Gillette commercial (long version) from the 80s (1)

[@geecee310]

‘Toxic masculinity’ in 80s/90s Gillette ads: • monogamy • loving your children • looking after your children • teaching your children • loving your family • striving to achieve your potential

[@maxhalsted5381]

AGEED. basic principles

[@mr.raslyon6626]

True manhood.

[@TheAlmightyAss]

Basic principles to you due to a society hinged on toxic masculine principles such as strength and breadwinning and fighting. That stockbroker probably killed himself.

[@imarandomgirl.]

Woke idiots: THATS TOXIC MASCULINITY.

[@Odinarcade00]

Being a bigoted dork check 😂 true manhood is learning how to read books.

[@maldbai]

as a 90s kid, we'll always remember and appreciate these values, nobody after us are gonna make us forget, nobody.

[@Gundam04]

Agreed

[@gcHK47]

Completely agree! I’m not going have kids who were born after 1998 tell me what my values ought to be.

[@Khaos969]

I hear you brother !!!! this advert is a reminder of what is true and right in life , and no matter what shit they try to program us with … we will never forget the truth!!!

[@SourireDArabe]

I was born in 92 and you may perpetual this with your children 👍 no tiktok no social media no sound from 2012 and more . Religions and educational shcool.

[@n0bunga]

Look at all these toxic masculine values Gilette used to instill like: - monogamy - loving your kids - working hard - accomplishing feats

[@mr.raslyon6626]

Men are so benevolent we allow feminism to exist. For some reason....

[@jeffisphree]

Mr. Ras Lyon Too benevolent. It needs to be reigned in a bit.

[@mayatiita1]

God that's a fucking great comment n0bunga 👍🏻

[@laminage]

This commercial should be in the Cleo Hall Of Fame. The Emmys Of Commercials. I remember seeing this Commercial and it was when I started reading GQ Magazine. I am Female but I found this Commercial so beautiful. A Father congratulating his Son on his New Marriage, Doing a Dance of either Greek or Jewish Heritage, getting Kudos at work, passing on a Family Heirloom to the "Next" Generation, A Son starting early rituals of manhood by wearing a suit, and coming his hair and even seeing Father Shave or even a Man showing his Emotions when he sees the Woman he loves greeting him from a Business Trip.

[@robosborne7103]

High fiving your buddies as well

[@gcHK47]

Even the commercials were better in the 80s!

[@ManicMindTrick]

Music and commercials peaked in the 80s.

[@ToddKeck98]

True. After 1984 (the year), everything went south.

[@davidkonevky7372]

@@ManicMindTrick Depends, the nostalgic sound is great! But I also like a lot of modern EDM/Electro pop music. I would say all of the eras of music had their gems. But yeah, I have to say that I wouldn't be complaining if we got 80's style music back lmao

[@DavidThomas-me6pi]

That’s because girls were girls and men were men.

[@leonevelake]

Some. Some commercials were really cringey in the 80s too

[@Chef4Funn]

Being a child of the 80's, it brings back a lot of memories watching these old commercials from my childhood time. They sure don't make commercials like this anymore.

[@elenatria]

+esencia With such great music? No way.

[@gamingradeon]

commercials/movies/music everything is down to chitter. The society now is not ascending to something great but descending into what I would think is retardation

[@davidkonevky7372]

@@gamingradeon Music I would disagree, there's a lot of current gems that I love. But movies and commercials, definitely!

[@marcusmedlock847]

For sure. I was 6 years old and I vividly remember this commercial as I do many others. This one was burned in memory because just like any other boy I aspired to be a man...and this commercial was about men succeeding. I didn’t even know anything about shaving and I wanted to go get a Gillette razor. Tv In the 80s early 90s was so awesome. Now that I am a man....I’d give anything to be a kid again lol.

[@Khaos969]

One of the greatest commercials of all time ...period.... it had everything you wanted to be when you grew up all in one ! When Men were real men.

