Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Coming to #PremierePro in 2024: revolutionary #GenerativeAI features like Object Addition, Object Removal, and Generative Extend - powered by our new Adobe Firefly video model.​
Early research explorations with our friends at Open AI, Runway and Pika Labs will give professional video editors more choice.​
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Content credentials, also coming to Premiere Pro, will not only understand when AI was used but what model was used in the creation of media. ​
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Learn more about AI in Adobe Video: adobe.ly/4axbd35 ​
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Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
• Generative AI in Premi...

[@AdobeVideo]

Try Premiere Pro: adobe.ly/3UVWqu4

[@antdx316]

Hurry up please, all I want to do for now is to change the background color of a GIF or video. The only way Adobe can keep up in the AI-age is indeed make it as easy as possible by already seamless integrating Pika, Runaway, and Sora. Making it easy to incorporate Udio, Suno, and Midjourney for Audition and Photoshop would also be great. Considering how AI auto-edits images to look as best as possibly by itself, Lightroom will need a huge update. I was thinking about pulling my subscription but wanted to see if I can delete the background off an image with the AI that was shown months ago in a tutorial and then saw this video.

[@jbraly]

@@antdx316 lol keep waiting. They tease like this to get more subscriptions

[@raxino774]

adobe making a revolution here without solving the basic crash issue

[@Wollywinkas]

That sucks. Premiere Pro has never crashed on me 🍀

[@charlie-_]

@@Wollywinkas same

[@agraciotti]

LOL. So true. It's cheaper to keep adding bricks than to rethink the foundation of a building.

[@adnanreF.]

Kkkkkkkkkkkkk

[@KolaOgunmuko]

nah they def fixed it. i haven't gotten ANY crashes since they said they fixed the issue. mine used to crash CRAZZZZZYYYY but not anymore.

[@ChernobylTaco]

I bet a bunch of Adobe engineers just learned these features are “coming out this year”

[@Jjarret]

? they’ve been working all year on em.

[@jbraly]

@@Jjarret Yeah. Sure. Wake me when there is a tutorial... which will come out after the next update... another update that will not keep all my customized settings.

[@riigel]

great features, but please make Premiere and After Effects stable and faster. 😂😂

[@Chicogaming24]

True hahaha

[@ehjhey7]

Exactly. I hope this doesn't just add to the rocky stability, though they look great

[@flagshipbowtie]

We need a new app instead of these 2 dinosaurs badly

[@riigel]

@@flagshipbowtie yeah, its aging so bad 🤣

[@alexmehler6765]

premiere is stable and fast, aftereffects on the other hand ...

[@jippalippa]

So good to see Adobe finally caring about Premiere Pro after years of half-neglect. Hope to see similar efforts in After Effects

[@feedeevit]

Their features have always been ahead of time. It's the shaky foundations that need a complete overhaul.

[@blurtam188]

After Effects NEEDS love!! Maybe some integration with UE5!!

[@wowmedialtd]

I don't agree, for me the transcription/subtitles and sound tools have been game changers.

[@nellomaxim]

Now u are talking

[@nellomaxim]

​@@blurtam188yes that would amazing

[@NicolasVanOost]

I find this both amazing and concerning

[@SignalFlowers]

I find this more concerning thinking about all the cheap videos and movies we'll be forced to watch.

[@98JamesNixon]

The way I think about it is it’s all tools to help us create and save time along the way

[@Ez-se2dl]

​@@SignalFlowers cheap videos and movies exist before AI

[@philg4116]

@@Ez-se2dl not having to pay actors who need the money they would get from working as actors or after giving up on acting from finding a regular job is a lot cheaper, get it?

[@shaggy223]

In the hands of a great story teller, any tool can be used to tell a great story.

[@NickWichman]

Supporting third-party models is insane and amazing. I'm extremely stoked to see more of Firefly's generative video, and to get in the testy testy line for this update!

[@vamboo8918]

Adobe is back with new rings hitting hard!

[@lden555]

dead soft, update the 2013 engine in after effects, it's 2024 now

[@lokamtv]

In this AI era We need more effects , titles,filters , AI tools like Filmora. Always We love Adobe.. 🎉

[@nirvanray]

Excited, mainly for addons with Runway and Pika, years of subscription results.

[@DonAllenIII]

SUCH EXCITING early explorations!

