Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity

The shaving brand Gillette has launched a new ad campaign in response to the Me Too movement. The video urges men to hold each other to a higher standard and to step up when they see fellow men acting inappropriately towards women. The video has received intense criticism on social media with many men calling for a boycott of the brand
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#metoo #timesup

[@guardiannews]

For more context on this video: www.theguardian.com/world/2019/jan/15/gillette-metoo-ad-on-toxic-masculinity-cuts-deep-with-mens-rights-activists www.theguardian.com/commentisfree/2019/jan/16/men-masculinity-gillette-advertisement www.theguardian.com/media/2019/jan/16/gillette-ad-mens-rights-activists-woke-marketing www.theguardian.com/commentisfree/2019/jan/15/gillette-ad-not-pc-guff-piers-morgan-macho-stereotype-boys www.theguardian.com/media/2019/jan/19/gillette-ad-campaign-woke-advertising-salving-consciences

[@liesfern5993]

The good old days when we didn’t have to see politics everywhere we went And when a large corporation wasn’t trying to lecture us about morals while using child labor to eat wealthier

[@firstname4865]

Guardian seems to hate whites and males

[@Mrree250]

Toxic enough?

[@HayleyMClearihan]

Did someone just say 'you women' ... Wow

[@pewpew2609]

oh yeah yeah

[@gammaraider]

Thanks Gillette, maybe now I can finally learn to live without raping or bullying everyone I meet. Is robbery still okay though, cause your razor blades are pretty expensive.

[@boozalm3715]

heheeeeeeee

[@amyersamj33]

🤣🤣🤣🤣

[@e.w.132]

hahaha love it! So true.

[@danielpustovoyt9726]

And pretty sharp too, makes a good weapon

[@alexsilvacorp]

That's gold...

[@navylaks2]

This is the only channel that actually still shows this commercial, it's like Gillette has completely erased it from history. Gillette, the Brand that we Forget

[@bojangbg]

They can... But we will never forget!

[@MEGA-vx1dm]

@brownbraniac6461 I switched to bic razors right after this commercial came out. just bought some this morning. For 30 years I automatically just bought Gilette razors. This commercial changed that!

[@mason6026]

Woah woah woah guys we need to watch how we act bc after all we are all misogistic doucehbags

[@goldyhae1749]

This video is absolutely disgusting

[@dh1474]

@Abhay Roy the whole thing is offensive. If you don't see it, you never will.

[@fatusopp4739]

gillette sells extremely expensive razors, marks up their prices for women's products, uses child labor, and contributes to deforestation. why would they think making a condescending ad that bashes their target audience on top of this would turn out well?

[@nocturnalrecluse1216]

That's why I use an electric trimmer.

[@anthonycosta128]

​@@nocturnalrecluse1216 Same here 🎉

[@Matty217]

100% - instead of knocking all men, maybe we should audit Gillette’s supply chain.

[@swurlo]

@@heranalemayehuthink brother just likes hitting little kids ay

[@AlexKelly-mk8py]

FACTS!

[@jackfennell4207]

"Wow this commercial made me realize that I'm a misogynist! I'm going to buy more Gillette!" Said no sane person ever lol

[@ldman906]

Okay this is funny way you put it I love it I love it

[@ldman906]

Maybe it was intended to make feminist want the product and replace men

[@Sang_Akrobatis]

I can't change your mind :^) We all agree

[@Tenchi707]

i will buy only Philips or Braun

[@savinebabe]

Sane people don’t get angry for being told to stop raping others

[@willterryart]

There are better razors out there

[@andromeda7394]

Like which ?

[@andromeda7394]

@BJB Sry but at least for me, when it comes to conventional razors, nothing outclasses a Gilette Fusion Pro glide.

[@buckeyetater7540]

Will Terry I don’t care if I bleed to death using an axe to shave. No more Gillette

[@alexbutler8930]

@@andromeda7394 Yeah I'm genuinely looking for a new one. Anyone have ideas?

[@andromeda7394]

@@mrjon29 I don't get your point.

[@Sekretariat.]

A moment of silence for all the great deleted comments and the deleted dislikes😔🙏🕯

[@sebastianbarber1645]

Mr. X we just gotta keep coming back to dislike it 😂

[@grapefruit9308]

You can’t delete dislikes, stupid

[@tr8086]

Facts

[@robertjohn6104]

They will always be remembered

[@pauline1072]

@@sebastianbarber1645 Seriously: if your masculinity is THAT threatened by an ad that says we should be nicer then you're doing masculinity wrong. - Andrew P Street. Sums up everything wrong with all you being offended by this

[@tesstkohls7448]

This commercial doesn't say all men are bad. It says only 99.9% of men are toxic.

[@dotsdot5608]

excuse me!?

[@jeannedarc7533]

@@dotsdot5608 Why does he have to excuse you?

[@TobyMcguarro]

what is dead wrong

[@abdalrrahim]

I think the joke is about gillet ads saying thier razors are 99.9 % effective right ? Or are you being freaking serious?

[@Hubwood]

It doesn't say that. If you feel like they're talking about you, maybe that's why you're beeing offended here.

[@Gt3ch]

I switched to a safety razor, avoiding Gillette/P&G blades and am finally getting great shaves for the first time in my life.