[@starlodear2987]

Shame they never told us about all the crap that comes along with growing up

[@nopcshere6097]

It came out when I was 18. Saw it for the first time while watching 'Raiders of the Lost Ark'. Stuck with me to this day, and now I'm 50!

[@jeremiahbell3907]

Yb better

[@timeformegaman]

Bro, this was the Era of glam metal. Lots of men you wouldn't consider "real" men, although they were getting more pussy than just about anyone.

[@lexiiiiiiiiiiiiiiiiiiiiiiiiii]

ew

[@trappy6748]

what was so terrible about this? this was a positive portrayal of masculinity- being successful, a good father and husband, etc. this is golden compared to the new ad.

[@ch1kusoo]

My OWN SON loved this! Thank you!

[@slimjimpui]

Ha nice reference- one that Gillette won't approve of

[@chansel5573]

@Dex He has a grandmother?!? Talk about privilege.

[@xivonar1912]

Dex come on man we’re all just Human black or white. I am black, and this ad represents my way of thinking.

[@Khaos969]

When I was a kid this actually programmed me to think these are a step a man makes... its more then an advert it put me on the right path at 5 ... god help the kids of today they probably watch a transgender shaving

[@Kooltrex]

Gillette needs to do a remake of this ad

[@VtreyusV3]

Starring Caitlyn Jenner shaving his legs.

[@PhilipJFry-qh2jg]

@@VtreyusV3 You joke, but you know that's going to happen. - a clip of a successful black husband-white wife. - a Gay couple out with friends laughing - some hs kid in a wheelchair just before winning an award in school. - and finally a clip of some drag guy in a dressing room, shaving just before getting his/her big show.

[@gcHK47]

Kooltrex Especially after their latest...☠️

[@PragmaticOptimist_N7]

They could've just re-released it instead of what they just justreleased... Furthermore, I believe it may be too late for them ... Equal to a magician calling their audience dummies at the beginning or during the show and walking off the stage telling them to F-off!

[@PragmaticOptimist_N7]

@@PhilipJFry-qh2jg lmfraakingao... What about the straight guystinkering with cars though?

[@willyperez2475]

They don't Need to Remake this ad it's PERFECTION ...they just need to rerun this ad on modern Television/Internet

[@mr.raslyon6626]

Agreed. I honestly consider this one of the greatest ads ever made.

[@pizzaface969]

100%

[@culttelevision]

They now have in the UK. New arrangement of the song but it's very close and the ad is almost frame for frame a remake. Woke is over.

[@JamesAlexanderCarey-xt5pb]

Fuck yeah.

[@culttelevision]

It is actually one of the most successful FMCG ads of all time. I remember writing to BBDO the agency in 1990 to ask for a copy of the music They sent me a cassette with the full version of it in stereo. Sadly I have no idea where it is which is a shame as it sounds amazing and is 2 plus minutes long.

[@sinaloa367]

This is how you market razors to men...Gillette.

[@elvenskill0]

@Cheryl It wasn't Gilette but P&G wich owns the company since 2005, and that ad was approved by North America P&G director Carolyn Tastad. It was a different company, a major brand damaged by incompetent buffoons, this is what you get when you put a feminist in charge.

[@mr.raslyon6626]

They used to know this stuff

[@mr.raslyon6626]

That's the truth. This commercial made me feel proud to be a man. It was brilliantly done.

[@mattd.8945]

Not only is this superior from a cultural and spiritual perspective in its celebration of masculinity. But it actually functions better as an add as well. It actually describes and features the product its selling.

[@arlofs]

I’m proud to be a man. I pass this pride onto my 8-year old son and teach him to be assertive, competitive and strong, yet respectful, honest and kind to others.

[@maldbai]

Even as an Arabian with the culture of keeping the facial hair, i still appreciate this amazing culture and values the west stood for.

[@milantehrandubai]

lol, i'm middle eastern but i shave

[@nathaniellowry3861]

Yes! Its such a shame the filth and perversion they’re into now! 😔

[@landofthesilverpath5823]

Wow, this is a work of pure art. It nearly brings tears to my eyes.