[@ViolentTemper]

All these features are for TikToks. Finally, do something useful for professional users, improve the timeline, improve the color work, give us the opportunity to go even deeper into the shortcuts, make project management even better. No one will draw characters in a movie with crooked artificial intelligence, because it's immediately noticeable, if you really want AI, implement it to good use, make AI that can distinguish usable footage from unusable footage, or create a storyline based on the selected footage, make AI that works on the timeline, not on the video itself. Stop chasing trends and marketing, and instead listen to those who actually work in video and want to see Premiere Pro get better.

[@DominikKociecki]

Probably those „TikToks” are bigger revenue for them than those „Pro”.

[@all0932]

Yes, thank you.

[@RiilFiksi]

Walau semua fitur tersebut tersedia di Tiktok, saya kira memang begitulah Adobe mempromosikan produknya agar tidak ditinggalkan oleh penggunanya.

[@Cosmic_Mysteries18]

How are these features for Tiktoks? You can use them for professional videos as well, I guess you mean to add more professional features?

[@Chemical-H]

While yes I agree this is great for lower budgets to use even. I’m going to 💯% use this for making my churches videos more immersive. This is sick!

[@henrikvanwalsum]

To people saying this "isn't dangerous" and "won’t replace" or harm creative jobs, just wait a couple of years. This is developing incredibly fast, and in a few years theere will be way less photographers, editors, graders and post production workers. We are helping our loss of jobs by embracing this. It concerning to see such admiration of this tech. I promise you will come to wish it was never made.

[@user-gz9wt8vj7f]

Was the editor who used to cut and splice manually replaced by technology? No, they simply used a different tool to do the same thing.

[@henrikvanwalsum]

@@user-gz9wt8vj7f The point is that in not very long, there won’t be editors og graders or animators. Only one prompt maker.

[@user-pj2uf7gm4f]

We can't go the way of the Luddite though. The toothpaste is out of the tube, my friend. We now have to adapt the best we can to keep our jobs a little bit longer but ultimately...the entire production industry will be decimated. The writing is very much on the wall. Take these indicators and make smart choices now.

[@SC36DC]

I was just about to go back to DR after their recent updates, and FCP because of MRotoAI. Then Adobe announced this, which will definitely keep me using PP. I just hope they also announce an AI-assisted roto feature that's better than anything previously released or seen before. "Later this year" breaks my heart; I can only imagine if they said "available now in beta version," I would pass out from hyperventilation.

[@service-js8pw]

same brooo

[@jeffmacdonald8897]

Next level stuff here! Really appreciate the work you all are doing to allow for 3rd party models, as well as the content credentials so we can soon create a universal way to identify AI generated content.

[@TuanVFX]

Why you guys always worry about work credentials when in the future most of the work will be done by AI and you can not do anything to prevent that 😂

[@martomas2858]

This is new features are GREAT!

[@elpash]

It was so clear that they would do this after it had already been so successful for Photoshop. This is the foundation for a new era...

[@stevenrecinos4362]

True that’s why they launched it first with photoshop so they can gather a bunch of data and images to use for this sorta stuff glad to see they will using third party’s as well

[@omercoskun_tech]

woow this is game changer. I have been waiting for this feature for a long time. as a content producer, we will do very different things ❤

[@adobemadesimple]

This change will only cement Premiere Pros dominance in the video editing space - I literally can’t wait for this update!

[@4DRealm]

now this is something i am looking forward to see

[@info-youtube]

*Oh wow. The future is amazing.*

[@hattricksprospecting1769]

Adobe is so freaking awesome. I love the whole New Mexico Z Machine Pueblo Revival Style of modern technology. I'm a total futurist on this one. I would fight until the very end never to go back to the Cave Man Days.

[@AdobeVideo]

@hattricksprospecting1769 Love to hear it 😎

[@GrahamRich-wo1yo]

Looks like the next level is here!

[@ritwiksondhi]

Ok. Continuing the subscription.

[@Atsolok]

So if I get Content credentials in my footage and I don't want it, I can just import the rendered video again and use the Ai remove tool?