[@asbolasdozemaria]

Old school razors are way better, Gillete is pure expensive garbage

[@bunga371]

Safety razor: one spot, one pass Dispo razor: 10 passes per spot Gillette: 20 passes per spot

[@lonrot]

Took you long enough, also you save a ton of money with a better shave

[@gregnacius3707]

Same, switched 2 years ago. Much better and cheaper shave, and I'm happy that I'm not supporting this trash company.

[@Hertzovik]

@@lonrot :v

[@drewturner9395]

48,000 comments were just deleted!!??can't take the heat??

[@RB-er2li]

They're in full blown panic mode lol

[@willvrb2]

stay strong, brother

[@PAgeologist99]

This isn't the original video post. The original is still on here, but they keep deleting dislikes and comments on it also. They just can't keep up.

[@willvrb2]

they will do that until they start getting the comments they want. They know they are way off the mark with the mainstream of humans in the U.S., but only by making this big F-up.

[@elcidS15]

No. Apparently the Guardian wants in on the downvotes too.

[@ignaciolarat1391]

While Gilette charges double for pink razors... Hypocrites

[@anngulliver5964]

True

[@samanaz]

Or maybe they’re just trying to sell more pink razors to women who want to feel feminine while shaving.

[@Kslip21]

😂😂😂

[@denisesurber8176]

After this campaign, you'd think pink razors would cost half the amount of the evil, primitive male razor.

[@dapo3538]

This ad was directed by a feminist woman. There’s no wonder why it paints most men as bad 🤦🏾‍♂️

[@sammygoodnight]

4 years later and still living completely free of all Gillette products. Wife and daughters too.

[@jinwanc]

Congratulations you must be proud of yourself. Lol. So what you're saying is four years ago you had Gillette products in your house. Lol. You didn't realize that Gillette was overpriced back then, but this ad came out and all of a sudden you said no to Gillette products. Ok. 👍. Lol

[@dermotosullivan3065]

@@jinwanc why dont you open a Bud Light and chill out.

[@jinwanc]

@@dermotosullivan3065 Nah

[@rocky13m]

@@jinwanc Dylan Mulvaney’s bfff

[@jinwanc]

@@rocky13m lol. 🤦

[@showtime1235]

thanks gillette because of this ad i switched razors and have never gotten a better shave

[@ree3762]

Ok?

[@MikeMikeActual]

100%

[@monkeBeastTitan]

@@ree3762 whats the problem

[@brosage8467]

@@ree3762 you prolly drink white Gatorade and smell like nickels

[@barackputin]

@@ree3762 cope

[@darkpill]

$8 Billion loss for Gillette. 👏🏾👏🏾

[@StarfieldRailway]

Golly, who saw that coming? I wonder what went wrong.

[@futureelement924]

I would say you are a misogynist but your black so I can't now.

[@andreshernandez1180]

darkpill are you telling me that feminists didn’t make up for the lost male market?..... What’s that? Feminists DON’T shave? WTF! Was anyone at Gillette informed of this?

[@stavroshouiris]

@@andreshernandez1180 yea apparently femenist don't shave their armpits in an attempt to fight the non existent patriarchy with their smelly, oniony, oger armpits

[@libertyfive7241]

Time to boycott ALL P&G'S products like Oral B , Pantene .We will see if people like me are the small minority of men worth offending and if it was "worth it" . Go tho hell CEO David Coombs

[@Silver-st2zq]

Child labour, deforestation, price fixing is this the best a company can get?

[@lucasodell6652]

Savage 🤣🤣

[@dermotosullivan3065]

And also the misandry

[@tiestokygoericprydz3963]

Deforestation?

[@serberfjes]

This comment and its likes gives me faith in humanity. Gillettes ad does the opposite

[@anngulliver5964]

No.

[@radleytube]

Why do the media always show males as to be made a fool off or bad

[@richardgugulaii362]

I had forgotten why I stopped buying Gillette. Seeing this has reinvigorated me for at least another 4 years

[@fireandbombs12]

Same brother!

[@chrismarimon]

i watched this video and didnt see anything wrong with it, i dont really know whether this is supposed to be a conservative ad or liberal or if even has anything to do with politics, but as a conservative my self i would like to know if a)if youre conservative and b)why you dont like this ad. i dont ask from a place to argue but just genuine curiosity maybe im missing something i dont know

[@ibrahimasscandy1849]

@@chrismarimon Eh..the ad starts with 'toxic masculinity'. Can you think of a group or side fond of that phrase?

[@James-dt7ky]

@@chrismarimon My guess is that you are missing the ability for critical thinking.

[@dessindenfer1253]

@@James-dt7ky its just his opinion , the commercial is about not being a jerk ( a bit on the nose but still nothing wrong with it ) saying that its bad just because everyone else does now that would be a lack of critical thinking

[@xenon7522]

Gillette, if you believe so strongly in fighting the patriarchy, why do you still charge more for women's razors than men's?

[@sei1391]

Because one is built for more sensitivity than the other.

[@Wingly_Actual]

Why do women still pay more instead of buying men's razors?

[@daraghokane4236]

Or it's just a stupid add and says nothing

[@plusnote1177]

The reason might be because men shave more often then women, so therefore buy more razor blades, so therefore Gillette can charge less as higher consumption of there product is being bought on men's razors, where as women shave less and Gillette need to make back the money they spent so it balances out, it's just an educated guess

[@daraghokane4236]

That is a good point if there the same and the only difference is colour don't complain

[@justjack4030]

I love it when billion dollar corporations lecture me on how I should feel.

