settle down to a four or five year cycle. I’m not a rich man and can’t throw helmets out every year.

[@jhowardgreenthumb]

And what happened with the enginehawk brand? Did they loose their designer?

[@GearsGadgets]

Not sure but a good question.

[@WhiskeyChaser]

I was wondering what had happened to them, I just found all my Enginehawk catalogs and cards the other day. I always thought they were kinda shady.

[@GearsGadgets]

An interesting hype story for sure.

[@shellofmypotential8522]

I am mildly amused (in a morbid way), yet also unsurprised, that a company would allegedly take rider safety so lightly. I remember the hype hype for this line and the ads when I was getting into riding. What a world.

[@wckdjohnny]

Ruroc was my first full face helmet, got it for winter riding. Ruroc's Crimson red carbon is the only helmet that matches my motorcycle color. Took 3 returns to get one that was up to par to my quality. Every return the denim red had black scuff marks on it, no idea how they got there in their packaging. But, I think it's a good helmet. I can hear my music on my Harley still, wind noise doesn't seem terrible, but like I said it's my first full face, so I don't know what the higher end prices could offer.

[@warlordhax5995]

Can someone recommend a good helmet company that has good designs (ink not actual helmet )like ruroc im like a month away from grabbing a helmet would love to hear some good suggestions

[@GearsGadgets]

I wouldn't tell you NOT to buy a Ruroc if you really love the design, just study the crap out of the sizing charts and know you might not get great support. I would argue that a helmet purchase should focus more on reputation / safety first, design second.

[@warlordhax5995]

@GearsGadgets I get that it's why I asked for a good company that also has good designs but was trying to vote with my wallet but 🤷‍♂️

[@gone84328]

In my opinion you cannot go wrong with: AGV Shoei Arai HJC More affordable options include: Icon Scorpion LS2 Sedici If possible, find dealers, motorcycle gear vendors, or any place that sells helmets and go try them on. Make sure they fit your head well, are comfortable, and are within your budget.

[@Sid_Shenanigans]

So, I want to thank you for sharing this entire story, and giving us the full picture. I actually ordered an Atlas 4.0 Carbon yesterday, and will receive it in 3 days. I look forward to reviewing some of the things you covered while looking over my helmet. You gained me as a subscriber with this thorough and candid video, and I hope to catch more excellent content soon! Great job!

[@PariahHevy]

How is the helmet?

[@Sid_Shenanigans]

​@MrRight... Overall, I think I would give the helmet a 5 out of 10. It looks good, and the quality seems OK. I would prefer more padding or substance in the headliner. It's minimal, but the helmet is still comfortable. I have 3 main complaints with it. First, wind is a serious issue. It gets into the ear wells and swirls around inside the helmet A LOT. I have never had a helmet with this issue, and it's really annoying. Second, the sizing is wonky. The helmet ended up being rather loose after breaking in. I have always worn a L/60...but because 60 was at the top of the M range, they recommended L/XL. But the fact is they don't offer different size cheekpads like other companies to help you dial in your size. Last, the Shockwave system is disappointing. It doesn't have much power and is not loud enough at max volume. This is even more of a problem with the wind noise issue with the helmet. Overall, I would have expected a better helmet at that price point. I prefer my other helmets, that were over $250 cheaper.

[@PariahHevy]

@@Sid_Shenanigans appreciate you letting me know. I don't think I'll be getting one 😂 do you have any suggestions? That at least looks as cool as ruroc 😂 I'm a new rider, so I'm just tryna do some learning.

[@Sid_Shenanigans]

@MrRight... I have always liked Icon helmets. They are good quality helmets that don't break the bank. My main helmet is the Icon Airflite. They look really cool imo, and they have always had a lot of different designs and artwork for their different models. I have always been satisfied with their helmets

[@olmanzomby7718]

I just wanted their leather jackets, but I couldn't afford it! 😊 Also, I thought their lids were sub-par from the jump

[@Smallbore2wheels]

Honestly with the 4.0 being out for a while now I feel that the best way forward, for someone still knterested in a Ruroc helmet would be to wait fornthe 5.0 and its reviews to come out. Based on the shift inside Ruroc and how tech preference in the motorcycle scene has changed, i will be hoping for a better overall helmet and a change from their shockwave (which they keep trying to offload in their sales for the last year) to an integrated cardo unit. I can also see them try to implement some other features like those seen more on the 509 helmet, just to keep up with the "innovation" coming out.