[@theweirdshow2860]

I think that if you did that, it would remove the logo, but then it would just put another back in the exact same spot. Because you would be using the same ai on the same program. So then it would just be pointless to do that, lol 😂 you would be going in circles. The only otherways, in my opinion, is too crop the video so you can't see the content credentials, although, not everyone will want to do that of course, since it will remove some of the video from frame. Or you can screen record it from Premiere Pro before the content credentials are applied, that will work, but of course, doing that will definitely lose quite a lot of quality due to compression etc.. although you could upscale the screen recorded video afterwards, and depending on what screen recorder software you using and how high of the quality you can get it and at smooth frames, then I don't think quality loss would be too low. However it has beeen noted before in the past, that screen recording at very high quality and at high frames can be quite demanding on your computer, though it it is not a huge toll, it can still be a just a bit laggy. But I could be wrong.

[@KYLERHOLLAND]

INSANE! 💯

[@DennisSchmelz]

This is a massive game changer, can't wait - so excited!

[@MikeRussell]

Yes! So excited for this 🎉

[@weezalicious]

I started on premiere in 2001, just got it again after years of not using it, Im astonished at how insane things are becoming, AI is changing everything

[@ignitzen]

Incredibly exciting to work with ❤

[@danyeoldavis]

I’m so excited for this update!!

[@Alec15]

When is it available?

[@danyeoldavis]

@@Alec15 I’m unsure unfortunately

[@berhunt]

I hope it works better then the generativ fill in photoshop.

[@petero1068]

Photoshop is pretty much obsolete.

[@lucascarracedo7421]

Imagine the same, but in motion. This will be an absolute disaster.

[@spavaai]

Yeah, that's quite the horror show. 😂

[@andresbonilla1446]

@@petero1068 Adobe Photoshop is is the gold standard for both Mac and PC photo editors. It's been the market leader for many years and for good reason. And is the most used in the ecosystem of major effect houses. Cell phones is another story.

[@firsttake6068]

AWSOME LOVE IT

[@Movie3]

The BEST news EVER!

[@CreatedbyMrMoe]

Next level

[@manufilms__]

hace años esperaba esta actualización. Qué emoción y qué ganas de probar todo!

[@DANNYonPC]

Could you add outpainting too? When you want to have a slightly wider shot than initially made.

[@805German]

Been waiting for this!!

[@andy00007]

❤❤❤ love these awesome features

[@HokgiartoSaliem]

I hope it can be used like Intel NPU promosion: offline. You need to download xx GB data then you can generate using your PC without internet connection.

[@jasiraslam]

Lets go! Great step!

[@YungKreativesgroup]

Sick wicked sick 😵

[@ennoedits]

Exciting!

[@Rocksteady72a]

Incredibly exciting, but *when* can we get our hands on it? So many current projects that could benefit massively from these tools

[@werlism7763]

진짜 미쵸타

[@dougmorato]

FANTASTIC!!! That justifies my monthly subscription :)

[@kirzaer]

Don't jinx it. There's probably a new subscription tier for the AI stuff.

[@tim_longhurst]

@@kirzaer Probably a fixed number of credits per month. And certainly subscriptions required for those integrations with Open AI, Runway etc.

[@ikhalood]

this is insane!

[@juanortegon270]

Genial, ya esta disponible estas actualizaciones?

[@Wollywinkas]

Absolutely AMAZING!!!

[@pamelaamendola743]

This will be amazing!

[@R3Imagine]

Fix the glitches, constant kicking me out, very slow speed, but I like this software over many and I can’t wait for the update 💯

[@MichaelWarbux]

This is absolutely insane.

[@lucascarracedo7421]

It's also absolutely not going to work. The only insane part is the fact they can get away with promising anything decent looking.

[@SaeedYsreVFX]

This is Fire i can't wait to try this out

[@WirangaKatipearachchi]

Amazing 👍

[@mahmoudalakhras2693]

Insane 😮

[@raredreamfootage]

The Pandemic taught us patience, social spacing, inflation and the labour market. AI will teach us about survival of the fittest.

[@jbraly]

Tell ya what Adobe; First, make it so that each time I update to a newer version, all my customized settings, favorites bins, customized export settings, etc, automatically get imported into the new update instead of me having to figure out the riddle of the sphinx to get them all back, saving me a days worth of work. THEN I'll be excited about these new things you "plan" to implement.

[@TejasHullur]

Next. Level.

[@dailydoseofshorts7020]

Cool. Can't wait

[@wowmedialtd]

I use firefly in PShop everyday and im always blown away. Can't wait for these tools. Im not worried about AI. It just makes things so much quicker. It'll always need a creative story teller at its heart.

