Gen Z Has Ended Celebrity Culture...

[@bradleyharris774]

The biggest sign for me is how these random influencers keep getting invited to award shows.

[@orahilike5383]

I agree. Some of the invites don’t even make sense. If you’re gonna invite influencers to a film premiere let it be influencers that their content is based on film or a related topic.

[@bexiexz]

exacttly smh

[@alicemadness999]

even billie eillish complained abt the amt of tiktokers at the grammys, like thats how bad its getting

[@sakuraesther6309]

You are right ,there are si many influencers with film interest be it film making , script writing, videography and acting yet they don't get invitee .Im sorry to say but they invite people who make cringy content like Kristy Sarah,Haley Kalil and the rest​@@orahilike5383

[@sammysoppy3361]

they are invited as marketing tools. the fact these ppl are invited to promote shows they are being used as help more or less not bc they are so famous and important they must be there lol 😂

[@yageshabazz3456]

I think social media ended the celebrity; not necessarily genZ. Back in the day, we would only see celebrities during interviews, magazine spreads, red carpet events, and performances. But now they are pretty shoved in our faces 24/7; and they’ve lost that allure and mystery. The age of social media has brought in a new age of transparency and access. Influencers are the celebrities of now; we’ll see how long the wave lasts

[@theakfortyseven]

Exactly

[@leyla-ph4kp]

exactly! the allure and the awe of celebrities is gone because of the access we have to them through social media.

[@bored..3914]

Tiktok ended the meaning of celebrity, since now if you're famous on tiktok you get an invite to the spaces of celebrities.

[@scarlettyoung4744]

i think the same

[@fairyofshamsoob12]

@ville__you thought you ate💀

[@tylerhackner9731]

Tbh good as celebrity worship is bad. But influencers on social media could take their place and they’re even worse

[@LilTomatoBoi]

Tbh i think its both tbh, the younger gen z are getting off socials. Shit me too.

[@bexiexz]

and we have so much more access...scary

[@shanouboubou]

I kinda hope people just stop idolizing random people whether they're on red carpet or on your FYP. You can like someone's content or art, but idolizing is dangerous.

[@callnight1441]

I wouldnt say theyre worse. As many influencers still manage to remain humble. The bad apples just stand out more.

[@tl03rizz19]

I don't think it's celebrity worship at all. For thousands of years in human history, wr all looked up to someone that was very popular that had traits, skills, a look, and/or product that resonated with us. Now that social media is here, we've become extremely entitled and opinionated. We want the "non-average" person to become more like the everyday man/women. This allows us to gain more access to their lives and personalize them to our specific wants/needs. If this was the 80's, we wouldn't be talking about celebrity worship. It would be normal to have a Michael Jackson poster on your wall or to want to look like Madonna. Add the fact that social media/internet can make anyone a celebrity.... people stopped seeing the need for "celebrity worship".

[@whytho9658]

I knew I felt a shift in energy towards celebrities 😭 I feel like people are just normalizing them and holding them more accountable and not giving them a pass anymore for just being a celebrity.

[@lowkeyproductions6681]

In some cases yes, but I’ve also noticed a shift in the opposite direction too, where people become overly familiar with celebrities and expect perfection out of them, feeling betrayed when they don’t behave the way they want. It’s kind of strange right now because ofc holding people accountable when they abuse their privilege is a good thing… but some people’s definitions of “abusing privilege” is very, very broad. Combine that with fan invasiveness and you create a response to celebrities that is just as toxic as blind adoration. They’re just people, for better or for worse. And the reality is, we should probably just stop giving them so much attention. Like I’ve seen people who stalk celebrity accounts and follow their every move claim that they’re just “holding them accountable.” I don’t think that’s normalizing celebrities and treating them as people.

[@B0OBIES]

Exactly. They're not untouchable gods, just humans with *some* talent

[@Mr.Know-It-All-Day]

Yea I see it in tiktok

[@tl03rizz19]

It's just that we have so much access to the world and people around us via internet/ social media, we tend to become way more entitled to having access to these famous people and want them to become personalized to our specific wants n needs. What gives us the right to hold anybody accountable just because we can constantly have access to you

[@lexis4490]

If only they did this for politicians.

[@rheathecreative5612]

Here is my take: The term celebrity has lost its meaning now because everyone is capable of becoming one. Everyone has access to social media, which influences people to do/buy/sell us things, whether they be useful, or not. We can give our opinions on topics and or criticisms on any form of media we desire. That will cause other people to give their side and converse with us on a subject. You can criticize someone's work without it escalating to threats. (Trust me, I've had it happen to myself.)

[@CC22ball]

literally everyone is a celebrity now lmao

[@AshrafunnaherAdrita]

I think quality still matters!