[@justjack4030]

@Cory Becker-Warren ok boot licker. Unlike you I don't rely on TV to make me a better person.

[@ibrahimasscandy1849]

Don't forget their loyal shills.

[@Silver-st2zq]

And from a company owned by P&G who Greenpeace and amnesty international reported on for the use of forced labour and deforestation.

[@cortez121219933]

@BMoreCory as defined by who, the billion dollar corperation?

[@cortez121219933]

@BMoreCory thank you for framing your question as if I feel threstened, thus already putting me in a postion to defend a feeling I never had.

[@JascharJames]

I remember when I stopped buying Gillette products.

[@chrismeetswest]

Every time I feel my toxic masculinity spiking I rewatch this commercial. Then I am reminded that my very existence is wrong and I should feel shame. Then I feel shame and am restored to my proper position of head held low with eyes drifting toward the floor, then I notice my balls are too hairy, then I buy Gillette's products, then the vicious cycle repeats.

[@frency5671]

The advertisement only says that some people should learn proper manners on how to behave. if people feel attacked and interpret it in the wrong way, it's not the advertisement's problem .

[@Fornax70]

⁠@@frency5671 it singles out men, that’s the issue….

[@chrismeetswest]

@@frency5671 define "proper manners"

[@matthiaswille8641]

@@frency5671 What is that suppose to mean? Blame the consumer, not the advert when the consumer doesn't like the message?

[@scarzyy]

underrated comment, gold level comedy at the end 😅

[@DAZZER435]

Bullying has nothing to do with toxic masculinity. Women bully others every single day.

[@ango8466]

Daraius Murrell nope. most bullies are males.

[@antonis8333]

_Most importantly it has nothing to do with gilette_

[@nws6146]

an gi women mentally harass each other all day long. But a middle school boy throws a punch.

[@Mahatheyew]

​@@ango8466 Nah.

[@ango8466]

Unpopularopinions google it yourself 🤷‍♀️

[@brianb.6474]

You know its 2019 when shaving cream gets political

[@chepeolvera8057]

Justin Y. This wasn’t political tho.

[@rekhyt656]

@@chepeolvera8057 did you watch the video ?

[@chepeolvera8057]

Rekhyt I think it was sexist, but didn’t seem political, maybe you could explain?

[@katievogt3036]

@@chepeolvera8057 the commercial was sexist??

[@chepeolvera8057]

Introverted KitKat That’s what I was thinking, towards men tho. Tell me what you think.

[@TheFriendlyPsychopath.]

It’s the end of 2023 and I still don’t use Gillette anymore.

[@Silver-st2zq]

Same here.

[@kiillabytez]

Are you still toxic though is the real question.

[@nicholasdickens2801]

The brilliant ad that destroyed a brand. How to destroy your brand. This is a man’s product and all men are bad. Which is nit the case at all.

[@swurlo]

Literally who said that

[@dale_amani]

Wow, I never knew I was a misogynistic, raping, bully...I jus thought I was a man, thank you for clearing that up Gillette

[@metometo7792]

Just look in a mirror, according to Gillette, if you're white and male, you're a misogynistic, raping, bully. FU Gillette

[@KrishnaChandrani]

@@MBOgonnaPWNu Exactly

[@carolfortenberry9426]

How dumb can you guys get. The commercial isn’t calling out every guy for sexual harassment, it is communicating how often it really happens and what you can do to KEEP IT FROM HAPPENING. Or is that problem too? There are hundreds of thousands of headlines to prove the point just stop being so damn entitled for 5 seconds to see it. Honestly I’m so disappointed in every guy who left a nasty comment here. Im ready to be a lesbian now.

[@michaelschuler7397]

AnimeFreak 312 look at the stats for black fathers that don’t support their kids . Maybe they can do better and not be the hero here

[@autumncolours8602]

@@MBOgonnaPWNu Thank you I think that is the point of the advert. We now see the bullies for what they are and how they where made.

[@oluwafemis1133]

The only thing getting shaved off here are the dislikes

[@MouseGoat]

don't you mean the likes. its the likes that are disappearing in the like to dislike ratio XD

[@bornfree8073]

@@MouseGoat i dont think so hun. How many comments, with a large amount of likes, are positive? I pretty sure its the dislikes that are getting deleted. Also, why would they want more dislikes on an ad that supports their view? Dam you are stupid n

[@andreshernandez1180]

Nekogami-Crystal honey, go get the door, it’s Santa for you 🎅🏻

[@andreshernandez1180]

Nekogami-Crystal I guess the $8 billion were taken by the same person who disappeared the likes, right? 🤣🤣🤣🤣

[@jaromeartley73]

The dislikes didn't get deleted. It started from 0 again when it couldn't count any higher. Haha

[@nosferatu2]

Wow I forgot white people can be in a commercial

[@dermotosullivan3065]

As long as they are portrayed as bad.

[@dapper892]

Ahhhh yes. The day I stopped buying Gillette. 4 years runnin now.

[@Silver-st2zq]

Same here 👍

[@ldman906]

Me too bro me too did it

[@edgarsmith9102]

Me too😅

[@kiillabytez]

So, are you still a toxic male since you've switched?

[@nomadichorseman]

It's ok to be male.

[@SarahJ83]

Nomadx53 pretty sure they didn’t say it wasn’t ok to be male. They were encouraging men to be upstanding men who stand for what is right and stand up against bullies. They said they want the best for men. Not that being male was bad

[@Nurix09]

@@SarahJ83 you had to be watching a different video than the rest of us then.

