Give Hope, Show A Better Future! Reshaping communication with Hubert Sobecki

Disinformation and populism disintegrate societies by inflating values. It is up to us to reclaim them and fill them with meaning.
Political marketing can make us wary of using “big words” in our communications. But if we stop talking about values, who will show the people a better future? Hubert Sobecki is in charge of strategic communications at Love Does Not Exclude Association, an LGBT+ organization based in Warsaw, Poland. In the video, he explains how to rally your audience by imagining a better world.
Key Take-Aways:
✅ We all need values both as individuals and as societies.
✅ Just because politicians abuse and inflate them, it does not mean we cannot fill them back with actual meaning.
✅ Being specific about your work is all good, but people need broad visions as well. Give it to them or better still, imagine one together.
If you want to learn even more about getting to your community and crafting hope-based messages, head to our free, self-paced course on Building Positive Narratives: bit.ly/BuildPo...