[@naturallyspiritual7256]

The "celebrity" term got muddy when youtube influencers like Jeffrey Star and Charles were going to celebrity events around 2015-2020. Celebs been on the decline

[@carolitoffana]

It's scary that movies never had such a huge budget as they do now, and staff has never been more underpaid 🤡🤡🤡

[@uhicanexplain3858]

@@user-sx5uq7zs1rno one is gonna take anything you say serious after unironically using “Your trippen ” using 😭 read a book please! 🙏🏼

[@birdiewolf3497]

The movies are more expensive and the quality is lower and people are being paid Pennies it’s crazy!!

[@carolitoffana]

@@user-sx5uq7zs1r I don't think you can compare the cost of Titanic for ex, that was ALL practical effects with Marvel''s Flash, that was full shitty CGI, the cost does not match the after products, also back in old hollywood the studios would only green light expensive productions if they were an Oscar promise, how in the world J.Lo managed to spend 20 million dollars on her movie? that's insane

[@carolitoffana]

@@user-sx5uq7zs1r also, The Blair Witch Project was an independent movie that had a budget of 60k, it was an instant hit and made billions, movies do not need 20 millions dollar productions to be good

[@Zay-cd2zv]

Thank Tubi for that

[@Crazyroller92]

Tbh I don’t even think this is a gen z thing as a millennial I have been over these celebrities I think the reason people are over celebrities in general is because look at the state of the world most of us can’t afford are rent are food are gas etc. we have bigger issues to worry about then celebrities imo

[@SkinnyPigDesigns]

I'm also a millennial and I agree with you. I've been seeing a lot of videos how people got over the Kardashians when they kept flaunting their wealth during the pandemic while many people were struggling to get by. When so many people are finding it difficult just to survive, it's not fun or exciting to see celebrities who are oblivious to the struggles of the general population

[@kimallnaturelle]

Agreed. We don't care about other people when we're focused on survival or here lol

[@Taytaystegall]

​@@SkinnyPigDesignsfacts celebrities are very cocky and unhumble

[@kerryd1826]

I agree. People are worried about real things instead of celebrities.

[@KnHighmer_Dos]

Real things? Lmfao 💀 celebrities aren't reality i guess ​@@kerryd1826

[@maenad1231]

Celebrity worship always creeped me out anyway. People treat them more like actual people these days and I think that’s healthier for the psyche Notice celebrities started being held socially & legally accountable for misdeeds more than we’ve ever been used to when Zoomers started hitting their 20s? People rightly complain about cancel culture but people only focus on the negatives WAY TOO OFTEN. Pros & Cons, Give & Take, Benefits & Drawbacks to everything in life and the good in this is the ACCOUNTABILITY CULTURE that formed along side it is a damned good benefit imo

[@chichilafemme6336]

I think it has it drawbacks now bc people feel incredibly entitled to personal details of people’s lives. And I would argue that the obsession as skewed from that of a god to that of a friend except that’s worse bc you will never know these celebs and influencers they are strangers. Also on the artist side a drawback I do not care about details in your life I feel like people are oversharing WAY too much.

[@ladyweirdo6035]

Honestly, I don't think people care about authenticity as much as they care about relatability and accessibility. Notice that when KZbinrs get too big and but a mansion, fans get angry because they're not "authentic" anymore? Thing is, they are. They are authentic to themselves, they're just rich now. They are also, however, less accessible because they're status makes them intimadating and less approachable, and they are less relatable to the average person. That's why celebrities are dead dude. They're untouchable and we no longer have interest in that.

[@lalaland2107]

I have never seen fans say that the influencer isn’t “authentic” anymore, but rather “unrelatable” because they are now rich but when they started they were like their viewers… Also, I feel like people *now* care for authenticity because it seems people are bringing that up recently, wanting authenticity in their media, influencers, etc. When I say “now” I mean for about 2 years or so..

[@ladyweirdo6035]

@@lalaland2107 I guess we're seeing different people on the internet? I think another example to bring up in the case of how people value approachability and reliability over authenticity is the case of Doja Cat. Nothing about her Scarlet era suggests she's being inauthentic. Everything makes sense. She's too big for her own good and so she's lashing out at entitled fans and shallow media critics who hate on her appearance. This change was received negatively. She's no longer a pop-rap girlie in the same way Nicki Minaj is. She's rude and hard to be around. She's not just some silly girl who made "B*tch I'm a cow." She's a rich socialite and she will not let you forget it. She's unrelatable. Another thing about your comment is when people say they want "authenticity" in their media. What do you think they actually mean by that? When it comes to the people they idolize, people want to have their cake and eat it too. They want them to be distant enough to where they can "stan" a person, but they also want to be close enough to them so that they can feel comfortable projecting onto them or aspiring to be them. Be real, if most influencers or celebrities were "authentic" I don't think most audiences on the internet would like what they see, even if it were relatively unproblematic.

[@motaku220]

@@lalaland2107I have

[@lalaland2107]

@@ladyweirdo6035 very good point!!!

[@totallythandi2555]

The resa Tessa story highlights this too

[@yourlittlebrotherGabrielReview]

The internet ruined the “celebrity” not Gen Z.

[@honestfriend767]

Exactly we keep thinking we are different. We were just born during the time of the internet. Our environment changed us.