[@cs285o]

Nobody says it isn't.

[@eva7323]

@@SarahJ83 How many women ads do they have like this Sarah? it's okay I'll wait.

[@SarahJ83]

J N that’s called deflection. And completely off of the point I was making. But keep deflecting, it helps when trying to avoid looking at a problem too closely

[@johncox4084]

Dollar Shave Club! stop paying for over price Gillette.

[@hippa2dahoppa2]

thanks bill burr

[@nomadichorseman]

Get a safety razor and some blades and shave like a real man 🤔

[@YahwehJesus777]

Exactly

[@chesshooligan1282]

Dollar Shave Club, BIC, or safety razor. They're all good options.

[@jasongenova6782]

@@nomadichorseman "safety razor", "real man..." sorry buddy, but a REAL MAN doesn't use anything that has "safety" in the name. I personally use a rusted box-cutter.

[@agihiruda]

Before the terrible campaign of Bud Light, there was Gilette with this.

[@Evemeister12]

Gillette's more recent adverts are trying to pretend this one never happpened haha.

[@lessermook7608]

yep

[@mathijsdemeayer3496]

Since when has shaving something to do with sexual harrestment

[@themadpiper6819]

It doesn't. They're just using their platform to spread a positive message.

[@albertoeduardofuentesperiv1181]

Since those ol' days ads were telling testosterone filled heads that a close shave opened legs for you.

[@DarkThirst]

@@themadpiper6819 you mean a negative message?

[@moihawk666]

been out of the loop a bit?

[@boris4986]

You spelt it wrong by the way. Also it doesn't but it relates to their motto

[@codyvandal2860]

Imagine a gillete commercial about women being lying, manipulative, superficial, narcissistic, gold diggers and then adding “not all women” at the end. I’m sure there would be no backlash...

[@fartyfat6539]

Um but both male and female can be a manipulating lying gold digger. So its not really a female issue isnt it?

[@ValerioRhys]

@@fartyfat6539 The ratio of female gold diggers are huge compared to male ones.

[@katlibby83]

Cody Vandal oh you mean how we're portrayed all the time in everything? Yeah, someone should really get on that.

[@kmx4202]

@@katlibby83 well there's so much proof of women bring lying and manipulative

[@Minam0]

Ah yes the classic “how can I blame women for male issues?”

[@PhobosCast]

This made me decide to keep my mustache

[@dermotosullivan3065]

This is the sort of commercial that will give angry feminists encouragement to make false accusations against men.

[@testomaking76]

Thanks Guardian, I can dislike twice now

[@alanb1981]

The gift that keeps on giving

[@Xalgucennia]

You they removed my dislike too

[@thepegasusarmy5364]

FLAT EARTH good job :) now your TWICE the idiot

[@spydercoslacker7466]

ThePegasusArmy and you are twice the soy-boy feminist

[@cancelled_user]

Your first dislike was a toxic dislike :-o

[@defencebangladesh4068]

Lol are you deleting Dislikes? It was more than 150k

[@wordbear3r]

They are

[@TheYomanyoyo]

Around 200k once.

[@defencebangladesh4068]

@@wordbear3r Bunch of hypocrites They are

[@defencebangladesh4068]

@Suicide Booth true

[@briz6368]

The Dislikes are now at 102k

[@putsomehotsauceonmyburrito3407]

what about making a comercial about the product

[@cristobal.ashton]

What product?

[@L0vac]

Switched from Gillette blades to Feather. Sharper than Platinum and lasts longer. Never looked back.

[@dermotosullivan3065]

Thanks for the tip.

[@inklink6270]

Who needs gillette? We got Dollar Shave Club

[@BlackBusyBody]

InkLink I pray you never have a daughter

[@inklink6270]

@@BlackBusyBody i can get a cat then

[@jakedilbeck7107]

InkLink dude Gillette has gone feminist time to go to dollar shave club

[@HarryPotter-qj7nc]

Because there's something wrong with feminism? Look up the definition of feminism if you want to actually know what it means.

[@deriderex]

@@HarryPotter-qj7nc there's something wrong with 3rd wave feminism yea. The definition does not match the current movements attributes .

[@qntnotes9427]

"Thanks for the moral advice, multi-national company that was recently caught profiting off forced child labor and price fixing."

[@TiberiusStorm]

Do you have prove of this?

[@andrewgrupe5595]

Shaine MacDonald proof*

[@Midlogrun]

Shaine MacDonald shut up, liberal

[@nemanhao_9058]

Tell me please how much do you care about child labour prior to this commercial? I bet not at all.

[@Anskogl]

@@nemanhao_9058 His point is that they are not in a position to be playing the moral high ground

[@ptitpraince]

5 years after everyone forgot this commercial. While the old one is...legendary

[@jvelozity]

Now where's the venus add... telling women to stop being manipulative, gossiping, over bullying as well..

[@davyallen6271]

Nice

[@silviaandrews9767]

Couldn’t agree more.

[@alinavaysfligel7249]

that would be perfect. bc that would be equality.