[@mi8148]

As a 29yo woman, this brings tears to my eyes. Beautiful ad. Where did these values go? So happy I don't live in the US.

[@missingno88]

the west in general has thrown out these values and virtues. now we have rampant degeneracy

[@Laguero]

We still have these values among the common people. It is the media, politicians, corporations, and universities that have decided to demote these values to our detriment. Truly a culture war.

[@ReyneArturiaPenededragon]

At the moment when women became Judas not only against their men but also against their sons and daughters, when women imposed that female promiscuity is empowerment, when getting jobs by cheating due to quota laws is fair, when that they lost empathy, that they rejected marriage and family, that they turned their sons into betas who hate their father, that they turned their daughters into psychopaths who love money, at the time that women preferred the privileges that gives them the state and they did not defend their men, sons and daughters, at this moment they sold us for 30 silver coins to the degenerate and corrupt elite. Evil triumphs when people fall into their greed, narcissism, pride, gluttony, envy, anger and laziness. Modern women fall into all these sins. Modern women will continue to remain silent about the abuse suffered by their sons, daughters, husbands, parents, brothers, friends, uncles, grandparents, because modern women hate women and all the good things that it means to be a woman.

[@andreyp3401]

Where do you live? Where are you from recently?..

[@aseta.]

Back then. Spreding love, not hate.

[@MJN_SEIFER]

They spread love in the recent one though. How is "Don't be a bully" spreading hate.

[@aseta.]

MJN SEIFER Being a man is not a disease, men are not sinners. Masculinity is not a fault.

[@MJN_SEIFER]

I agree completely. The new advert didn't say any of that though, it simply said don't be a horrible man - being a man, including a manly masculine man is not the thing Gillette are saying is bad, they are saying that being a bad person is bad, and we shouldn't just excuse actually bad men by acting like it's "just a man thing." The advert is saying that as men, no matter how masculine we are, we are better than this. You can be the most manly man in the world, and still be a decent person - men and masculinity is not what is being shown as a fault, disrespectful behavior is. Bullying is not masculine, it is bullying.

[@aseta.]

MJN SEIFER "we are better than this", than what?? Men looking theirself at the mirror wondering why they are so bad, why they are toxic. It's ridiculous, nobody can say that toxicity doesn't exist, but it's sad that a comercial spread a message attacking so freely. It's not a message defending the weaks ones. Never men or women, in general, have ignored bad behaviors. The new comercial doesn't show the world I see. There are bad people and always will be, but not because you are a men or a woman. I'm not an English speaker. I hope I had explained myself clear enough. Salute.

[@JamesAlexanderCarey-xt5pb]

Amen 1:00

[@Inteligencia_Geopol]

Love this add. I am spanish I played soccer in the bank where I work for, representing spain. The guy in the end of the add looks like me on the 80s. In red. As we were dressed. What memmories!!! I never feel so good hearing a commercial. The best commercial ever

[@robcrusoe2726]

it truly is ;)

[@Cottam89]

You was so smooth.

[@Khaos969]

The 80's was such a magical time, music films cartoons and even there adverts were such deep quality, this is probably my favourite advert,so positive and true, be the best u can be!

[@artgarfunkelsgingerfro2886]

2022 "Men can get pregnant". Take me back.

[@thehiman6016]

My favorite song ever ❤

[@Sento35]

How touching is it to see a Father and his Son interact like they do in this video... It's a shame that Feminism has convinced so many people that men are not like this. smh.

[@erickmagee2358]

A shame what has become of Gillette now.

[@gcHK47]

Erick Magee 30 years. That is all it took for a celebration of male achievement and brotherhood to be viewed as shameful and toxic.

[@randomdude_2000]

I still remember this original ad from when I was a kid, and it's still awesome, great clips of men doing a variety of things, great inspiring song, just awesome and there's a reason why it's so memorable because it's so inspiring, uplifting and affirming unlike the trash new ad which is pure judgemental nonsense which will be remembered for all the wrong reasons, I already want to forget it.