[@Yesqueen851]

@@honestfriend767so technically we are different LOL

[@Truthteller978]

@@Yesqueen851you are much more open minded than us.

[@furrycheetah]

Not internet but social media

[@Godaerentalos]

It’s both the internet and Gen Z. Cancel Culture didn’t become a thing until Gen Z coined the trend.

[@durhammadison]

I feel like we also have a bigger issue of people just overconsuming media. Because we are on our phones, computers, tablets, etc. most of the time, we are constantly looking at everyone else. I know that it sounds crazy but really think about it. TikTok, Instagram, Facebook. Celebrities, influences, our friends, family, work, and interests are all in the same place. It's just not healthy at all.

[@humanbeing4021]

They are whinny haters and they killed masculinity.

[@user-hp5cf5kf8k]

I saw someone say this and I agree. I feel like a lot of people no longer worship celebs but at the same time people are still obsessed with them. Like people no longer see them as gods that are above us but they still keep track of everything they do and are constantly sharing news about them. Also, a lot of social media influencers are emulating the lifestyles of the rich and famous after tasting success and many are even going into Hollywood/getting invited to huge events. So that could be a new thing when the focus is no longer on traditional celebrities. I also feel like some of the new celebrities in this generation rn rely heavily on social media to make up for their lack of talent (ice spice, sexxy redd) it's no longer about talent but about who can appeal to shortening attention spans and have a bigger following.

[@humanbeing4021]

These people are haters and very emotional. They killed it because they are talentless haters.

[@denieshaclowers2485]

When Covid-19 was at its peak and we had to stay at home and quarantine, that was the end of celebrity culture and we really saw how BORING they are, no personality whatsoever, and how unlikable they are too.

[@MaDie1168]

plus we saw how they escaped the quarantine in their private jets and basically have a vacation on a remote island somewhere while we feared for our lives

[@nikikhojandi9485]

I'm a 23 yr old Iranian fashion designer and one of my designs was worn by Taylor Swift, but another brand was credited😢

[@Xo_oC]

Sue them

[@Sketchnificent]

😢🫂

[@devillass6025]

Lawsuit time

[@NanaLia_18]

❤

[@junkmail1111]

F them, it’ll come back to them & when you’re up call em out period

[@janincali]

over celebrities … just means more power to the influencers 😅

[@shanouboubou]

This is fascinating, because that means the power is mostly in the hands of the people. And it was this whole time.

[@Sab_MJsMama]

So social programming isn't a thing for you young'uns?🤔🤔

[@percyweasley9301]

And people want to give that power to influencers? Why?

[@pratyushpavansaikia8161]

With the rise of social media basically everyone's a celebrity now. Before you need to be able to offer something to be a celebrity but now all you have to do be relevant in social media by any possible means and BOOM! You're a celebrity now. The word itself kinda lost its value.

[@gailainsley6939]

Influencers aren’t celebrities. Celebrities have long term longevity and actual talent (usually). They will be remembered even after social media ends. Put it this way, if we can’t find them on Google / having their own Wikipedia page AND in publications outside of social media then they aren’t celebs. Social media can end at any time and their future generations won’t be remembered because of what they did. That’s the difference.

[@bbmmebaby]

Alexa Demie is one of the only celebrities that keeps her fame, status, and recognition while keeping her personal and celebrity life seperate and not falling into the trap of being an influencer! she is one of the “it girls” and her name is constantly referred back to even when she doesn’t force herself out there. i really wonder how she does it in this generation

[@mistyangelfx3804]

@pinkturtle2016yes they do lmfao💀 you don’t have to be oversaturated to be an it girl.

[@iasked9392]

​@pinkturtle2016she's everywhere in siren eyes related media.

[@dotcom3015]

@pinkturtle2016it girl is defined as someone who reaches celebrity status because of their socialite lifestyle. Truest to the definition would be the kardashians, Hailey Bieber, and influencers. Alexie not engaging with influencer behavior is what makes her not an it girl. Even if you interpret a different definition for it girl, the term makes more sense for maddy than alexie, because the characters style and makeup inspired more trends. I haven’t seen the siren eye trend since last year, it was just a short trend and not even started by alexie. The title of it girl is just thrown to every pretty girl now so it’s not that special anyways.

[@gailainsley6939]

I agree. She does it right.

[@zandikhetwayo7444]

I agree but I don’t really think she’s good at acting. Love her but her looks carry her

[@johnnygoatstar]

HELP THAT INTRO ATE

[@imuRgency]

CLOCK ITT 🤭🤭🤭

[@zandikhetwayo7444]

Ariana did NOT end the allegations 💀the devil works hard but her or team works harder

[@devisreetamirisa]

As you said in the the video celebrities talking about their mental and physical struggles is really important... but as viewers we should not pressurize them to share their private life with us.😁

[@venusluv-i1v]

I think I started to notice this because I couldn't really think of as many mainstream music artists from the Gen Z generation besides Billie Eilish and Olivia Rodrigo. There are less of them than years before. I definitely think social media has become the main way Gen Z is being entertained or is entertaining compared to former generations that relied on movies, music, tv shows to entertain them or entertain others.

