Pipeline Coverage: Advanced Techniques for Generating High Quality Leads for SaaS

Every great GTM Leader and Founder I’ve worked with obsess over “Pipeline Coverage”. In fact, SaaS Pipeline Coverage is the greatest predictor of SaaS success.
And yet… the gurus don’t really talk about it. So here’s the big question. What is Pipeline Coverage? Why is it important? How do you measure it? And why is it so critical to your growth?
On today’s Unstoppable Sunday episode, I dig into the 3 key principles you absolutely need to know about b2b pipeline coverage that I learned from some of the best leaders in SaaS so you’ll be 10x more likely to hit your SaaS sales target and accelerate your path to the next stage of growth.
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PLAYLISTS TO WATCH NEXT
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[@nikolabubevski569]

First I press like, then I comment and then I watch! Always first in the comments 😂

[@TKKader]

🙏

[@deckerjake438]

Hey TK, I’m looking to learn everything possible about APIs. I not a CS or IT person but read everything possible about it. Do you have a recommended or place I should go? Thank you

[@chitdigital7057]

Ye$$$$$!

[@TKKader]

Boom!

[@oliverjeffery4651]

Insane value. Thankyou 💪

[@TKKader]

So glad you enjoyed it!

[@LetsKickSaaS]

Thanks TK for providing so much value! 🙌🏻

[@TKKader]

Glad you’re getting value!

[@edwinbossy9563]

Hey TK ! Small question : you're talking about focusing on a precise ICP, but what about niches? FE : I want to focus sales team in general, I have some experience as a car salesman. Should I create some posts about car sales and the solution that I'm offering to this car industry, or should I just create some more general posts and more generic manifesto knowing the fact that I want to focus also on other sales niches in the future (such as insurance, finance, law, real estate, etc.)? I'm thinking that focusing on multiple niches at the same time will lose me, but at the same time I know I have competitors that are going to take these other niches if I don't do anything, and moreover I'm scared of niches that are thinking that I cannot provide service to them while I'm showing I'm a car industry expert. Thanks a lot TK !

[@TKKader]

Start with the niche. Then you can expand over time.

[@bassvik]

What a perfect video to start the week, cheers TK!🙌

[@TKKader]

So glad to hear!

[@urbanpersevere8849]

Super powerful content for my app Numella thank you TK

[@TKKader]

Glad it was helpful!

[@terencelivingstone6263]

YES

[@TKKader]

Boom!

[@KevinPerdomo-t7x]

Hi, i am 15 years old and want to start a SaaS company, I don't have much money but is it possible?

[@TKKader]

If you can code, then a lot of capital is not required to start. If you don't know how to code, then it's hard to start a software company with no capital.

[@salmansaafi]

YESSS!

[@TKKader]

🤗