The New Rules of Customer-Centric Leadership

The ease of switching brands combined with consumers’ outsized expectations have led to capricious customer behavior. Loyalty is harder won and kept than ever before. At the same time, CX leaders are challenged by continuous tech innovations and market pressures. Join us in the CX Green Room as customer experience futurist Blake Morgan shares her advice on how to put customers first in this environment, drawn from her new book “The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today’s Customer.