[@haliee]

@midnightkitty7 also jenna ortega but she was born in 2002

[@SmileyZuki]

This is a good thing. Honestly celebrities were so Stuck up they thought they were better than us and they didn’t even think of ourselves as humans but now that we don’t really care about the status of celebrity it’s like they have to come down off their high horses and actually engage with the lower class if they want to maintain that status

[@bcray2548]

Honestly I can't be bothered. It's too much now. Back then we could keep up. But now...? Nah. I genuinely got so much to do and way too much going on. Social media and celebrity life is not one of those things. Not to sound like "Oh I'm too good for that." I'm really not. I genuinely just don't have the time or energy to keep up

[@DollHousebeauty01]

No social media. The second celebs could reach us without a publicist is the moment it fell apart

[@randomgeekcrap]

Unless it's Zendaya

[@ccvv1119]

True but I’ve been finding that I care less about her too. With the Palestinian genocide I’m finding out which celebrity uses their influence for good and which are only for money. I was thinking recently why do I even like Zendaya other than her being biracial

[@nalabrown7765]

Period and anne hathaway lol

[@BetterDays2004]

@@Amazingunreleasedmusic-nx3uiit depends on what group of people you’re talking to….

[@nahla8328]

​@@Amazingunreleasedmusic-nx3uihave to hard disagree. College Gen-Z (me+my peers) know these girls's names and grew up with them and their starting roles in the shows we watched as kids

[@kookieatejiminsjams9959]

@K.C-2049Disney channel

[@ArmanZaidi]

3:30 - Ryan Higa, Smosh, RWJ that era is just unmatched for me

[@shelbeepollino9008]

I’m a millennial and I say THANK YOU gen z for knocking the celebrities down a peg.

[@PrettyPennyTV]

People have been turning on celebrities for decades. Many people in GenX tried to reject them first. Unfortunately, GenX was too small in number, so it didn't work in the 90s.

[@dillpickle-no9hl]

I feel like everything thats been going on in the world lately has really impacted how we view celebrities. Because celebs feel the need to publicly express their opinions about issues that they obviously haven't researched, or don't say anything at all about serious issues, people have become really jaded towards them. Especially since they should have more time and resources to learn about world issues than everyday people. Like when it comes to Palestine, I've seen more regular people trying to raise awareness on social media than celebrities, and I feel like people are starting to go "Well if you have all this power and money and influence and won't use it for good, why should I waste my time on you?". And in the US, the increasing wealth divide is just continuously highlighting how out of touch celebrities are. Combined with the fact that a lot of these celebs are shitty people, and that information is becoming more publicly available, I think people are just tired of creating these parasocial bonds with celebrities only to be disappointed. I honestly think that we're starting to see this same effect with some of the more popular, established influencers too. Gen Z is big on accountability, and I feel like we're just tired of famous people acting like that doesn't apply to them.

[@dillpickle-no9hl]

@ville__ Just stop this is genuinely embarassing for you. Like do you have a humiliation kink or something? You seem to enjoy posting stupid comments and getting made fun of a little too much

[@bamabby010]

This is such a well put together video. I love the way you talk about it, how you use your words. Definitely keeping my attention. You've got a new subscriber in me!

[@imuRgency]

i’m glad you enjoyed :)) welcome to the rummates

[@bamabby010]

@@imuRgency I’m so happy to be here! 🖤

[@jjw1920]

The celebrities won’t ever die because people need a distraction from their life and problems. People spend so much time hating and dissecting celebrities life because they don’t want to work on themselves. It’s easy to get online talk shit about people to make yourself feel better. Celebrities shouldn’t go away what I do feel needs to do away is the sense of entitlement the public has to other people’s life and the need to think that your opinion means anything especially if you aren’t doing anything productive in your life. How are you going to tell a celebrity or a business person how to run a business when you haven’t done shit in your life even close to what they are doing. So in my opinion social media needs to be reigned in and people need to get over themselves thinking they know everything

[@mistyangelfx3804]

Except, like the video said it’s being flipped around and celebrities are being involuntarily forced into becoming influencers. And once ur an influencer or anything like one, u aren’t exempt from people’s opinions and due to social media everyone’s opinions do matter. Back then if someone wanted to cancel a celebrity bc they didn’t like them it didn’t matter bc they could only talk ab it amongst their friends, not post it to a big platform that the celebrity is on.

[@FactsArentFeelings]

Give people a message, and they'll spread it like a fire.

[@iwantamaste7277]

I think a lot of it is people who are chronically online want more accessibility or reliability specifically for artists.

[@karirssa]

omg FINALLYYYY ive been waiting for this conversation to happen!!!