[@lior2197]

Women: getting raped, abused, ignored, literally murdered for sex Men: yeah but they gossip about us geez that's just way to much

[@codblopsnoob]

Lior So first of all, you’re comparing two different things. The first describes things that, sadly, happen to women (and men). The second is a stereotypical joke about “how men think about women.” (stereotypical bc that’s what’s been portrayed about men via media). To be fair, imo, it would be fair for maybe a women’s razor company to depict women engaging in stereotypical things about femininity, bc of how this commercial just did the same thing to masculinity. :)

[@TheGateShallStand]

Imagine deleting dislikes but still losing out by over 50k lmao

[@Pinkrosessss]

Wow where did yo get those amazing statistics genius 😂

[@rw2839]

lol the Guardian is a world recognised news source, It's hard to believe they even care about the clips they upload to youtube, let alone deleting dislikes which isn't even possible.

[@derpusmcherpus8635]

And they do, If you followed it from the start and were properly on it you'd see they deffo do it. Its the same for loads of big companies when they get wrecked by public opinion

[@caseym8179]

They actually lost about $8 billion since this ad

[@rejectfinancebill-z2o]

as of feb 23 2022 70,210 likes 113,482 dislikes

[@dermotosullivan3065]

Why are feminists so mad at a protest for equal treatment in advertising?

[@qporiffopr]

Great commercial, only cost your company $8 billion. Well done, Carolyn Tastad, your shareholders must be so proud!!

[@anngulliver5964]

£8 billion?

[@filipecosta9032]

@@anngulliver5964 yes they lost 8 billion in sales

[@marstuber2836]

Stock dropped then.

[@quinnstanley5930]

@@filipecosta9032 Nah, Gillette's parent company Procter and Gamble saw a $5B USD loss in the 2019 2nd quarter. Largely due to Gillette losing $8B. The CFO Jon Moeller said it had nothing to do with the advertisement and everything to do with upstarting competitors on Amazon, a continuing trend at the time from the 3 & 4th quarters of 2018. Gillette and P&G are doing fine nowadays $14B for 2021 total.

[@lockandloadlikehell]

She's ALMOST as much as a failure as CEO SS Susan

[@Victor-te8zj]

Make a Female version of this commercial and see if it would still be viable. Get ride of toxic femininity period.

[@charlottedarling1257]

A female version of this commercial wouldn't hit as hard. (I'm aware that men still do get raped and bullied and harrassed but) Statistically, not as many men get raped and murdered. This video promoted healthy masculinity, which is very important in this day and age.

[@bigga___5430]

80% of homicide victims are male though

[@bigga___5430]

Wave K healthy masculinity is toxic masculinity just to a lesser extent I think of it as if it’s diabetes, you can have some chocolate and be a respectable human being but eat to much and now your an angry fat acceptance feminist at a pro body rally

[@bigga___5430]

Toxic masculinity is what defeated the nazis and Japanese in WW2 and fight tyranny, but it also started genocide and tyranny

[@charlottedarling1257]

@@bigga___5430 I could use that same logic with toxic feminism then, couldn't I? But I won't, cause I've already argued with too many people. See ya!

[@BigDollars360]

Five years in and I still haven't purchased a single Gillette product!

[@dermotosullivan3065]

Same here

[@Silver-st2zq]

Same here.

[@woodsmen9844]

The day I boycotted Gillette and never looked back.

[@kiillabytez]

Why did you do that? Can't think for yourself and let a commercial dictate your existence?

[@iamyitanli]

My wife, her boyfriend, and I all really enjoyed Gillette's message.

[@fusemysteel207]

iamyitanli wait

[@anneb889]

Lol.

[@willvrb2]

Thanks for my first LOL of the day, dude.

[@cakeindustrysinc2124]

beta male confirmed, im guessing your wife uses a strap on on you...................wait..........her boyfriend? what?

[@mqg25]

LOL

[@JS-wy6uw]

Amazon is now blocking negative reviews of Gillette products.

[@ArnoldSig]

J S Please be tell me you’re kidding..? Please, tell me that... Please.

[@fbkip]

Only Jesus can save you from NWO

[@k0tz45]

@@ArnoldSig kinda makes sense.... you're reviewing the quality of a product, not the company's marketing division: "Yes this shaver was amazing and works well but I saw an ad on KZbin I didn't like. 0/5 stars would not recommend."

[@NihilistEnthusiast]

Amazon and other sites like yelp routinely block people from making fake reviews. They know you haven't bought the product

[@hughmann9017]

@@NihilistEnthusiast to review on Amazon you need to purchase the item.

[@ChintanPandya01]

Gillette in America: Unwelcomed Preaching on "Toxic masculinity" Gillette in India: "7 shaves in 10 rupees!"

[@BridgetStuart]

Cowards at Gillette made the original post unlisted and turned off comments. I am still 100% boycotting Procter and Gamble across the board. I will not ever go back. Thanks for keeping this out there.

[@urbannaturalistt]

Sis 💪🏾 ❤

[@BridgetStuart]

@@urbannaturalistt

[@James-dt7ky]

I remember you from the original Gillette vid. Thanks for your support Bridget.

[@TheStepmonkey]

Yea, bunch of cowards. Guess they weren't happy when they started losing customers

[@BridgetStuart]

@@James-dt7ky I miss our old comment section!! lol

[@replicantphish]

Honestly, as a father I don't need a big corporation to tell me how to be and raise my child. And if any of you really believe Gillette (Procter & Gamble) are doing this because they care 😂😂😂🤣🤣🤣. Then your naivety is boundless. There is money involved, it's good to see how their pandering works. These companies pay big money to understand how to get into your mind. They hope you see the puppet...not the strings.