[@baileystrohmayer2589]

I have the Ruroc ‘cursed’ 4.0, I love the helmet, the graphics, fits perfect, barely any wind noise. The quick chin strap is alright but I have to make sure it’s in the correct position otherwise it’ll unbuckle. Yes, they were doing a ton of advertising but I feel they were just trying to get their name out there since they hadn’t been around that long? I didn’t even realize all the commotion behind the brand until recently started watching most videos hating on them.. I never had 1.0-3.0 but it seems like they were listening to the reviews and making necessary changes to have a better product/company. Isn’t that how most companies/products start out though? Trial and error, They get better over time or they cease to exist. My Ruroc was like $600after tax but I got the Christmas sale last year so it only came to $380. Coming from my quick buy $160 Bell Broozer, the 4.0 is definitely an upgrade.

[@Jnlix1k]

0:14 i hope so, as bad as it sounds bc at the end of the fay it is a human being that has invested their life saving into a company but they are not safe at all!

[@RubyXIII]

anybody know any good size 27 helmets i can’t fit my big ass head in most helmets i see

[@Desmo904]

You've been on _quite_ the long and twisted road with Ruroc over the years! Followed since I think your first vid on the subject. I have often pondered that one day I would like one of their helmets but for one thing or another, never bought one. (Currently no bike, so no need atm) Makes you wonder why the Fibreglass helmet didn't come first, and then build the carbon one? Quality issues seem to go hand in hand though. Hope it gets better for them!

[@2kanchoo]

I got a 3.0 with the new cheekpads. I wish I would have known the 4.0 was coming out not long after, before I ordered it. That being said I don't have any major qualms about it. Once I get it on it's comfortable, I can wear it all day. By far and away my favorite thing about it is the fidlok. Not having to mess with the stupid d-ring and having it just click on and off is nice.

[@GearsGadgets]

I am happy that you are happy with the 3.0. I can see why some people like the fidlock, I just never really cared too much. For me putting a helmet on and taking it off is a 30 second process for several hours of riding but again, I get why some people do like it.

[@2kanchoo]

@@GearsGadgets Well one has to keep in mind I've never graced my dome with a 1200 shoei either so ignorance is bliss haha. I must have butter fingers, d-ring is always a pain in the ace for me lol.

[@15Kilo]

I have the 4.0 flat black and it’s more comfortable than my shoei 1200. I love it. Only bad thing was one pad clip was broken when I received it

[@GearsGadgets]

Yeah the clip system is definitely not as good as Shoei but I don't disagree with your comfort assessment. The 4.0 is wildly better than the 3.0.

[@TobyNorthEN]

21:12 - No. I would not. I disagree with you (partially). Because, and I've been saying this since I bought my 4.0, Ruroc needs to add a damn sunvisor inside the helmet. Even your sub-$300 helmets, HELL, just about ANY helmet - full-face, modular, even 3/4 helmets - have a damn sunvisor. This is an accessory that is a deal-breaker. MANY riders, especially long-distance riders, REALLY enjoy having the inside sunvisor as an extra feature. I 1000% agree with you that specific people and departments within Ruroc deserve credit for their hard work. The art/graphics department also deserves MAD respect!

[@GearsGadgets]

Appreciate the comment but I don’t believe you can meet ECE 22.06 with a sun visor and you certainly can’t with any 3/4 helmet so while I appreciate your desire for a sunvisor, other people would rather have a safer helmet and use a tinted visor or use sunglasses. Different strokes.

[@breandanwheeler5267]

You can’t meet Snell with a sun visor. Plenty of 22.06 helmets have one.

[@davidkellner7372]

I was one that wanted a sunvisor in my helmet until I learned that bell qualifier actually came with an adaptive transitional visor which has been great, no need to drop down the sunvisor, change out the visor, etc. and depending on the amount of light is how dark my visor gets so if the sun is starting to go down and not as bright my visor wont be as bright. the added bonus is it meets ECE 22.06

[@TobyNorthEN]

@@breandanwheeler5267 Ruroc helmets aren't Snell-rated, right? They're 'only' DOT and ECE-rated. But that is interesting too (as a side note). I wasn't aware of that about Snell

[@breandanwheeler5267]

No they’re not Snell. Only a handful of top end helmets are 22.06 and Snell certified

[@BoozySZN]

When you got major YT content creators with over million subs, mocking and shaming the company, I forgot his name but he’s a hugeeee motovlogger, he warned everyone to stay clear like 2 years ago or something.