[@Pulkit9292]

Wow this is awesome 😃

[@MrConduct]

So cool! Can't wait to start creating

[@nytr]

Thai looks cool af it's going to make our lives so much easier

[@BabaBearFilms]

Thank you in Advance :)

[@muhammeduluslu]

really incredible

[@mhj00709]

Amazing...!

[@SmertimbaGraphics]

Exactly what premiere was lacking all these years, exciting news

[@Random13Guy]

This is great!

[@lawrence9239]

mindblowing

[@OGmindblowing]

yes?

[@DopeDoo]

Awesome!!!!!!!!!!

[@SternFX]

this is so exciting! can't wait

[@hovhanneshovhannisyan3891]

Super Premier Pro

[@NolimitDayler]

Thank you

[@247.mp4]

The thing that boggs me is the "Personal Use" next to the Ai Beta Tooltip. I fear that Adobe will charge extra adding to the already high subscription of 70$/Month for this feature.

[@Dilandau88]

100% they will

[@alphzoup]

I think this is standard for Adobe when AI features are in beta. Of course they COULD charge more, but they have a credits-based system right now. So if you have enough credits in your subscription, there may not be any additional cost.

[@zoolamander]

yeah its because all their data is scraped from copyright sources so they will get legally screwed if they give the greenlight for commercial projects.

[@sgartner]

I'm sure that, just like the features in Photoshop, you will need to pay for the server time to generate these videos, but likely we'll also get an extension to the number of credits provided as part of the monthly subscription. I just wish that they let us bank unused credits. I don't edit all the time and when I do I can run out of credits pretty quickly and have to use Stable Diffusion to fill in the gaps (or wait until next month). Because of that I use Stable Diffusion for most stuff instead of fighting with the credit system (I'm running SD locally so I only have to pay for electricity).

[@JTLVideo]

Don't encourage them😂

[@fernandoaraujobarret]

Amazing!

[@phlezktravels]

Amazing, thanks. Also, BTC to the moon.

[@kidmackenzie]

I would like a really good light weight and stable noise reduction. Like what’s inside of lightroom but for video! That would be impressive!

[@WorkFromHype]

I am equal parts thrilled and terrified, and I can't way to play with these tools.

[@salmanjugvi]

Can't wait

[@malevichfilmteam]

Love love❤

[@mangkham]

I need this NOW

[@BrendaBlanco]

Thank you, sir. May I have some mo'! 🎉

[@FaustoRodriguez-ft9sz]

All this stuff looks very nice, i just feel that this tools should be available in AE too, or you guys are preparing something bigger for AE? 👀

[@harsimraniotasol2332]

amazing and concerning

[@johnnyrocketIInspace]

🤯 Wow!

[@ConnorTrimble]

Can I adjust speed on a clip with stabilization first?

[@AdobeVideo]

We need some more info to help. Can you send us a Message on X (formerly known as Twitter), Facebook, or Instagram? You can also search our forums for solutions adobe.ly/49C9gRD or contact our teams directly at adobe.ly/4aDQ9rS Thanks! ^EG

[@ConnorTrimble]

@@AdobeVideo Warp Stabilization + speed control on the same clip with NO NESTING how Davinci allows it. Also when I add speed control on a clip then add motion to it, 50% of the time it glitches and I have to nest then key frame for it to work. There's clear issues with speed ramping/speed control and using other effects simultaneously.

[@RoomofKings]

Wow 🤯

[@mrheng562]

Stock photos/video site are gonna have to keep up.

[@thejaideeparora]

I absolutely love this! This will make it so easy for me to make talking head KZbin videos.

[@EricFullerton]

Awesome can't wait!

[@user-qj7sb5bi1b]

Yeah, because you are a traitor of the human race! AI is bad for our culture!

[@nahgeee]

This is awesome. @adobevideo can you make dynamic linking less memory intensive?

[@AndersonHenriqueHRV]

really impressive if this works well

[@DrSavage1]

Does this work for gameplay videos?

[@ActionPlanet]

映像ののりしろを追加できるようになるのは面白いかも！？

[@JorgePerezOrozco]

Hope it comes soon I'm about to switch to Davinci

[@watchvideosoul]

I'd be interested to see how the “content credentials” mentioned will work in practice. Surely there isn't going to be a watermark on every video that remains there through every type of transcoding and through distribution on any platform!

[@Grafexstudio-su4gz]

hard hit!!

[@enno108]

Exciting.

[@SangeetaNarayanVlogs]

Awesome