[@thelastbobcat2979]

The word Celebrity has lost it's sparkle. Celebrities are competing with Influencers now. Social media is the reason for this.😢

[@AminaPhilosophy]

We could all literally end celebrity careers by turning off media. What if there were a media blackout where the world committed to reading books, spending time with family, playing instruments, playing sports, writing, dancing etc anything to disconnect from the matrix?

[@barbara9315]

When I saw Kevin Bacon do a commercial for EE network here in England,I realised we were officially in the twilight days of celebrity culture.

[@C12341]

He was in a pop up window in the time clock my work uses online for a some kind of seminar. It made me very sad for him.

[@liaminnit]

I think a big part of genz not idolizing influencers as much is just the fact that we've grown and matured and we're not like literal children, as well as cancel culture and the way the internet has changed and cancel culture has become so big

[@2piwa164]

one of my favourite videos of yours,such an insightful take

[@OhDatsJaVion]

I won’t day gen-Z ended celebrities but will say they RE-define what it means to be a celebrity! This concept started with 90s millennials via KZbin stars

[@Talia778]

I saw a lot of ppl agree with Billie complaining about tiktokers at the people’s choice awards. And my take on that is. Influencers are like celebrities to celebrities. Think Lana del Rey freaking out meeting Alesha. Blue ivy had a similar reaction to the same vloggers. Hunter Shaffer admitted to being obsessed with the triplets. It’s a strange concept for ppl to accept but no one is more influential to us than influencers. I’m ofc talking abt on the internet. In your own lives you likely have greater personal influences. I think gen alpha is super bossed with celebrity. I’m interested to see how/if that changes.

[@ginalaw6001]

Let’s not forget how much people loved Ellen, then during the pandemic everyone was making videos about how rude she and she got canceled/ lost her massive show. I think that was the beginning of people no longer worshiping celebrities

[@yaboy1689]

Celebs that stay off social media and keep their life a mystery have my respect.

[@jessicanoelle2012jp]

I often wonder if social media disappeared, who would get by based on talent and business savvy alone?

[@hipuppy12345]

And I stand by Gen Z for that I’m sick of celebs lol

[@aseashumi444]

I’m a young millennial. Barely made the mark and I resonated so much with Gen Z and their culture. Yall are literally so iconic. From fashion to changing the norms of society. & your conscious choice to not conform to old toxic shit other generations had to suck it up and deal with. Like I love yall fr fr lol

[@tormentors]

The celebrities has lost appeal due to influencers are more "real" if you will, that's why kids today feel more drawn to following them on social media.

[@mrsminkus974minkus]

But what makes influencers seem more "real" than celebrities? I can at least understand why people are drawn to celebrities because they tend to bring some sort of talent to the table. Influencers, on the other hand just seem like a bunch of talentless shills trying to profit off their followers.

[@liberatewithlove]

@@mrsminkus974minkusexactly. I can only relate to an influencer if they’re into some kind of aesthetic that’s entertainment-related.

[@BleachBlue04]

Young millenials need to be included in this, too. Gen Z are not the only ones who saw and partook in this celeb shift. This is why I consider myself to be on the cusp or a “cuspie” lol

[@lalaland2107]

Thank you!!! I attribute this to celebs getting called out for being problematic in the mid 2010s when it all started on social media!!! Granted, people were aware of how awful a lot of celebs were/are before the 2010s, but with the help of social media spreading information and proof, people were rethinking their support of celebs.

[@BleachBlue04]

@@lalaland2107 WELL SAID!

[@ZalemMoon]

As a younger millennial "cusper", I feel like we get left out so much lol. People think if you're a millennial then you're automatically ancient and didn't grow up with the internet. We were definitely involved with this shift, I agree.

[@CitizenJF]

This is an excellent video and I feel I learned so much from you. Thanks for your extremely well thought-out and detailed analysis of this issue.

[@chunkymonkey9097]

i feel like a lot of celebrities want to overshare like influencers so when they do (and don't realize how out of touch they are) they deserve the heat. that being said when information is leaked esp information that doesn't really hurt anyone/ nobody should be that invested in (like dating rumors) general public needs to cool it

[@Reverse_Cowgirl-cat]

Another thing thats interesting is how quickly gen z can turn someone into a public figure over night (or take it away) like Gypsy Rose B.

[@HeyoitsJay]

I'm tired of celebrities only because they have so much power to change things but are too self-absorbed to care about anyone other than themselves. Like I can listen to their music all day but as being obsessed….yeah nah

[@MrEOM41]

I’m not gen z I’m a millennial but even I’ve outgrown the celebrity thing I just take them for what they are very successful humans … but still humans… gen z prefers relatability and I have respect for you youngsters 😁👍🏽

[@grazielaalmeida8438]

So a militar, doctor, scientist, university teacher..are not succesful in their field only becouse they are not famous?