[@bradforester3635]

I don’t even wear helmets that aren’t modular. I just need to flip up through out the day. Once you get one their is no going back

[@ChadGrimes]

Helmets are challenging for me. I have a big head. Wish i had the brains to fill the cranium. My last 2 helmets have been 3xl. (Scorpion exo at950, Simpson Mod Bandit) The scorpion was still a little too small. I was tempted to try a Rurok during the 2.0 phase but the hype scared me away. I live in a rural area where helmets are rarely avaliable to try on. I think helmets are the biggest grey area in motorcycling. Mandatory helmet laws force riders into the helmet market and the manufactures know they have a captive market. I think this is why you see so many shitty helmets on the market. I'm not one to follow the company cultures of each brand I purchase from but Rurok made it a front and center with marketing. There are too many companies who have good products and no bs shenanigans I would rather purchase from.

[@Petesmotoadventure]

Interesting conclusion to the story. Been following your journey with them since the beginning. Personally I just don’t like the looks so I’d never buy one anyway. I feel people are believing less and less of the larger channels anyway.

[@resolutecub9977]

My gf are moving in together at 22 now in a few months in Dublin and we are thinking bikes are maybe a better way to get to work and stuff and from when I was younger and got into bikes a bit first Ruroc always stood out. I need to watch more reviews but they still seem like a decent product if we get the normal Carbon fibre ones, but honestly that's shitty behaviour. Like everyone uses creators reviews and public reviews, but when you explicitly ask not to be attached in anyway and they do it, that is fucked up. Even if they just had a quote from you in the e-mail, along with other review quotes (like on a book) would be 20 times better.

[@bmagada]

I can't say much to anything else going on, but I have bought two 4.0s, the ultramarine blue and one with the captain america graphic. The first one I love without a doubt, no isssues. The shockwave worked great and I love the fidlock. the second one looked like the inner foam was glued slightly off, but I still use it now with no issues. The pads were fine. The fit was perfect. Shipping since they got distro in the US was on point. I kept seeing though everyone and their mom, most of whom have never seen one of these helmets in person, tell me the entire line and company were trash. Now I am a sample size of 2, but I've never had a really big issue with either. The company for sure has issues and like the distro one and need to try and make a premium helmet before a regular street level one, but I think brand ambassadors claiming they've been fired when its not really a job is kinda weird. Chase hasn't seemed to have a major issue with them and neither has blockhead so I remain cautiously okay with them as far as the 4.0 is concerned. Seriously having some rando in a forum wearing a mushroom telling me my helmet is unsafe is some level of special...not gonna lie. Life the video though, good info.

[@kneesinthebreeze7417]

Appreciate the video, and I honestly think you should have sued them. I appreciate the honesty so the consumer can make an informed decision.

[@cloud9847]

I am a new rider and have never believed in ruroc. They have seemed like a product that was more interested in being overpriced 'cool' looking but not overly safe in the end. I typically feel that way about any helmet under $400-$500 range. My AGV helmet was ~$500 and in my opinion that's the base line for getting into actually safe helmets. I could be wrong, I have never owned one.

[@YoshiRambles]

I like Ruroc design and graphics but all the horror stories and fact can't try on to verify fit (have not heard great things about return/exchange process) I just can't. They need a US retail partner like revzilla. Until then, I will not own one. Look good though. Appreciate your videos though, always bring it straight.

[@loftyintentions1985]

You can't even try them in the UK. Says it all really.

[@ejdtm]

Their price on the carbon fiber was low compared to other carbon fiber ones. Other than the 3.0 liner issue, they did an excellent job in marketing and sales.

[@Sodiumfreeriding]

I’m loving the comments in the section here. Bottom line, Youbewbers got sent these helmets for free and wrongfully told people how amazing this helmet is. Then again, there are people that are thirsty for Megs moto and H2w. So there is that, people are dumb, and gross.