[@martinpajunk3570]

Yes nobody needs to get told anything until they do and it changes their action.I love your stupid theory of the big corporations attempting to control our behaviour like in some sort of sci-fi. What you simply don't get is that people control other people simply by existing,it's called having an effect on others and as the right minded person you should always choose to have the good effect. Spreading good messages,love and big ideas. Not your ignorant self centred "I know how to raise my child".No,keep getting reminded,keep getting better.That's how you become your best.Not by thinking you are,but thinking you can be better.

[@loppildksf]

@@martinpajunk3570 Yes robot

[@RobReignhell]

@@martinpajunk3570 Don't be so naive.

[@DeadlyScimitar05]

I see the need to buy another product from now on. Thanks Gillette for making me aware to not buy your product

[@furiousmat]

@@martinpajunk3570 this is an ad, not a social message. They wanted to be talked about, and they were.

[@CaptTeamwork]

Somewhere out there the Dollar Shave Club CEO is rubbing his hands together and laughing hysterically

[@emblemwarrior11]

I sure hope so. I need a new batch of razors.

[@wixxed]

This is a good time to reel in Dr DisRespect

[@user-jo7wf9wf9u]

Harrys is a good alternative also!

[@baldhero6850]

What is that? Just curious. Been buying Gillette razors for 15 years.

[@dranged2]

@@baldhero6850 dollar shave club is a subscription service that sends razor blades and other assorted toiletries to you via mail. They are much cheaper than Gillette or Schick. If anything check out their commercials on youtube they are pretty funny

[@Michael89312]

Watching this in 2024 somehow it seems even more ridiculous than when it first aired. Absolute crash course in how NOT to market something lol.

[@mikitesfaye8079]

This is how you want to advertise to men? Not using this brand again

[@ZombieWolfe]

*dollar shave club stocks raise dramatically*

[@bobbysimmons9246]

I think they own dollar shave club

[@lokisg3]

@@bobbysimmons9246 umm... NO.

[@cameronscott6717]

Bobby Simmons no, proctor and gamble does, and they don’t own dollar shave club

[@tnkitty]

They buy from Dorco...even less expensive there. 😏

[@darienford860]

@@bobbysimmons9246 No they don't dude. They are competing with them

[@imyrhuckleberry]

In other news Dollar Shave Club just announced they are changing thier name to 5 Dollar Shave Club, their confidence has shot through the roof

[@longclaw2793]

Imyourhuckleberry yup

[@shawnsmith1439]

i just left their site. i have joined DSC Canada. The razor, blades, shave cream/after shave worked out to $28/month with free shipping. Money well spent.

[@nws6146]

Imyourhuckleberry lmao

[@NihilistEnthusiast]

Have fun using shitty razors that don't give a really good shave and are p much unusable in a week.

[@paullee2449]

@@iamvee87 Or just use Bic. Very cheap and work fine. I don't understand why people pay so much for Gillette razors. I mean, why would you need more than one blade? All just a load of gimicks to persuade the gullible to part with more cash than they need to.

[@jfrogthevirus]

I used Gillette for 20 years. After this I switched to Schick and will never buy another Gillette product again.

[@dermotosullivan3065]

Same here

[@womp6338]

The fact that they're all BBQing corn cobs will always be funny to me.

[@Hans-jl8ml]

NEW trend: go vegan😂😂😂😂😂😂😂😂

[@TrekkieChannel]

I'm pretty sure there were more than 100K dislikes a few hours ago. Why are they just 26K dislikes now?

[@carlthellama3435]

Because of the yt overlords...or they reuploaded it

[@dogewisdom9921]

Because of the soyboy minority men working the computers at KZbin deleting comments banning people, being anti-American because they aren’t Americans.

[@krakelwok]

Maybe because of your wishful thinking?

[@Numeronx]

They didn`t reupload as my comment form eight hours ago is still here...

[@misterspeaker6785]

Make Silicon Valley Great Again.

[@jamesdaigle8690]

If you want to know how much Gillette loves humanity and the earth, just look at the ingredients on their products.

[@hendrygmail4161]

They use human organs ??

[@badnipple]

@@hendrygmail4161 HUH?????

[@jamesdaigle8690]

@@hendrygmail4161 No, but there’s a lot of toxic substances in their balms, creams & soaps. Those products couldn’t be further from the Best A Man Can Get, by design, they’re a lot more like (if not quite literally) the products we designed we can sell for the most profit, instead.

[@ahogammer6895]

@@jamesdaigle8690 bro every balm, cream, and soap have toxic substances. do you think balms, creams, and soap are edible?

[@ahogammer6895]

what do they put that's so harmful to the earth?

[@Goink01]

Umm...what exactally does any of this have to do with shaving?

[@MorganKing95]

Nothing

[@rustyshackleford7808]

Gillette hid the commercial from thier KZbin channel.

[@email5023]

*their

[@James-dt7ky]

It's still on YT with the comments turned off. Not listed on Gillette's page though.

[@dermotosullivan3065]

Gillette has just recorded yet another quarterly loss. Hate doesn't pay.

[@immortalbob5368]

How is this hateful?

[@dermotosullivan3065]

@@immortalbob5368 < Misandrist >

[@immortalbob5368]

@@dermotosullivan3065

[@dermotosullivan3065]

@@immortalbob5368 < The advert is misandrist >

[@immortalbob5368]

@Our rights FIRST! Understandable have a great day

[@dermotosullivan3065]

KZbin removed the dislike counter so we couldn't see how unpopular videos like this are.