[@latinoburger123]

If you want to be a “celebrity” in the traditional form, you have to be VERY SMART about your fame now

[@MahlonJackson]

People have been looking away from celebrity for decades

[@cassandraodle4794]

Old lady Gen Xer over here! As someone who predates the net and social media, I find your analysis of how the concept of celebrity has evolved, to be rather insightful. 😊

[@JCardo2502]

We all knew the 2020ths would be the collapse of Hollywood, and I´m glad it´s happening quicker than I thought

[@krystin_franklin_music]

So Genz has switched their idol worship from people on t.v. to people on the internet. The cult of celebrity just has a different face now.

[@tarag7292]

Boom! Exactly!

[@FactsArentFeelings]

No, literal statistics have shown that social media is what spread celebrity worship over a span of 20 years. You're onto nothing.

[@Oksurejan]

I dont like celebrities or influencers😂 always trying to sell you stuff, be fake relatable, and 8/10 just a bad person. Every other day, so and so exposed for exploiting people, racist, or assaulted somebody smh.

[@MelanatedHomesteadher]

😅right

[@YMPJ123]

The desire for relatability is killing art. If you need to relate to everything you consume you’re really limiting yourself. A lot of the biggest stars of the past 50 years weren’t that relatable. We liked what they did and not who they were. There’s too much access and the fact that the audience gets to demand certain information about you and your personal life is dangerous. You don’t get to decide when it’s too much. You shouldn’t ask for it in the first place. Besides, a lot of this is performative/fake authenticity. You’d think that every online celeb who was “relatable” and then got caught out there doing something awful would teach us something. To quote lyrics from the band TOOL: “All you know about me is what I’ve sold ya I sold out long before you ever heard of my name I sold my soul to make a record And you bought one.”

[@champ1159]

I agree. There's very little i relate to in my favorite shows, movies and music but i love it way more than any celebrity who tries to be more down to earth to appeal to me or character made specifically to "represent" me. Let celebs be the untouchable artists they used to be. The entertainment industry needs it

[@haliee]

well said

[@tarag7292]

Exactly! Most of the celebrities I like I can't relate to, and I don't have to. As long as they make entertainment that I love, I'll support. I loved Michael Jackson, Bobby V, One Republic, Bruno Mars. Couldn't relate to them on a personal level, but I loved their music. I think because social media is a personal and direct way to socialize, Millennials and Gen Z feel entitled that they share everything and be relatable, and it's like "No, not their job." Likability was important, but not relatability.

[@stanksalvala]

I don't think there's much difference in the nature of celebrity vs. influencer. Mr. Beast isn't really relatable at this point, nor is James Townsend for that matter. There has always been a subset of "authentic" celebrities, and those who openly struggled with various issues. Part of the reason that rock and roll was such a big thing was that any kid with a guitar could take a shot at being a rock and roll star, and SNL did that for comedy as well up through the '90s. Celebrity culture wasn't as monolithic as "movie stars vs. the rest of us" back then. In fact influencers seem to get wayyy more full of themselves, be more pushy about their opinions, and behave in much more toxic ways than your standard TV stars. The fixation on becoming a celebrity is also way bigger among Gen Z.

[@RSStarfire]

Hot take, but I get annoyed with people saying influencers shouldn’t be invited to celebrity events.. They’re the people who are shaping the current media landscape. The celebrities are copying THEM. Like them or not, influencers are just as (if not more) culturally relevant than the celebrities that attend events like the met gala. Kind of agree on award shows though, because most of the time they’re not really… in the industry people are getting awards for.

[@Ya-gv6mc]

I don’t really like influencers because they think they are so special but they really aren’t. Celebrities will always be “better” than influencers since they actually do something enternaining.. !!my opinion!!

[@tarag7292]

And I wholeheartedly agree with that opinion. I am grateful for celebrities who make music and movies that I enjoy to unwind from my problems.

[@humanbeing4021]

Exactly, all entertainment was better twenty years ago. Social media has celebrities with zero talent.

[@branplore]

I agree with everything you said except in the perspective of a 29 year old millennial. My teen life did not have tiktok, so I do not see influencers as celebrities in any form. They are just really famous people. The key difference is that traditional celebrities, even the ones who cross over, leave legacies, and there are upcoming celebrities out there still just overshadowed. I just think some if not most coming up today are more on the influencer side to just make relatable content, a couple of hit songs, etc. IMO not much for the purpose of establishing a legacy. Most older folk and myself may not even recognize influencers if we walked past them on the street. To your point, some "celebrities" who show too much are just demoted to B-list to me personally. They are very famous and successful people IMO but most of them came from a social media/reality tv background to begin with like Cardi B, the Kardashians, Latto, etc. An A-list traditional celebrity to me is someone I feel like still has a mysterious side with qualities left to discover, and are uniquely talented. Basically, anyone who can have a classic Hollywood documentary made on their legacy good or bad. People like Prince, MJ, Michael Jordan, Beyonce, LeBron, Curry, Leonardo, etc, that's the allure for me personally than someone I can see every day on the internet.