[@bikerbuddy3166]

As a British development test rider I offered to test and accumulate miles on there products giving them feedback and the information to make there helmets better from the 2.0 onwards unfortunately they didn’t want the help if they had put as much money and input into there R&D as they put into there marketing dam they would have a good quality helmet such a shame I have a atlas 2.0 that I waited 7 months for I’ve worn it once what a croc of sh--t 👎 as for your video 11/10 spot on 👍

[@Wise__guy]

I’ll keep it short and sweet. I bought the 3.0 because I liked how it looked and I thought I was buying a premium 500 dollar helmet.. it was loud it felt cheap. It felt like a 50 dollar cheap helmet next to my 250 dollar HJC. I was disappointed and I completely lost interest and respect for the company. They really can’t do anything to get my business back. But at you said if they sold it for no more than 300 dollars than I would have been happy with it and I wouldn’t complain at all!

[@CbrHooniganSendit]

It takes years of brand building for good quality helmets, it shocked me people didnt expect this xD

[@youcanthide004]

Ruroc 4.2 stars on trust pilot, 12,800 reviews. Super interesting video. well done on your research as always appreciate it.

[@GearsGadgets]

Thanks, appreciate it!

[@CWJester]

I bought into the hype unfortunately and listened to several youtubers before picking one up. It took forever to arrive and the visors are overpriced for what they are. Even with the pinlock it fogs too. The shockwave is HORRIBLE and tinny, not to mention inconvenient at the back of the helmet and it doesnt pair to any other bluetooth devices other than your phone. When people called me they said I sounded like a robot and I couldn't reliably get it working right. Long-term the fit and finish of the helmet was not stellar. With my clear visor on I always had an air leak at the right side of the helmet. I ended up getting a Biltwell gringo which felt and looked better for a fraction of the price.

[@checkingreality]

so i watched this video and though it was pretty good. One thing I saw was the Her 2 wheels Atlas 3.0 (that had been deleted) I was like Yes, Jess has a sense of decency. Nope She took it down for the Ruroc 4.0 setup video. Within 10 months she had made the switch to a Shoei Modular. She doesnt mention names but she said the partnership with a UK based helmet maker ended. No negativity no shade thrown so Im not sure if the partnership was not renewed due to lack of interest from Ruroc or if Jess wanted to walk away from the dumpster fire. I feel like if her views are down we might get a video from her throwing shade but I feel like Jess was the person Jake the Garden Snake was talking about when it came to signing on the dotted line before she got the helmet.

[@GearsGadgets]

I appreciate the insight

[@MotoA2W]

I am late on this video just came across your channel. Ruroc send me a defective helmet. The inside of the back would not hold to the helmet and after I emailed them about it, they just stop replying. Also the same helmet as soon as I receive it went on sale by $140 when I emailed them about it, they never replied.

[@GearsGadgets]

Hit me up on IG DM with some photos of the helmet and the communications maybe I will get a wild hair and fire up another Ruroc video.

[@MotoA2W]

@@GearsGadgets hey sorry i do not have IG, let me know how else i can communicate with you, i would love to send you some pictures, thank you for replying back though means a lot

[@second12ask]

Yeah after getting burned by the 2.0 (price & features) I knew I wouldn’t buy the 3.0 without seeing true improvements. Now they’re up to 4 and although the price point is a bit better, it still seems like marketing 🤷🏽‍♀️

[@papap.8006]

I been with you a long time and this has been what I had seen in corporate America for years. Marketing can make or break a company. If they care only about the bottom line then it will be just a matter of time. If the change is swift enough they may survive with new people and truth based sales. They need to find there niche. Is it going to be less expensive modern looking ECE rated and Dot rated helmets. Would that fit a category? I truly feel bad that you got involved with this company and they really did you wrong.

[@danijelkresko3456]

I can’t belive that is just wached this rendom video on KZbin. Just shocked. Thank’s for information and honest oppinion about them. I even try to convince my friend before 3-4 days to buy one thinking that will suit to the he’s motorcycle and he’s style of riding gear and riding style. I own him apologise and i click you SUB and LIKE for those information. Thank’s sir ! Appreciate it a lot ! Have good one !

[@mansnothot315]

Great video man! Gained a new subscriber. I’m looking forward to watching your content.

[@GearsGadgets]

Thanks I appreciate that.

[@marcdxn87]

Met a guy today, hated his ruroc it was falling to bits. Don't buy into any of the ruroc hype you see. Go get a brand of helmet you see used day in day out in Motorsports. HJC, Arais, Bell even their entry level products meet very respectable safety standards. They know the game.