[@vunu.]

71K likes, 114K dislikes!

[@ADSR.682]

@@vunu. dislikes were in millions 1.6 years ago, stop the cap!

[@curtistaylor8529]

You sure the number of dislikes are so big the numbers cant even fit on our screen?

[@xenaani]

@@ADSR.682 nah the dislikes are actually at 115.7 k, just get a chrome extension and check for yourself

[@ADSR.682]

@@xenaani it seems like they somehow made the dislikes Disappear But i swear it was over(atleast)1 million dislike, year and half ago

[@andosillano2709]

Gillette never ever in my house

[@tarmancrothers1220]

I shaved with gillette razors every over twenty years... Since the day I 1st saw this commercial, which was about 5 years ago,. I haven't used a gillette product since.

[@anonymousbitch7735]

The very brand of the device you typed that comment with most likely supports lgbt and womens rights. You know why? Because the vast majority of large companies do. Deal with it. Or you could throw most of your belongings away and live like a caveman idk, since it’s that deep to you.

[@tps64]

every over twenty year?

[@chrismarimon]

why dont you like it (genuine curiosity)

[@unfinished_sentenc8160]

Why tho?

[@gracefullybethany]

“Gillette said I was capable of moral courage, ew! How dare they? I’m going to buy other razors to show everyone what a coward I really am!”

[@benkeogh9443]

Omg the dislikes went from 150k to 88k😂😂😂

[@ivana3560]

Ben Keogh they’re deleting dislikes

[@benkeogh9443]

Ye ik

[@lethalgiada]

@@ivana3560 nothing at all, if so, they would have erased ALL the dislike. On the other hand, from the proportions, one can see very well that this ad hit a nerve because males were triggered and gave their dislike and some auxiliaries of the patriarchy, even to please them, did the same. But the majority of women women gave immediatelu thei like because immediately understood the importance and the rightness of this message even though it was addressed to the males to find at the bottom of their conscience a minimum of shame for the responsibilities of their sex and repentance pushed them to a state of resipiscence. Unfortunately there is still much to do and these numbers prove it: almost all males through their dislike have claimed the toxic macolinity: they want it and claim the male privilege It is so evident from the numbers. And this proves beyond any doubt that the truth and the necessity of these messages of civilization.

[@richardbrinker5043]

lethalgiada “the auxiliaries of the patriarchy”. Let me guess - Gender Studies major? I heard Starbucks is hiring.

[@FredDaImpaler]

@@lethalgiada Lmfao!!! Riiiiiight!!!

[@jasonholt1853]

This ad is unrealistic. No way that many dudes BBQing could just stand silently with crossed arms. It just doesn't happen.

[@deprogramme369]

Jason Holt is this a serious observation? it’s a visual metaphor for how often it’s said

[@somegirl8410]

@@deprogramme369 thats the whole point, hes making a joke lmao

[@TheHylianJuggalo]

An actual joke among a sea of constant bullship thank you for making the world a slightly brighter place

[@NadivahRox]

Exactly, they all stand over one grill and argue about the right time and technique to flip.

[@lukedenniss6072]

@Twinkiedog R/woooosh

[@adambednarek2007]

If losing 8 billion USD in potential sales was their goal here, then they were highly successful at that

[@dermotosullivan3065]

Gillette is to be congratulated for raising global awareness of misandrist advertising by making one of their own.

[@gracefullybethany]

Yeah, how dare Gillette say that men are capable of moral courage?! How dare they say that men are an important influence for boys? They must really hate men!

[@Shorteagle]

Dollar Shave Club must be absolutely loving this drama

[@benlzicar7628]

Most of the bladed from Shave club are no brand Gillette blades.

[@joshsamuels247]

they own dollar shave club. bought them out last year

[@mrsiggs]

@@joshsamuels247 WRONG Dollar Shave Club is owned by Unilever a direct competitor of Gillette

[@mgtowrefuse-resist3223]

I´m buying Shick!!!!!!!!!!!!!!!!!

[@joshsamuels247]

My mistake, wrong billionaires. Proctor and Gamble vs. Unilever.

[@nws6146]

Dollar Shave Club is throwing a party right now

[@traveler5973]

& Harry's products

[@Glazenbol-uo2ni]

A slap in the face of all the great men that try to be the best they can. Utterly disgusting commercial.

[@datrevmeister]

Happy 5th Anniversary of never buying anything Gillette or Procter and Gamble ever again!!!

[@whiskersnbeans]

It would appear that Gillette is not for sensitive skin after all.

[@LisaBeergutHolst]

ROFL 😂

[@Vermillion808]

xd

[@hgyuuuuhj098]

Gold

[@jubab_san4727]

I would give you Reddit Platinum but this is not Reddit

[@puikwanlam9347]

You make it so funny!! Thanks lol

[@OrtensGrabbar]

“Saying ‘Gilette, the best a man can get’. Is like saying ‘McDonalds is the healthiest food’” - Gentleman’s Gazette

[@albertoeduardofuentesperiv1181]

That's a good one.

[@shotti3432]

What?!

[@-SimonRiley]

I would rather believe that lol

[@original-australian_OG]

That's awesome ! I'll share that, and obviously give you credit.

[@janaeporter3513]

it almost rhymes, too, better yet.