[@jebbyrosales5829]

I think celebrities are still around they're just decentralized and everywhere now. We're in the age of the influencer. Just a new word for celebrity

[@brownbeans6413]

The influencer and celebrity have no space in my brain longer than 5 minutes. They will not pay my bills or fix the economy idk what obsessing over them does for ppl

[@missblunco]

Covid definitely changed the dynamic. For the first time we had something we could all relate to, all of us forced to sit still & watch, Creating the rise of influencers.

[@Joyceeelynn]

As someone who struggled with psoriasis since childhood and living in a world where no one really knew about the chronic skin disease (the more mainstream one at the time was eczema), I genuinely felt so seen when Kim K came out with her struggle with it. All the points you mentioned during this portion of your video are true. I was a teen when she came out with that news, and I didn't feel as alone in this world anymore when I heard that. I don't idolise her in any way, but knowing that someone, as you said, "larger than life", is going through a similar struggle made it somewhat comforting... I can't even describe it... It's funny, because when I tell people that I have psoriasis since she announced it, I'd also say "Kim K has it too." Kinda helps lighten the effects of the topic at hand haha.

[@112al]

I've been talking about this to anyone who will listen, and i agree with you. i think it's been a steady change with the growth of technology, but it seemed to really take off with the growth of tiktok

[@Kaycinee]

This is such a good topic !

[@marywright7111]

You have no idea how long i have waited for this video ❤

[@thehermitscove7942]

Gen Z, my heroes. As a millenial, you saw all the mistakes we made and learned from them. You guys have a unique moment in time where you guys can really move things forward. You just ha e to believe in yourselves and gather as many friends with the same goals. Let's go change the world together because that is when we are our strongest. ❤

[@richinfacts6003]

It’s still a parasocial relationship Influencers just might be the new celebrities now. Creators, influencers, celebrities all benefit from a parasocial relationship. Engagement and attention is currency. Creators are trying to pay bills and get the bag just like everybody else. A parasocial relationship isn’t inherently bad though . The issue is when young millennials like myself and Gen z confuse it for an actual friendship or intimate relationship. Which happens a lot and it isn’t healthy. Your favorite creator doesn’t know you and if they left KZbin or Twitch one day and never came back you wouldn’t know before anyone else. But you can use the parasocial relationship as a tool to help build more authentic ones in real life.

[@ik1149]

Not "shower gate" 😭😄

[@RM-eg1ed]

I always look at people who go overboard with their fandom. Like when they look at them as though they can do no wrong and will defend and support the most heinous behaviour.

[@Peter-mj6lz]

I think it’s more like social media ended celebrity. I think screen media is still new. The idea of celebrities in the 90’s didn’t exist before the Elvis era so only existed for 50 years which is small in the grand scheme of things. I wonder how long the idea of what we see as an influencer, our current idea of celebrity, would last.

[@lamine38]

GEN Z did not end the celebrity culture. It's all the social media (youtube, instagram, facebook, tiktok etcc.) that ended the celebrity culture.

[@Artlesbi]

because they're boring asf for a while. You got celebrity A cheating on celebrity B and getting divorced meanwhile I'm waiting for a celebrity queer non- binary trouple or more. until then I'd rather watch people who aren't celebrities because at least it's authentic.

[@shaymalchione809]

Not to mention they all look alike now. Boring🥱

[@Ginagoldstar]

With the recent updates from viral exposure videos by Jaguar Wright about Hollywood A-List Celebrities and Pop Culture, we really need to get introspective and ask the important questions. Are celebrities important? Or rather should we as a society still admire these same people who are allegedly evil people who are criminals and unalive people for fans, fame and power? Hollyweird is under the spotlight and it’s not looking good for many A list celebrities to be honest, we really don’t care if they keep making brands or releasing more of their art for money and status because now society is waking up to the truth.

[@Andre-qo5ek]

i hear your position... i'm just going to add: i think it the more prominant issue with "celebrity" changing to "influencer" is about the incessant need for voyeurism from the public. we have been conditioned to want MORE of every person. marketing has turned the intenet into a weapon of knowing more about us through data, have made us FEEL like we have more "connection" and need more "connection" with the marketers assets, those assets would be the people they contract and products they sell. marketing has figured out how to monetize identity.

[@brittanystokes3107]

Can you please do a video about ✨Zillenials✨? I’m elder Gen Z, born in 1998. We’re a micro-generation that specifically feels too old to relate to younger Gen Z, but STILL young enough to not consider ourselves to be Millennials necessarily either (although Elder Gen Z is old enough to share some early childhood memories with younger Millenials) I’m so happy I discovered your channel. I’m so happy that I discovered someone that talks about issues that directly affects my generation because nobody else gets it❤

[@riverlu]

Yaaay! Hello fellow 1998 baby! 😂

[@jellytwins1018]

I think the relation between influencer and audience started changing with Mr.Beast getting popular. In the past everyone viewd youtube and youtubers are just a fun place where people made fun videos. With Mr.Beast going around talking about how manufactured everything is (thumbnail choices, retention based editing) and seeing how many content creators follow the same format, the authenticity started to fade. Plus it doesn't help with how many creators talk about doing certain things for the bag.