[@imahappy946]

... this is heartbreaking. #gillette2019 #getwokegobroke

[@gamingradeon]

I get tears in my eyes every time I watch this ad... :/

[@crossofintimidation]

Forget the razor, can we just go back to era?

[@gamingradeon]

Agreed.

[@premdasyesudasan5778]

Absolutely great, even in 2022.

[@elizeviljoen5472]

Nothing better than the 80s. I would rather have it back then all the technology of today .

[@29kalel]

The commercials in the 80's were the best! This made a man feel like a man!

[@Emaran123]

Best song for an advertisement ever Gillette.

[@Squilfinator]

When men were still appreciated...

[@slimjimpui]

You sir, are a prophet

[@mikesantos011]

Squilfinator Nostradamus

[@DeepScreenAnalysis]

You've been appreciated for centuries. Enough.

[@uzaidgurjee4798]

@@DeepScreenAnalysis fuck off feminist

[@happydaysarehereagain-g1l]

@@DeepScreenAnalysis Get lost.

[@Lurvy1963]

One of the most inspiring commercials from the 1980s. Gillette. Better than the commercials it has out today. That was the time when men were men and proud of it! Images like this need to make a comeback.

[@Skull24Crusher]

i love that song it gives me courage and strenght

[@jad3415]

I got goosebumps watching this. Seriously! WTF, Gillette? What have you become?

[@stevem2323]

Woke agenda, they all need to drink kool aid.

[@jorgebastos7791]

10 years old when this came out. Want to shave so badly. This one is up there with Coca-Cola's Can't beat the feeling and How long is a Swatch Minute for my 3 favorite adds from the 80's/90's. Good memories thanks for the post!!!

[@KosmosDream]

Take me back to this time. When I could be a man and not have to apologize for it.

[@laminage]

I remember going out with a Friend and there was a Street Fair with a Gillette Kiosk and they were giving out Gillette Kits with Razors, Blades, and Shaving Cream, I gave it to My Father (RIP) and he loved it. I still have his Old School Razor as a Souvenir to him. My Mother gave My Cousin his Old Tiepins and Cufflinks and he was so touched.

[@jonathanemontgomery]

What a nice memory 👍

[@FreethemGuyz]

Back when it was ok to be a man...

[@FreethemGuyz]

Oh and i keep a dick print for bitchez like you to be intimidated by...bitch

[@FreethemGuyz]

Cheryl these women just need fingerz in there buttz...get them juices flowing...lol j/k..

[@Khaos969]

You damn right bro

[@stevencontreras84]

@Cheryl Crazy feminazi. Go back to your jail

[@poopsiepop4179]

Everyone flipping over a joke, and you call yourselves men? More like boys.

[@Damhod]

one of the greatest commercials of all time

[@robosborne7103]

This ad involves men being men ,being great role models, loving their family ,Working hard, achieving something,enjoying the finer things as well as the simple things in life, . Not being the weak ass sun dried tomato panini eating chumps we have today !!

[@peterpan5295]

De enige echte old school gillette

[@shounaksanyal5875]

He knows the harsh realities of the world, yet he provides, protects and looks after his family. He is the man his son looks up to, the man his wife could be proud of. He's the best a man can become

[@mohammedashian8094]

Damn now you got me tearing up

[@robcrusoe2726]

Wow, this is like the best commercial I have ever seen.

[@TheKZOShow]

To me this is the greatest ad ever. It would never work today because it would be deemed sexist to only have men in a commercial and only sell products to men (Funny when only men grow beards...... Well some women do but still!). This is the perfect example of how you brand something. You have a product that you wanna sell to every man on the planet and you come up with one of the most memorable slogans ever! You have a guy sing his ass off and the backing instruments sound more 80's than Erasure. Sports, picking up chicks, bros hanging out, a father and a son hugging at the sons wedding........... Fuck all that sexist BS, get over it! This is how you get people to buy your shit!

[@imahappy946]

Just thought id bring you back to your comment. U were almost prophetic. Right on. U seen the new ad??