[@chrisc3327]

Still haven’t used Gillette to this day

[@man_ofthe_year6568]

Dont let this distract you from the fact that In 1972, a crack commando unit was sent to prison by a military court for a crime they didn't commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help, and if you can find them, maybe you can hire... the A-Team

[@ciarand3062]

This comment makes the pain go away

[@lacuban061]

Good one sir

[@arcanewarrior863]

Dadadada

[@edbo10]

lol people actually think a multimillion dollar corporation actually cares about social issues

[@niadonnis]

fact.

[@edbo10]

dinosaur

[@niadonnis]

@@edbo10 rex?

[@georgegathiani410]

Probably not, frankly. But do you care about the message?

[@alexelix]

put your big white pocketbook to work ahole

[@midobakar1353]

Not only boycotted gillet I Have never fully removed my beard since

[@kurnik2298]

I'm boycotting Gillette. What's Gillet?

[@user-pm7sy5hb7m]

They completely trashed a huge portion of their consumers based on generalizations and sterotypes... so exactly how did they think this was going to go well?

[@tyleranderson7636]

Open your eyes men are evil! This is all part of the plan! Muhahahahahahha

[@shadegreen5351]

That's why the ladies razors are double the price. Have to make up for the loss somehow.

[@adrianap2749]

In 2023 they’re still the top selling razor brand like it or not 💀

[@colores6910]

@@adrianap2749lol

[@dewolf123]

​@adrianap2749 No they aren't, Manscape and Old Spice is.

[@UnstoppablePhoenix]

1:03 so THAT'S where this comes from

[@bigp3006]

How much did this commercial cost to make? 8 billion$ 😂😂😂

[@searchingforfoodonyoutube2500]

What

[@traveler5973]

@@searchingforfoodonyoutube2500 you really don't get it?

[@traveler5973]

daaang!

[@xiijinpingthesupremeleader1349]

@@searchingforfoodonyoutube2500 You missed the point. Gilette lost 8 billion US dollars just after the release of this ad.

[@searchingforfoodonyoutube2500]

@@xiijinpingthesupremeleader1349 wow 😳

[@RobertJones-st3wj]

Men are not disposable but Gillette razors are

[@Wolfspaine7N6]

Literally just "men do the bad things"

[@KDG860]

The advertisement is more offensive than it was when it was originally released. Procter & Gamble should be absolutely ashamed of themselves for creating such a bigoted lecture of pure hate.

[@6668528]

As a woman watching this video all I have to say is that men are fantastic.

[@bravofoxtrotllc6817]

Thank you!

[@katkay9923]

I hate the fact that they’re narrative is “if you are not going out of your way to be non toxicly masculine then you must be toxicly masucline”, it’s a false dilemma. The world isn’t black and white like that. I’ve ever gone out and punlically advocated for the lgbtqia community but that doesn’t make me homophobic.

[@kunjupulla]

Thank you so much 😭. After watching this, I literally threw away my shaving set and my dad's. And when he asked me where mine was, I told him I threw it out. He got angry, and then I showed him this ad and it's coverage by Guardian. He gave me ₹1000 🤩🤩🤩.

[@LetsPlayCrazy]

*in the best Keanu impression* "No YOU are fantastic!"

[@spades9681]

@@LetsPlayCrazy man why would you comment this

[@KevinAbyss]

Gillette: The best a ma'am can get.

[@mattys95]

Kevin Martel this is an underrated comment my dude👏🏼

[@YouT00ber]

It’s ma’am!

[@luisaguilar2416]

Lol

[@grovilite4220]

Gilette: The best a man is ever going to get.

[@DaVizzle_Bro]

@@YouT00ber 😂 yeah if they had included that GameStop video clip in the commercial I would have died

[@ASDF-kz2zp]

0:45 - "And there will be no going back" - they got that part right. Stock is dropping even further recently hitting all time lows.

[@frankenfrank9553]

This is the first time I've seen this "advert" and it disgusts me.

[@voltavertigo666]

That's it I'm growing a beard

[@davidfromnorth7836]

me too

[@dmusiclife5727]

🤣🤣🤣

[@rohanndutoit4544]

Hel yeah brother

[@ooferten2428]

hell yeah

[@RICHTOM79]

Barbasol shaving cream made in America. Nuff said and sponsors MLB..

[@W3poe]

Best commercial for Dollar Shave Club🤣😂🤣😂

[@philipkasera9387]

😂😂😂.. wish I could like twice

[@Schyler86]

Love Life no, unilever bought dollar shave club. Unilever is p&g’s biggest competitor

[@hansvonluck7456]

Dollar shave club is just as bad. Transgenders in and gays in their ads.

[@hardeepg7500]

I like watching this advert once in a while to remind myself never to buy Gillette products

[@agemodeor4981]

Same😂

[@awesomebeast7509]

Came for the same reason

[@jfayiii]

same

[@gracefullybethany]

“Gillette said I was capable of moral courage, ew! How dare they? I’m going to buy other razors to show everyone what a coward I really am!”

[@hardeepg7500]

@@gracefullybethanyyea I don’t need a razor company to tell me I’m “capable of moral courage” 😂

[@caspernoir4028]

Commercial was 100% written by a women 😂

[@MorganKing95]

And directed

[@DoctorFail]

And pick mes

[@trevordrexler5652]

Hahaha I love how not a single black dude was shown cat calling, clearly gillete team members have never been on a jobsite or in any inner city.

[@buckmurdock2500]

always trying to re-write history.