[@FactsArentFeelings]

Gen Z for the win. Let's end celebrity worship completely.

[@warrenbradford2597]

I never really cared for celebrities, but I personally found Gen Z ending their culture to be amazing. That just shows that Gen Z is more entertaining than celebrities.

[@Vinegarissweet]

It has everything with social media itself. SM/influencers have changed everything. Celebrities are too accessible now. It has nothing to do with GenZ.

[@astraynaught9343]

Tbh I think there's something to be said about economy status - when things are Good, we want to frivolously gossip about these people who seem to be, like, public domain?? They're just characters in our head, we know they're real but... are they? (I hope y'all can understand what I'm getting at with that 😬) But then, on the flipside, now that things are So Bad, we're done gossiping in that silly goofy way about these unreal people. We're angry that they live in such a different world to us and get to just... enjoy everything and have the Easy Version - because they ARE real. They ARE real and yet they don't HAVE to be. (God I hope that made sense) Also, there are no more celebrities than there used to be (in the old days, you wanted to attend galas/balls held by the most famous people, and the most influential ones were the important ones to invite, for example) but social media really forced "influential people" to make content out of simply being alive. At least in the past you could choose not to be visited, and your mystery added to the intrigue. But now if you don't post 2 reels 1 carousel AND a short AND a couple tweets, per day, you'll become uninteresting to the masses. There is NO downtime. Also sidenote; Influencers as a concept are much much older than celebrities, and they're a core part of society's flow. And I think the throughline is that "Celebrity" isn't really possible for the peasantry, especially those with no outstanding talent or connections, but perhaps you could become someone influential if you do the right things! If you can influence a group of others to think a certain way or even just listen to you, you are above them in social society. This vibe. God this was absolute verbal garbage I'm so sorry. Also, and sorry to keep adding things, even though we use terms like celebrity, influencer, etc easily and without much weight, we all actually have an idea of who the standout stars are! The celebrities you could name in any country or with any group of people and expect they at least know the name. So I think it's fine when people call the 5 minute famous influencers "celebrity". It's gotta feel nice to touch gold!

[@LB-ve9ve]

Thank you for this video ImuRgency! I wanted to ask if you'll be doing a S4 review of blood and water? I really enjoy your reviews!

[@mallory7198]

Personally, I’m sick of both celebrity and influencer culture. Like why are we worshipping wealthy people anyway. Eat the rich fr

[@tbam73]

Gen Z didnt end celebrities, celebrities just are not what they used to be anymore. Celebrities and branching out with brands goes back decades.

[@Matty002]

what i really hate is these people DO post about stuff we didnt need to know, get some negative responses, and then people saying you shouldnt say anything bad. THEN DONT SHARE STUFF IF YOU DONT WANT INTERACTIONS!!!! this is the internet not a private diary, the point is that it connects us aka we can tell you what you shared was not needed

[@BubbyNoo]

I think its more of a CULTURAL SHIFT rather than "Gen Z". Society as a whole moved away from traditional celebrity and its flamboyance after the pandemic, Seeing it as just Gen Z is very closeminded imo

[@gailainsley6939]

5:25 I agree. People have 1m followers and it dosent look like anything to me anymore 😅

[@lovelylibra7349]

Beyoncé still feels very unrelatable to and I’m referring to her products . I would rather buy Fenty products because it appears like Rihanna actually uses it and she’s very passionate and engaged about her product. But with Beyoncé It feels like a cash grab. I get it. She wants to get the bag and good for her but with the economy, I’m very selective on where I spend my money.

[@erinWNC]

I don’t see how gen z tends to be labeled with authenticity, when that’s the one generation that literally does copy paste just to be a content creator or influencer. They are all doing the same thing , looking the same. Like no authenticity?

[@tarag7292]

True. No originality. I have noticed.

[@erinWNC]

In my experience the ppl that claim so hard to be authentic and what not turn out to be the fakest ppl I’ve ever met.. when your genuine it shows and you don’t have to go around telling the world how special, different and real you are.. Real recognizes real. Real eyes Realize, real lies.

[@ytpremium7649]

Just like at the Apollo theater. You didn't click with the public, you got booed off stage

[@iloveme_777]

I feel like now it’s harder to be a celebrity (not influencer) as nobody’s really watching tv

[@ZalemMoon]

I don't see how this is a gen z thing, it's not a thing specific to a certain generation, it's just the way social media has changed and how it changed the way we interact with them/how they interact with us, and how we view them. Also, once influencers started getting "celebrity" status and started going to award shows and stuff, it lost it's meaning...

[@nobody764-j9n]

As gen x I want to thank gen z for this! Y'all did what we couldn't.

[@msJjbluematrix]

watching a video about surviving p diddy did it for me. I am forever creeped out. I was already creeped out by celebrities, but that right there...

[@Cesiajd]

The difference is that now people CHOOSE who to follow, but in the celebrity industry they force you to follow the ones they want, who are always descendants of millionaires so that everything stays between them and people have said enough.