Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Revamped 6-Step Go-To-Market Plan
I’ve worked with over 100 SaaS Founders inside my GTM Program. GTM strategies have been revamped. Go-To-Market motions have been launched. Bootstrapped companies have reached new levels of growth and VC-backed companies have gone on to raise Series As and Seed+ rounds. After having helped so many Founders with successful GTM plans I thought it’d be fun to revisit the 6-Steps to Creating a Go-To-Market Plan to help kick-start growth for your SaaS business.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt/gtm?...
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Videos mentioned:
SaaS Go-To-Market Strategy Case Study: Trellis👇
-- • SaaS Go-To-Market Stra...
Micro SaaS: Go-To-Market Strategy Case Study (Timmy)👇
-- • Micro SaaS: Go-To-Mark...
Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan👇
-- • Go To Market Plan - 6 ...
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Share this video with a friend: • Go To Market Plan - 6 ...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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TWEET THIS VIDEO: ctt.ac/v06Ih
#tkkader #gotomarket #gotomarketplan

[@vladhu]

Thank you TK! My Money Worth Moment is point 4 - Manifesto Coming from the implementation side (product, tech, team building), It's so fascinating to see how crafting the product (user experience, buying experience) is interconnected with marketing, sales, and ascension

[@TKKader]

Absolutely! It's all connected and each of these components are equally important.

[@abulkhairov]

Why is this video only 5K views? This is essential stuff.

[@TKKader]

Takes time, man!

[@deepikabajaj4537]

Great insight. Another gem.

[@TKKader]

Appreciate the kind words!

[@rafaelgoncalves7443]

Hey Tk, thank you! Still looking for my niche but surely you helped a lot with all your videos. Looking forward to use my coding skills to build something and finding my market fit :D

[@TKKader]

So great to hear that!

[@siavashmohammady9095]

Thank you for sharing your knowledge

[@TKKader]

You bet!

[@purepleapp]

Tawheed, this is amazing. 💯💯💯

[@TKKader]

So glad you’re getting value!

[@dharmeshdayabhai]

This was very insightful - appreciate it!~

[@TKKader]

Glad you got value! Be sure to share with a friend🙏🏼

[@danieloneill2526]

Excellent! Thanks TK

[@TKKader]

You’re so welcome!

[@parkerrex]

This is great. Tweaking it to work for marketplaces.

[@TKKader]

Boom!🔥

[@sdawnstark]

Thank you for sharing your expertise. Great video. I've subscribed now. 😀

[@TKKader]

Welcome to Unstoppable! Super pumped for you.

[@SpotlightPartnerships]

Really love this!

[@TKKader]

Glad you enjoyed it!

[@JC-nr2pc]

Beautiful TK! Also - looking good on the weight loss!!!

[@TKKader]

Thanks man!

[@israelnelson3734]

Yes

[@TKKader]

🙏🏼

[@debbibrooks6326]

Yes!

[@TKKader]

Glad you are getting value!

[@briannahamilton1429]

YES!

[@TKKader]

Boom!

[@maximeblancard9203]

Hey Tk, so great to watch your videos, I really love your approach ! Very useful and instructive. When you're talking about the broadway show, do you mean that it's better to exclusively run it on one channel at a time every week ? Or do you think it can be done on two or more specifics channels at a time ? Maxime from France 🇫🇷

[@TKKader]

I think you should pick the ONE channel that your audience is in and strive to achieve channel mastery. We dig into picking the right channels for B2B and how to win in them inside our program: tkkader.com/gtm

[@mywellnessdojo1939]

YES

[@TKKader]

🤗

[@tdmckee]

Thanks for a great video TK - with respect to 6 - how do you recommend collecting data to figure out which of these strategies are working?

[@TKKader]

It depends on your exact GTM machine. We cover this in depth inside our GTM program: getunstoppable.com/gtm.

[@thehowardtam]

Thanks TK, this video helped clear my mind, both as a founder and a salesperson. My question is: What kind of data should we be collecting then, in order for us to iterate?

[@TKKader]

Track the data inside my GTM Grader: getunstoppable.com/grader.

[@jeffheiner]

I hate being a yes man! but Yes!

[@TKKader]

Boom!

[@yashsoni1100]

Hi TK, Can you please suggest some books related to SAAS ?

[@rahulsir4072]

Hey TK, great information. A little confusion between step 3-4. How does a company find out if they are product or sales led if they don't do a bit of marketing? Wouldn't it be more easier for the company if step 4 came before 3, where the company knows exactly who they are ,their positioning , narrative, value proposition then do a bit of marketing to find out. Eg. Netflix, if they knew who they are, their positioning, they then have a way better understanding if they are product led or sales led. Thanks.

[@TKKader]

You still start with a thesis, and then you test it.

[@nguye1971]

Yes yes yes

[@TKKader]

🙏🏼

[@nicdennis1889]

Damn, your younger, slimmer brother sounds just like you!

[@TKKader]

🤗

[@qualitysnaps680]

Hi TK , what are the charges to sign up with one of your coaching program . M building a saas platform n would need some guidance

[@TKKader]

Details are here: tkkader.com/legion.

[@parth1331]

Hey TK, Can we have your view on GTM for a consumer product as well. Thanks from India.

[@TKKader]

I focus on B2B since that is where my operating experience is from.

[@surihidayat2175]

What is PLG?

[@TKKader]

Product-Led Growth

[@dineshbeura4993]

execution is key..rest all is just bookish knowledge

[@TKKader]

I respectfully disagree. Skipping"the rest" is why most executing fail.

[@abethungachinthaka7769]

Hi Brother How can I contact you🙂

[@shaunmodipane1]

Yes

[@TKKader]

Awesome!

[@bamboodms720]

YES

[@TKKader]

🙏🏼

[@tkaykowo]

Yes

[@TKKader]

🤗

[@ricardolognath8097]

Yes

[@TKKader]

Great to hear!