[@RetroRider14]

I ordered an atlas 4.0 in January and the sizing is just terrible. I should be an XS but had to return that for a SM, even that was too tight to a point that i sent that back and asked for a refund this time. Design is brilliant but the sizing is all off, plus the helmet shell is huge so looks daft on a small person. Both helmets also had small defects with the prints that ive never had on any ither brands. In the end I went back to a brand i trust in HJC

[@GearsGadgets]

Common complaint I have heard

[@warhorse1943]

Ruroc helmets are complete garbage. I bought one. Shouted up cracked and the company refused to return or exchanged. Said it was my fault. I absolutely will never support a company that will not help fix an issue with their product.

[@metalmavenmike80]

Yeah i saw and kept my ears to the ground. i waited, and waited. When i finally got my endorsement and R7 the 4.0 came out. i waited and watched. I saw the good. I decided to jump on the cart and click buy. I also have the engine hawk camo hoodie pullover jacket. Then the Track 4.0 came out and I was like: YES; They fixed even more. I love this helmet. The rewards for being patient has been well worth it. That being said i still hear about the past when people see who i have on my head and i dont blame them. Just the way it is. Time will show if in the end they continue to make forward progress

[@MarkG104]

3.0 is the worst helmet I’ve ever worn. Then they wouldn’t return my order. I’m done with Ruroc

[@jamespreacherbeck4306]

Dude... great video. Appreciate the honesty and receipts. I do have some questions. Why just now do the video? The 4.0 Street launched like seven months ago. I will crack up if that's how long it took you to get it! Second question, your thoughts on the 4.0 Track? I ask, because that is supposed to be hands above all their others. Yes, in my pic that is the 4.0 track. Would really like to hear your thoughts though. Lastly, I am not a Ruroc homer and not trying to come at you at all. I guess I just missed all this negativity. I started with a Bilt Raptor. Moved on to two Ruroc 2.0's. Graduated to the Shoei GT Air II and then moved on to the Ruroc 4.0 Atlas, and now the Track. Each time I felt I was upgrading. Maybe not??Very limited in my helmet usage. Just three brands.

[@GearsGadgets]

Appreciate that. There are reasons why I waited. #1, I didn't want to go scorched earth as I said. #2, I wanted the dust to settle. I know a lot of good people worked for this company, I didn't want to kick anyone while they were down. Nor did I want anyone to think I was being opportunistic on timing. I have always tried to be fair. #3, I think I saw an email about the street but I have been deleting Ruroc emails as fast as they came in. I didn't even care enough to look at it. It wasnt until I was putting this video together that I paused and realized I couldn't tell the whole story without seeing what the Street was about. I couldn't trust any content that wasnt my own on the street either. Hope that provides clarity.

[@jamespreacherbeck4306]

@@GearsGadgets thank you, that does help alot. Any opinion on 4.0 Track?

[@BustedKnuckleMotorcycle]

@@jamespreacherbeck4306 Isn't the only difference between the Carbon and the Track the buckle for the chin strap? one being the FID lock the other bing the Double D enclosure. and the Carbon is the same as the initial Atlas 4.0 i think... (I may be way off on that last part)

[@jamespreacherbeck4306]

@BustedKnuckleMotorcycle Brother I honestly don't know differences with Street, Carbon and the Track. Between my 4.0 Atlas (base 4.0?) and Track there are alot of differences. Cheek pads, headliner, strap enclosure, spoiler off back, and visor seal. Does that carry over against the others?? Really don't know. Feel like a tool for not knowing this whole inconsistent padding and other issues were even going on. I was hyped over all the ratings the Track had.

[@KennyQuestShow]

What a saga! Thanks for sharing it all

[@pacopetepnw3434]

KENNY!! see ya in a couple weeks at FA? I rented an army green Himalayan for this one😁

[@KennyQuestShow]

@@pacopetepnw3434nice! Ride safe, see you there!

[@KrakensGarageandAdventures]

Huge respect for you and the way you have navigated this.