[@krishnamurtiism]

Yes, it's cheesy, but i love proper cheese. My favorite is Secret of My Success ... and yes, I love it!

[@Khaos969]

Undoubtedly the best advert ever , sounds corny but it’s more then an advert there’s a real message in this cheesy commercial it’s the last idea of what real men were meant to be... I’m glad I watched this as a kid it put me on the straight and narrow

[@missingno88]

there would be outrage if this sort of advert was shown today lol god bring me back

[@PhobosLaboratory]

I'm looking sharp, i'm looking good, I've come so far!? Hey thanks!!!

[@PhobosLaboratory]

Minkki82 :)

[@Khaos969]

Exactly it actually makes u feel proud...! So cheesy but so powerful

[@davidsalkin8067]

Soundtrack, cinematography, celebration...a commercial that plays like a movie.

[@user-dq1kr6zc2t]

In 2023, we need to remember these commercials. Particularly after what recently happened to Bud Light. This commercial showcases achievement, athleticism, and winners. Commercials used to be aspirational, but now they're only political. An aberration.

[@SuperBRAZIL1]

Fantastic comercial...powerful song.

[@markusmittwoch1398]

John Parr the best.

[@jimbob7370]

this ad is genuinely motivating lol and the classic advert song +1

[@jvillalaz44]

Wow. This commercial from the 80's awesome. How did they end up hating their own customers? Seems like back then they respected their base.

[@scottfowler50421]

The greatest advert

[@KH4444444444N]

Brought a tear to my eye. When men knew that they mattered.

[@ChaosSkye]

This still gives me goosebump... How times has change. I love how this commercial can still celebrate being male or female without putting down the opposite sex, nowadays seems like celebrating manhood, family, and relationship is now considered toxic.

[@wogcharriot]

this ad played on free to air tv in Australia (the only tv we had at the time) when I was in my mid-teens (late 80s), while I was enjoying an explosion of bum-fluff on my face and neck, scared I was going to make the family bathroom look like a Rorschach test if I tried to shave. I loved this ad back then, and I still love it now. if anyone thinks there's anything toxic in this, they are looking way too hard to find something (like the people that find art on the floor of an art gallery, before realising they're looking at a spot where some kid puked on the floor). great ad made by the people at Gillette. the jingle is kinda inspirational.

[@Prosto.Dastan]

This is not commercial, this is art.

[@JckSwan]

Great advert. Positive depictions of fathers & sons, husbands & wives. Yes, seen now as a bit 80s goofy, but aspirational and energising. Now they've driven themselves into a slurry lagoon.

[@SurajSinghTomarArya]

This gives me motivation to keep going. Becoming an asset to the world, its the duty of true man.

[@WaaDoku]

I would buy this product. Shame that this brand doesn't exist anymore.

[@Lalo3001]

When Gillette liked and respected their customers.

[@TessinHaugabrook]

I cant take it Dammit! This song makes me teary i remember being a kid and being enchanted by this commercial. I love this damn Song !!what the hell happened to the 80's and EARLY 90's!!!! PLease GOD Bring Them Back !!!!! This song makes me feel like i can do anything!, and its about a damn RAZOR.!!! Thats what a damn commercial is supposed to be !!!! I miss the 80's & 90's so much!!

[@Khaos969]

Enchanted that's the word I was lookin for! It really did ! Best ever commercial

[@zakariyyayusuf6208]

Feel nostalgic watching this.. Gillete need to do a re-run of this for 2019..

[@slimjimpui]

It seems they have other ideas. I prefer yours

[@gamerprince-tl5hg]

Too late...

[@Battlestarcallisto]

Only commercial ever that has made me cry! Awesome, the best jingle ever!!!

[@markusmittwoch1398]

Absolutely is called " the Best" by John Parr.