[@johnludmon510]

The hype and the largely uncritical sponsored content creators reviews for the 3.0 did a lot of damage when the helmets that were shipped to customers appeared to be different in quality from what was promised. The company dropping some of these creators was not surprising as their reviews clearly weren’t seen as credible as the shit storm of criticism of the 3.0 hit. I no longer subscribe to a few of these people ,Blockhead being one who I feel I cannot trust to give a honest review. You have tried to keep your distance from Ruroc and your review of the 4.0 was honest and has been repeated by others. The sad thing is I want Ruroc to succeed as the 4.0 is the helmet that the 3.0 promised to be I just hope the whole saga hasn’t fatally damaged the company.

[@indianbill3123]

same here…no more Blockhead

[@johnludmon510]

@@indianbill3123 The problem was there was so much of this sponsored content in the UK I didn’t see any of the printed press do a review. Some of the people I felt didn’t have the experience and anyone taking chaseon2wheels seriously, seriously needs help but Blockhead has experience and appears to have doubled down with the brand . Dandanthefireman and gears and gadgets both did constructive reviews of the 3.0 and G&G’s review of the 4.0 was very fair the problem is that Ruroc has become a toxic brand . I do hope though that Ruroc can survive what has happened as the 4.0 looks a good product and they learn from their mistakes . As to the creators possibly some will be a bit more cautious over accepting either free goods or being paid to promote without being able to say what they want.

[@chadr9791]

I have followed your Ruroc investigation from the beginning and I have to ask you ,,,,PLEASE continue with the story because it is far from over ,,are you up to speed with the latest media hype around the the three flag helmets .You made a very important comment about there marketing,, I have to agree ,...the marketing is brilliant and there videos are very well made . I have only now decided to give Ruroc a try ,,and that is down to there marketing and the amount of good stories on here and the amount of really good reviews,..BUT the small amount of bad reviews really change peoples view about Ruroc ,,but I am going to give them a go and see what happens . I have already come up against one problem before I even make my order ,and that is with the financial options they offer ,,it is complicated so I wont go there ,,just to say I live in Europe and my country seems to be singled out for raceamerican but thats another story ,so in conclusion,I know we all want you to continue to follow the Ruroc story.

[@GearsGadgets]

I would only continue if there was something worthy of discussion. It has been exhausting. I really appreciate the the comment.

[@EvMc305]

There's something they did that has left us untrusting of this company. And it's still lingers, quite apparently. and you nailed it . if they're gonna sell a 6 or $700 helmet, that's what it's compared to. Want a $600 helmet, shoei, agv (k6). $300? LS2, AGV k3. Thx but no thx Ruroc😊

[@danijelkresko3456]

AGV K6 (s) is hell a great helmet. I wearing one and i will upgrade with the new one just to change color sheme. Quality , lightness , comphort , easy switch visor. Only “ down side “ is ventilation. Except that helmet is 10/10.

[@EvMc305]

agreed@@danijelkresko3456 My only 2 gripes with AGV (K6) Made in China but has Italian price tag.

[@VVoltz]

As usual, an excellent and very objective (should I even say educational) video. Thank you. Perhaps you should not call the story over because you do in every Ruroc video, look at how many you have LOL

[@GearsGadgets]

Fair, but I think that adds to the story. I always say it’s over because that’s how I feel when I say it but you’re right. It seems to come back around again.

[@ICEMANINVADER]

And you WANT Ruroc to succeed because competition breeds innovation. If they can take parts/tech from a $1k helmet and offer it at $450, that makes the other companies charge less or do more. Why they tried to reinvent the wheel instead of building on an already established platform but in their own design is what boggles me. 0 reason they couldn’t have shipped the 4 street as their first iteration. Nothing in it is ground breaking. In terms of why they pushed the 3 when they knew it was shit? If their CFO/financial team says “well we can ship these 100 lids out knocking its trash BUT we’re ready to offer refunds/credit.” and 30 of the 100 purchasers say refund me and they can convince 15 of them to take return credit for the 4.0, they lose nothing because we know the 3.0 didn’t come in at 90% cost for production and the 4.0 is going to cost them the same or less to make. So 15 get total refunds, 15 get credit to the 4.0 and are happy and they only made 50% profit instead of the 90% profit from the remaining 70. Now their accountants get to work numbers and their losses on the “credit” returns, become a tax write off. and they’re still in business. OR they never send anyone anything and return all the money and lose their investors and go bankrupt. Clear choice. If ford knows a voluntary recall is going to cost them $1B but a class action costs them $200m….they’re not gonna do the recall.