[@bigmintsgamer7232]

Can we get back to that time already that commercial is better than anything we see today

[@jadoc3767]

I'm a dude in his early 20s. As I grew up, one of my goals was to have a family because it's the ultimate form of human love there is. Thanks to my awful experiences with relationships and seeing how corrupted relationships and intimacy are today,, I don't wish to have a family anymore. Seeing this commercial makes me emotional, because people wanted to point out that this was bad. Now it's pretty much frowned upon. But this is the way my family grew in the 80s-90s.

[@pinkpineapple7715]

I keep watching this...it's beautiful

[@Austin40424]

I'm going to start buying Gillette again.......oh hang on,this is an old ad.....forget it.

[@jdmpieries8604]

Who would have thought we’d be going back to our childhood ads to seek escape from the Woke garbage of today! You don’t have to be American 🇺🇸 to appreciate the same values! I LOVE this ad…makes you feel like a man!!! ❤😊 so nostalgic 😢 - from Sri Lanka 🇱🇰

[@Snowdonguy48]

This ad makes me emotional. 😆😆

[@oonai5000]

I think because everything is recorded digitally these days, instead of on film or video. It just has a different effect.

[@jonwick5824]

If this commercial were today I would honestly go out tomorrow and buy a gillette blade.

[@oonai5000]

Just ignore him. You're right, this song is great, as is music from the 80s.

[@albertnada4681]

Back when marketing had an IQ above 80

[@jaygatsby3039]

THESE EMOTIONS US MEN FEEL AMIRITE

[@brianoconner2681]

Still better than the modern gilette ad

[@nicodemoscarfo]

Notice the "Top Gun" electric guitar playing in the background, that was pretty standard in many commercials and probably movies of the day. Speaking of which reminds me of an "Be all that you can be" Army commercial circa this Gillette commercial back then. In the movie Boyz in the Hood there is scene where the Army commercial I am speaking of is shown for a brief moment playing in the background on a TV in that movie.

[@sheldonobrien4358]

This commercial legit made me cry.

[@mysticskepticism2359]

Gilette we miss your former ads 🙏

[@Dhruv8576s]

This is emotional. This is life

[@neuro.weaver]

Remember when companies were actually trying to make money and did not insist on insulting their customers? Those were great days!

[@dmana3172]

This was the song that me saddened because it bring back the memories the very day that year when my brother has schizophrenia. He's doing better on medication right now.

[@SD9Driver]

This should be a ringtone, I bet it would sell :)

[@anti-matter5874]

No matter how I look at it, the 60s, 70s, 80s, 90s and early 2000-7. Are the best

[@Schudulaba]

As this ad says, "it's plain to see".

[@Tekman_]

This commercial is alot better then the one they made recently.

[@KC-bn2fc]

best commercial music for me

[@tabanesmaili]

Love commercials from the 80's

[@robcrusoe2726]

the world was better...

[@Roberto_Bautista]

Bro, I feel so motivated

[@paulsweeney6166]

1980s: men using Gillette razors 2020s: men identifying as Gillette razors.

[@stevem2323]

80's peak point of the Western Civilization.

[@DaAlzki7852]

Of all the stuff on TV that I've seen in my 29 yrs, This is the only one that made me feel like a badass. This song has been in my head for 20+/- yrs! That laser is sick too! Gillette 'til I die and for generations to come!

[@starlodear2987]

In 2005 Gillette was acquired by Procter and Gamble. Ever since then their commercials have become crap.

[@BVRNERMVSIC]

We should strive to bring this world back.

[@gihantharatnayake3411]

this is a commercial done right.

[@puggway1993]

I cant stop to watch it !

[@yahwarrior2268]

I wish I grew up in this era

[@Sarah.J.Jacobson]

What's wrong with ads like this? Why couldn't we get another ad like this?

[@eyemallears2647]

When men were men And women appreciated us

[@gcHK47]

And loved us.

[@tcb268]

Back when I used to buy Gillette.

[@quinnfable2694]

Who else is here after watching Roaming Millennial?

[@nightwishfan1991]

Old Gillette: You can achieve your dreams. You can be the best. You can be a champion! New Gillette: You're evil if you have a penis!

[@gamerprince-tl5hg]

Holy shit times have changed