[@sosa-my2fr]

How about a review on the bike about how the helmet actually performs? That's what people really care about.

[@GearsGadgets]

Neither the title, thumbnail, nor description would lead anyone to believe this was a riding impressions or review video. Maybe searching for the video you ARE looking for would be a better use of time than leaving a negative comment on a video you weren’t looking for?

[@sosa-my2fr]

Wasn’t trying to be negative, gave you a thumbs up for your content. Was hoping since you went to the trouble of getting the helmet, you might have reviewed it. Yes, Ill look elsewhere for reviews.

[@jake88ci]

Nexx helmets= hand made in Portugal...100% Carbonor CArbonKelvar Arai quality , fim /euro6 rated best helmet on the market for 500 or less ps huge vison area

[@watb8689]

arai is the best, they only produce full face helmet, higher than ece 22.06 standard

[@yavuzyilmaz_01]

I supported Ruroc for their first ever kickstarter campaign for their “modular” helmet. Couple of years after kickstarter campaign was completed, they sent me the base model of their 1.0 plastic helmet with a lousy tshirt which wasn’t even my size. They told me, they were going to send me my helmet, once new ECE 22.06 compliance was passed. During this time they always had my ordered flip up helmet in my orders list on their website as “awaiting fulfilment”. Couple of months later they announced their atlas 2.0 helmet and updated their website. Since then my order has been disappeared and they never sent me anything else. Since then I don’t spend a penny. By the way, their Atlas 1.0 was totally sh*t, uncomfortable, flimsy plastic, noisy as hell. They can paint it with the most creative design or plate it with gold. Ruroc helmets are sh*t, company is sh*tter.

[@GearsGadgets]

@@yavuzyilmaz_01 do you still have the 1.0?

[@yavuzyilmaz_01]

@@GearsGadgets​​⁠i’m not sure tbh. It may be somewhere in one of the boxes in the attic or garage. in It’s been 6-7 years.

[@samarnett5007]

I actually look forward to your EOX tear down 🤷🏻

[@Justins1877]

If social media "influencers" are excited about a product; you as the consumer shouldn't be. Run.

[@GearsGadgets]

@@Justins1877 I don’t totally agree with that. There are plenty of products like Cardo that influencers rant and rave about as do customers. The key is that if the influencers and fanboys are the only ones “excited” and everyone else is letdown over a terrible product then run.

[@Justins1877]

@ I think that’s fair and I could also add a few other products to the “good” list. Those are generally the exception though, not the rule. Cardo isn’t a perfect company either, I’ve had a concerning number of issues with their products ranging from their top tier to their medium tier. They also take 5 business days (and sometimes longer) to ship replacements.

[@DeltaElite121]

I stopped watching Blockhead when I saw him blatantly advertising without any respect to being objective about things. No thanks, I don't drink that Kool-Aid. I'd rather watch other content that isn't bought out (like this channel).

[@thecrowfliescrooked]

irregardless of the hate going back and forth both ways I bought the Boba Fett model and tricking love it!

[@chas106g.6]

I will never order a helmet that I can’t try on in a store 1st. Just sounds like too much runaround.

[@GearsGadgets]

Very fair

[@CrypticApathy]

If i dont see the gear on the pro track, i dont wear it. If its good enough for the top 1% its good enough for me. i dont wear any gear i dont see from IOMTT, MotoGP,WSBK Ive never seen any of those riders wear ruroc.

[@aucklandsadventures]

Imagine paying Shoei money for a no name brand. I only had to watch a few actual reviews to see they were junk. Then every iteration that followed was the same.

[@Carvetii]

There heljets should be £250 max if that. There relying on looks for sales.

[@richboii6597]

I just have zero interest in ANY new helmet company. I have the brand that I trust my life with and fits me best. I’ll never change 🤷‍♂️

[@douglasguevara2227]

literally do not understand your point of view.

[@SeriouslyMikey]

Ruroc pulling the same tricks as they did in the snowsports industry, I just think biker youtubers are just easier swayed by the cash money. As the snowboarder inside me would say "Jerry helmet"

[@GearsGadgets]

Very possible

[@devanfunderburk9373]

Glad i never got one tbh. Nearly 700 bucks when it all said and ordered and ur not getting your moneys worth.